The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Keeping it RealReal on April Fool’s Day
On a day dedicated to light-hearted hoaxes, luxury goods online store The RealReal launches a playful campaign exploring the difference between the bona fide and the bogus.
The Colonel busts some finger lickin' moves in Tom Kuntz's new spot
Highdive's campaign sees the charming chicken-wrangler strut his way through a bemused boardroom to promote the Value Feast.
Builders’ tips that are built to last
This heartwarming spot for the South African DIY store conjures the potency of advice handed down through the generations.
L’Armée du Salut shows the suffocating reality of homelessness
Created by VML Paris and directed by Truman & Cooper, this dystopian city squeezes the life out of a frantic man.
SOS Oceano flags up a warning
This clever print campaign for the coalition of marine conservation NGOs uses colour theory and the Brazilian flag to advocate for the protection of the ocean.
RF-SISU Stockholm levels the playing field
Gustav Bondeson helms an artful campaign spotlighting the importance of sports opportunities and facilities for kids in Sweden.
Missing People flips the script on true crime
In a provocative celebrity-led campaign, the charity draws a stark contrast between bingeable crime dramas and the devastating reality of real-life family tragedies.
Griffin’s' sweet slices of life
The biscuit brand's charming series of micro documentaries paints an intimate and unfiltered portrait of everyday life in New Zealand.
Megan Thee Stallion and Nickelback get in a pickle
In Cheetos’ insane new campaign, the rapper’s simple request for her ‘pickle back’ spirals into a chaotic mix-up that pulls Nickelback into a full-blown snack heist.
LePub's new Spanish project for Heineken is off the chain
Slyly linking bars that share a familiar name, this neatly strategic campaign shows that success comes from a united front.
Filmstaden gets a reaction
The Swedish cinema operator's joyfully simple campaign from NORD DDB and Gustav Egerstedt sees auditorium outburst put in real life.
Aimnorth takes athletes out of the spotlight
Harry Barber’s bold, shadowy series of spots for the fitness apparel brand captures quiet moments of sporting passion and perseverance.
Sky lets costumes cut loose
Iconic garb from shows like Game of Thrones, Squid Game, and The Bear throw down in this likeable spot from Somesuch director Tajana Tokyo.
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From haute couture to horticulture
Model and actress Kaia Gerber swaps the catwalk for the corps de ballet in this cinematic flower-themed film for the dance shoe brand Repetto.
Ogilvy Spain's new film for DGT is anything but pedestrian
The powerful film uses stylistic flourishes to show just how myopic phone use can make us.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Joe Newman treads dangerously
This new, surreal but strangely beautiful promo for JJerome87 (the solo moniker for alt-J's Joe Newman) is a cross between a standard western, a prison drama and Squid Games.
mycar has skin in the game
To highlight the adverse effect the sun can have on your skin, even while driving, automobile brand mycar Tyre & Auto created this odd but effective campaign that replicated human skin for a car's interior.
Lizzo vs Lizzo: The star duets with herself
This emotionally raw music video for the hit Don't Make Me Love You is an introspective journey into a past version of the singer.
ON keeps fashion moving forward
A man redistributes his apparel as he moves fluidly through a city in a playfully choreographed film directed by Ariel Fisher for the resale and reuse programme.
Elias Ben Dahhou shows the human cost of press repression
The director’s impactful social film captures the quiet paranoia that haunts two journalists’ final moments of freedom.