Wikipedia shows knowledge is power
The community-run, free online encyclopaedia celebrates its 25th birthday with an informative and inspiring mini-series about the contributors who keep it alive.
AMD finds the Tool to bring its AI to life
Created to kick off the technology company's CES 2026 presentation, the gen-AI film from Tool of North America showcases the multitude of ways life may well be changing.
Cadbury’s Dairy Milk of human kindness
The confectionery brand releases a sweet spot depicting tenderness between sisters separated by miles but united by chocolate.
Peaches teaches post-apocalyptic pleasure
Erika Lust presents a captivating promo for the sex-positive electroclash music icon, set in an explicit, dystopian future where the world - and its lube - has dried up.
FKA twigs’ botanical metamorphosis
Korean eyewear brand Gentle Monster taps the English artist in a surreal, horticulture-inspired spot launching its floral Bouquet Collection.
Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
PLQ proves you can cry over spilt milk
In an unexpectedly mooving film for Les Producteurs de Lait du Québec, double YDA-winner Vincent René-Lortie tells a story of family and farming.
The Respite Association exposes a broken system
Partizan director Rob Sanderson’s bold and affecting short film shines a light on the systemic failures that forced disability advocate Isaac Harvey MBE out of his home.
Wikipedia shows knowledge is power
The community-run, free online encyclopaedia celebrates its 25th birthday with an informative and inspiring mini-series about the contributors who keep it alive.
AMD finds the Tool to bring its AI to life
Created to kick off the technology company's CES 2026 presentation, the gen-AI film from Tool of North America showcases the multitude of ways life may well be changing.
Cadbury’s Dairy Milk of human kindness
The confectionery brand releases a sweet spot depicting tenderness between sisters separated by miles but united by chocolate.
Peaches teaches post-apocalyptic pleasure
Erika Lust presents a captivating promo for the sex-positive electroclash music icon, set in an explicit, dystopian future where the world - and its lube - has dried up.
FKA twigs’ botanical metamorphosis
Korean eyewear brand Gentle Monster taps the English artist in a surreal, horticulture-inspired spot launching its floral Bouquet Collection.
Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
PLQ proves you can cry over spilt milk
In an unexpectedly mooving film for Les Producteurs de Lait du Québec, double YDA-winner Vincent René-Lortie tells a story of family and farming.
The Respite Association exposes a broken system
Partizan director Rob Sanderson’s bold and affecting short film shines a light on the systemic failures that forced disability advocate Isaac Harvey MBE out of his home.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
The Corner Shop makes a double signing
Aaron Ruell and Malin Ingrid Johansson bring captivating stories and big laughs to the Corner Shop.
Stitch welcomes Adam Spivey
With over 30 years in the industry, Spivey brings a body of work that spans commercials, short films, and television.
Young Director Award announces 2026 jury chair
The YDA has announced the Jury Chairperson for this year's event, which sees work created by talented young filmmakers from across the world recognised and awarded at a gala screening in Cannes.
OkayStudio launches Final Frame
Final Frame is an industry-first post-production initiative elevating the next wave of culture-defining filmmakers.
- Nissan go from last to legends
- Göteborg Film Festival offers up Truth Tickets
- Jeep expose fake tough guys
- Tanqueray and Sarah Jessica Parker celebrate the “no”s that make life spectacular
- Progressive brings back Passive Progressive
- Get carried away in this Chery campaign
- Enjoy every bite with McCormick
- Valley Bank that's how
- Norwegian Cruise Line launches new brand platform
- Subway shocks guests with Protein Pockets campaign
The Corner Shop makes a double signing
Aaron Ruell and Malin Ingrid Johansson bring captivating stories and big laughs to the Corner Shop.
Stitch welcomes Adam Spivey
With over 30 years in the industry, Spivey brings a body of work that spans commercials, short films, and television.
Young Director Award announces 2026 jury chair
The YDA has announced the Jury Chairperson for this year's event, which sees work created by talented young filmmakers from across the world recognised and awarded at a gala screening in Cannes.
OkayStudio launches Final Frame
Final Frame is an industry-first post-production initiative elevating the next wave of culture-defining filmmakers.
The Talent
Florence Poppy Deary enters orbit
Kicking off a series of interviews with recipients of 2025 shots EMEA awards, Sarah Smith chats to New Director of the Year winner, Florence Poppy Deary, who applies a spaceship metaphor to her decade-long overnight success story.
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
shots Unsigned: Jennie Butler
For our latest shots Unsigned interview, we speak with the talented director Jennie Butler about her ex-mobster documentary Georgie. We also cover her video journalism background, the importance of casting in a documentary, and the pros and cons of working with a small filmmaking team.
The Inspiration
Peer Review: Blair Getz Mezibov
Greenpoint Pictures director Blair Getz Mezibov has been capturing photos and films since he was given his first camera – and cowboy boots – aged just 15. Here, he chats about the power of simple visuals, the human storytelling of Robert Redford, and the importance of staying present in a project.
On My Radar: Franki Goodwin
From being inspired by Swingers to finally understanding Aphrodite, Franki Goodwin, Saatchi & Saatchi London’s Chief Creative Officer, reveals what’s on her creative radar.
Tomás O’Gorman: A Few Of My Favourite Things
The Ogilvy Barcelona Executive Creative Director shares the wisdom, work contracts and otherworldly pens that help keep his inspiration flowing.
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Jon Williams, Founder/CEO of The Liberty Guild, bemoans the outdated models that treat an idea as labour rather than value, suggesting that, as automation increases, the human creative leap is becoming a most precious asset.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.