Auchan gets animated about eating well
The French retail company launches a catchy and imaginative musical campaign encouraging kids to eat a colourful, balanced diet.
It’s no bull, no Bowl for Dollar Shave Club
The shaving brand takes aim at marketing baloney with a profanity-packed ad that got them banned from the Big Game.
Bankwest’s weird worries
Bear Meets Eagle On Fire’s eerily deadpan trio of spots offers an unsettling glimpse into the unusual preoccupations of three banking customers.
Poppi taps into pop culture
Pop queen Charli XCX and actor Rachel Sennott bring the vibes to a college class in the fizzy drink brand’s fun, brat-coded Super Bowl campaign.
Liquid I.V. takes the piss
Lavatories channel their inner Phil Collins in the hydration brand’s hilarious first-ever Big Game campaign.
The Ring Magazine’s knockout animation
BigTime Creative Shop blends ten distinct animated styles to bring the boxing publication’s hundred-year archive to life.
Lilly finds the method in the madness
The American pharmaceutical company’s poetic Winter Olympics spot captures the obsessive rituals behind athletic progress through 100 years of archival footage.
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
Auchan gets animated about eating well
The French retail company launches a catchy and imaginative musical campaign encouraging kids to eat a colourful, balanced diet.
It’s no bull, no Bowl for Dollar Shave Club
The shaving brand takes aim at marketing baloney with a profanity-packed ad that got them banned from the Big Game.
Bankwest’s weird worries
Bear Meets Eagle On Fire’s eerily deadpan trio of spots offers an unsettling glimpse into the unusual preoccupations of three banking customers.
Poppi taps into pop culture
Pop queen Charli XCX and actor Rachel Sennott bring the vibes to a college class in the fizzy drink brand’s fun, brat-coded Super Bowl campaign.
Liquid I.V. takes the piss
Lavatories channel their inner Phil Collins in the hydration brand’s hilarious first-ever Big Game campaign.
The Ring Magazine’s knockout animation
BigTime Creative Shop blends ten distinct animated styles to bring the boxing publication’s hundred-year archive to life.
Lilly finds the method in the madness
The American pharmaceutical company’s poetic Winter Olympics spot captures the obsessive rituals behind athletic progress through 100 years of archival footage.
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
FORM launches Belief Studio
The new venture introduces an AI-supported production model led by Creative Partner Elliott Starr.
Angelina Mamoun-Bergenwall joins Andre Bato Corp
Photographer Mamoun-Bergenwall has joined Andre Bato Corp’s talent network.
Jimmy Smith named 2026 AICP Next Awards Judging Chair
The Amusement Park Entertainment Chairman, CEO and CCO will lead the jury for the 2026 competition.
Partizan expands UK music video roster
The company adds Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace, and appoints Danny Herman to lead the division.
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
- H-E-B's love letter to Texas
- Mekanism helps to celebrate the culture of Hawai‘i
- BarkleyOKPR launches Big Redemption
- SlimFast taps Bayonet for latest campaign
- ICCU launches Life's Greener Here
- Blue Square Alliance Against Hate debut sticky note campaign
- Kate Halpin directs a trio for BlueChew
- 21 Savage says WHTTS?
- adidas Running and Hermanos Koumori launch Flow State
- Ludacris joins Frank’s RedHot to crown the GOAT of hot sauce
FORM launches Belief Studio
The new venture introduces an AI-supported production model led by Creative Partner Elliott Starr.
Angelina Mamoun-Bergenwall joins Andre Bato Corp
Photographer Mamoun-Bergenwall has joined Andre Bato Corp’s talent network.
Jimmy Smith named 2026 AICP Next Awards Judging Chair
The Amusement Park Entertainment Chairman, CEO and CCO will lead the jury for the 2026 competition.
Partizan expands UK music video roster
The company adds Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace, and appoints Danny Herman to lead the division.
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
On My Radar: Mitra
Emerald Pictures director Mitra reveals that he's a stickler for a clean kitchen, advises not to listen to a certain podcast in public, and takes advice about presentations from Freddie Mercury, as he reveals what's on his creative radar.
Playlist: Marvin Jay Alvarez
We speak with Knucklehead director Marvin Jay Alvarez about taking creative risks in the promo world, sneaking onto set with So Solid Crew, and his soul influenced collection of... hens?
On My Radar: Fatal Farm
Neighborhood Watch directing duo, Fatal Farm, aka Zachary Johnson [left] and Jeffrey Max, on the amazing opportunities afforded by Zillow, the "proto-Idiocracy" of The Nutty Professor 2, skillet cookies with ice cream, and GI Joe action figure collections.
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shots Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.