Megan Thee Stallion and Nickelback get in a pickle
In Cheetos’ insane new campaign, the rapper’s simple request for her ‘pickle back’ spirals into a chaotic mix-up that pulls Nickelback into a full-blown snack heist.
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Credits
View on- Agency GUT/Miami
- Production Company RadicalMedia/USA
- Director Dave Meyers
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Credits
View on- Agency GUT/Miami
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Executive Producer Jim Bouvet
- Editing PS 260
- Editor Emile Doucette
- Executive Producer Zeke Bowman
- Senior Producer Ingrid Nunn
- Assistant Editor JT Tsuchiya
- VFX Autonomy/Los Angeles
- Color Company 3/Los Angeles
- Senior Colorist Stefan Sonnenfeld
- Senior Producer Wesley Lewis
- Sound Design Eclipse Sound Design
- Senior Producer Arturo Sheimberg
- Animator/VFX Artist Shane Capelle
- Head of Post Production Greg Beninger
- Chief Creative Officer Juan Javier Pena Plaza
- Chief Creative Officer Ricardo Casal
- Executive Creative Director Justin Enderstein
- Creative Director Rafael De Miranda
- Creative Director Jose Ramirez
- Creative Director Bruno Ribeiro
- Associate Creative Director/Art Director Waner Almeida
- Copywriter Sergio del Hierro
- Art Director Silvana Silva
- Design Director Marcio Doti
- Head of Production (HP) Renata Neumann
- Senior Producer Rafael Sanchez
- Junior Producer Gabriella Delgado
- Associate Creative Director/Copywriter Ryan Morejon
- Line Producer Peter Bunstein
- DP Scott Cunningham
- Executive Creative Director James Rogers
- Executive VFX Producer Pete King
- Executive Producer Adam Reeb
- VFX Supervisor Jiri Kilevnik
- Audio Post D. Chris Smith
- Sound Design Jon Title
- Talent Megan Thee Stallion
- Talent Chad Kroeger
- Talent Mike Kroeger
- Talent Ryan Peake
- Talent Daniel Adair
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Credits
powered by- Agency GUT/Miami
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Executive Producer Jim Bouvet
- Editing PS 260
- Editor Emile Doucette
- Executive Producer Zeke Bowman
- Senior Producer Ingrid Nunn
- Assistant Editor JT Tsuchiya
- VFX Autonomy/Los Angeles
- Color Company 3/Los Angeles
- Senior Colorist Stefan Sonnenfeld
- Senior Producer Wesley Lewis
- Sound Design Eclipse Sound Design
- Senior Producer Arturo Sheimberg
- Animator/VFX Artist Shane Capelle
- Head of Post Production Greg Beninger
- Chief Creative Officer Juan Javier Pena Plaza
- Chief Creative Officer Ricardo Casal
- Executive Creative Director Justin Enderstein
- Creative Director Rafael De Miranda
- Creative Director Jose Ramirez
- Creative Director Bruno Ribeiro
- Associate Creative Director/Art Director Waner Almeida
- Copywriter Sergio del Hierro
- Art Director Silvana Silva
- Design Director Marcio Doti
- Head of Production (HP) Renata Neumann
- Senior Producer Rafael Sanchez
- Junior Producer Gabriella Delgado
- Associate Creative Director/Copywriter Ryan Morejon
- Line Producer Peter Bunstein
- DP Scott Cunningham
- Executive Creative Director James Rogers
- Executive VFX Producer Pete King
- Executive Producer Adam Reeb
- VFX Supervisor Jiri Kilevnik
- Audio Post D. Chris Smith
- Sound Design Jon Title
- Talent Megan Thee Stallion
- Talent Chad Kroeger
- Talent Mike Kroeger
- Talent Ryan Peake
- Talent Daniel Adair
If there was one celebrity cameo combo we didn’t see coming, it was Megan Thee Stallion and Nickelback joining forces to bring back Cheetos’ Flamin’ Hot Pickle flavour.
Created by GUT Miami and directed by Dave Meyers through RadicalMedia, the chaotic hero film, titled Pickle's Back, opens with the rapper running out of her favourite snack on set and demanding her 'Pickle back'. Cue a gloriously stupid misunderstanding, as Nickelback rock up instead.
Playing on Stallion’s star power and Nickelback’s meme status, the knowingly ridiculous spot leans into its absurdity and devolves into a full-blown, Hollywood-style heist, with the artists teaming up to reclaim the snack in an epic sequence of truck chases and Cheetos dust explosions.
