Zalando tells customers they're #freetobe
Online fashion retailer Zalando has used the new season to reveal its new brand positioning in a campaign that celebrates real people and real stories representing what “free to be” means.
William Hill explores the social side of gambling
In their first campaign for the brand, 72andSunny Amsterdam present a spot in which the jovial competitiveness of placing a bet amongst mates outweighs the monetary gain.
sloggi says pants to grannies not being cool
A new campaign for sloggi underwear sees The Dancing Granny take centre-stage to show that comfort is cool.
Argos is fashion forward in new autumnal spot
New season, new designs, new campaign as The&Partnership and Argos reveal the Autumn/Winter Home and Furniture collection.
It's game on for Nike in new kids campaign
Wieden+Kennedy Amsterdam instigate a updated version of 'tag' in their first piece of work for Nike Kids.
According to Tide, Sundays are now 100% NFL - Not For Laundry
In a funny series of spots, former quarterback Peyton Manning announces that the time to wash your pants is no longer during football... but his words upset the stars of Tuesday night telly.
The One Show launches with shaman-power
To promote today’s call for entries to The One Show 2020, the advertising awards body is offering the services of a real Peruvian shaman to bless creative work.
Lil Nas X takes cyber-stalking to the next level
In the futuristic promo for his new track, from Lord Danger's Mike Diva, the rapper pursues a fan with digital determination.
Zalando tells customers they're #freetobe
Online fashion retailer Zalando has used the new season to reveal its new brand positioning in a campaign that celebrates real people and real stories representing what “free to be” means.
William Hill explores the social side of gambling
In their first campaign for the brand, 72andSunny Amsterdam present a spot in which the jovial competitiveness of placing a bet amongst mates outweighs the monetary gain.
sloggi says pants to grannies not being cool
A new campaign for sloggi underwear sees The Dancing Granny take centre-stage to show that comfort is cool.
Argos is fashion forward in new autumnal spot
New season, new designs, new campaign as The&Partnership and Argos reveal the Autumn/Winter Home and Furniture collection.
It's game on for Nike in new kids campaign
Wieden+Kennedy Amsterdam instigate a updated version of 'tag' in their first piece of work for Nike Kids.
According to Tide, Sundays are now 100% NFL - Not For Laundry
In a funny series of spots, former quarterback Peyton Manning announces that the time to wash your pants is no longer during football... but his words upset the stars of Tuesday night telly.
The One Show launches with shaman-power
To promote today’s call for entries to The One Show 2020, the advertising awards body is offering the services of a real Peruvian shaman to bless creative work.
Lil Nas X takes cyber-stalking to the next level
In the futuristic promo for his new track, from Lord Danger's Mike Diva, the rapper pursues a fan with digital determination.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowBarnardo’smadetheircackleofhyenas
We caught up with FCB creatives Jayshree Viswanathan and Chelsey Redshaw, The Mill’s ECD Jonathan ‘Wes’ Westley and director Sam Brown to find out how the harrowing bullies were created.
Landscape is so last year in the vertical world
The official opening of Samsung KX, the tech giant’s new ‘digital playground’ in London’s Kings Cross, took place this Tuesday with ‘the world’s first vertical gig’ as its centrepiece. Henry Scotland, CD at Iris, the agency behind the event, explains the process of going portrait.
Reluctant superheroes take flight in new album artwork
Artist JAKe Detonator's collaboration with Chali 2na and Krafty Kuts for their new album has brought forth a superhero for a new musical age. Tim Cummins listens in as JAKe explains the concept and how a misheard lyric kicked it all off.
Robin Hays wants us to Post No Bills
Making its online debut on shots, Hays' adorable short tells the endearing love story of Noodle Boy and Miss Fortune. We chat to the director about how a wall of posters became her working canvas.
Digitally dancing with a Cashmere Cat
We speak to The Mill about the groundbreaking, real-time performance capture technology that allowed Jake Schreier to circle a lonely, choreographed kitty-cat.
RadicalMedia to collaborate with female empowered Spark & Riot
Spark & Riot to produce content with RadicalMedia US.
Director Lemon joins New York based Homestead for U.S. representation
Lemon has won awards from the Clios to Cannes and a few in between.
shots Awards Europe 2019: The Shortlist
Check out all of the spots, companies and talented individuals shortlisted for this year's Euro-centric award show.
Director/DP James Mann joins Contagious for spots and longform branded content
Mann has a knack for combining documentary storytelling, high-end visual imagery and food.
The&Partnership hires Russell Ramsey as ECD of Pulse
London’s top talent joins on-site News UK team.
- Ethan Graham directs ‘Human Contact’ music video for The Howl & The Hum
- Remarkable style with Macy’s fall fashion campaign
- Sky Creative Agency promotes Sky as the leader in Ultra HD adoption
- Production services specialist TwentyfourSeven joins JW Collective
- James Blunt’s new music video ‘Cold’ follows up 14 year old ‘You’re Beautiful’ video
- Framestore bears the weight for latest MoneySuperMarket spot
- New Ford Explorer Woodwork Music
- Dive into ROTHCO’s mind-bending new Strings & Things advert
- Megan Maczko captures life from above for Carpetright
- New Dockers campaign featuring innovative Smart 360 Flex product
RadicalMedia to collaborate with female empowered Spark & Riot
Spark & Riot to produce content with RadicalMedia US.
Director Lemon joins New York based Homestead for U.S. representation
Lemon has won awards from the Clios to Cannes and a few in between.
shots Awards Europe 2019: The Shortlist
Check out all of the spots, companies and talented individuals shortlisted for this year's Euro-centric award show.
Director/DP James Mann joins Contagious for spots and longform branded content
Mann has a knack for combining documentary storytelling, high-end visual imagery and food.
The&Partnership hires Russell Ramsey as ECD of Pulse
London’s top talent joins on-site News UK team.
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Shimmy Ahmed: how an obsession with music led to a passion for fashion
From working on fashion titles like Elle and Twin Magazine to collaborating with Alexa Chung and FKA Twigs, director Shimmy Ahmed casts a liberal sprinkling of sass and swagger across everything she touches. For our Fashion Special, she tells Natalie Mortimer about her work, inspiration and how she intends to connect rural India and Brexit Britain through style and storytelling.
Promo king Vaughan Arnell on a life behind the lens
Ahead of his talk at the Kinsale Sharks, where he'll be sharing is thoughts and experiences from three decades of making commercials and music videos, Vaughan Arnell gives us an insight into working with some of music's most recognisable names.
Emmanuel Adjei on the Dark Ballet of music videos
Off the back off two showstopping promos for Madonna, David Knight speaks to the Amsterdam-based director about his ability to craft films with depth and imagery that burns in the memory.
Sowing the seeds of great ideas
Muse gone missing? Try this inspiring ideas generator for creatives.
On My Radar: Meghan Sims
Senior Editor at Ambassadors New York, Meghan Sims, tells us why she loves organisations promoting fairness in the industry, how she couldn't live without her body and why This American Life blows her mind.
Sean Doyle: A Few Of My Favourite Things
We chat to the Spark44 CD about his 'greatest claim to fame', a handful of fresh phrases and a fine collection of parking fines.
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CCO of MullenLowe Group London, Jose Miguel Sokoloff, wonders how fashion advertising has altered since the twin pillars of culture and technology took control of a brand's profile.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
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Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
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Check out our regular screening night of the best unsigned talent.
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