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Zalando tells customers they're #freetobe

Zalando tells customers they're #freetobe

Online fashion retailer Zalando has used the new season to reveal its new brand positioning in a campaign that celebrates real people and real stories representing what “free to be” means.

William Hill explores the social side of gambling

William Hill explores the social side of gambling

In their first campaign for the brand, 72andSunny Amsterdam present a spot in which the jovial competitiveness of placing a bet amongst mates outweighs the monetary gain.

sloggi says pants to grannies not being cool

sloggi says pants to grannies not being cool

A new campaign for sloggi underwear sees The Dancing Granny take centre-stage to show that comfort is cool.

Argos is fashion forward in new autumnal spot

Argos is fashion forward in new autumnal spot

New season, new designs, new campaign as The&Partnership and Argos reveal the Autumn/Winter Home and Furniture collection.

It's game on for Nike in new kids campaign

It's game on for Nike in new kids campaign

Wieden+Kennedy Amsterdam instigate a updated version of 'tag' in their first piece of work for Nike Kids.

According to Tide, Sundays are now 100% NFL - Not For Laundry

According to Tide, Sundays are now 100% NFL - Not For Laundry

In a funny series of spots, former quarterback Peyton Manning announces that the time to wash your pants is no longer during football... but his words upset the stars of Tuesday night telly.

The One Show launches with shaman-power

The One Show launches with shaman-power

To promote today’s call for entries to The One Show 2020, the advertising awards body is offering the services of a real Peruvian shaman to bless creative work.

Lil Nas X takes cyber-stalking to the next level

Lil Nas X takes cyber-stalking to the next level

In the futuristic promo for his new track, from Lord Danger's Mike Diva, the rapper pursues a fan with digital determination.

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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Jose Miguel Sokoloff written by Jose Miguel Sokoloff

CCO of MullenLowe Group London, Jose Miguel Sokoloff, wonders how fashion advertising has altered since the twin pillars of culture and technology took control of a brand's profile.

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