TFL's intertwining journeys
A touching story of three interconnected journeys captures the everyday adventures and relationships made possible by London’s transport network.
Aldi's slice of the good life
A grandfather offers his granddaughter some heartwarming words of advice in a beautifully shot film directed by Natalie Rae for the supermarket chain.
The Washington Post exposes the story behind the byline
A powerful campaign created by Uncommon captures the relentless behind-the-scenes work underpinning the newspaper’s investigative journalism.
Sigourney Weaver observes that, on Earth, no one can see you move
In a pointed 'nature documentary' about humans from ASICS, the Alien star observes our increasingly sedentary, convenience-filled lives as though they were an endangered-habitat problem.
Havas Lynx wants you to Listen to Jordic
In a delightfully naughty, euphemism-filled spot for JOE.co.uk and World Heart Day, a merry member sings of his willy woes.
Toyota's dirty dancing
A procession of Utes slide down a muddy mountain in a deadpan dance-off in a playful spot for the vehicle brand directed by Nick Kelly.
KFC Australia puts boybands out to tender
Agency Special and director Leilani Croucher give the relaunch of the brand's Chicken Tenders a little '90s love in this funny campaign.
Rune Milton shows emotional range
The Bleck Film director's charming spot for Volvo's XC60 and XC90 sees a father and son share some time on the road.
TFL's intertwining journeys
A touching story of three interconnected journeys captures the everyday adventures and relationships made possible by London’s transport network.
Aldi's slice of the good life
A grandfather offers his granddaughter some heartwarming words of advice in a beautifully shot film directed by Natalie Rae for the supermarket chain.
The Washington Post exposes the story behind the byline
A powerful campaign created by Uncommon captures the relentless behind-the-scenes work underpinning the newspaper’s investigative journalism.
Sigourney Weaver observes that, on Earth, no one can see you move
In a pointed 'nature documentary' about humans from ASICS, the Alien star observes our increasingly sedentary, convenience-filled lives as though they were an endangered-habitat problem.
Havas Lynx wants you to Listen to Jordic
In a delightfully naughty, euphemism-filled spot for JOE.co.uk and World Heart Day, a merry member sings of his willy woes.
Toyota's dirty dancing
A procession of Utes slide down a muddy mountain in a deadpan dance-off in a playful spot for the vehicle brand directed by Nick Kelly.
KFC Australia puts boybands out to tender
Agency Special and director Leilani Croucher give the relaunch of the brand's Chicken Tenders a little '90s love in this funny campaign.
Rune Milton shows emotional range
The Bleck Film director's charming spot for Volvo's XC60 and XC90 sees a father and son share some time on the road.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
Production company Tinderflint goes rosterless
TheTinderflint is ripping up the playbook of traditional production companies.
You Are Here signs Paris & Manuel
The production company has signed the director duo for UK representation.
Shiny Awards LA winners announced
Three emerging directors win mentoring, representation and practical career support at Shiny’s first Los Angeles Awards.
MADRE adds Obsidian as Midwest representation
MADRE’s distinctive point of view and curated roster of directors make it a natural fit alongside Obsidian's other dynamic clients.
Even/Odd signs Director Thuan Tran
Known for turning real, everyday moments into cinematic stories, Tran brings not only talent and vision, but a shared passion for partnerships where creativity, access and opportunity can flourish.
Packer Productions signs PACO
Packer Productions has signed Lisbon-based director PACO, aka Paco Cruz, to its UK roster.
- Bank of America asks, what would you like the power to do?
- Sekonda launches any. second. now. campaign
- When was the last time your free time was free?
- Beekeeper’s Naturals champions everyday users
- What if a dog’s personality could be revealed?
- Klaviyo is your brand’s best friend
- Enel Energy goes on generation after generation
- Discovery Health's The Fixer celebrates the people who help us get healthy
- MSCHF creates MOTOMORPHOSIS for Lexus
- Advertising Week New York is giving AI a break
Production company Tinderflint goes rosterless
TheTinderflint is ripping up the playbook of traditional production companies.
You Are Here signs Paris & Manuel
The production company has signed the director duo for UK representation.
Shiny Awards LA winners announced
Three emerging directors win mentoring, representation and practical career support at Shiny’s first Los Angeles Awards.
MADRE adds Obsidian as Midwest representation
MADRE’s distinctive point of view and curated roster of directors make it a natural fit alongside Obsidian's other dynamic clients.
Even/Odd signs Director Thuan Tran
Known for turning real, everyday moments into cinematic stories, Tran brings not only talent and vision, but a shared passion for partnerships where creativity, access and opportunity can flourish.
Packer Productions signs PACO
Packer Productions has signed Lisbon-based director PACO, aka Paco Cruz, to its UK roster.
The Talent
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
The Inspiration
Peer Review: Adam Muscat
From Anselm Kiefer to Kendrick Lamar, Studio Private artist, editor and filmmaker Adam Muscat shares the painters, designers, hybrid documentaries and dreamy music videos that have influenced his approach to directing.
On My Radar: Torstein Bjørklund
Arts & Sciences director Torstein Bjørklund talks thick yoghurts, small airplanes, steam irons, and the enduring masterpiece that is Titanic, as he reveals what's on his creative radar.
Tiny Bullet: A Few Of My Favourite Things
Merman director, designer and artist Tiny Bullet shares the puppets, the projectors and the pink briefcase that have survived her minimalist tendencies.
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Rather than seeing artificial intelligence as a threat to her job, FIN Studios Head of Studio, Tabitha Onofri, chose to understand it. Now, she believes it can be a huge benefit to the role she - and others - have; you just have to know where to start.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.