Zack Grant examines a Brittany cat-astrophe
In a charming yet astute documentary for BackMarket, the 2020land director looks into the mystery of the bright orange novelty Garfield phones that wash up on a French shore.
Anya Taylor-Joy and Charles Melton face off for The Rolling Stones
Academy Films directing duo Chris Barrett and Luke Taylor (formerly known as Us) present an impassioned movement-based narrative to the Stone's track Jealous Lover.
Rich The Kid hits the video shop
The rapper's music video from Bleu Désert for new track Calling My Line sees VHS footage spliced in with AI-augmented film clips.
Stephen Graham's act of love
Singer-songwriter Myles Smith steps behind the camera for the first time, writing and directing the video for his single Hold Me in the Dark, starring Stephen Graham.
DJ Snake's Cairo Express goes off the rails
CHNDY directs a relentlessly brilliant and bizarre search for a fourth member of the French-Algerian artist’s oddball band.
Hinge finds love in the everyday
A charming, puppet-led campaign from the dating app captures quiet moments of emotional safety and connection between real couples.
Norsk Tipping’s homage to amateurs
A heartfelt spot from the Norwegian gambling brand celebrates the everyday athletes, musicians and dancers who’ll never achieve stardom.
Nike SB and Rassvet spotlight rhythm and resilience
Marius Gonzales’ bold and cinematic spot for the sportswear and skateboard brands captures the passion and drive of a drummer, skater and ballet dancer.
Zack Grant examines a Brittany cat-astrophe
In a charming yet astute documentary for BackMarket, the 2020land director looks into the mystery of the bright orange novelty Garfield phones that wash up on a French shore.
Anya Taylor-Joy and Charles Melton face off for The Rolling Stones
Academy Films directing duo Chris Barrett and Luke Taylor (formerly known as Us) present an impassioned movement-based narrative to the Stone's track Jealous Lover.
Rich The Kid hits the video shop
The rapper's music video from Bleu Désert for new track Calling My Line sees VHS footage spliced in with AI-augmented film clips.
Stephen Graham's act of love
Singer-songwriter Myles Smith steps behind the camera for the first time, writing and directing the video for his single Hold Me in the Dark, starring Stephen Graham.
DJ Snake's Cairo Express goes off the rails
CHNDY directs a relentlessly brilliant and bizarre search for a fourth member of the French-Algerian artist’s oddball band.
Hinge finds love in the everyday
A charming, puppet-led campaign from the dating app captures quiet moments of emotional safety and connection between real couples.
Norsk Tipping’s homage to amateurs
A heartfelt spot from the Norwegian gambling brand celebrates the everyday athletes, musicians and dancers who’ll never achieve stardom.
Nike SB and Rassvet spotlight rhythm and resilience
Marius Gonzales’ bold and cinematic spot for the sportswear and skateboard brands captures the passion and drive of a drummer, skater and ballet dancer.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
ARIS signs with Little Bird
The Los Angeles-based production company ARIS has signed with Becca Falborn’s Little Bird for East Coast Representation.
FIN Studios launches new talent slate
The award-winning, woman-owned creative studio offers premium talent while addressing the multifaceted content needs of modern agency and brand partners.
Spy Films signs director Maca Rubio
The Canadian production company announce the signing of the Argentine director for exclusive Canadian representation.
Cut+Run adds Editor Stephen Dunne
As an editor known for his instinctive storytelling and dynamic pacing, Dunne’s career spans everything from high-end commercial campaigns, films and TV to music videos.
Léo Brunel joins Hornet
The director brings his sharp, absurdist animated comedy to the Hornet director roster.
Field Unit welcomes Lex Carthur
Before stepping behind the camera, Carthur competed as an athlete at the highest level, an experience that continues to shape the way he approaches storytelling today.
- Jumeirah Al Naseem launch new campaign
- Luis Suárez headlines Walmart’s World Cup series
- Johnny Knoxville gives us a Finger Lickin’ PSA for KFC
- Lox-what?! Never heard of it!
- Wink Wink it's Charli XCX
- Back Market unveil The Players' Drop
- Defy expectation and embrace freedom at Harrah’s
- Feel good about your funnel with Vibe.co
- Albertsons Companies Foundation launch new PSA
- GloRilla drops Eat ’Em Up for Reese’s Puffs
ARIS signs with Little Bird
The Los Angeles-based production company ARIS has signed with Becca Falborn’s Little Bird for East Coast Representation.
FIN Studios launches new talent slate
The award-winning, woman-owned creative studio offers premium talent while addressing the multifaceted content needs of modern agency and brand partners.
Spy Films signs director Maca Rubio
The Canadian production company announce the signing of the Argentine director for exclusive Canadian representation.
Cut+Run adds Editor Stephen Dunne
As an editor known for his instinctive storytelling and dynamic pacing, Dunne’s career spans everything from high-end commercial campaigns, films and TV to music videos.
Léo Brunel joins Hornet
The director brings his sharp, absurdist animated comedy to the Hornet director roster.
Field Unit welcomes Lex Carthur
Before stepping behind the camera, Carthur competed as an athlete at the highest level, an experience that continues to shape the way he approaches storytelling today.
The Talent
Pelle Sjoenell: From the launderette to the Film Lions
For Pelle Sjoenell, seeing Levi’s iconic spot starring Nick Kamen was the point at which he fell in love with advertising. After leading the creative output of the agency that made it, as well as Droga5 and Activision Blizzard, he’s now leading this year’s Cannes Lions Film jury. Here, he talks to Danny Edwards about how Launderette seduced him, why Sweden gave him a creative head start, and why awards still matter.
Take a step into Ward’s World
Mal Ward is Jury Chair for this year’s Young Director Award. He talks to Lucy Aitken about the thrill of sharing new talent, overcoming his existential dread of AI, and how the streamers are rewriting the production playbook.
King of the Hill
As Jury President of the Entertainment Lions at Cannes, BBDO Worldwide Chief Creative Officer Chris Beresford-Hill has the task of assessing work that doesn’t just compete with other ads, but sits alongside the media people choose to spend time with. Here, he tells Jamie Madge how strong foundations make room for creative flourishes, and why protecting the value of a Lion is central to his judging process.
The Inspiration
On My Radar: Martin Raffier
Tool director Martin Raffier lets us know what's on his creative radar as he cites comic books as one of his main inspirations, explains why he misses "old school" commercials, and says he can get lost down the rabbit hole of Wikipedia.
Playlist: Cami Starkman
For our latest Playlist, we hear from Nomad Editor Cami Starkman. Here she talks scroll-stopping music videos, the purity of editing, and cutting visuals for No Doubt’s residency at the Sphere.
On My Radar: Jackie Kelman Bisbee
Jackie Kelman Bisbee, Founding Partner of Park Pictures, on the advertising work that’s made an impression, the music video she believes is a “masterpiece”, and the enduring power of hair straighteners.
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Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.