VanMoof steals the spotlight

VanMoof steals the spotlight

Alex Takács enlists tumbleweed, a plastic bag and some light-fingered aliens help demonstrate the e-bike brand’s anti-theft technology.

Anthropic prompts hope for the future

Anthropic prompts hope for the future

In a reflective and playful short film, the AI research and development company contemplates real human concerns around artificial intelligence.

Castle Milk Stout takes its time

Castle Milk Stout takes its time

Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.

The RNLI makes waves with a heartfelt tale

The RNLI makes waves with a heartfelt tale

This PSA for the coastal rescue service reminds us of the enduring power of simple cinematic storytelling with a tender love story that turns into a fight for survival.

Sky Bet’s wonky World Cup world

Sky Bet’s wonky World Cup world

Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.

Original Koffee’s rhythm and roots

Original Koffee’s rhythm and roots

Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.

McDonald's steals the show

McDonald's steals the show

A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.

Carly Rae Jepsen takes the lead

Carly Rae Jepsen takes the lead

The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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Anton Du Preez​ joins Riff Raff

Anton Du Preez​ joins Riff Raff

Du Preez joins the Riff Raff US director roster and features on their UK Nursery of Evil, marking a bold new addition to the line up.

Jelly signs Cristian Mera for worldwide representation

Jelly signs Cristian Mera for worldwide representation

Jelly announces the worldwide representation of Calgary-based artist Mera, marking his first commercial agency signing.

Duncan Lewis joins Outsider

Duncan Lewis joins Outsider

Rising star Lewis has chosen Outsider as his home, his first foray into directorial representation.

​Impossible Studios welcomes Sharon Chetrit

​Impossible Studios welcomes Sharon Chetrit

The Toronto-based production company has officially added the director to its roster for exclusive commercial representation in Canada.

Editor Angelo Valencia returns to Whitehouse Post

Editor Angelo Valencia returns to Whitehouse Post

This marks a homecoming for Valencia, who previously edited at Whitehouse Post before continuing his creative journey at Beast and as a Partner at Optimus.

Lemonade Collective welcomes RSA Films to the roster

Lemonade Collective welcomes RSA Films to the roster

Lemonade Collective welcomes RSA Films to its UK Talent and Entertainment rosters.

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The Talent

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Sonia Bouadma written by Sonia Bouadma

As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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