Back Market gets hot under the collar
It was scorching hot across Europe for much of last month, so Back Market wanted to let people know how to stay cool.
Polymarket flags some issues
The prediction platform enlists a global cast of stars, including Rick Rubin, Future and Peso Pluma, to ask culturally resonant questions.
Frederick Grove’s modern renaissance
An enchanting film from the East London jewellers draws visual parallels between centuries-old artwork and contemporary craft.
FinanceOS shows the dangers of data
In GenAI-created spot Jeff's Downfall, Slai director Nick Tasker demonstrates what can happen when artificial intelligence is left to make sense of decidedly unintelligent info.
Reddit gets real
A playful trio of spots created by Mischief honour the humans at the heart of the online forum’s diverse communities.
Lilydale goes cross-country
In a charming campaign from Clemenger BBDO and director Christopher Riggert, a farmer takes drastic steps to make sure a shopper makes the right choice.
Zack Grant examines a Brittany cat-astrophe
In a charming yet astute documentary for Back Market, the 2020land director looks into the mystery of the bright orange novelty Garfield phones that wash up on a French shore.
Anya Taylor-Joy and Charles Melton face off for The Rolling Stones
Academy Films directing duo Chris Barrett and Luke Taylor (formerly known as Us) present an impassioned movement-based narrative to the Stone's track Jealous Lover.
Back Market gets hot under the collar
It was scorching hot across Europe for much of last month, so Back Market wanted to let people know how to stay cool.
Polymarket flags some issues
The prediction platform enlists a global cast of stars, including Rick Rubin, Future and Peso Pluma, to ask culturally resonant questions.
Frederick Grove’s modern renaissance
An enchanting film from the East London jewellers draws visual parallels between centuries-old artwork and contemporary craft.
FinanceOS shows the dangers of data
In GenAI-created spot Jeff's Downfall, Slai director Nick Tasker demonstrates what can happen when artificial intelligence is left to make sense of decidedly unintelligent info.
Reddit gets real
A playful trio of spots created by Mischief honour the humans at the heart of the online forum’s diverse communities.
Lilydale goes cross-country
In a charming campaign from Clemenger BBDO and director Christopher Riggert, a farmer takes drastic steps to make sure a shopper makes the right choice.
Zack Grant examines a Brittany cat-astrophe
In a charming yet astute documentary for Back Market, the 2020land director looks into the mystery of the bright orange novelty Garfield phones that wash up on a French shore.
Anya Taylor-Joy and Charles Melton face off for The Rolling Stones
Academy Films directing duo Chris Barrett and Luke Taylor (formerly known as Us) present an impassioned movement-based narrative to the Stone's track Jealous Lover.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Hamlet signs Jasper de Maeseneer
Hamlet sign the rising star director and recent Young Director Award winner for global representation.
D&AD New Blood Awards 2026 winners announced
Blood Stocks, from Denmark, created for the Canesten brief, was the only project to take both a Black Pencil and a White Pencil, the award reserved for creativity that does good in the world. 175 Pencils were awarded to winners in 29 countries this year, with the only two Black Pencils going to Denmark and Kuwait.
Breakfast launches new director roster
Some of Breakfast's new roster talent also picks up double silver at the YDAs in Cannes.
Mat Mildenhall heads to WPP Production
WPP Production appoints Mildenhall as Managing Director, Clients & Growth, North America, he will lead growth and client partnership development across North America.
Martin Pihlap signs to Pulse Films
Pihlap is an exciting new Estonian director that brings a striking, visual sensibility and sharp, creative instinct to everything he makes.
James Sorton joins hungryman UK as Managing Partner
The director-founded production company signals its ambition for the UK market with a significant new appointment.
- Remember to eat your Buddig
- Penn Medicine is first then, first now
- Sam Smith drops new My Guy promo
- CODA help deliver a milestone for McLaren and Iron Mountain
- Tango’s new campaign dips into 90s nostalgia
- Opel Corsa fills out the checklist
- Lucas Shannon directs latest DoorDash campaign
- This TOYOTA GAZOO Racing spot is even better
- Everything is changing for BYD
- Make Work Move You with Colbe
Hamlet signs Jasper de Maeseneer
Hamlet sign the rising star director and recent Young Director Award winner for global representation.
D&AD New Blood Awards 2026 winners announced
Blood Stocks, from Denmark, created for the Canesten brief, was the only project to take both a Black Pencil and a White Pencil, the award reserved for creativity that does good in the world. 175 Pencils were awarded to winners in 29 countries this year, with the only two Black Pencils going to Denmark and Kuwait.
Breakfast launches new director roster
Some of Breakfast's new roster talent also picks up double silver at the YDAs in Cannes.
Mat Mildenhall heads to WPP Production
WPP Production appoints Mildenhall as Managing Director, Clients & Growth, North America, he will lead growth and client partnership development across North America.
Martin Pihlap signs to Pulse Films
Pihlap is an exciting new Estonian director that brings a striking, visual sensibility and sharp, creative instinct to everything he makes.
James Sorton joins hungryman UK as Managing Partner
The director-founded production company signals its ambition for the UK market with a significant new appointment.
The Talent
Max Miechowski: Border force
London-based photographer Max Miechowski mixes long-form projects such as Burgess Park and the book and exhibition Land Loss, which explore relationships between people and place, with commercial and editorial work. Here, he talks to Tim Cumming about working within defined parameters, learning to expand those boundaries, his output and its preoccupations.
Peter Thwaites: The chemistry of creativity
The Corner Shop’s Co-Founder Peter Thwaites talks to Tim Cumming about his four decades of creative adventures. First, he discusses life as a DP, working magic in the analogue days of film before becoming a director of spots for the likes of Audi, Honda, Guinness and more. Then he talks of setting up The Corner Shop to face the challenges and innovations of the digital present.
RVBBERDUCK: From postroom to After Party
RVBBERDUCK, also known as Ben Doyle, is the Co-Founder and Executive Creative Director of creative production company After Party Studios. He swapped delivering packages around BBH London for delivering stand-out content for the likes of Sky, Revolut, O2, Netflix and Channel 4. Lucy Aitken took delivery of his story.
The Inspiration
On My Radar: Martin Raffier
Tool director Martin Raffier lets us know what's on his creative radar as he cites comic books as one of his main inspirations, explains why he misses "old school" commercials, and says he can get lost down the rabbit hole of Wikipedia.
Playlist: Cami Starkman
For our latest Playlist, we hear from Nomad Editor Cami Starkman. Here she talks scroll-stopping music videos, the purity of editing, and cutting visuals for No Doubt’s residency at the Sphere.
On My Radar: Jackie Kelman Bisbee
Jackie Kelman Bisbee, Founding Partner of Park Pictures, on the advertising work that’s made an impression, the music video she believes is a “masterpiece”, and the enduring power of hair straighteners.
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Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.