Montirex packs an emotional punch
This tender documentary-inspired film sees the sportswear brand's newest athlete, boxer Shakur Stevenson, reflect on family ties as he chats to his grandfather.
Coral's chance encounter
Jimmy Bullard stars in the betting company's latest campaign which celebrates the unwavering loyalty of fans at the heart of football.
Last Sun cries over spilt milk
A man in period costume dances over smashed milk bottles in a mesmerising music video for the electronic music artist’s track, Care 4 U.
Actimove's inner strength
A new campaign for the medical-grade orthopaedic braces and supports company Actimove highlights the issues people living with ongoing pain are really up against.
Rose LA’s bloomin’ good buzz
The cannabis edibles brand specialising in plant-infused gummies launches a fun film by Dan Opsal suggesting all the things one might enjoy after a hit of flower power.
A mic-drop moment for Nouvelle École
One of Netflix’s top shows in France, Nouvelle École introduces a new generation of French-speaking rap talent to mainstream audiences, and this trailer for the new season makes for a stunning start.
Anitta finds her AIquilibrium
The Brazilian recording star has released EQUILIBRIVM II, a stunning 35-minute visual album with mouthwatering production design enhanced by AI.
BMW corners the market in corners
This highly original campaign for the car brand is a thrilling ride through iterations of the idea that corners are pesky entities that should be bested by a swanky motor.
Montirex packs an emotional punch
This tender documentary-inspired film sees the sportswear brand's newest athlete, boxer Shakur Stevenson, reflect on family ties as he chats to his grandfather.
Coral's chance encounter
Jimmy Bullard stars in the betting company's latest campaign which celebrates the unwavering loyalty of fans at the heart of football.
Last Sun cries over spilt milk
A man in period costume dances over smashed milk bottles in a mesmerising music video for the electronic music artist’s track, Care 4 U.
Actimove's inner strength
A new campaign for the medical-grade orthopaedic braces and supports company Actimove highlights the issues people living with ongoing pain are really up against.
Rose LA’s bloomin’ good buzz
The cannabis edibles brand specialising in plant-infused gummies launches a fun film by Dan Opsal suggesting all the things one might enjoy after a hit of flower power.
A mic-drop moment for Nouvelle École
One of Netflix’s top shows in France, Nouvelle École introduces a new generation of French-speaking rap talent to mainstream audiences, and this trailer for the new season makes for a stunning start.
Anitta finds her AIquilibrium
The Brazilian recording star has released EQUILIBRIVM II, a stunning 35-minute visual album with mouthwatering production design enhanced by AI.
BMW corners the market in corners
This highly original campaign for the car brand is a thrilling ride through iterations of the idea that corners are pesky entities that should be bested by a swanky motor.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Rebecca Scheinberg joins Electric Theatre Collective
Creative studio ETC continues to strengthen its growing design offering with the appointment of Scheinberg as Executive Producer.
VML UK appoints Cat Davis as Chief Marketing Officer
In her new role, Davis will be charged with building on VML’s recent account wins for Heineken and Allen & Overy and the record-breaking haul of 10 Cannes Lions wins at this year’s festival.
MADRE launches Motherwolf
Led by Chief Creative Officer Todd Iorio and built exclusively for MADRE and Madrefoca directors, Motherwolf brings new tools into the work at the earliest creative stage.
Neighborhood Watch signs director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing.
Papercut welcomes Editor Ben Corfield
Corfield grew up in Lancaster, UK, before moving to London and working his way up through post houses to become a sought-after editor.
Spark & Riot adds Hero Management as West Coast reps
Female-founded commercial production house and film and television studio Spark & Riot has announced that it has signed with Hero Management, who will now be representing them on the West Coast.
- Adidas launch new Euphoria campaign
- Children's Hospital Colorado delivers new campaign
- It might be time for a Mintervention
- La-Z-Boy launch the Jer-Z-Boy
- What would happen if you felt a little bit better every day?
- Prostate Cancer UK launch This Club Matters More
- Müller and MyProtein champion teamwork in new campaign
- Morgan & Morgan makes a splash
- The road is calling for Road Safety Scotland
- Amazon Music launch cinematic campaign
Rebecca Scheinberg joins Electric Theatre Collective
Creative studio ETC continues to strengthen its growing design offering with the appointment of Scheinberg as Executive Producer.
VML UK appoints Cat Davis as Chief Marketing Officer
In her new role, Davis will be charged with building on VML’s recent account wins for Heineken and Allen & Overy and the record-breaking haul of 10 Cannes Lions wins at this year’s festival.
MADRE launches Motherwolf
Led by Chief Creative Officer Todd Iorio and built exclusively for MADRE and Madrefoca directors, Motherwolf brings new tools into the work at the earliest creative stage.
Neighborhood Watch signs director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing.
Papercut welcomes Editor Ben Corfield
Corfield grew up in Lancaster, UK, before moving to London and working his way up through post houses to become a sought-after editor.
Spark & Riot adds Hero Management as West Coast reps
Female-founded commercial production house and film and television studio Spark & Riot has announced that it has signed with Hero Management, who will now be representing them on the West Coast.
The Talent
Souf Kinani's moving story
In the first of our interviews with the directors who picked up a Gold Screen trophy at this year's Young Director Award, PinkRabbit's Souf Kinani discusses ideas, identity, and the weight of telling a personal story.
Nicha Witayapaisitsan: Cooking with creativity
The SOUR Bangkok copywriter discusses Gen Z behaviour, Thai advertising’s human truths and turning everyday digital habits into ambitious platform ideas.
‘Un’ Wuthisak Anarnkaporn: The surreal deal
The Thai director discusses character-driven comedy, creative risk and why the people surrounding an idea matter more than the idea itself.
The Inspiration
Winnie Cheung: A Few Of My Favourite Things
Lost Planet editor Winnie Cheung eschews the trinkets and instead shares the studios, stories and spectral spaces that keep her moving.
Playlist: Jamie Adair
Love Song director Jamie Adair, from the directing duo Harrison Adair, talks us through his favourite promos, thoughts on the industry and receiving gifts from James Blake.
Favourite Tech: Brian Bernard
Brian Bernard, Audio Director and Engineer at Grayson Music Toronto, picks the technological gadgets and Android apps that have the most impact on his life.
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Katie Mitchell, Managing Director at Seen Studios, argues that while we’ve seen spectacular audience growth in women’s sports, brands need to catch up with the opportunities for cultural change that this shift brings.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.