the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

How Blackboard can rewrite the future

by Danny Edwards on 26^th October 2021

With a creative industry that doesn't reflect the population, and a huge swathe of young South African's unaware of the creative careers they could be pursuing, change in the country was needed. Here, Nkanyezi Masango explains why he set up Blackboard and how the initiative has set out to inspire the next generation of South African creatives.

25^th Oct CULTURE CORNER

Women vs. women: Is this the real reason we’ll never be equal?

From domineering nuns to tyrannical teachers, Amy Kean has been on the sharp end of other women's ire since her school days. But why are some women so quick to criticise others of their gender, and can prejudice, Queen Bee syndrome and the need for male approval be put aside so that gender equality can be achieved?

22^nd Oct DIVERSITY FOCUS

Why DE&I needs a new focus

Rhea Scott, President of Little Minx, believes that diversity, equity and inclusion has lost its way, and while the industry is still crying out for discussion around and the promotion of DE&I, the focus should be on something different.

21^st Oct

What Squid Game can teach us about advertising

In this [be warned, slightly spoilery] article Frances Docx, Strategy Director at 20something London, examines how the global phenomenon that is Squid Game can act as a blueprint for how the advertising industry communicates.

Is affordable accommodation the key to talent diversity?

21^st Oct DIVERSITY FOCUS

Isaffordableaccommodationthekeytotalentdiversity?

Tony Perkins, CEO of LHA London, and Sarah Jenkins, MD of Saatchi & Saatchi, speak to shots about how their innovative initiative, Saatchi Home, needs to be adopted by more figures in the industry to remove one of the key barriers for persons from under-represented communities, affordable housing.

19^th Oct DIVERSITY FOCUS

LGBTQ+ inclusion in the ad industry

In response to youth-culture agency and production company Young Hero's PRIDE 365 initiative, filmmaker Junting Zhou, photographer Lex Barberio and designer Jacques Agbobly came together in an artist roundtable to discuss inclusion across the advertising industry and arts space.

18^th Oct DIVERSITY FOCUS

Seeing myself on the screen

After directing a recent campaign about one of the Royal Navy's first Sikh submariners, Familia director Sashinski (aka Sasha Nathwani) reflects on how the story spoke to him about his own career journey, the difficulties of fitting in, and the strides that have been made around diversity in the filmmaking industry.

15^th Oct SHINY AWARDS

The Shiny guide to getting signed

New RSA signing Somayeh - one of The Shiny Awards success stories - chats about some of her top industry tips for new directors, alongside New Business Director Mia Powell.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More

shots is powered by

The smartest way to manage, present and pitch your work.

Request a demo

15^th Oct DIVERSITY FOCUS

Hasabacklashagainstdiversitybegun?

As the industry continues its attempts to tackle the issue of diversity are some people already pushing against it, and is enough really being done to further the cause? The Moon Unit looks at the strides that have been made, examines the arguments some have against them, and asks whether our understanding of the word 'diversity' needs broadening.

14^th Oct

Why we shouldn't give in to social impact cynicism

Nicola Kemp, Editorial Director of Creativebrief, thinks that an industry narrative of social impact campaigns 'caring too much' is having a long-term negative effect. Creativity, she argues, has the power to change the narrative, but that doesn't mean there's not a cost to the stories we tell.

12^th Oct DIVERSITY FOCUS