(Body) build it and they will come
This stylish spot for DRUMSHEDS – Broadwick Live’s new supersized music and arts venue in London – draws a bold, oblique comparison between the quest for heft and the hugeness of the 608,000-square-foot space.
Have a ball with Smirnoff
McCann's bold and visually-captivating campaign for the vodka brand joyfully celebrates the power of human connection.
Haste doesn't meanz Heinz
The world’s first ever Ketchup Grand Prix launches with Heinz Arabia and agency FP7 McCann’s comic collaboration to align speed trials of the sluggish sauce with the Abu Dhabi Grand Prix.
Trainline’s travels of the mind
The rail booking service releases a whimsical campaign that extols the virtues of allowing your mind and body to wander.
Montefiore-Einstein makes dreams come true
Oscar-winning director Tom Hooper’s heartwarming film for the New York hospital combines technology, VFX and storytelling to bring a young boy's imagination to life.
IKEA, honestly
The homewares brand releases an amusingly candid Christmas spot that shines a bargain-priced designer light (with an obscure Nordic name) onto the realities of shopping at their mega stores with tots in tow.
What the frack! It’s Olivia Colman
The Oscar-winning actor appears in a spot for the International Energy Agency promoting the Make My Money Matter Campaign, which exposes UK pension fund ties to the fossil fuel industry.
The Salvation Army keeps hope alive
The Christian Church charity’s heart-rending fundraising campaign calls on viewers to give the greatest gift of all to struggling families in Finland.
(Body) build it and they will come
This stylish spot for DRUMSHEDS – Broadwick Live’s new supersized music and arts venue in London – draws a bold, oblique comparison between the quest for heft and the hugeness of the 608,000-square-foot space.
Have a ball with Smirnoff
McCann's bold and visually-captivating campaign for the vodka brand joyfully celebrates the power of human connection.
Haste doesn't meanz Heinz
The world’s first ever Ketchup Grand Prix launches with Heinz Arabia and agency FP7 McCann’s comic collaboration to align speed trials of the sluggish sauce with the Abu Dhabi Grand Prix.
Trainline’s travels of the mind
The rail booking service releases a whimsical campaign that extols the virtues of allowing your mind and body to wander.
Montefiore-Einstein makes dreams come true
Oscar-winning director Tom Hooper’s heartwarming film for the New York hospital combines technology, VFX and storytelling to bring a young boy's imagination to life.
IKEA, honestly
The homewares brand releases an amusingly candid Christmas spot that shines a bargain-priced designer light (with an obscure Nordic name) onto the realities of shopping at their mega stores with tots in tow.
What the frack! It’s Olivia Colman
The Oscar-winning actor appears in a spot for the International Energy Agency promoting the Make My Money Matter Campaign, which exposes UK pension fund ties to the fossil fuel industry.
The Salvation Army keeps hope alive
The Christian Church charity’s heart-rending fundraising campaign calls on viewers to give the greatest gift of all to struggling families in Finland.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowBBHcraftedthespiritofChristmasforTesco
From carefully-considered casting to choosing costumes over CGI, Deputy ECD Felipe Serradourada Guimaraes explains how the agency, along with directing duo Alaska and post production studios Black Kite, created the supermarket's heartwarming seasonal spot.
How EE decided to make some noise
Mobile network and internet service provider EE recently launched a campaign that took the brand in a new direction. At the heart of the launch was music, with the three launch films acting like mini-promos. Here, we get behind-the-scenes insight from the agency and brand about their approach and why they had total trust in Faithless.
A Death Grips promo with a twist
A new music video from Zack Hill, founder of experimental hip-hop group Death Grips, is a dark, unconventional film for Hill's new band.
How to make a recruitment ad for a prison service in crisis
In creating the recent dramatic campaign Someone Like You for HM Prison and Probation Service, Spindle director Greg Hackett had to meet the challenge of portraying both the rewards of demanding prison officer roles and an authentic depiction of life behind bars. It was a task that required plenty of research, active listening and some time inside.
