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AXE's salty sweetness

AXE's salty sweetness

In a trio of bonkers spots from LOLA MullenLowe, nice-smelling gents are attacked by the cute companions of their ladyfriends.

Desperados’ dopamine bop

Desperados’ dopamine bop

The tequila beer brand launches an energising musical campaign inspired by Latin youth culture in collaboration with Colombian artist OVY ON THE DRUMS.

McDonald’s tale of kiss and make-up

McDonald’s tale of kiss and make-up

The fast-food chain’s Valentines Day campaign follows an elderly couple who add a spot of cosmetics to their courtship.

Krafton India plays chicken

Krafton India plays chicken

The games publisher promotes BGMI, its popular mobile battle royale game, with a thrilling effects-laden ad set at a chicken curry shack.

How Ruairi Robinson used AI to dance with death

How Ruairi Robinson used AI to dance with death

With footage created entirely using AI, the Joyrider director's mesmerising music video for electronic artist Steve Moore is a modern re-imagination of the medieval Danse Macabre. Here, Robinson shares how he fast-tracked the filmmaking process, why creating with AI should be fun, and the surprising feedback the promo received on social media.

Eric Wareheim finds that Running a Restaurant is No Joke

Eric Wareheim finds that Running a Restaurant is No Joke

The director, actor, and foodie chats to LA-based restaurant owners - Alisa Reynolds of My 2 Cents, Alvin Cailan of Amboy, and Keegan Fong of Woon Kitchen - in Ventureland's charming content series for Square.

LeBron James, Lionel Messi, and Shohei Ohtani march to the same Beats

LeBron James, Lionel Messi, and Shohei Ohtani march to the same Beats

In a powerful, RZA-narrated spot for Powerbeats Pro 2, directed by magna studios' Julien & Quentin through agency Translation, the icons get a pep talk from their hearts.

Joy Crooke’s domestic bliss

Joy Crooke’s domestic bliss

Director Jake Erland’s sensitive and nostalgic promo for the British singer-songwriter beautifully captures the milestone moments of a relationship.

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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2025 AICP Show curatorial committee announced

2025 AICP Show curatorial committee announced

A diverse range of backgrounds, disciplines and crafts will be represented in the show’s curatorial decision-making process.

Versus partners with Rotholz Reps

Versus partners with Rotholz Reps

Versus, a premier creator of culture-defining creative and production, announces its new partnership with Rotholz Reps.

Future Craft is ready for takeoff

Future Craft is ready for takeoff

Future Craft launches and forges an alliance with UK-based OB42.

LOBO signs filmmaker Cisma

LOBO signs filmmaker Cisma

Renowned creative studio LOBO welcomes multi-faceted artist Cisma (Denis Kamioka) to its roster of talent.

Jack Cunningham and Nicolas Ménard join forces as Eastend Western

Jack Cunningham and Nicolas Ménard join forces as Eastend Western

Cunningham and Ménard's new creative partnership have signed to Nexus Studios.

shots Awards juries add more names
SHOTS AWARDS THE AMERICAS 2025

shots Awards juries add more names

Whoever said you can have too much of a good thing has never been involved with the shots Awards because, while the juries are already bursting with creative minds, more have now been added.

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Cat Botibol written by Cat Botibol

Watching what you want, when you want, can be a great convenience, but is hyper-personalisation diluting the cultural impact of advertising? Cat Botibol, Business Development Director at Secret Cinema, thinks so, and believes creativity works best in crowds.