McDonald takes the biscuit for McVitie’s
Celebrating 'true originals', Sir Trev takes a cheeky wink at less-than-perfect variations in a smart new campaign from TBWA\London.
Gamrfirst’s thrill of the chase
A crack team of hunters chase down anthropomorphic slot machine icons in Papaya Film’s cinematic and subtly comedic campaign for the online gambling platform.
IKEA’s authentic everyday
Bodily fluids are the Swedish homeware retailer’s latest marketing strategy in this disgustingly honest trio of spots.
Sleep Number does the maths
The bed manufacturer partners with American football team Los Angeles Rams to launch an inspiring short film sharing its co-captain and safety Jordan Fuller’s road to recovery.
Thai feet have a cheesy kick in this spot for GQ
People unleash their pungent pads in this hilarious series of spots from agency Rabbit’s Tale.
Johnnie Walker celebrates strides in women’s football
The whiskey brand teams up with Leo Burnett to highlight the progress made in women’s sport, by handcrafting five bespoke pairs of boots made from the shoes of past players.
A chorus of discomfort
The Danish Rheumatism Association gathers Denmark's largest choir for an (achy) joint howl of pain that expresses the reality of living with arthritis.
Stephen Sanchez' star-crossed lovers
Charlie Rees helms a gripping, 1950s-inspired story of betrayal, murder and forbidden love for the American singer songwriter’s track Death of the Troubadour.
McDonald takes the biscuit for McVitie’s
Celebrating 'true originals', Sir Trev takes a cheeky wink at less-than-perfect variations in a smart new campaign from TBWA\London.
Gamrfirst’s thrill of the chase
A crack team of hunters chase down anthropomorphic slot machine icons in Papaya Film’s cinematic and subtly comedic campaign for the online gambling platform.
IKEA’s authentic everyday
Bodily fluids are the Swedish homeware retailer’s latest marketing strategy in this disgustingly honest trio of spots.
Sleep Number does the maths
The bed manufacturer partners with American football team Los Angeles Rams to launch an inspiring short film sharing its co-captain and safety Jordan Fuller’s road to recovery.
Thai feet have a cheesy kick in this spot for GQ
People unleash their pungent pads in this hilarious series of spots from agency Rabbit’s Tale.
Johnnie Walker celebrates strides in women’s football
The whiskey brand teams up with Leo Burnett to highlight the progress made in women’s sport, by handcrafting five bespoke pairs of boots made from the shoes of past players.
A chorus of discomfort
The Danish Rheumatism Association gathers Denmark's largest choir for an (achy) joint howl of pain that expresses the reality of living with arthritis.
Stephen Sanchez' star-crossed lovers
Charlie Rees helms a gripping, 1950s-inspired story of betrayal, murder and forbidden love for the American singer songwriter’s track Death of the Troubadour.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowWhoGivesACrapdeforestedtheHundredAcreWood
In a beautifully-crafted campaign highlighting the impact of deforestation, the eco-friendly toilet paper brand has launched a heartbreaking, first-of-its-kind reimagining of the iconic 1926 children’s book Winnie-The-Pooh. We talk to the brand's co-founder, Danny Alexander, about the creative process, challenges, and outcomes of recreating a childhood classic.
How Australia’s biggest brands made disability visible
A coalition of the country’s most well-known brands have swapped out key scenes in their commercials to include people with disabilities. We talk to the creatives at Special Group to find out more about orchestrating this mammoth campaign, working with a diverse cast, and how all brands can improve the disability representation in their advertising.
How Abteen Bagheri found life in Benjamin Earl Turner's Headspace
shots speaks to Love Song's Abteen Bagheri about how his extraordinary 16mm promo for the US rapper introduced us to the music world's best animatronic buddy.
How to get banned and save the planet
When a spot exposing how Big Oil companies use influencers for greenwashing was banned on LinkedIn, the makers swiftly fashioned a smart response that was even more effective. shots spoke to the team behind the campaign – creatives Lara Baxter and Alice Goodrich– and James Turner, founder of creative collective Glimpse, about the making of Save the Planet, Unfollow a Greenwasher.
How to navigate A Longer Journey
We get under the bonnet of CrossCountry's recent campaign that took in a time-sensitive shoot, a potentially hostile crowd and a first-time actor as the agency, director and DoP take us behind the scenes of the emotive spot.
