theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus
Log in
Logged in
Search the archives

the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Carol Cooper by Carol Cooper on 29th March 2023

Continuing our series in which industry voices share feelings of fearfulness about advertising and in general, we speak to Jamila Hardy, a visual artist and producer-in-training at Dark Energy Films, to hear how the younger generation is coping with a worrisome world.

28th Mar THE FEAR FOCUS
How consumers are responding to the cost-of-living crisis and what that means for brands

How consumers are responding to the cost-of-living crisis and what that means for brands

It's scary out there, and there are lots of fears to choose from; from a pandemic and climate change to war and an ongoing cost of living crisis. But there are ways that brands can help, says Sophie Lewis, Chief Strategy Officer at M&C Saatchi London, just remember these three things...

27th Mar THE FEAR FOCUS
Drink in the change: why alcohol brands need to tap into modern culture

Drink in the change: why alcohol brands need to tap into modern culture

Guinness is the latest drinks brand to release a no-alcohol version amid younger people's shift away from alcohol consumption. We speak to four agencies and ask whether successful alcohol brands should fear the new generation's less booze-fuelled focus.

24th Mar THE FEAR FOCUS
Consumers are battling inflation fears and brands need to fight with them

Consumers are battling inflation fears and brands need to fight with them

Ella Jenkins and Sarah Evans, Senior Consultant in Behavioural Science and Consultant in Business Transformation at Ogilvy UK respectively, examine how recent financial fears have impacted consumers and how brands, by employing value-based innovation, can help both their customers and themselves.

Don’t miss new shots content – sign up to our mailing list.

Stay up-to-date with the latest news, insight and inspiration for the global creative community.

The fear factor The fear factor
22nd Mar FEAR FOCUS

Thefearfactor

Fear is everywhere – a driver for communications as much as of behaviour, but how brands and creatives are resorting to fear is changing. Tim Cumming spoke to industry pros about anxiety in advertising.

20th Mar THE FEAR FOCUS
How advertising falls into fight, flight or freeze... and what to do about it

How advertising falls into fight, flight or freeze... and what to do about it

Faced with fear, humans generally have three responses; run and hide, play dead, or come out swinging. But those responses evolved from a time when danger was almost always life threatening. So, how do they relate to today's fears? The Moon Unit reevaluates our fight, flight and freeze responses for a modern world.

17th Mar FEAR FOCUS
Tony Cullingham's reasons to be fearful

Tony Cullingham's reasons to be fearful

Continuing our frighteningly good series in which industry pros share thoughts on angst in adland, and in general, we speak to the legendary Tony Cullingham. The former Watford Advertising Course leader, now head of BBH London's incubator course The Barn, shares musings ranging from tales of genuine wartime horror, the hunt for brand conscience and his worries about his aggressive eyebrows.

17th Mar THE FEAR FOCUS
Fear is the fuel for creativity

Fear is the fuel for creativity

Kevin Chesters, CSO and Co-Founder of Harbour, argues that, far from hiding from it, we should be embracing fear as the 'spidey-sense' that lets us know when we're onto something creatively exciting.

Source + membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Request a demo
Oh baby! Why parenting brands need to go beyond 'happy mum, happy baby' Oh baby! Why parenting brands need to go beyond 'happy mum, happy baby'
16th Mar

Ohbaby!Whyparentingbrandsneedtogobeyond'happymum,happybaby'

Ahead of Mother's Day this weekend in the UK, Charlene Chandrasekaran, Executive Creative Director at The Or, examines the differences between parenting in the real world and parenting from the point of view of brands, asking; why aren't advertising campaigns more authentic?

15th Mar FEAR FOCUS
Rankin's reasons to be fearful

Rankin's reasons to be fearful

In the first of our frankly terrifying series on what gives advertising pros the jitters – we speak to Rankin, world-renowned photographer and founder of agency Rankin Creative, about the impact of anxiety on society, creativity and the industry in general.

10th Mar FEAR FOCUS
Clicker bait: The Last Of Us, Carl Jung and the connective power of fear

Clicker bait: The Last Of Us, Carl Jung and the connective power of fear

Strategic Consultant Will Sansom looks at how the HBO blockbuster's philosophy on attachments through adversity can relate to brand/consumer relationships.

Source + membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Request a demo