the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Today [Sep 15] is World Afro Day and Coretta Almon, Program Director at VMLY&R Dallas, discusses her thoughts on hair discrimination and what the advertising industry can do to combat it.
A climate in crisis: We can’t go on like this
How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry.
Carbon copy? A virtual comparison
Chris Chaundler, MD of Quite Brilliant, worries that, with the end of the pandemic in sight, old habits - and sky high carbon emissions - will return. But can virtual production prove to be an environmental salve?
The top five most inspiring sustainable brands
Michela Graci, Strategy Partner and Sustainability Champion at Coley Porter Bell, looks at why brands need to be mindful of their businesses practices when it comes to considering the environment, and names five brands that are ticking all the right boxes.
Why it's not too late to make a difference
Gabi Kay's recognition of the impact that advertising productions have on the environment was a slow burn affair but, once ignited, she Co-Founded Green The Bid in an attempt to educate the industry while also understanding the needs of the business. Here, she explains why "there is no sugar-coating the climate crisis. It is the ultimate human fuck up."
Is advertising killing the planet?
Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?
How to film athletes in a virtual world
Scholar director Chris Finn, Doremus Creative Director, Mark Butorac, and Head of Production, Amy Capen undertook a massive campaign over lockdown, complete with international athletes, cutting-edge VFX, and featuring a tech company that wanted to produce explainers unlike any others in their field.
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How not to... IPO
shots Culture Editor Amy Kean talks to Eliot Brown, the co-writer of The Cult of We, which covers the rise and disastrous fall of wework, the unbelievable antics of its founder, Adam Neumann, and "the great start-up delusion".
Let the cookie crumble
Lawrence Dodds, Client Director at UM London argues that despite advertising’s reliance on cookies, context has always been the better data opportunity.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More