COP31 lets nature have the last word
Humanity fades from Earth’s memory in a cinematic and affecting film from the United Nations Climate Change Conference.
How Talia Beale created a nostalgic nightmare for Bricknasty
The Academy director's entrancing and entirely human-made music video for the Irish band explores the beauty, brutality and contradictions of growing up on an estate. Here, she shares how the whole team rejected AI to create this jarring visual journey, including 2D animating with a Nintendo DS.
Skepta’s sceptical eye
The British grime MC, rapper and producer takes a jaded view of a friend’s entreaty in this darkly powerful promo for the track Pandora’s Box.
Starbucks draws us in with another seasonal scribble
In a sequel of sorts to last year's Drawn Together, Anomaly and Hernan Corera tell the tale of a band that's lost its horn.
Manscaped’s glabrous gonad gang
The shaving brand’s new spot extols the virtues of bald balls with a group of excitable loons launching a testical takeover in a park.
MIRI rejects the terms and conditions of our future
Alex Takács directs a beautifully human-centric campaign urging humans to reconsider the race towards artificial superintelligence.
Apple weaves a vibrant tapestry for Diwali
Director Sanjay Garg blends Indian dance, music and textiles in a vibrant new Shot on iPhone film, made in collaboration with fashion brand Raw Mango.
Jeanie Bueller's day on
Jennifer Grey, Cindy Pickett and Charlie Sheen reunite in BBDO Chicago and Jody Hill's festive spot for Home Instead, showing the story from the other Bueller's perspective.
COP31 lets nature have the last word
Humanity fades from Earth’s memory in a cinematic and affecting film from the United Nations Climate Change Conference.
How Talia Beale created a nostalgic nightmare for Bricknasty
The Academy director's entrancing and entirely human-made music video for the Irish band explores the beauty, brutality and contradictions of growing up on an estate. Here, she shares how the whole team rejected AI to create this jarring visual journey, including 2D animating with a Nintendo DS.
Skepta’s sceptical eye
The British grime MC, rapper and producer takes a jaded view of a friend’s entreaty in this darkly powerful promo for the track Pandora’s Box.
Starbucks draws us in with another seasonal scribble
In a sequel of sorts to last year's Drawn Together, Anomaly and Hernan Corera tell the tale of a band that's lost its horn.
Manscaped’s glabrous gonad gang
The shaving brand’s new spot extols the virtues of bald balls with a group of excitable loons launching a testical takeover in a park.
MIRI rejects the terms and conditions of our future
Alex Takács directs a beautifully human-centric campaign urging humans to reconsider the race towards artificial superintelligence.
Apple weaves a vibrant tapestry for Diwali
Director Sanjay Garg blends Indian dance, music and textiles in a vibrant new Shot on iPhone film, made in collaboration with fashion brand Raw Mango.
Jeanie Bueller's day on
Jennifer Grey, Cindy Pickett and Charlie Sheen reunite in BBDO Chicago and Jody Hill's festive spot for Home Instead, showing the story from the other Bueller's perspective.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Talia Beale created a nostalgic nightmare for Bricknasty
The Academy director's entrancing and entirely human-made music video for the Irish band explores the beauty, brutality and contradictions of growing up on an estate. Here, she shares how the whole team rejected AI to create this jarring visual journey, including 2D animating with a Nintendo DS.
How LEGO got Daft Punk to swap beats for bricks
The LEGO Group's festive film is a bombastic, clicktastic thrill ride through a minifig-fuelled workshop. shots caught up with Genevieve Hoey, Senior Director, Global Creative at Our LEGO Agency, to find out how they gift-wrapped their IPs.
How Nick Ball brought the bear necessities to Morrisons
For its delightful Christmas offering, the supermarket chain has retold the story of Goldilocks and the Three Bears, albeit with some distinctly modern twists. shots spoke to MJZ director Nick Ball and Leo UK's Jack Stoten and Connor Wynn about the practical magic behind bringing this furry family to life.
How Firefox reunited the original meme team
In a get-together nobody saw coming, the internet's OG oddballs join forces to lure lapsed users back to Firefox. Jamie Madge speaks to Mozilla's John Solomon, We Believers' Gustavo Lauria and nobodys' Sunny Sixteen about the painstakingly crafted memeunion.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
Gifted Youth signs Martin Herlihy
The creative production company have announced the director has joined its roster for US commercial representation.
Nick Davies has joined Rogue
The director has joined Rogue, further strengthening their standout roster of directing talent.
Stink welcomes a trio of new directors
Stink welcomes directors Alice Fassi, Jodeb and Quentin Deronzier to its international talent roster.
Modern Post signs editor Anthony Miralles
Miralles is an editor working across music video, fashion, and commercial projects.
Black Kite Studios appoints Ruby Nian as Emerging Technology Creative
The new role further accelerates Black Kite’s existing AI and emerging technology capabilities, to innovate and influence what comes next.
BIRTH signs Marc Thomas
The production company BIRTH announces the addition of the director to its roster for worldwide representation.
- Elisa Baudoin directs PMU WHAT?
- Philo doesn’t carry sports
- Chanel takes to the coast
- Bert Kreischer puts on his Fancy Pants for Carl’s Jr.
- Nuna bring the RELX WIND car seat to life
- Deutsche Telekom wants you to take time to connect
- It's your season to shine with PayPal
- An important point for families at risk of type 1 diabetes
- Olivia Rodrigo takes Ben Marshall Home 4 Christmas
- PETERMAYER says it’s kinda unreal in Petoskey
Gifted Youth signs Martin Herlihy
The creative production company have announced the director has joined its roster for US commercial representation.
Nick Davies has joined Rogue
The director has joined Rogue, further strengthening their standout roster of directing talent.
Stink welcomes a trio of new directors
Stink welcomes directors Alice Fassi, Jodeb and Quentin Deronzier to its international talent roster.
Modern Post signs editor Anthony Miralles
Miralles is an editor working across music video, fashion, and commercial projects.
Black Kite Studios appoints Ruby Nian as Emerging Technology Creative
The new role further accelerates Black Kite’s existing AI and emerging technology capabilities, to innovate and influence what comes next.
BIRTH signs Marc Thomas
The production company BIRTH announces the addition of the director to its roster for worldwide representation.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
Playlist: Zoey Peck
This time we hear from Papercut Editor Zoey Peck. Here she gives us the lowdown on changing music promo formats, being drawn to dance as a kid, and the allure of J.Lo music videos.
Peer Review: La Pele
Neighborhood Watch director Andrea Pelegrín, known professionally as La Pele, discusses the magic of simplicity, the importance of a well-structured hierarchy on set, and why filmmaking and human storytelling are inseparable.
On My Radar: Jake Mavity
The Corner Shop director Jake Mavity eschews the internet in favour of a novel, mourns the loss of his MacBook, but revels in some older Apple tech, as he reveals what's on his creative radar.
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Did you know that last month was Black History Month? No? Maybe that's understandable because, in a marked change from previous years, brands have stepped away from endorsing, or even mentioning it. Maybe we shouldn't be surprised but, says Amy Kean, performative allyship has consequences.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.