Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Within a month uncertainty has become the new normal. Brands and agencies have had to think on the fly, scuttling long term strategies and pulling entire campaigns. As a result, the way brands are communicating has changed. But, asks The Moon Unit, how can they navigate the fine line between sympathy and sales messaging without damaging relationships?
The CCO of independent agency Mr President, Laura Jordan Bambach, discusses how times of crisis can be the birthplace of ideas and whether every agency's only client should be the NHS.
Jungle Studios’ Ben Leeves and Alex Wilson-Thame share the sound design secrets for lockdown.
In the first of this week's Conversations... Chris Baker talks to Sascha Darroch-Davies, Co-Founder of specialist music agency DLMDD, about soundscapes, mnemonics and working in a climate that's not made for selling.
David Gamble and Simon Labbett, Creative Partners at Truant London, explain that the way the advertising industry currently approaches new talent acquisition needs to change.
Alicia Hansen, founder of the nonprofit arts program NYC SALT, worked with Eli Rotholz of Alkemy X to create a space for current students and program alumni to show off to advertising agencies.
In the final part of our feature garnering the comments and opinions of industry workers from across the globe, we hear about both the opportunities this crisis presents, and the difficult decisions that will need to be made.
March is our New Talent Focus, but everyone was new once, right? Established directors share, in their own words, what promos they think really launched them to the next level and what they think about the piece that helped get their name out there.