Department for Infrastructure drives impact

Department for Infrastructure drives impact

A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.

Stout support: Guinness raises a glass to global fandom

Stout support: Guinness raises a glass to global fandom

This exuberant campaign marks the beer brand’s partnership with Premier League football by celebrating fans and matchday rituals that travel across time zones.

Vivo’s in deep water

Vivo’s in deep water

A man drowns in his notifications in an impressively crafted spot directed by Pedro Becker for the Brazilian mobile phone company.

BBDO faces the human cost of WWI

BBDO faces the human cost of WWI

In an impactful initiative for Musée de la Grande Guerre, real portraits of soldiers are damaged to convey the lasting psychological effects of serving in the First World War.

La Pac packs a lot of DIY into Brico Dépôt

La Pac packs a lot of DIY into Brico Dépôt

In a rousing call to home-improvers - Come On, Let's Get To Work - AUSTRALIE agency and director Scott Lyon fly us through some big, small, and altogether messy jobs.

Mekanism gets to the bottom of it

Mekanism gets to the bottom of it

Pumpkins, peaches and bundt cakes serve as cheekily suggestive reminders to attend routine colonoscopies in a playfully provocative short film.

Arsenal corners the market

Arsenal corners the market

Marc Sidelsky directs a star-studded promo for The Arsenal; its new digital home for Gooners everywhere.

Nick Ball gives us more mis-Uber-standings

Nick Ball gives us more mis-Uber-standings

The breadth of offerings available through Uber Eats is shown through the things they don't provide in this witty campaign from Special Group.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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Late Shift signs director Emily Elizabeth Thomas

Late Shift signs director Emily Elizabeth Thomas

Thomas is a filmmaker known for her punk-feminine perspective, whimsical production design, and story-driven commercial work.

Director Nicole Fischer​ joins LOBO

Director Nicole Fischer​ joins LOBO

Fischer’s artistic foundation in performing arts has strongly informed her work as a director, manifesting in how she communicates with on-screen talent and collaborates on set.

Love Song welcomes director duo Harrison Adair

Love Song welcomes director duo Harrison Adair

Comprised of Tommy Harrison and Jamie Adair, this duo will feel at home within Love Song’s ecosystem of groundbreaking artistic voices.

Dior Rodriguez joins Underhill’s director roster

Dior Rodriguez joins Underhill’s director roster

Underhill continues its commitment to championing filmmakers whose voices are distinct, globally minded, and rooted in craft and story.

Little Beast launches premier music house

Little Beast launches premier music house

Guided by passion, integrity, and a genuine love of music, Little Beast prioritizes cultural and emotional impact.

Stept adds Michael Belmonte as Head of Production

Stept adds Michael Belmonte as Head of Production

Belmonte brings nearly two decades of experience leading large-scale productions across commercial, branded, and premium content.

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The Talent

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Elliott Starr written by Elliott Starr

Elliott Starr, Creative Partner at Belief Studio, thinks creative companies are like an octopus; sleek and smooth on top, with arms beneath the surface that can be chaotic and unpredictable, but often brilliant. Most attempts to use AI to make creativity more efficient, Starr thinks, will be a step towards sterility and predictability.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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