The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Abby Thompson, Associate Creative Director of creative studio Xpedition shares a POV from a Gen Z on how to banish on-set discomfort and build a safe, harmonious working environment.
Animation and effects: Are we losing the human touch?
The worlds of animation and VFX are joined at the hip by technology and imagination, but are we in danger of giving tech the upper hand? Tim Cumming talks to animators and VFX experts about old-school techniques, new-school technology, and the bold new talents breaking though.
Giving brands character: Why mascots work, and how to make one that lasts
From Kellogg's Tony the Tiger to Compare the Market's meerkats, Electric Theatre Collective Animation Director David Bryan unpacks the enduring appeal of brand mascots and how to create one with cultural staying power.
Culture can’t be faked: How performative DEI misses the mark
Stephen Love Jr, Co-Founder of Black-owned, Black-run production company Invisible Collective, explains how, at a time when DEI is under threat, the drive for authentic, inclusive storytelling that’s lived – not researched – is more important than ever.
A good story is a bonus, but can your beer brand be recognised without one?
With today being World Beer Day, Robert Volten, Business Lead at Chuck Studios, raises a pint in celebration and asks what it takes to make a beer brand stand out.
The revolution will be animated: Why animation is my Molotov cocktail
With the ability to go beyond the limitations of live-action and set fire to perceived social norms, Carl Jones, Co-Founder of animation studio Martian Blueberry, explains why animation isn't just for kids.
What my autistic daughter taught me about being a CD
Adam Bodfish, ECD at McCann Birmingham, thought he understood neurodivergence – that’s until his daughter’s diagnosis. Here, he explains what he’s learned since, not just about parenting, but about managing neurodiverse staff members and making empathy a creative strategy.
Is the purchase of Fyre Festival one of the savviest acquisitions of the year?
You might remember the monumental disaster that was Fyre Festival, an event made even more infamous by a Netflix documentary. Fyre Festival has now been bought and lives on but, says Mitch Strong, Founder & CEO of Pulse, despite its troubled background, it could rise like a phoenix from the flames.
Breaking the sound barrier: how brands can leverage audio for women’s sport
England triumphed at the weekend in the Women's Euros, but how can brands get ahead of the game when it comes to women's sport? Paul Reynolds, SVP, Global Creative Services at MassiveMusic, says it's by being more aurally audacious.