An Englishwoman in New York: How does producing differ across the pond?

From Super Bowl mania to the caffeinated pace of client meetings, Polly Durrance, EP at Electric Theatre Collective, unpacks on her move from London to the Big Apple and shares the contrasts between producing on either side of the Atlantic.

Producers want to make things work, so saying 'yes' is in their DNA but, says Epoch EP & Managing Partner, Melissa Culligan, sometimes saying 'yes' comes with a cost.

As budgets tighten and expectations expand, Dalia Burde, Founder and EP at Avocados and Coconuts, explores the soft skill of holding ambition and constraint at once, and knowing when doing 'more with less' comes at a creative and human cost.

With AI reshaping workflows and agency networks expanding their in-house production capabilities, the commercial production landscape is shifting fast. Tim Cumming speaks to a range of producers from The Sweetshop, Saatchi & Saatchi, Uncommon, Rogue, The APA, and The Martin Agency to sift through the changes and challenges they face in a rapidly evolving present, and to look towards the sector’s possible futures.

Job evolution is natural; things change over time, and adaptations must be made. But, says Wojtek Skiba, Executive Producer at Papaya Films, a producer's role has evolved so dramatically that it can feel like a whole new job. Here, he outlines the major changes and explains why supporting talent is still at its heart.