Pauline Kokla’s pillow talk
The director’s gorgeous spec commercial depicts sleepers so wedded to their bedding they take it everywhere.
Method Man steps into the past with Footlocker
A nostalgic, high-energy spot narrated by the American rapper dives into the footwear retailer’s archives to celebrate iconic sneaker moments.
Quality Meats takes us to the low high hills of Herb Light
The agency uses gently surreal gen AI to sell its first self-created consumer product, a non-alcoholic, low-dose THC lager.
Well oil be damned
A lack of olive oil at a Greek baptism makes for a sacrlicious substitute in this funny spot for Gus & Marty’s from Barry Bangs.
Pick n Pay’s recipe for success
Rugby fans around the world try to crack the delicious mystery behind South Africa’s power-packed team in Fausto Becatti’s dynamic campaign.
The chase is on for Arena Club
Baseball legend Derek Jeter is given the runaround in this new spot for online sports card marketplace Arena Club.
Beacon’s shapeshifting dreamscape
Abstract illustrations morph in a continuous loop in a mesmerising promo for electronic music group’s track Over In No Time.
Arsenal takes a trip down memory lane
Sticker Studios takes us to a mysterious emporium where vintage relics highlight the football club’s most iconic moments.
Pauline Kokla’s pillow talk
The director’s gorgeous spec commercial depicts sleepers so wedded to their bedding they take it everywhere.
Method Man steps into the past with Footlocker
A nostalgic, high-energy spot narrated by the American rapper dives into the footwear retailer’s archives to celebrate iconic sneaker moments.
Quality Meats takes us to the low high hills of Herb Light
The agency uses gently surreal gen AI to sell its first self-created consumer product, a non-alcoholic, low-dose THC lager.
Well oil be damned
A lack of olive oil at a Greek baptism makes for a sacrlicious substitute in this funny spot for Gus & Marty’s from Barry Bangs.
Pick n Pay’s recipe for success
Rugby fans around the world try to crack the delicious mystery behind South Africa’s power-packed team in Fausto Becatti’s dynamic campaign.
The chase is on for Arena Club
Baseball legend Derek Jeter is given the runaround in this new spot for online sports card marketplace Arena Club.
Beacon’s shapeshifting dreamscape
Abstract illustrations morph in a continuous loop in a mesmerising promo for electronic music group’s track Over In No Time.
Arsenal takes a trip down memory lane
Sticker Studios takes us to a mysterious emporium where vintage relics highlight the football club’s most iconic moments.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
BURN Studio welcomes director duo Giraffe Sisters
Sisters Juliana and Nicola Giraffe are multidisciplinary artists known for creating handcrafted, surreal worlds.
Aly Migliori joins Riverside Entertainment
Migliori’s reel spans commercial work for Lovesac, Valspar, Chase and Novartis, alongside a growing body of narrative work.
Africa Creative announces new leadership structure
Nicholas Bergantin forms creative leadership duo alongside founder and co-president Sergio Gordilho.
Leo King joins EXILE for US representation
Editor King has joined EXILE for representation in the United States, marking an exciting new chapter in his international career.
- Barclays spotlights how it helps families be a step ahead
- Clubcard accepted, at more places than just Tesco
- Rover says "We Get Your Pet"
- Lemonade Insurance rewards drivers with The Slow Sign
- Foot Locker is here. Then. Now. Always.
- Take That get animated in Sweet July
- Jif goes bigger than PB&J
- Apple x Brutalismus 3000 launch Kairo
- Weight Watchers is here at every point
- APPB gives us more surprisingly snackable pecans
BURN Studio welcomes director duo Giraffe Sisters
Sisters Juliana and Nicola Giraffe are multidisciplinary artists known for creating handcrafted, surreal worlds.
Aly Migliori joins Riverside Entertainment
Migliori’s reel spans commercial work for Lovesac, Valspar, Chase and Novartis, alongside a growing body of narrative work.
Africa Creative announces new leadership structure
Nicholas Bergantin forms creative leadership duo alongside founder and co-president Sergio Gordilho.
Leo King joins EXILE for US representation
Editor King has joined EXILE for representation in the United States, marking an exciting new chapter in his international career.
The Talent
How Kevin Koch scored with Naples
After winning YDA Gold for Sotto il Vesuvio, director Kevin Koch explains why limited film stock, unpredictable crowds and a little footballing fate helped shape his vivid portrait of the city.
YDA Winner Clément Lefer gets lost in the post
French director Clément Lefer won Gold in the Documentary - Up to 10 mins category at this YDA. Here he talks shooting his beautiful film The Missing Post Office, working with Katsuhisa Nakata, the 91-year-old former postmaster, and his future filmmaking plans.
How Kitalé Wilson found the light
Wilson, who won YDA Gold in the Documentary category for his profound portrait of street photographer Richard Sandler, tells shots about the life flowing through his subject's work and how an analogue artist deals with 'digital dust'.
The Inspiration
On My Radar: Christophe Dolcerocca
Papaya Films director Christophe Dolcerocca believes the free pitching process is criminal, misses using Snapchat, and celebrates the fable-like properties of a Luc Besson film.
Christa Jarrold: A Few Of My Favourite Things
The Jelly director shares the lido, the Lady and the lo-fi textures behind her squishy universe.
Playlist: Matt Devine
This weeks Playlist features Object & Animal director Matt Devine, where he talks about badly speaking foreign languages, various musical inspirations, and the future of promos.
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Imagination and insight are at the heart of great advertising, believes Morgan Whitlock, who aims to bring those traits into TheGardening.Club as Executive Producer of the VFX and AI studio. Because, as production becomes more competitive, simply using this new technology as a cost-saving device isn't enough.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.