the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Is Dominic Cummins a rogue ad man? Is this all a weird social experiment? Have we all become virtual tour guides? These are just some of the many topics covered in this instalment of our ongoing series.
How brands are navigating coronavirus crisis communication
Within a month uncertainty has become the new normal. Brands and agencies have had to think on the fly, scuttling long term strategies and pulling entire campaigns. As a result, the way brands are communicating has changed. But, asks The Moon Unit, how can they navigate the fine line between sympathy and sales messaging without damaging relationships?
Conversations from Quarantine: Laura Jordan Bambach
The CCO of independent agency Mr President, Laura Jordan Bambach, discusses how times of crisis can be the birthplace of ideas and whether every agency's only client should be the NHS.
How to... move big kit without moving it
Jungle Studios’ Ben Leeves and Alex Wilson-Thame share the sound design secrets for lockdown.
Conversations From Quarantine with... Sascha Darroch-Davies
In the first of this week's Conversations... Chris Baker talks to Sascha Darroch-Davies, Co-Founder of specialist music agency DLMDD, about soundscapes, mnemonics and working in a climate that's not made for selling.
Raging against the machine; a new talent evolution
David Gamble and Simon Labbett, Creative Partners at Truant London, explain that the way the advertising industry currently approaches new talent acquisition needs to change.
Artists and agencies collaborate to bring in new talent
Alicia Hansen, founder of the nonprofit arts program NYC SALT, worked with Eli Rotholz of Alkemy X to create a space for current students and program alumni to show off to advertising agencies.
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Coronavirus crisis: the industry speaks; part 3
In the final part of our feature garnering the comments and opinions of industry workers from across the globe, we hear about both the opportunities this crisis presents, and the difficult decisions that will need to be made.
Throwback Thursday: The Breakout Films
March is our New Talent Focus, but everyone was new once, right? Established directors share, in their own words, what promos they think really launched them to the next level and what they think about the piece that helped get their name out there.
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