the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Continuing our series in which industry voices share feelings of fearfulness about advertising and in general, we speak to Jamila Hardy, a visual artist and producer-in-training at Dark Energy Films, to hear how the younger generation is coping with a worrisome world.
How consumers are responding to the cost-of-living crisis and what that means for brands
It's scary out there, and there are lots of fears to choose from; from a pandemic and climate change to war and an ongoing cost of living crisis. But there are ways that brands can help, says Sophie Lewis, Chief Strategy Officer at M&C Saatchi London, just remember these three things...
Drink in the change: why alcohol brands need to tap into modern culture
Guinness is the latest drinks brand to release a no-alcohol version amid younger people's shift away from alcohol consumption. We speak to four agencies and ask whether successful alcohol brands should fear the new generation's less booze-fuelled focus.
Consumers are battling inflation fears and brands need to fight with them
Ella Jenkins and Sarah Evans, Senior Consultant in Behavioural Science and Consultant in Business Transformation at Ogilvy UK respectively, examine how recent financial fears have impacted consumers and how brands, by employing value-based innovation, can help both their customers and themselves.
Thefearfactor
How advertising falls into fight, flight or freeze... and what to do about it
Faced with fear, humans generally have three responses; run and hide, play dead, or come out swinging. But those responses evolved from a time when danger was almost always life threatening. So, how do they relate to today's fears? The Moon Unit reevaluates our fight, flight and freeze responses for a modern world.
Tony Cullingham's reasons to be fearful
Continuing our frighteningly good series in which industry pros share thoughts on angst in adland, and in general, we speak to the legendary Tony Cullingham. The former Watford Advertising Course leader, now head of BBH London's incubator course The Barn, shares musings ranging from tales of genuine wartime horror, the hunt for brand conscience and his worries about his aggressive eyebrows.
Fear is the fuel for creativity
Kevin Chesters, CSO and Co-Founder of Harbour, argues that, far from hiding from it, we should be embracing fear as the 'spidey-sense' that lets us know when we're onto something creatively exciting.
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Rankin's reasons to be fearful
In the first of our frankly terrifying series on what gives advertising pros the jitters – we speak to Rankin, world-renowned photographer and founder of agency Rankin Creative, about the impact of anxiety on society, creativity and the industry in general.
Clicker bait: The Last Of Us, Carl Jung and the connective power of fear
Strategic Consultant Will Sansom looks at how the HBO blockbuster's philosophy on attachments through adversity can relate to brand/consumer relationships.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More