Bell lights up the streets
This new spot for Bell Foods lights the spark for the coming together of friends and family.
Bradesco unleashes the storm
A surfer goes toe-to-toe with Poseidon in an attempt to find the perfect wave.
For Uncomfortable Truths, the feeling is Mass Mutual
In a trio of witty spots, Hank Perlman sees the funny side of planning for the future.
Jason Bock's leisurely short
In an extended promo for LEISURE singles Take You Higher and Mesmerised, Bock's film takes viewers on a location-hopping trip.
Oscar Hudson's second bite of Apple
The Pulse director's Hello Sunshine spot for the tech brand's latest watch is an intense look at relaxation.
Hyundai goes back to to future
It may not fly, but three out of three robots agree that this is the car of the future.
Behind the Masque of lockdown domestic violence
Marko Roth's intimate and impressive short Masque - 19 snapshots a survivor as she attempts to escape her situation.
Drama crushes the competition in new ITV spot
ITV Hub adds a fourth episode to its Drama vs Reality campaign as Anna Friel drops in on the action.
Bell lights up the streets
This new spot for Bell Foods lights the spark for the coming together of friends and family.
Bradesco unleashes the storm
A surfer goes toe-to-toe with Poseidon in an attempt to find the perfect wave.
For Uncomfortable Truths, the feeling is Mass Mutual
In a trio of witty spots, Hank Perlman sees the funny side of planning for the future.
Jason Bock's leisurely short
In an extended promo for LEISURE singles Take You Higher and Mesmerised, Bock's film takes viewers on a location-hopping trip.
Oscar Hudson's second bite of Apple
The Pulse director's Hello Sunshine spot for the tech brand's latest watch is an intense look at relaxation.
Hyundai goes back to to future
It may not fly, but three out of three robots agree that this is the car of the future.
Behind the Masque of lockdown domestic violence
Marko Roth's intimate and impressive short Masque - 19 snapshots a survivor as she attempts to escape her situation.
Drama crushes the competition in new ITV spot
ITV Hub adds a fourth episode to its Drama vs Reality campaign as Anna Friel drops in on the action.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowHenryHobsoncraftedanOlympicdouble-decathalon
shots speaks to director Henry Hobson about how he managed to put the viewer into 20+ sports through dazzling first-person photography for Discovery+.
Tom Hooper and Sam Walker on raising the stakes for ITV
Part three of ITV Hub's Drama Vs Reality campaign is an all-action, high octane, two-and-half-minute fire fight. Uncommon's ECD Sam Walker and Oscar-winning director Tom Hooper talk us through the logistics of putting a reality TV star in a Huey and giving her an M2 .50 calibre machine gun.
How Factory Fifteen filled Tokyo with easter eggs
The Nexus collective, made up of Kibwe Tavares, Jonathan Gales and Paul Nichols, tell us how pre- and post-Covid planning, animation, VFX and shoots 1000 miles apart combined to create a disorientating journey through an Olympics-themed Tokyo.
How Swyft made a sofa ad that isn't a sofa ad
We hear from the makers of a new campaign for sofa brand Swyft that aims to defy the conventions of more traditional sofa commercials .
How Craig David moved the dial for Kurupt FM
Things aren't all they seem in this Ollie Wolf directed hybrid promo for Kurupt FM that mixes classic promo tropes with some behind the scenes tomfoolery.
Johnson and Furrer come home to Glassworks
Rebecca Johnson and Urs Furrer are welcomed back into the Glassworks Amsterdam fold.
Dark Energy have signed Lauren Midwinter to their roster for UK representation
Originally from the Midlands (yes, she has that Chatty Kathy Midlander nature), Lauren splits her time between London and Cornwall and has directed for household names like Swarovski, Samsung, and NatWest.
The AICP Show 2021 unveils its winners
Beats by Dre’s You Love Me, produced by PRETTYBIRD, is named Best in Show, winning Advertising Excellence/ Single Commercial.
Ogilvy promotes Victoria Day
London office announces Victoria Day as UK Managing Director for Advertising.
Brobbey heads to FAMILIA territory
Ghanian-British director Sheena Brobbey joins FAMILIA roster for UK, US & Netherlands representation.
Fresh Film finds four filmmakers
Two powerful new female voices, directors Fredgy Noël and Patricia Gloum, join the production company along with two distinctive photographer/director visionaries, Dennis Leupold and Good Boy Wolf.
- David Ayer makes commercial debut for the US Air Force
- FAMILIA helps launch the FIFA Arena mobile game
- Sports Direct heads back to school
- Tony Yacenda directs Nike v. Lil Nas X
- KP Snacks and The Hundred team up
- Ralph Lauren champions Olympic athletes ahead of the summer Olympics
- Warren Fu directs Today's Top Hits for Spotify
- Team One invites us to My Chateau
- Mabel and Pokémon Take It Home
- Birth’s Emma + Elliot direct Delphine Depardieu
Johnson and Furrer come home to Glassworks
Rebecca Johnson and Urs Furrer are welcomed back into the Glassworks Amsterdam fold.
Dark Energy have signed Lauren Midwinter to their roster for UK representation
Originally from the Midlands (yes, she has that Chatty Kathy Midlander nature), Lauren splits her time between London and Cornwall and has directed for household names like Swarovski, Samsung, and NatWest.
The AICP Show 2021 unveils its winners
Beats by Dre’s You Love Me, produced by PRETTYBIRD, is named Best in Show, winning Advertising Excellence/ Single Commercial.
Ogilvy promotes Victoria Day
London office announces Victoria Day as UK Managing Director for Advertising.
Brobbey heads to FAMILIA territory
Ghanian-British director Sheena Brobbey joins FAMILIA roster for UK, US & Netherlands representation.
Fresh Film finds four filmmakers
Two powerful new female voices, directors Fredgy Noël and Patricia Gloum, join the production company along with two distinctive photographer/director visionaries, Dennis Leupold and Good Boy Wolf.
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Highlighting sport's inbetweeners
Dalia Burde of Avocados & Coconuts talks to Tim Cumming about stepping off sport's "well worn 'champion' path", the future of sports advertising, finding stories in the moments in between the action, and how those stories drive audience engagement.
Raising the bar
As ex-professional rugby players turned directors, brothers Michel and Nico Arribehaute have parlayed their sporting experience into stories of passion that transcend purely physical achievements. From Muay Thai to Irish football, Formula One to the Winter Olympics, their track record is enviable – and they’re now looking beyond the sports arena for new challenges.
Creative Correspondence: Ringan Ledwidge & Nina Meredith
Ad legend Ledwidge talks to Rattling Stick rising star Meredith about beginnings in journalism, shooting a Christmas icon and underrated Jack Nicholson movies.
On Location... Budapest
From Angel Films' production service mavens Zsofi Kende and Enikő Palchuber, comes a guided tour around Budapest, from rooftop bars to ancient amphitheaters, plus some recommended Hungarian street food.
On My Radar: Robyn Tenenbaum
Robyn Tenenbaum, Creative Director at Butler Shine Stern & Partners in Sausalito, gets inspired by Reese's empty wrapper ad, explains how she has come back to the Twitter fold, and has a lot of time for Nora Ephron.
Peer Review: Omair Barkatulla
Omair Barkatulla, the Visual Design lead for giffgaff, working on the design system, UI design, and branding, reflects on the great Visual Designers past and present in our inaugural new Inspiration column, Peer Review.
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In 2010, director Matt Ogens filmed a piece for Toyota at the Maryland School for the Deaf. In 2021, his 40-minute special premiered on Netflix, this time following a new deaf student-athlete and his journey into adulthood.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
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