MullenLowe expands its leadership team
Jordan Muse joins as President of MullenLowe East, Javier Passerieu promoted from Managing Director to President of MullenLowe West, and Kelly Fredrickson is promoted from President of MullenLowe Boston and New York to a newly created Chief Culture Officer.
AMV BBDO appoints Laura Rogers as new ECD
Laura Rogers will strengthen the creative leadership spearheaded by CCOs Nicholas Hulley and Nadja Lossgott.
Bertil Vorre joins Hobby Film
Creative production company Hobby Film has signed award-winning Danish director Bertil Vorre to its US and Benelux roster.
Merman welcomes Margot Bowman into the fold
Born and raised in London, Bowman uses the medium of film in all its forms, as a creative vehicle for telling powerful human stories, centred on emotional truths.
Filmmaker Danielle Calodney signs with Yacht Club
Calodney's relatable comedy complements mission-driven work.
Buntin hires Tricia Mansfield as chief people officer
Her background fuses an agency pedigree from people leadership roles at BBH and Weber Shandwick, plus recent experience leading People Operations in the startup space for Boxed and FreshDirect.
- Hobby goes to the chocolate factory in spot for Verkade
- Lionel Goldstein directs for Film Fest Gent
- It's a battle out there in new Lexus campaign
- Go out anyway with Columbia Sportswear
- Bizarrap stars in latest AXE campaign
- Why do football players cover their mouths with their hands when they talk?
- 070 Shake delivers in Black Dress
- Hotel Indigo debuts largest marketing campaign in brand history
- Barclays Women’s Super League launches new season
- The Childhood Cancer Fund goes on a journey
MullenLowe expands its leadership team
Jordan Muse joins as President of MullenLowe East, Javier Passerieu promoted from Managing Director to President of MullenLowe West, and Kelly Fredrickson is promoted from President of MullenLowe Boston and New York to a newly created Chief Culture Officer.
AMV BBDO appoints Laura Rogers as new ECD
Laura Rogers will strengthen the creative leadership spearheaded by CCOs Nicholas Hulley and Nadja Lossgott.
Bertil Vorre joins Hobby Film
Creative production company Hobby Film has signed award-winning Danish director Bertil Vorre to its US and Benelux roster.
Merman welcomes Margot Bowman into the fold
Born and raised in London, Bowman uses the medium of film in all its forms, as a creative vehicle for telling powerful human stories, centred on emotional truths.
Filmmaker Danielle Calodney signs with Yacht Club
Calodney's relatable comedy complements mission-driven work.
Buntin hires Tricia Mansfield as chief people officer
Her background fuses an agency pedigree from people leadership roles at BBH and Weber Shandwick, plus recent experience leading People Operations in the startup space for Boxed and FreshDirect.
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The Way I See It: Siri Bunford
From the 60-second Steadicam shot on the set of The Shining which started it all, to a Super Bowl spot for Google, Knucklehead director Siri Bunford has helmed some of the most iconic ads of the past 15 years and blazed a trail for female directors in the commercials world. Whether it’s #FoodDancing or pigeon fancying, the secret to Bunford’s success is simple: finding the humanity at the heart of every story – and a ‘just keep going’ mentality.
Kate McMullen: Breaking down walls
Having started out agency side before becoming a director, Kate McMullen, a winner at this year's Young Director Award, reveals to Tim Cumming how her award-winning short film work informs her branded stories, and how, as an advertiser, her goal is to capture an audience.
Rosanna Peng bowls a perfect game against the YDA competition
Canadian director Rosanna Peng picked up a Gold in the YDA Dreampitch: Short Film category with her pitch for Bowling Bao. Here, she chats to Izzy Ashton about bowling teams from the 1980's, women taking up space in male-dominated arenas, and future projects.
Peer Review: Patrick Colman
From Fleabag to Pee-wee's Big Adventure, Final Cut Editor Patrick Colman talks us through a varied selection of work from the versatile creatives who inspire him, and explains why Anne V. Coates could be considered the best editor of all time.
On My Radar: Ben Tricklebank
JOJX director Ben Tricklebank talks about hunting scorpions, relying on trust, and why a certain dystopian sci-fi film, while seemingly bleak, offers a definite glimmer of hope.
Playlist: Arnaud Bresson
We hear from MJZ director Arnaud Bresson, where he talks terrible tattoos, the relevance of music videos and working with pop artists.
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As we kick off this month's animation focus, Ric Comline, Creative Director at Blind Pig, and champion of the versatile motion designer, poses a question; are all animators are born equal? Maybe, he says. But, also, maybe not.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
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