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the Inspiration

Ever wondered what fills the world’s most creative minds?
Feed your inspiration with our regular columns.

On My Radar: Connor Cassidy
8th Oct

OnMyRadar:ConnorCassidy

Connor Cassidy, editor and cinematographer at Boomshot, talks about his passion for action sports, which is a proving ground for advertising, and his love for Below Deck, as he reveals what's on his radar.

1st Oct
On My Radar: Jonathan Santana

On My Radar: Jonathan Santana

Jonathan Santana, Chief Creative Officer at Johannes Leonardo, discusses his passion for music and art as he reveals what's on his creative radar.

1st Oct INSPIRATION FOCUS
Talkin 'bout my inspiration

Talkin 'bout my inspiration

Our final look at the work that brought ad champions into the industry sees eight greats recall the spacemen, gerbils and slaps that left a mark.

30th Sep
Bennett Johnson: A Few Of My Favourite Things

Bennett Johnson: A Few Of My Favourite Things

Missing Link Films' London-born, Brooklyn-based director Bennett Johnson talks through the headwear, footwear, and self-care that keeps his creativity flowing.

27th Sep INSPIRATION FOCUS
Talking 'bout my inspiration

Talking 'bout my inspiration

Continuing this month's Inspiration focus, shots catches up with seven creatives from all corners of the industry to discover the spots that sold them a career in advertising.

25th Sep
Peer Review: Pete Riski

Peer Review: Pete Riski

From Spielberg's E.T. to Steve Rogers' Cadburys ad, TV and commercial director Pete Riski, repped by Wild Gift, talks us through the films that inspire him and explains why there will always be a place for human storytelling.

24th Sep INSPIRATION FOCUS
Inspired thinking; the ads that made me

Inspired thinking; the ads that made me

As we continue this month's Inspiration Focus, we hear from five more advertising luminaries who reveal the commercials which persuaded them to get into the advertising industry.

Around the world

On Location is a column that gives a boots-on-the-ground look at some amazing cities, brought to you by local production experts.

24th Sep
On My Radar: Neil Smith

On My Radar: Neil Smith

Work Editorial editor and Co-Founder, Neil Smith, wonders where Tony's Chocaloney sprang from, laments the versatility of his iPhone celebrates Adam Curtis's oeuvre, as he reveals what's on his radar.

24th Sep INSPIRATION FOCUS
Wetherspoons; fashion inspiration to be floored by

Wetherspoons; fashion inspiration to be floored by

You can be inspired by many things; poetry, art, the glint of sunlight off a crystal clear lake or, in this instance, the brilliantly garish carpets on the floors of Wetherspoons bars. Here, Jack Snell, a creative at BMB London, talks about how he and his creative partner Joe Lovett decided to create a fashion line side project from pub chain floor fabric.

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19th Sep
Playlist: Zac Colwell

Playlist: Zac Colwell

Zac Colwell is a multi-instrumentalist, award-winning composer, and Creative Director at Sonic Union. Here he talks touring with a circus as a teen, George Michael fandom, and using his Roland Juno-60 and Moog Source.

18th Sep INSPIRATION FOCUS
Talking 'bout my inspiration

Talking 'bout my inspiration

What was the spot that brought you into advertising? shots speaks to some of the globe's top creatives to find out which commercial sold them more than just the product.

17th Sep
On My Radar: Doug Hanshaw

On My Radar: Doug Hanshaw

Doug Hanshaw, Executive Creative Director at 77 Ventures, reveals he's a careful Nashville driver, explains why he's a big fan of a particular Spielberg classic, and tells us why he enjoys functional art, as he reveals what's on his creative radar.