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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Danny Edwards by Danny Edwards on 6th December 2019

Jason Felstead, Co-founder and Executive Producer at Belgian production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.

6th Dec
Cancel culture and pester power: Brands, meet the Alphas

Cancel culture and pester power: Brands, meet the Alphas

Amy Garrett, Managing Director at Beano for Brands, thinks that with our future in the hands of Generation Alpha, brands need to get down with the kids.

5th Dec
2019 in review... with Tom Linay

2019 in review... with Tom Linay

DCM's Head of Film discusses some of the best cinema advertising of 2019, the rise of streaming platforms, his favourite movies of the year and what to look out for in 2020.

5th Dec
All I want for Christmas... is more kindness in advertising

All I want for Christmas... is more kindness in advertising

The battle of the Christmas ads is over but, wonders Nicky Kemp, Managing Editor at BITE, with all the vitriol directed at festive commercials, can anyone be crowned as a winner?

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Why quitting the ad industry seemed the only option Why quitting the ad industry seemed the only option
4th Dec

Whyquittingtheadindustryseemedtheonlyoption

Director John Hopkins decided to quit advertising , seeing it as a "major contributor to over-consumerism, greed, mental [and] health issues", before something unexpected happened. But can you carve a career from purely ethical advertising?

2nd Dec
How to.. learn effective customer targeting from theatrical releases

How to.. learn effective customer targeting from theatrical releases

What can the 'heartbeat' structure of cinematic trailers teach the advertising industry about attracting an audience? Matt Bush, Director of Agencies at Google UK, tells us.

29th Nov
Tech your time: Cameron Temple

Tech your time: Cameron Temple

In the last of our Tech Focus overviews on how technology has affected the workplaces of those in the creative community, we chat to Cameron Temple, ECD of Stink Studios in London, about the ability to "fly a plane while it's still being built" with collaboration tools.

28th Nov
Creative first, tech second; Choice-driven narratives are the future

Creative first, tech second; Choice-driven narratives are the future

Nathan Phillips, CCO, Technology, Humans and Taste (THAT), explains why giving consumers choice is key to the successful integration of creativity and technology.

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Tech your time: Owen Shearer & Brian Goodheart Tech your time: Owen Shearer & Brian Goodheart
27th Nov

Techyourtime:OwenShearer&BrianGoodheart

Continuing our look at how technology has impacted the working world of the creative community, Sonic Union Mix Engineers and Sound Designers Owen Shearer and Brian Goodheart offer their thoughts on how being tech-savvy is essential in audio post.

27th Nov
Don’t tell me to talk, teach them to listen; Why mental health advertising needs to move on

Don’t tell me to talk, teach them to listen; Why mental health advertising needs to move on

A traumatic, early girl band audition sets Amy Kean to thinking about the current state of mental health advertising and why getting people to talk is only one piece of the jigsaw...

26th Nov
Tech your time: Jonas Drehn

Tech your time: Jonas Drehn

As part of November's tech focus, we're chatting to production experts about how technology has impacted their workflow in the past few years. Here, Jonas Drehn, VFX Supervisor and MD at Bacon X, talks us through how smaller post-houses can now keep up with the big boys, and how machine learning and virtual production could change everything.

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