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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Linda Codega by Linda Codega on 23rd June 2021

Graphic designer and art director, Alexis Simone Quarles, specializes in experiential branding, with a focus on uplifting minority communities. This interview dives into how to make experiences inclusive, diverse, and expansive.

22nd Jun CULTURE CORNER
How not to... age

How not to... age

In this episode of the ongoing series of video interviews, Culture Editor Amy Kean chats with Jane Evans and Carol Russell, co-authors of the recently released Invisible to Invaluable: Unleashing the Power of Midlife Women, about why midlife women are often overlooked and certainly underestimated.

21st Jun CANNES LIONS 2021
Simon Cook on how Cannes can continue

Simon Cook on how Cannes can continue

As the festival kicks off its week-long series of events, the Lions MD speaks to shots about how turning digital has democratised the industry and if we're ever likely to see the shindig return to the South of France.

17th Jun CULTURE CORNER
Toxic Workplace IPA: Why Mental Health First Aid hides the real emergency

Toxic Workplace IPA: Why Mental Health First Aid hides the real emergency

After last week's revelations around the working culture at BrewDog, Amy Kean examines why the move to appoint Mental Health First Aiders in the workplace isn't enough, and how things that sound good aren't necessarily doing good.

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The evolution of publisher content is offering creative opportunities The evolution of publisher content is offering creative opportunities
3rd Jun

Theevolutionofpublishercontentisofferingcreativeopportunities

Paul Coldham, Head of Creative at JOE Media, argues that with a devoted and engaged audience - and with the end of third party cookies - it's publishing companies that are opening doors to creative opportunities.

28th May SOCIAL MEDIA FOCUS
Is social still about being social?

Is social still about being social?

Chris Wall, Head of Creative/Creative Change Lead at Ogilvy London, takes on the many mysteries of social media narrative; from navigating platforms to identifying your community.

28th May CULTURE CORNER
Nil points and flag shaggers: Can Brand Britain ever recover?

Nil points and flag shaggers: Can Brand Britain ever recover?

It's said that pride comes before a fall and, as far as Amy Kean is concerned, Britain has fallen a long way. From its government of 'pantomime villains', its 'panel show mafia' and annihilation at this year's Eurovision, the proud nation of Britain is in sore need of a rebrand.

27th May SOCIAL MEDIA FOCUS
Going mobile is the key to accessibility design

Going mobile is the key to accessibility design

When social media apps lead the way, accessibility becomes a priority for all brands, argues Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.

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How to stop the scroll (and why AR has finally come into its own) How to stop the scroll (and why AR has finally come into its own)
27th May SOCIAL MEDIA FOCUS

Howtostopthescroll(andwhyARhasfinallycomeintoitsown)

Getting audiences to take note of content is a continuing battle, especially for brands. Laura Lane, Chief Marketing Officer at Studio BLUP, looks at how to stop people scrolling past your posts, and examines why augmented reality is finally finding a place on social.

26th May SOCIAL MEDIA FOCUS
The Boomers should be influencers... and that’s okay

The Boomers should be influencers... and that’s okay

Rachel Carlson, creative director at Mekanism, argues that a wealthy and largely vaccinated generation probably shouldn't be ignored by social media campaigns.

26th May SOCIAL MEDIA FOCUS
Why Dove wants to reverse the selfie trend

Why Dove wants to reverse the selfie trend

After a recent campaign looking at the potentially damaging impact of the selfie culture, Dove's Global Client Lead along with the Global ECD on Unilever at Ogilvy and WPP, talk about why unrealistic beauty standards still need calling out.

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shots is powered by Slate

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