The Inspiration
Ever wondered what fills the world’s most creative minds?
Feed your inspiration with our regular columns.
Lynsey Atkin: A Few Of My Favourite T̶h̶i̶n̶g̶s̶ Books
Cannes Contenders: Japan
Cannes Contenders: Argentina
Gianluca Fallone, Executive Creative Director at 1stAveDesign, shares the Argentinian campaigns he thinks could cause a stir at Cannes, including football murals, winemaking maps and Messi-fuelled magic.
Cannes Contenders: USA
John Bleeden, SVP, Global Executive Creative Producer at FCB, looks at the fake smiles, frightening simulations and finger swapping that could pick up Lions this year.
Cannes Contenders: Germany
These Cannes Contenders have been compiled by David Stephan, Co-Founder and CCO, and Lucas Schneider, CCO at David+Martin. Here they select the best of German supermarket, tech, fashion and lifestyle ads, that could all win some Löwen in 2025.
Playlist: Daniel Rodríguez-Arias
This week we hear from Daniel Rodríguez-Arias, the Chief Operating Officer at Ogilvy Barcelona, and musicin in the indie rock band Iceland. Here he talks about his Björk fandom, some mesmerising promos from The Cure, and his hopes for the promo industry.
Cannes Contenders: UK
From period myth-busting to Mentos explosions, Franki Goodwin, CCO of Saatchi & Saatchi London picks a selection UK campaigns she believes have what it takes to win big at Cannes.
On My Radar: Sean Wang
Park Pictures director Sean Wang might not be a fan of interviews, but he does like Spike Jonze's newest spot, a selection of recent films, and the occasional nap.
On Location is a column that gives a boots-on-the-ground look at some amazing cities, brought to you by local production experts.
Cannes Contenders: Sweden
Daga Simonsson, senior copywriter at Forsman & Bodenfors, picks the five Swedish campaigns she believes will go far in this year’s Cannes Lions, including lunar energy, a shoeless caveman and witchcraft to scare Putin.
Cannes Contenders: Out of Home
Hugh Todd and Dan Dawson, Co-Founders of the podcast Behind the Billboard, get out on the streets to highlight the best of out of home advertising and the campaigns that might strike gold in Cannes next week.
Gabrielle Blackwood: A Few of my Favourite Things
The Jamaican director/DoP talks us through the chopsticks, top pics and smart rigs that keep her creatively motivated.
Cannes Contenders: Branded Entertainment
Morgan Whitlock, Managing Director and Executive Producer at The Sweetshop London, examines some of the longer-form work that he believes could make the jury sit up an take note in Cannes.
Cannes Contenders: Canada
From late-night DMs to tech that tackles toxic gamers, Jordan Doucette, CCO McCann Worldgroup Canada, hand picks five punchy and purposeful campaigns she predicts could win big in Cannes.
