The News
Signings, industry moves, award show updates
and breaking campaigns.
Nike's powerful message about self-belief for Indian athletes
In an uplifting campaign created by Wieden + Kennedy, Nike takes to Mumbai's streets with an empowering message for aspiring cricket players.
Friends & Family signs director Matt Dilmore
The filmmaker joins the company’s roster for U.S. commercial representation.
Union edits Big Game ad for Blue Square Alliance Against Hate
A quiet moment of solidarity cuts through a high school hallway to confront antisemitism and remind viewers what standing up actually looks like.
Alessandro Pacciani signs with Armoury London
The director has signed with Armoury for UK representation, strengthening the company’s growing roster of filmmaker-led talent.
Guy Soulsby appointed CCO at Made by Humans
The role will see Soulsby act as the bridge between clients’ creative ideas and the technology needed to realise them.
H-E-B's love letter to Texas
A baby longs for fluffy tortillas in the supermarket brand's Super Bowl spot directed by Madeline Clayton and produced by JOJX.
Mekanism helps to celebrate the culture of Hawai‘i
Hawaiian Airlines launches a new brand campaign by Mekanism celebrating Hawai‘i’s people and storytelling, airing around the Big Game across the state.
BarkleyOKPR launches Big Redemption
Frontier Airlines marks a Big Game moment by redeeming John Leonard’s long-lost reward points.
SlimFast taps Bayonet for latest campaign
The dietary supplement brand unveils a new campaign by Bayonet and Chop Shop, positioning itself as an easy, reliable solution for sustained satisfaction, energy and strength.
Merman signs director Roisino
The Northern Ireland-born director joins the roster for branded work.
ICCU launches Life's Greener Here
The financial institution unveils a tongue-in-cheek Super Bowl ad, created by Drake Cooper and produced by Good Behaviour.
FORM launches Belief Studio
The new venture introduces an AI-supported production model led by Creative Partner Elliott Starr.
Angelina Mamoun-Bergenwall joins Andre Bato Corp
Photographer Mamoun-Bergenwall has joined Andre Bato Corp’s talent network.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Jimmy Smith named 2026 AICP Next Awards Judging Chair
The Amusement Park Entertainment Chairman, CEO and CCO will lead the jury for the 2026 competition.
Partizan expands UK music video roster
The company adds Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace, and appoints Danny Herman to lead the division.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
Blue Square Alliance Against Hate debut sticky note campaign
This Super Bowl ad which calls on Americans to stand up to hate comes amid rise in hate crimes nationwide.
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
Papaya Films welcomes Lidia Estepa
With deep roots in the fashion industry, director and photographer Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands
SixTwentySix taps Sahil Mirchandani as head of production
Mirchandani brings deep experience leading high-stakes, multi-channel campaigns for brands including Nike, Amazon, and American Express.
Cabin welcomes editor Ben Canny
Canny is known for his perfectly measured comedic timing, performance-led storytelling and an instinctive and musical approach to his craft.