How Oliver Murray documented the last Beatles song
Using archival footage and interviews with the remaining members of the band, the OB42 filmmaker tells the tale of how a ragged John Lennon recording formed the basis of a brand-new Fab Four track. shots caught up with Murray to find out how the project came about.
Love Song welcomes director Walid Labri
Filmmaker Walid Labri has signed with Love Song for directorial representation.
MONO announces Brand-In-Residence accelerator recipient
Branding agency MONO reveals Jake Webb and his new company, Thrift MRKT, as the recipients of its Brand-In-Residence Accelerator program.
Recess Post announces new production team
The Canadian-based post-production company Recess Post led by EP Tanja Harney, takes a uniquely holistic approach to creative projects.
Mikkel Blaabjerg joins Mad Cow Films
A creative mind and problem solver, Blaabjerg naturally elevates ideas with powerful storytelling and his bold style.
- Make merry memories with PetSmart
- Guinness serves up a whole universe
- These are the Children of Chaos
- EE launches Broadband Made For You
- Jerry is facing the worst fears
- Modern Woodmen share some campfire stories
- Google Shopping showcases Shedeur and Shilo Sanders
- Take That takes a look out the window
- Unleash your power with the Peugeot 208
- Supernatural brings VR mainstream in new campaign
Love Song welcomes director Walid Labri
Filmmaker Walid Labri has signed with Love Song for directorial representation.
MONO announces Brand-In-Residence accelerator recipient
Branding agency MONO reveals Jake Webb and his new company, Thrift MRKT, as the recipients of its Brand-In-Residence Accelerator program.
Recess Post announces new production team
The Canadian-based post-production company Recess Post led by EP Tanja Harney, takes a uniquely holistic approach to creative projects.
Mikkel Blaabjerg joins Mad Cow Films
A creative mind and problem solver, Blaabjerg naturally elevates ideas with powerful storytelling and his bold style.
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The Way I See It: Sharon White
Sharon White, current Chair of John Lewis Partnership, is the first ever female to hold this position. Previously she’s held such notable roles as Chief Executive of British media regulator Ofcom and was the first Black person – and the second woman – to hold the title of Second Permanent Secretary at HM Treasury. In 2020 she received a Damehood in the New Year Honours List. She talked to shots about her pride in the John Lewis Partnership, car-crash weeks as a working mum and inspiration drawn from Michelle Obama.
Studio Desk: digital storytelling with a human touch
With a shared passion for the painterly and poetic, Jelly animation duo Emily Downe and Kathrin Steinbacher, aka Studio Desk, weave their metaphorical magic into scientific concepts to create 2D films that inform and inspire. shots spoke to the pair about complementary qualities, creative collaboration, and animating for brands from the BBC to Badoo.
Christine Peters: a real character
From attempting to animate her teddy bear at the tender age of five to breathing life into Stranger Things’ character Eleven, a swarm of bees, and a sardonic inner critic, Christine Peters, 2D animation lead at Blind Pig, has become the go-to for character design. Her tools? TVPaint, Toon Boom – and a wicked sense of humour.
Peer Review: Angalis Field
Angalis Field, represented by Florence, is an NYC-based writer, director and photographer, whose emotionally-charged and intimate work embodies a contemporary queer subjectivity. From playwrights to powerful performances, Field talks us through the creatives who inspire him and tells us how he found his voice.
On My Radar: Beth Park
Tantrum director Beth Park shares what's on her creative radar and talks surprise TikTok advertising, her passion for physical art, why movies shouldn't be made for everyone, and a "furious little white fluffball".
Playlist: Oliver Davies
We chat to Good Times director Oliver Davies about Depeche Mode, Anton Corbijn, and some extensive music video selections.
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DLMDD co-founder Sascha Darroch-Davies gives another sideways look at the musical picks of this year's Christmas crop.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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