KFC makes a promise
A new campaign from KFC in Mexico examines life since the coronavirus pandemic struck the globe, compared to life before it hit.
Laura Hyde Foundation unmasks a mental health issue
This new campaign from Havas London is for the UK’s only charity offering mental health support for first responders and warns of a looming crisis on the front line of the fight against Covid-19.
Peek behind Ruffian’s curtain
Coming to grips with being Alone, Together makes some people do crazy things.
Clarins hangs on by their fingertips
This anxiety-inducing ad for a skincare brand truly delivers a film that you feel throughout your whole body.
WaterAid brings the rain
Using the ubiquitous Covid-19 symbol of the rainbow, the charity, agency Don’t Panic and a worldwide network of photographers speak to the importance of clean water.
Animating the Five senses through text
Sebastian Helene’s experimental short film uses special effects and letter-play to illustrate the five senses and how we experience them.
#WeMatterToo, say US prisoners in ARC spot
This new animated film uses the voices of real prisoners to highlight the lack of measures in place to protect them from an outbreak of Covid-19.
Bose offers a break from noisy neighbours
Asking us all to #StayNoisy, the headphones brand celebrates those who are trying something new, whatever the volume.
KFC makes a promise
A new campaign from KFC in Mexico examines life since the coronavirus pandemic struck the globe, compared to life before it hit.
Laura Hyde Foundation unmasks a mental health issue
This new campaign from Havas London is for the UK’s only charity offering mental health support for first responders and warns of a looming crisis on the front line of the fight against Covid-19.
Peek behind Ruffian’s curtain
Coming to grips with being Alone, Together makes some people do crazy things.
Clarins hangs on by their fingertips
This anxiety-inducing ad for a skincare brand truly delivers a film that you feel throughout your whole body.
WaterAid brings the rain
Using the ubiquitous Covid-19 symbol of the rainbow, the charity, agency Don’t Panic and a worldwide network of photographers speak to the importance of clean water.
Animating the Five senses through text
Sebastian Helene’s experimental short film uses special effects and letter-play to illustrate the five senses and how we experience them.
#WeMatterToo, say US prisoners in ARC spot
This new animated film uses the voices of real prisoners to highlight the lack of measures in place to protect them from an outbreak of Covid-19.
Bose offers a break from noisy neighbours
Asking us all to #StayNoisy, the headphones brand celebrates those who are trying something new, whatever the volume.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Howto...buildaLEGOcarchase
Last week saw the release of a new, high-octane LEGO spot. Here, the director, producer and VFX Supervisor give detailed insight into how they created 'The Fast and the Furious on a kitchen floor'.
How an old animation technique proved to be a fresh approach
Directing duo Lamar+Nik employed a more than century-old technique called scanimation for their most recent promo for Husbands. Here they explain the labour-intensive, but highly effective, processes while asking the band their thoughts on the video.
Aaron Ruell on bringing Dynamite to lockdown
With his hilarious series of Kip's Tips films, actor/director Aaron Ruell brought back cult-favourite character Kip Dynamite to impart his Isolation wisdom. We chatted to Ruell about what it was like revisiting the man, the message and the moustache.
How to create a star-studded short from quarantine
Before most of us had settled into our isolation groove, director Ben Berman was already plotting, editing and releasing his 'celebrity'-filled short The Follow Up. We asked him how he became the king of Cameo.
Ruffian's directors are Alone, Together
With the production company in lockdown, Ruffian founder and EP Robert Herman challenged his directors each to come up with an innovative 360° glimpse into their world.
Posters illustrate new filming guidelines
This new set of posters, created to aid filming projects in a post-coronavirus world, have been released by the Advertising Producers Association.
Robin Goode joins the Spears & Arrows roster
The award-winning commercial director, photographer, and artist from South Africa brings his unique visual style and character-driven storytelling to Spears & Arrows.
AICP announces updates to its COVID-19 workplace guidelines and considerations
There are new sections, including one on human resources considerations and screening, as well as revamped items based on new information being released from many private and public sources.
Weekly Rewind: May 22nd, 2020
Join us in this week's round-up of the best stories from the world wide web, including friendly forts, talking Taika, bangin' bread and peeking penguins.
UNIT9 signs director Maya Albanese
Maya crafts emotional and comedic narratives that highlight diverse characters and under-told social themes.
- Samantha Scaffidi directs emotional anti-domestic violence PSA
- Union’s Chris Huth helps celebs #PassTheMic for hive and the ONE Campaign
- Reebok & Deutsch NY present Proud Notes
- Investec Asset Management unveils global relaunch as Ninety One
- Lucky expands design & animation representation with award-winning talent
- AMI celebrates Kiwi’s kindness in new campaign via Colenso BBDO
- Haunting new Flyte video from Bullion
- MasterClass launches first-ever brand campaign Today's The Day
- Class Of 2020 Wash Your Hands
- KFC's The Colonel to Take It From Here
Posters illustrate new filming guidelines
This new set of posters, created to aid filming projects in a post-coronavirus world, have been released by the Advertising Producers Association.
Robin Goode joins the Spears & Arrows roster
The award-winning commercial director, photographer, and artist from South Africa brings his unique visual style and character-driven storytelling to Spears & Arrows.
AICP announces updates to its COVID-19 workplace guidelines and considerations
There are new sections, including one on human resources considerations and screening, as well as revamped items based on new information being released from many private and public sources.
Weekly Rewind: May 22nd, 2020
Join us in this week's round-up of the best stories from the world wide web, including friendly forts, talking Taika, bangin' bread and peeking penguins.
UNIT9 signs director Maya Albanese
Maya crafts emotional and comedic narratives that highlight diverse characters and under-told social themes.
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Tiny Inventions on smart animation
1stAveMachine's Oscar-nominated directing duo of Max Porter and Ru Kuwahata speak to Carol Cooper about finding the new in existing forms, expressing the clarity of the craft and how animation is a contrast to, not substitute for, live-action shooting.
Maker by name, maker by nature
Melody Maker began her career in the world of fashion, before turning her talents to helming ambitious promos. Now, the Mill director is bringing her blend of reality, fantasy, live-action and VFX to commercials and creative tech. Selena Schleh meets a rising talent who exemplifies the new breed of creative ‘slashies.’
David Dearlove hits the target with award-winning film
Last year David Dearlove picked up the coveted shots Awards Europe New Director of the Year trophy for his brilliant film for Women's Aid. We spoke to him after his win and, below, you can read again his explanation of what it's like to hit the directing bullseye with his first dart.
Art of Advertising: Camille Dauteuille
One half of directing duo AB/CD/CD, Camille Dauteuille shares some of their favorite artists and work, including anime, genre-bending movies, and one very specific Rube Golberg machine.
Five Questions from Quarantine: Cheryl Payne
The Freefolk Head of Production goes over the lockdown limit with some Chic choices, shouts-out to a short that brings you down to Earth and considers which parts of 'normal' it's worth rushing back into.
One Track Mind: Stephen Rutterford
Stephen Rutterford, director at ShadowRunner Industries, is enjoying the 'dark, oppressive moods' of one UK artist, and picks the track that would make him socially distance-dance, as he introduces his Isolation Radio Station playlist.
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Ross Clugston, Executive Creative Director at Superunion North America, believes that the new working practices forced on agencies during the coronavirus crisis, while initially difficult, could end up being beneficial.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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shots Presents
Check out our regular screening night of the best unsigned talent.
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