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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

The Moon Unit by The Moon Unit on 17th May 2019

Nowadays, it’s not only cool to care, it’s a necessity of branding. But if you're considering brand activism in your own marketing strategy, take a second to question your motives and approach, argues global creative services company The Moon Unit.

16th May
Patagonia's new feature doc helps shine a light on 'the arrogance of Man'

Patagonia's new feature doc helps shine a light on 'the arrogance of Man'

Artifishal is a new documentary commissioned by outdoor clothing company Patagonia. The film charts the human need to control nature and, specifically, the impact that has on wild salmon. Here, the film's director, Josh Murphy, explains why a brand's voice can be an important weapon in fighting back.

15th May
British identity without Brexit: are brands kidding themselves?

British identity without Brexit: are brands kidding themselves?

Brands have always been quick to align themselves with ideals, evoking purpose through creativity. But with Brexit, are brands treading on eggshells and lacking conviction so that what they’re saying - just like the politicians - isn’t much of anything at all?

15th May
How to… turn lapsed copyright into storytelling gold

How to… turn lapsed copyright into storytelling gold

Joe Wade, MD and Co-Founder of Don’t Panic, explores the hidden creative potential of out-of-date IP.

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Artificial intelligence isn’t creative, but it might fix our fear of failure Artificial intelligence isn’t creative, but it might fix our fear of failure
14th May

Artificialintelligenceisn’tcreative,butitmightfixourfearoffailure

Artificial intelligence is many things, but can it ever be creative? No, argues Amy Kean in this month's column, but it could help us to be if we stop expecting too much.

13th May
Why CSR is not a trend but a new way of doing business

Why CSR is not a trend but a new way of doing business

From saving the oceans to gender empowerment, political engagement and beyond, brands are getting involved in conversations they might previously have avoided. With Corporate Social Responsibility now more important than ever, Kate Hollowood investigates which brands are doing it right and how to avoid getting it wrong.

9th May
Aftershock: where next for charity advertising?

Aftershock: where next for charity advertising?

As we continue this month's exploration of Advertising for Good, Tim Cumming looks at how charity advertising has had to evolve. With the desensitising nature of social media and one of the three traditional tenets of charity work - shock - now less impactful, can the remaining two - empathy and fear - help raise the awareness and donations necessary?

8th May
How to... start a Brown Riot

How to... start a Brown Riot

Gradual progress on diversity is good but it’s time to accelerate the change, says Sydney ECD and Brown Riot podcast creator/host, Ant Melder.

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Navigating brands with a moral compass Navigating brands with a moral compass
3rd May

Navigatingbrandswithamoralcompass

Kim Ragan, Creative Director at Colenso BBDO, argues that the brands that wear their ethics on their sleeve are the brands that will prevail and asks; what's more important, the message or the money?

24th Apr
How to... animate the future

How to... animate the future

Boo Wong, Group Director of Emerging Technology at The Mill, explains how real-time character animation systems like Mill Mascot are revolutionising filmmaking.

17th Apr
The art of the cel

The art of the cel

From candlelit cave paintings to spectacular Spider-verses, mankind's been making moving drawings for millennia and, as far back as the late 1800s, adland has been harnessing its magical powers. Carol Cooper chats to industry magicians about the state of the animation nation today.

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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

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