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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Dave Billing by Dave Billing on 26th May 2023

Dave Billing, ECD at Fold7, explores how AI could be stealing the less-than-glamourous jobs that help designers and creatives learn their craft.

26th May TECH FOCUS
Ad Infinitum: will machine learning change the industry forever?

Ad Infinitum: will machine learning change the industry forever?

As AI and its capabilities drive everyone to distraction, Tim Cumming stamps on his shattered ChatbotGPT plugin to talk to studio heads across the creative spectrum to discover how and where it is already being used, and what could be in store.

25th May TECH FOCUS
The age of AIsthetics

The age of AIsthetics

With what some are calling the fourth industrial revolution upon us (the first was steam/water power; the second, electricity; the third, computing) we tasked agency, production and strategy leaders to apply their genuine intelligence to issues around the artificial kind, asking them the following question: How do you think AI will impact creativity in the ad industry - positively and negatively - in the near future?

24th May TECH FOCUS
The allure of IRL – is Gen Z meh about the metaverse?

The allure of IRL – is Gen Z meh about the metaverse?

Brands may be curious about the impact of the metaverse and web3 tech, but just how much does the younger generations care? Sinead Lambe, Associate Director of Communications at Gen Z market research platform Imagen Insights wonders if these virtual realities have taken the world by the storm they were predicted to.

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Sounding it out: The future of sound design in the wake of AI Sounding it out: The future of sound design in the wake of AI
23rd May TECH FOCUS

Soundingitout:ThefutureofsounddesigninthewakeofAI

Rich Martin, Head of Sound at Absolute, has been listening out for the disruptive explosion ignited by artificial intelligence as it lays waste to the creative sector. But that noise hasn't been heard, and he explains the reasons it might never be...

19th May
I have a cunning plan; Blackadder's guide to fostering long-term brand loyalty​

I have a cunning plan; Blackadder's guide to fostering long-term brand loyalty​

With Blackadder recently celebrating its 40th anniversary, Matt Michaluk, ECD at Household, looks at how Edmund, Baldrick et al managed to engender long term relevance and devotion from a relatively short running show and how brands might do the same.

19th May TECH FOCUS
Weird Science: mixed media in the age of AI

Weird Science: mixed media in the age of AI

Fresh from creating a nightmare-inducing experiment in the form of Synthetic Summer, Private Island director/co-founder Chris Boyle dissects the explosive impact of the AI tools at our disposal nowadays, and what understanding it now will mean for the future.

18th May TECH FOCUS
Why the children of the metaverse need a safe space

Why the children of the metaverse need a safe space

Generation Alpha is growing up with - and benefiting from - the metaverse as part of their daily lives. But, says Lucy McMullin, Strategy Director at EssenceMediacom, with these benefits also comes risk.

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The actualities of virtual production The actualities of virtual production
17th May TECH FOCUS

Theactualitiesofvirtualproduction

There are misconceptions about the realities of working with unreality – Stephen Barnes, Founding Partner and Creative Director at marketing and content agency Collective, outlines the pros and cons of VP.

16th May TECH FOCUS
Capitalise on AI but make sure to take consumers with you

Capitalise on AI but make sure to take consumers with you

Artificial intelligence is entering the mainstream and brands are using it in a variety of ways. But, says Kevin Joyner, Director of Data Strategy at Croud, while brands should be confident about using AI in their businesses, they shouldn't conceal its use because consumers won't thank them.

15th May TECH FOCUS
The rise of AI companions; advertising’s final frontier?

The rise of AI companions; advertising’s final frontier?

For advertisers, consumers developing an emotional attachment to their wares is the Holy Grail. But what if emotional attachment isn't just a consequence but, seemingly, the whole point of a product's existence? Here, The Moon Unit examines an artificial intelligence anomaly which has brought ethical confusion and governmental oversight into the arguments over AI.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

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