Palace and Rizla roll up together
Director Adam Todhunter has helmed a zesty spot promoting the unlikely, and achingly cool, fashion collaboration between Palace skateboards and the purveyor of fine cigarette papers.
Isabel Garrett's handcrafted Loewe letter
The Blinkink director's beautifully crafted journey through 180 years of the company's history uses acrylic and oil stick on over 2,000 sheets of watercolour paper.
Tove Lo’s monastic mayhem
Iconoclast director Nogari brings choreographed chaos to a São Paulo monastery in this beguiling music video for the Swedish pop star.
The Warehouse Project's night to remember
A gritty and reflective film traces the cultural legacy and collective memories of Manchester’s nightlife for the clubbing institution’s 20th anniversary.
RSF Germany quotes the enemies of free press
International nonprofit Reporters Without Boardersunveils an impactful campaign exposing political leaders’ criticism of independent journalism.
EE pitches positive masculinity
In collaboration with Publicis Groupe, the mobile network launches an impactful campaign fighting toxic online content with positive sports role models.
Danny Dyer gives Rob Lowe the lowdown on football for Paddy Power
Ahead of the World Cup kick-off next month, British legend Danny Dyer takes on the none-more-Amercian Rob Lowe in an argument to see who does the beautiful game better.
Chobani's feeding footballers' dreams
Chobani and US Soccer is celebrating the upcoming World Cup and how a trio of the men's national team got to where they are.
Palace and Rizla roll up together
Director Adam Todhunter has helmed a zesty spot promoting the unlikely, and achingly cool, fashion collaboration between Palace skateboards and the purveyor of fine cigarette papers.
Isabel Garrett's handcrafted Loewe letter
The Blinkink director's beautifully crafted journey through 180 years of the company's history uses acrylic and oil stick on over 2,000 sheets of watercolour paper.
Tove Lo’s monastic mayhem
Iconoclast director Nogari brings choreographed chaos to a São Paulo monastery in this beguiling music video for the Swedish pop star.
The Warehouse Project's night to remember
A gritty and reflective film traces the cultural legacy and collective memories of Manchester’s nightlife for the clubbing institution’s 20th anniversary.
RSF Germany quotes the enemies of free press
International nonprofit Reporters Without Boardersunveils an impactful campaign exposing political leaders’ criticism of independent journalism.
EE pitches positive masculinity
In collaboration with Publicis Groupe, the mobile network launches an impactful campaign fighting toxic online content with positive sports role models.
Danny Dyer gives Rob Lowe the lowdown on football for Paddy Power
Ahead of the World Cup kick-off next month, British legend Danny Dyer takes on the none-more-Amercian Rob Lowe in an argument to see who does the beautiful game better.
Chobani's feeding footballers' dreams
Chobani and US Soccer is celebrating the upcoming World Cup and how a trio of the men's national team got to where they are.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Whitehouse Post announces leadership expansion and new offices
Whitehouse Post is entering a new chapter of accelerated growth, building on its longstanding creative legacy with expanded leadership and inspiring new spaces in all US locations.
Fredrik Bond deepens global relationship with Stink
Stink announces the signing of the director to its UK roster, alongside further markets.
Milk & Honey Films signs Jeremy Nickerson
The Los Angeles-based director known for lifestyle credibility and cinematic precision brings a sharp, curiosity-led voice to commercial storytelling.
Black Cat White Cat Music expands global presence
The music agency announce the opening of a new office in Austin, Texas, alongside a new partnership with the Cannes Lions International Festival of Creativity as an Audio Partner.
Emma Westenberg goes Bonkers
Bonkers United signs the director for Dutch and Belgian representation.
Riff Raff launch Our Animated Cousin
Riff Raff announce the launch of an animation department, Our Animated Cousin, building on a craft that has long been part of their DNA.
- There is a cat for everyone at Cats Protection
- O Positive welcomes director Daniel Warwick
- You’ve got this. We got you says Tommee Tippee
- Have fun with Svenska Spel Casino
- Cindy Crawford stars in new campaign for Upneeq
- Honest drops the euphemisms in new push for flushable wipes
- Connection means the world with Airalo
- ONCE launches Social Lotteries campaign
- Primark unveils its summer collection
- ExtraMile launch new campaign
Whitehouse Post announces leadership expansion and new offices
Whitehouse Post is entering a new chapter of accelerated growth, building on its longstanding creative legacy with expanded leadership and inspiring new spaces in all US locations.
Fredrik Bond deepens global relationship with Stink
Stink announces the signing of the director to its UK roster, alongside further markets.
Milk & Honey Films signs Jeremy Nickerson
The Los Angeles-based director known for lifestyle credibility and cinematic precision brings a sharp, curiosity-led voice to commercial storytelling.
Black Cat White Cat Music expands global presence
The music agency announce the opening of a new office in Austin, Texas, alongside a new partnership with the Cannes Lions International Festival of Creativity as an Audio Partner.
Emma Westenberg goes Bonkers
Bonkers United signs the director for Dutch and Belgian representation.
Riff Raff launch Our Animated Cousin
Riff Raff announce the launch of an animation department, Our Animated Cousin, building on a craft that has long been part of their DNA.
The Talent
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, OkayStudio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
Rogers on a roll
Steve Rogers, Co-Founder of Revolver and winner of shots Awards APAC 2025 Director of the Year, claims he’s not a fan of commercials. Lucy Aitken met him to find out how, on his quest to make ads that aren’t ‘annoying’, he’s shot some of the most popular spots of recent times.
The Inspiration
Cannes Contenders 2026: The UK
Sam Walker, Global Creative Partner at Uncommon Creative Studio and director at Creators Inc, goes for Channel 4 filth, some flawless direction and a debut poo as he highlights his pick of the UK crop.
Sebastian Lopez: A Few Of My Favourite Things
FERN director Sebastian Lopez shares the football, free-writing and furtive acts of rebellion that fuel his creativity.
Cannes Contenders 2026: Italy
Livio Basoli, Chief creative Officer & Partner at DUDE Milan gives us their picks for this years Cannes Lions. Selecting spectacular food depictions, desirable IKEA catalogues and a provocative McDonald’s installation.
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Advertising is famously a long-hours culture, where the work is king. But behind the work, the creativity, inspiration, innovation and improvisation necessary to achieve best-in-class results depends on the impish, unruly spirit of play.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.