Shootingatthesummit:creativevisioninlife-and-deathconditions
FKA twigs' domestic bliss
The English music artist, dancer and model yearns for uncomplicated intimacy with strangers in a boldly choreographed and cleverly crafted promo by Jordan Hemingway.
The Neighbourhood Watch appreciates life’s small pleasures
The Toronto-based band launches a contemplative promo reflecting on lead singer Tristan Surman’s journey to accept his chronic illness.
Milk-Bone’s rom com spwoof
A young woman meets the four-pawed man of her dreams in BBH's tongue-in-cheek faux movie trailer spot for the dog treat brand.
Nike asks us to Cee a life of loyalty
SMUGGLER director Rawtape puts together a stylish and witty film that documents the on-brand milestones of Central Cee's upbringing.
Crying all the way to the bank
In this highly imaginative spot for Egypt’s Bank NXT, an elderly man bitterly regrets the time he’s wasted schlepping out to his bank’s branch when he could have done his finances at home with an app.
Kiwis need herpes
The New Zealand Herpes Foundation (NZHF) has teamed up with Motion Sickness, FINCH, and a host of Kiwi celebrities to create the world’s first ‘herpes destigmatisation campaign’; aiming to lower the stigma surrounding the virus and raise national pride at the same time.
BBDO LA and Getty want to unburden your buttocks
In a witty film for the PST ART event, Andreas Nilsson directs a man whose cheeks refuse to diffuse.
The VA gets veterans back on track
Directed by the Fackrell Brothers, this visually stunning quartet of PSAS for The US Department of Veteran Affairs, depicts the ravages of substance abuse.
FKA twigs' domestic bliss
The English music artist, dancer and model yearns for uncomplicated intimacy with strangers in a boldly choreographed and cleverly crafted promo by Jordan Hemingway.
The Neighbourhood Watch appreciates life’s small pleasures
The Toronto-based band launches a contemplative promo reflecting on lead singer Tristan Surman’s journey to accept his chronic illness.
Milk-Bone’s rom com spwoof
A young woman meets the four-pawed man of her dreams in BBH's tongue-in-cheek faux movie trailer spot for the dog treat brand.
Nike asks us to Cee a life of loyalty
SMUGGLER director Rawtape puts together a stylish and witty film that documents the on-brand milestones of Central Cee's upbringing.
Crying all the way to the bank
In this highly imaginative spot for Egypt’s Bank NXT, an elderly man bitterly regrets the time he’s wasted schlepping out to his bank’s branch when he could have done his finances at home with an app.
Kiwis need herpes
The New Zealand Herpes Foundation (NZHF) has teamed up with Motion Sickness, FINCH, and a host of Kiwi celebrities to create the world’s first ‘herpes destigmatisation campaign’; aiming to lower the stigma surrounding the virus and raise national pride at the same time.
BBDO LA and Getty want to unburden your buttocks
In a witty film for the PST ART event, Andreas Nilsson directs a man whose cheeks refuse to diffuse.
The VA gets veterans back on track
Directed by the Fackrell Brothers, this visually stunning quartet of PSAS for The US Department of Veteran Affairs, depicts the ravages of substance abuse.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowTomSweetlandhelpedtheun-housedcaptureacityunseen
Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.
How Smith & Foulkes took Telstra travelling
Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.
CALM offers hope amid the storm
Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.
How Adrien & Roman hit the Big ligue
Filling the frame with a non-stop barrage of references, gags, and flourishes, Big Productions directors Adrien & Roman film for LIGUE 1 makes no qualms about loving the French side of football. Here, shots speaks to the directors about how they scored so many shots in a mere three days.
How Signature's TikTok campaign is a sign of the times
A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.
Marick Hermet-Delaunay appointed head of production at LA\PAC
She replaces Eric Lipchitz, who became a producer at LA\PAC a few months ago.
SLMBR PRTY partners with The NYU Production Lab for AI panel
Leilanni Todd, Joy Fennell, and Daniel Antebi join moderator Carla Gannis to discuss the future of art in the age of AI.
Work Editorial signs Lucian Barnard
Work Editorial signs Lucian Barnard for UK and US representation.
Amrou Al-Kadhi signs to Knucklehead
Knucklehead announce the UK & Amsterdam signing of British-Iraqi director Amrou Al-Kadhi for commercials and music videos.
- Canal+ and the art of being a rat
- Sleepless in the kitchen
- Colin Solal Cardo directs new video for Jenys
- Keurig and Anna Kendrick team up to end iced coffee runs
- IRAK and Converse collab on new collection
- Renault 4: liberté at first sight
- Partygoers fight for morning after revival in Nile Coffee Club campaign
- Aegean Airlines extends GenAIRation AEGEAN campaign
- BarkleyOKRP launches AI-powered campaign to combat fentanyl epidemic
- Google launch the world’s most trusted browser campaign
Marick Hermet-Delaunay appointed head of production at LA\PAC
She replaces Eric Lipchitz, who became a producer at LA\PAC a few months ago.
SLMBR PRTY partners with The NYU Production Lab for AI panel
Leilanni Todd, Joy Fennell, and Daniel Antebi join moderator Carla Gannis to discuss the future of art in the age of AI.
Work Editorial signs Lucian Barnard
Work Editorial signs Lucian Barnard for UK and US representation.
Amrou Al-Kadhi signs to Knucklehead
Knucklehead announce the UK & Amsterdam signing of British-Iraqi director Amrou Al-Kadhi for commercials and music videos.
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Shooting at the summit: creative vision in life-and-death conditions
DPs Devin Whetstone and Matthew Irving take us behind the breathtaking visuals of Mountain Queen, a Netflix documentary about Lhakpa Sherpa’s record-breaking Everest climbs. The duo share their journey through the industry, the challenges of capturing life at high altitude, and how to balance creativity with survival.
Diana Olifirova's creative composition
Playful, experimental, impatient and driven, the award-winning Ukrainian cinematographer has brought her bold approach to colour and lighting to bodice-ripping bonkbusters and budget promos alike.
Food’s been framed
From whirling chicken wings to forkable yoghurt, Michelle Pak’s blend of precision and creativity has made her the go-to director for tasty tabletop spots sauced with cinematographic flair.
On My Radar: Jasmin Kuhn
Director and cinematographer Jasmin Kuhn talks technological gear, the films that have lit up her year and the DPs who have influenced her career, as she reveals what's on her creative radar.
Playlist: Niles Howard
Niles Howard, editor at Work Editorial chats about his top music videos of 2024, his obsession with the game of pool and reflects on artists directing their own videos.
Peer Review: Marcos Pacheco
ECD at PS260, Marcos Pacheco is a creative powerhouse who's lent his extensive design and animation skills to brands like CNN, Nike, YouTube, and more. Here, he shares the artists and work that makes him tick, from iconic logos to Jamie Hewlett.
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The changing face of cinematography is ready for its close-up – from the growth of volume stages to the impact of machine learning. Tim Cumming talks to DP Brett Danton, FilmLight’s Wolfgang Lempp, and Arri Stage London to gauge the state of play.
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