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Gaming is a huge business, with an equally huge audience of engaged and passionate fans. So, says Fabio Tambosi, SVP of Marketing at ESL FACEIT Group, brands that aren't exploring this immense fandom are missing out.

Armoury director Jeroen Annokkee loves the simplicity of a recent Hornbach spot, regrets the time he spends reading the news, and can't bring himself to answer one particular question, as he reveals what's on his radar.

Big ideas, big stars and big productions have been the sole preserve of big budgets since the dawn of advertising. But, says The Moon Unit, with the advent of artificial intelligence, technology is now allowing Goliath-like ideas to be made by David-sized budgets. Can AI strike a blow for equal creative opportunity?

While much of B2C marketing is awash with creative thinking, Tom Baker, Chief Creative Officer for &Above, believes B2B advertising has become too dependent on data, putting it on creative life support. But, he tell us, there's a way back if brands open their arms to emotion.

With most of this year's festive campaigns now out in the world, Karin Seymour, Director of Client and Marketing at Sky Media, reflects on how UK ads have evolved, examines what that evolution says about the industry, and reveals which of 2024's Christmas crop are her personal favourites.