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The Insight

Percipient thought-pieces and opinions from some
of the world’s most respected industry leaders.

Amy Kean by Amy Kean on 19th June 2025

Creativity is steadily being siphoned off. It's created by the few and attended by the few, with the creative industries completely shutting out the working classes. Cannes, says shots Culture Editor Amy Kean, is a perfect example.

18th Jun
Beyond lived experience: the responsibility of telling someone else’s story

Beyond lived experience: the responsibility of telling someone else’s story

Rachel McDonald, the director behind last year’s powerful short film Hermanos – about migrant families separated at the US border – explores the sensitivities required, and the privilege of, portraying someone else’s narrative.

11th Jun
What the F1 movie teaches us about authentic branded entertainment

What the F1 movie teaches us about authentic branded entertainment

With F1 The Movie soon to hit cinema screens, Claire Prince, Head of Branded Entertainment at EssenceMediacom, looks at how some brands have successfully integrated themselves into entertainment, and why not being afraid to get real has seen them first across the finish line.

10th Jun
Disability, accessibility and the fight to get to Cannes

Disability, accessibility and the fight to get to Cannes

A recent LinkedIn post from Kelly Gordon about her inability to attend the Cannes Lions due to her wheelchair use has seen a deluge of questions and many offers of help. Here, Gordon, a Co-Founder of With Not For, and her business partner Emma Gardner, talk about the issues around disability in the workplace, the struggle to make it to the Croisette, and what you can do to help.

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AI-pocalypse Now; the great creative panic
30th May

AI-pocalypse Now; the great creative panic

With the release of Google's Veo 3, which gives AI images the ability to talk, artificial intelligence has taken another leap forward. But, says Chris Baker, Head of New Business at Park Village, don't bow down to the hype, because the human fingerprint will always win out.

28th May
Don't call me 'rep'

Don't call me 'rep'

NW&CO's Nikki Weiss-Goldstein wants the industry to know that the job isn’t just about landing gigs – it’s about building futures.

23rd May
Beyond the screen: How the next five years will redefine how we watch

Beyond the screen: How the next five years will redefine how we watch

Audiences are used to a defined frame and a curated viewing experience. But, asks Patrick Gather, Chief Innovation Officer and Creative Director at Wonderhatch, as our viewing habits broaden and technology evolves, how might the way we watch change in the coming years?

22nd May
SUSTAINABILITY FOCUS
A whaley good outcome for Ms Blue

A whaley good outcome for Ms Blue

Andy Fontana, technical product specialist at Leica Geosystems and Jess Marley, VAD Senior Supervisor at Halon Entertainment talk us through the process of renovating and digitising a blue whale's skeleton: a groundbreaking project that saw film production tech repurposed to preserve an important environmental artefact.

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World Goth Day; tapping into the great goth revival
22nd May

World Goth Day; tapping into the great goth revival

Believe it or not, today is World Goth Day and while some might say World Goth Night might be more appropriate, Harley Ilott, Head of UK Marketing at Snapchat, says that brands should try to be playful and authentic with sub-cultures, but first – and most importantly – must understand them.

21st May
SUSTAINABILITY FOCUS
A vital message in a (sunblock) bottle

A vital message in a (sunblock) bottle

Jon Elsom, Group ECD at McCann, talks to shots about his four-year journey to launch and publicise the groundbreaking sunscreen certification – Reef Protection Factor (RPF) – that’s helping to set a new industry standard in the protection of coral reefs.

16th May
Why mental wellbeing is the key to creativity

Why mental wellbeing is the key to creativity

May is Mental Health Awareness Month and here Becky Morrison, producer and founder of The Light, asks the advertising industry – what if the way we work is both hurting people and diminishing the quality of the work itself?

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