Extreme Reach, Inc.; Extreme Reach Talent, Inc; Extreme Reach Services Group, LLC; CMC Crew Services, Inc; and Extreme Reach Payroll Solutions, Inc.; Slate and Extreme Reach UK Limited business (collectively “Extreme Reach” or “Shots” “our,” “we” or “us”) is committed to respecting your privacy. are committed to respecting and protecting your privacy.

This policy describes how Shots collects, uses, discloses, stores and otherwise processes information.

Information We Collect

Shots collects contact information from individual users or their employers so that we can distribute daily and/or weekly emails or other communications.

We do not collect personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health, data concerning sex life or sexual orientation, or data concerning criminal activity.  Other than those categories of data listed in this section and the section below, Extreme Reach does not collect any other personal information. 

Information you provide us

We collect information, including personal information that you provide us voluntarily. For example:

  • Your first and last name, email address, and password associated with your Shots account
  • Any postal address, phone number, fax number, company name, etc. associated with the company licensing Shots

How Collected Data Is Used

Shots uses information about people associated with various commercial assets to facilitate sourcing of creative production personnel by creative companies. In some cases, we may also use your information to send you the latest industry news and updates, along with other information about our products and services that may be of interest to you. You can always unsubscribe from such communications by clicking on unsubscribe at the bottom of the communication or by clicking below in the “Your Rights” section. We do not use your data for any automated decision making.

Information Disclosed to Outside Parties

Shots discloses information to third-parties in order to celebrate great commercial productions and facilitate hiring for commercial productions. This disclosure is generally helpful and welcomed by those whose information we disclose, as it allows for a variety of career opportunities.

Shots may also disclose personal information to our third-party vendors and service providers that work with us. We will only share personal information to these vendors and service providers to help us provide a product or service.

We do not otherwise sell, trade, or transfer collected information to outside parties, unless we believe release is required to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

How We Protect Your Information

Security of all information is of the utmost importance for Shots. We use technical and physical safeguards to protect the security of your personal and confidential information from unauthorized disclosure.

We require that our third party service providers (1) use confidential information only to perform their obligations, and (2) otherwise maintain the confidentiality of such information. These third party service providers are expected to maintain privacy and security protections that are consistent with Shots’s privacy and information security policies.

Cookie Choice

We honor Do Not Track and cookie preferences, which you can control any time you visit our websites. Most web browsers also provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer, tablet or mobile device. Although you are not required to accept cookies, if you block or reject them, some functionality of our websites may be compromised. For more information, visit the help page for your web browser.

Your Rights

You have a variety of rights you may exercise with respect to your personal information. While legislation only requires that we honor certain requests from people who live in certain jurisdictions, we believe in your privacy rights regardless of where you live and, therefore, allow anyone (including agents) from anywhere to exercise any of those same rights, and we will not discriminate in any way against anyone for doing so.

As such, you can exercise the following rights with respect to your personal information that we have: (1) access your information, (2) correct or update your information, (3) delete your information, (4) Do Not Sell or share directive, (5) transfer or port your information to someone else, (6) find out who we’ve disclosed your information to, and (7) unsubscribe or opt-out. To exercise any of these rights, please click here.

You can opt-out of marketing emails by contacting Extreme Reach at privacy@extremereach.com or by clicking the unsubscribe link from a marketing email, which will remove you from our marketing list.


Extreme Reach is committed to protecting your data in compliance with the General Data Protection Regulations (GDPR). Extreme Reach is the controller of data collected you provide to us as a website visitor. Should you have any issues with how we handle your data, we request that you contact us first so that we can make every effort to address your concerns. You also have the right to lodge a complaint with a local data supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at http://ico.org.uk/concerns/ or telephone: +44303-123-1113.

For further information on your rights under GDPR, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.


If you are a California resident, California law provides you with particular rights regarding our use of your personal information. To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/privacy-laws. To exercise any such rights, please click the link above within the “Your Rights” section.

For data regarding Data Requests we received and responded to in 2022, please see the Consumer Data Request Report.

International Transfers

We receive data from customers wherever they sign in to our application globally. We store and process data in the United States, Canada and the UK, depending on customer and employee location. Data accessed by customers internationally may be transferred by such customers.

EU-US Data Privacy Framework Compliance

Extreme Reach complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.  Extreme Reach has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.  Extreme Reach has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.  If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.  To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/

In compliance with the DPF Principles, Extreme Reach commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our policy or data privacy actions should first contact Extreme Reach at privacy@extremereach.com.

Extreme Reach is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) with respect to its use of your data. Under certain conditions, you may have the right to invoke binding arbitration regarding your privacy rights. If Extreme Reach wrongly transfers your private data to third parties, it may be liable to you for damages.

ER has further committed to refer unresolved privacy complaints under the EU-U.S. DPF Principles to an independent U.S.-based third party dispute resolution provider. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.


Shots recognizes the importance of protecting the privacy and safety of children. Our services are primarily directed towards working adults and are not directed towards children. We do not knowingly collect information about children under the age of 16. A parent or guardian of a child may contact us at privacy@extremereach.com to request that we delete such information. Please do not sign up for our newsletter if you are under the age of 18.

Data retention

We retain data we collect as part of our Shots services. We may be obligated to retain data for contractual or regulatory reasons. To request that we delete your data, please contact privacy@extremereach.com. We do not retain any category of personal information referred to above for longer than necessary for the purposes for which it was processed.

Changes to This Policy

Shots reserves the right to change, modify, add or remove portions of this Privacy Policy at any time without notice (except when legally obligated to provide notice). Any changes to this Privacy Policy will become effective when we post the revised version on our website.


We only process information that is public and/or industry knowledge, has been provided to us from your employer, or has been provided by you.

You can opt-out from inclusion in our databases by contacting Shots at privacy@extremereach.com or as per Contact Information section below.

Contact Information

If you wish to update your personal information, please email us at shots@extremereach.com. To change your email marketing preferences you can contact us at shots@extremereach.com or choose 'update your preferences' at the bottom of any email from us.

You can contact privacy@extremereach.com or 1800-324-5672 if you have questions about this privacy policy, or for requests related to your privacy rights.

Last updated: August 21, 2023 to update EU-US DPF Compliance.