Zen and the art of Merrell running shoes
The outdoor clothing and footwear brand launches an immersive spot about a runner tuning out life clutter to get into a meditative flow state.
Specsavers tells lovers to listen up
The opticians chain unveils the ultimate relationship-aiding device in a cheeky Valentine's campaign created by Golin London.
Blinkink stages a celestial spectacle for Dior
Nina Gantz and Renee Zhan helm a whimsical and intricately crafted stop-motion Lunar New Year story for the fashion brand.
Not a case of either (Travel) Or-egon
The West Coast US state’s tourist authority Travel Oregon releases a breathtaking new campaign highlighting the incredible diversity of choice available in the region.
Warburtons celebrates 150 years with the king of VO gravitas
Morgan Freeman lends his dulcet tones (and confusion around crumpets) to this funny spot from Joyful & Triumphant and Merman's Declan Lowney.
Preventable’s painful truths
The accident prevention initiative offers a hilarious and hard-hitting reality check for people who think safety precautions don’t apply to them.
Ukraine Embassy’s exposure to the elements
Prime Weber Shandwick’s impactful campaign uses clever set design to portray the freezing conditions families are experiencing in Ukraine.
New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
Zen and the art of Merrell running shoes
The outdoor clothing and footwear brand launches an immersive spot about a runner tuning out life clutter to get into a meditative flow state.
Specsavers tells lovers to listen up
The opticians chain unveils the ultimate relationship-aiding device in a cheeky Valentine's campaign created by Golin London.
Blinkink stages a celestial spectacle for Dior
Nina Gantz and Renee Zhan helm a whimsical and intricately crafted stop-motion Lunar New Year story for the fashion brand.
Not a case of either (Travel) Or-egon
The West Coast US state’s tourist authority Travel Oregon releases a breathtaking new campaign highlighting the incredible diversity of choice available in the region.
Warburtons celebrates 150 years with the king of VO gravitas
Morgan Freeman lends his dulcet tones (and confusion around crumpets) to this funny spot from Joyful & Triumphant and Merman's Declan Lowney.
Preventable’s painful truths
The accident prevention initiative offers a hilarious and hard-hitting reality check for people who think safety precautions don’t apply to them.
Ukraine Embassy’s exposure to the elements
Prime Weber Shandwick’s impactful campaign uses clever set design to portray the freezing conditions families are experiencing in Ukraine.
New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Lola\TBWA announces Leo Macias as CCO
The executive will lead the creative direction of the agency in Brazil and join the global board of TBWA.
Riff Raff welcomes director Ehsan
The London-based director signs to Riff Raff for commercial representation.
Freefolk appoints Jessica Verner as VFX Producer
The hire strengthens the studio’s production team across advertising, music videos and film.
Kathryn Boyd Brolin joins Synthetic Pictures' roster
The fashion and lifestyle director-photographer signs for commercial and branded representation.
Illustrator Agnieszka Wajda joins NERD Productions
The artist joins the company’s roster, bringing a character-led illustration style.
Friends & Family signs director Matt Dilmore
The filmmaker joins the company’s roster for U.S. commercial representation.
- BBDO shapes a new future for Salomon
- Renault and Publicis Conseil unveil The Odyssey
- Johnnie Walker pays tribute to an unsung hero – percussionist Paulinho da Costa
- Entropico produces foster care recruitment campaign
- Milka celebrates LALIGA with a tender tribute
- BUTTER's special cover for NFL's Inspire Change
- Nike's powerful message about self-belief for Indian athletes
- Union edits Big Game ad for Blue Square Alliance Against Hate
- H-E-B's love letter to Texas
- Mekanism helps to celebrate the culture of Hawai‘i
Lola\TBWA announces Leo Macias as CCO
The executive will lead the creative direction of the agency in Brazil and join the global board of TBWA.
Riff Raff welcomes director Ehsan
The London-based director signs to Riff Raff for commercial representation.
Freefolk appoints Jessica Verner as VFX Producer
The hire strengthens the studio’s production team across advertising, music videos and film.
Kathryn Boyd Brolin joins Synthetic Pictures' roster
The fashion and lifestyle director-photographer signs for commercial and branded representation.
Illustrator Agnieszka Wajda joins NERD Productions
The artist joins the company’s roster, bringing a character-led illustration style.
Friends & Family signs director Matt Dilmore
The filmmaker joins the company’s roster for U.S. commercial representation.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Peer Review: Freddie Powell
Director Freddie Powell of DROOL tells us why people skills trump talent, which filmmakers he envies most, and how turning 'safe' scripts into something magical has become part of the job.
On My Radar: Mitra
Emerald Pictures director Mitra reveals that he's a stickler for a clean kitchen, advises not to listen to a certain podcast in public, and takes advice about presentations from Freddie Mercury, as he reveals what's on his creative radar.
Playlist: Marvin Jay Alvarez
We speak with Knucklehead director Marvin Jay Alvarez about taking creative risks in the promo world, sneaking onto set with So Solid Crew, and his soul influenced collection of... hens?
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hungryman's Dan Opsal is no stranger to directing, but stepping up to a Super Bowl spot was a new experience. Here, Opsal relays how he got the State Farm gig, what it was like working with Danny McBride, Hailee Steinfeld and Keegan-Michael Key, and the positives of being a prepper.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.