Lahori Zeera find a gap in the market
A parade of thirsty folk make space for glugging in this witty spot from Enormous, Mumbai and Abhinav Pratiman.
Ziggo gets into character
Actor Elise Schaap tries on 16 different identities from aristocrat to influencer in a fun, frenetic spot for the Dutch cable network.
Métier unpacks some witty elegance
Director JB Braud creates a trio of funny vignettes in which luxury sits alongside practicality.
Slather's a-peeling new spot
In a deliciously gruesome follow-up to last year's face-melting 2025 debut, Aussie SPF brand SLATHER gets visceral with informercial cliches.
Laura Almstrup's unsettling look inside the algorithm
The director’s affecting short film plunges us into the disturbing depths of the social media content shaping young girls’ online lives.
Jess Coulter stacks Benjamins for New York Lottery
In a supremely silly spot from McCann New York, a winner is presented with a swarm of Benjamin Franklins.
Tesco promotes the real deal
The UK supermarket celebrates famous brand slogans in a playful campaign highlighting how for some products, only the original will do.
Swisscom’s cyber swashbuckling
The IT service brand releases an entertaining spot featuring a digital threat personified as be-suited baddie in Matrix shades.
Lahori Zeera find a gap in the market
A parade of thirsty folk make space for glugging in this witty spot from Enormous, Mumbai and Abhinav Pratiman.
Ziggo gets into character
Actor Elise Schaap tries on 16 different identities from aristocrat to influencer in a fun, frenetic spot for the Dutch cable network.
Métier unpacks some witty elegance
Director JB Braud creates a trio of funny vignettes in which luxury sits alongside practicality.
Slather's a-peeling new spot
In a deliciously gruesome follow-up to last year's face-melting 2025 debut, Aussie SPF brand SLATHER gets visceral with informercial cliches.
Laura Almstrup's unsettling look inside the algorithm
The director’s affecting short film plunges us into the disturbing depths of the social media content shaping young girls’ online lives.
Jess Coulter stacks Benjamins for New York Lottery
In a supremely silly spot from McCann New York, a winner is presented with a swarm of Benjamin Franklins.
Tesco promotes the real deal
The UK supermarket celebrates famous brand slogans in a playful campaign highlighting how for some products, only the original will do.
Swisscom’s cyber swashbuckling
The IT service brand releases an entertaining spot featuring a digital threat personified as be-suited baddie in Matrix shades.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Republic announces promotions of Michael Wagner and Kim Estrada
Michael Wagner is named Managing Director, and Kim Estrada is promoted to Executive Producer of Editorial.
World War Seven signs director duo Mister
The duo behind talking vapes and stomach puppets joins the ranks of the award-winning and weird WW7.
Emerald Pictures signs directing duo + jacksonkarinja
+ jacksonkarinja is celebrated for a playful, dynamic visual palette and an impressive tonal range, directing work that moves effortlessly from adventurous to intimate.
ArtClass Content welcomes Kathy Fusco
Comedy director Fusco brings a rich background in writing and directing standout work across both television and branded content.
First wave of judges announced for shots Awards The Americas 2026
The first wave of judges has been announced for the shots Awards The Americas 2026, celebrating work from across North and South America, and Canada.
Nomad welcomes editor Matthew Hilber
With work ranging from the heartfelt and resonant to the outright hilarious, Hilber has garnered industry-wide acclaim and noteworthy awards throughout his decorated career.
- Target launches new wellness era
- EMERGENCY calls for peace
- The Peugeot lion awakens for the new 308
- Skin By Sherin gets elegant in skin patch campaign
- Oysho Lodge gets the handcrafted treatment
- Get saver satisfaction at McDonald's
- Believe in faster with Callaway
- Superprof and the teachers for a lifetime
- Dunkin’ teams up with Megan Thee Stallion to start 2026 strong
- DoorDash does a little karate
Republic announces promotions of Michael Wagner and Kim Estrada
Michael Wagner is named Managing Director, and Kim Estrada is promoted to Executive Producer of Editorial.
World War Seven signs director duo Mister
The duo behind talking vapes and stomach puppets joins the ranks of the award-winning and weird WW7.
Emerald Pictures signs directing duo + jacksonkarinja
+ jacksonkarinja is celebrated for a playful, dynamic visual palette and an impressive tonal range, directing work that moves effortlessly from adventurous to intimate.
ArtClass Content welcomes Kathy Fusco
Comedy director Fusco brings a rich background in writing and directing standout work across both television and branded content.
First wave of judges announced for shots Awards The Americas 2026
The first wave of judges has been announced for the shots Awards The Americas 2026, celebrating work from across North and South America, and Canada.
Nomad welcomes editor Matthew Hilber
With work ranging from the heartfelt and resonant to the outright hilarious, Hilber has garnered industry-wide acclaim and noteworthy awards throughout his decorated career.
The Talent
Florence Poppy Deary enters orbit
Kicking off a series of interviews with recipients of 2025 shots EMEA awards, Sarah Smith chats to New Director of the Year winner, Florence Poppy Deary, who applies a spaceship metaphor to her decade-long overnight success story.
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
shots Unsigned: Jennie Butler
For our latest shots Unsigned interview, we speak with the talented director Jennie Butler about her ex-mobster documentary Georgie. We also cover her video journalism background, the importance of casting in a documentary, and the pros and cons of working with a small filmmaking team.
The Inspiration
On My Radar: Franki Goodwin
From being inspired by Swingers to finally understanding Aphrodite, Franki Goodwin, Saatchi & Saatchi London’s Chief Creative Officer, reveals what’s on her creative radar.
Tomás O’Gorman: A Few Of My Favourite Things
The Ogilvy Barcelona Executive Creative Director shares the wisdom, work contracts and otherworldly pens that help keep his inspiration flowing.
Playlist: Gilbert Trejo
We hear from Ruffians new director signing Gilbert Trejo, where he fills us in on some White Stripes promos he digs, an eclectic roster of artists he wants to work with and his love of being first in line at the movies.
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Trin Basra, Executive Creative Director EMEA at Sparks, reflects on how brands can tap into consumers' new appreciation of wellness – it's increasingly not just about health, but more a sense of belonging and humanity in a turbulent uncertain world.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.