Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
With toons on-trend during lockdown, now that live-action is back what is the state of the animation nation today? This focus draws on opinions and profiles of animation directors, producers and studios and looks at new trends and technologies in the medium.
This month we lobby the opinions of industry experts on advertising’s intersection with political and ethical debate. Are young creatives pushing a more purpose-led culture? Should campaigns be campaigning on the issues of the day? When does promotion become propaganda?
Taking a deep dive with 2023's Gold winners, we unearth the stories that birthed their films, dissect their production strategies, and celebrate the significance of earning a Young Directors Award.
Who are the most notable newbies in ad land? Which directors, producers and creatives are making waves, where do they come from, what do they have to say and how can the industry attract and nurture them?
This year’s funniest focus features interviews, profiles and opinion pieces from advertising’s leading purveyors of hilarity. Have the world’s recent woes led to a loss of LOLs in marketing or is comedy even more crucial than before?
AI, web3, the metaverse and virtual production – the ongoing tech revolution seems to be evolving at an exponential rate. Are brands and marketers keeping up with the pace of change and the rising dominance of - and varieties within - the social scene? This month’s focus hears from industry experts and human chatbots about the finery of binary.
Evolutions in fashion film, gender-fluid blurring of the menswear/womenswear divide, inspiring work from big labels' in-house creative teams; this month’s focus explores the ad industry's fascination with fashion.
War in Europe, looming global recession, food scarcity and warnings of upcoming climate collapse – the world has many reasons to be fearful. We speak to industry figures about global and sector-specific fears; from the changing landscape of advertising to the impact of consumer anxieties.
See what focuses are coming up soon, and submit your work for consideration.View Upcoming Focuses
A handful of shots magazine back issues.
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.Learn More
Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.
Upgrade your showreels today.Request a demo