Have a Fortnite out at the O2
O2, working with Island Records and Epic Games, has announced that London’s O2 is now available to explore within Fortnite Creative.
Short film dives into familial reconnections
The relationship between an estranged father and daughter is played out in a simple but emotion-filled story from a young South African filmmaker.
5Rights' pernicious playthings
In a cheeky and effective campaign, the children’s rights group turns genuine online worries into innocuous Twisted Toys.
Across Prospa’s universe
Contrasting with an upbeat dance track, this film graphically explores the meaning of life, death, the universe, and everything in between.
Parental moments lead to potential heartbreak for Non-Violence Sweden
A well-crafted and seemingly innocuous family-led ad turns serious with a message about child mortality.
Mateo Willis' angry Eulogy
A son doesn't hold back in this powerful two-hander from the Annex director.
Four films of Pride and joy
Unilever and Superdrug launch a quartet of films for Pride Month that celebrates the richness of LGBTQI+ life in Britain.
Hot Honne summer
Emulating a campy 80s sitcom aesthetic, this playful promo is sweet vindication for the nerds before the nerds were cool.
Have a Fortnite out at the O2
O2, working with Island Records and Epic Games, has announced that London’s O2 is now available to explore within Fortnite Creative.
Short film dives into familial reconnections
The relationship between an estranged father and daughter is played out in a simple but emotion-filled story from a young South African filmmaker.
5Rights' pernicious playthings
In a cheeky and effective campaign, the children’s rights group turns genuine online worries into innocuous Twisted Toys.
Across Prospa’s universe
Contrasting with an upbeat dance track, this film graphically explores the meaning of life, death, the universe, and everything in between.
Parental moments lead to potential heartbreak for Non-Violence Sweden
A well-crafted and seemingly innocuous family-led ad turns serious with a message about child mortality.
Mateo Willis' angry Eulogy
A son doesn't hold back in this powerful two-hander from the Annex director.
Four films of Pride and joy
Unilever and Superdrug launch a quartet of films for Pride Month that celebrates the richness of LGBTQI+ life in Britain.
Hot Honne summer
Emulating a campy 80s sitcom aesthetic, this playful promo is sweet vindication for the nerds before the nerds were cool.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowSwyftmadeasofaadthatisn'tasofaad
We hear from the makers of a new campaign for sofa brand Swyft that aims to defy the conventions of more traditional sofa commercials .
How Craig David moved the dial for Kurupt FM
Things aren't all they seem in this Ollie Wolf directed hybrid promo for Kurupt FM that mixes classic promo tropes with some behind the scenes tomfoolery.
How to cut a music video with a crew of 500
For VANS' branded promo of JPEGMAFIA's track Prone, Final Cut editor Ryan Beck had the daunting task of sculpting a 2-minute megamix from fan-shot footage.
The reality behind ITV's dramatic new campaign
Oscar-winning director Tom Hooper and Uncommon's ECD, Sam Walker, take us behind the scenes of ITV Hub's ambitious new campaign that pits drama against reality.
How Uncommon electrified Formula E
After the release of the new campaign for Formula E, the director and ECD behind the work reveal the challenges they faced recreating six different cities in one location, and filming spooked horses and disoriented dogs in super-slow-motion.
Brian Williams joins the roster at Arrow Films
Arrow Films have been expanding the range of directors to cater for the growing demand for engaging, effective and captivating campaigns.
Experiences, activation, innovation, and transformation honoured in the penultimate Cannes 2021 award show
From custom eCommerce platforms to phone-led campaigns, the kudos given out at the Cannes Lions 2021 today include campaigns that accommodate transgender people, disabled persons, and children who suffer from cystic fibrosis, making inclusivity a trend that's here to stay.
Bacon adds director Bine Bach Damsgaard
The promising Danish comedy director joins the Scandinavian production company.
YDA 2021 shortlist announced
The full list of the Young Director Award shortlist has been revealed, the winners from which will be announced during the ceremony in July.
Rowdy join the Lemonade Reps roster
Animation wizards Rowdy bring their magic storytelling to the Lemonade Reps roster.
Outsider sign director Rally Ridberg
Despite studying law at university, Ridberg's progression through film has been relatively linear.
- Texas Department of Transportation delivers Bad Combos
- New PSA for CDC features an awkward talk between father and son
- Allianz supports Olympic athlete mental health with Support Dog Squad
- Joel Claudio delivers It's Our Movement
- Get Fresh Be fresh with Nivea
- Boots UK invites customers to Feel Good As New
- New Volkswagen spot has Purpose
- New Touches a pandemic poem of love
- Two AM Music Global and Bandai Namco Malaysia continue collaborating
- Miika Vaso showcases the outdoors in new Porsche ad
Brian Williams joins the roster at Arrow Films
Arrow Films have been expanding the range of directors to cater for the growing demand for engaging, effective and captivating campaigns.
Experiences, activation, innovation, and transformation honoured in the penultimate Cannes 2021 award show
From custom eCommerce platforms to phone-led campaigns, the kudos given out at the Cannes Lions 2021 today include campaigns that accommodate transgender people, disabled persons, and children who suffer from cystic fibrosis, making inclusivity a trend that's here to stay.
Bacon adds director Bine Bach Damsgaard
The promising Danish comedy director joins the Scandinavian production company.
YDA 2021 shortlist announced
The full list of the Young Director Award shortlist has been revealed, the winners from which will be announced during the ceremony in July.
Rowdy join the Lemonade Reps roster
Animation wizards Rowdy bring their magic storytelling to the Lemonade Reps roster.
Outsider sign director Rally Ridberg
Despite studying law at university, Ridberg's progression through film has been relatively linear.
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Rick Brim gets to the heart of advertising
Rick Brim is the CCO at adam&eveDDB and is this year's president of the Film Lions jury at Cannes. He talks to Tim Cumming about his career and creative highlights, including a touch of selfishness from Harvey Nichols and spreading the hate with Marmite, and why listening to your heart matters.
Kerstin Emhoff: In the pipeline
Prettybird’s CEO talks to Tim Cumming about overseeing one of the Lion’s toughest categories, remote working with juries and what she’s doing to widen the gene pool of creatives across the industry.
Creative Correspondence: Kai-Lu Hsiung & Alice Bloomfield
For our latest Creative Correspondence, industry legend and RSA Films Global MD Kai Hsiung is in conversation with new signing and former BFI Future Film Fest Black Dog Films Award winner Alice Bloomfield about breaking into commercials, the importance of testing the water and how the industry has changed for women.
Playlist: Al Risi
We talk with Groove Guild founder Al Risi about being a Black Crowes geek, the Purple One and a vast array of recommendations and playlists!
On My Radar: Martin Jalfen
Birth director Martin Jalfen shares his admiration for clothing commercials with a different perspective, retro video games and classic, surrealist British comedy, as he reveals what's on his creative radar.
Cannes Contenders: Beto Nahmad
Beto Nahmad, ECD at VCCP Madrid, cites burgers, beer and some brilliant tech as he tells us which Spanish campaigns to keep an eye on when it comes to the dishing out of Cannes Lions.
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Graphic designer and art director, Alexis Simone Quarles, specializes in experiential branding, with a focus on uplifting minority communities. This interview dives into how to make experiences inclusive, diverse, and expansive.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Presents
Check out our regular screening night of the best unsigned talent.
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