the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Why the agency ladder isn't the only way to the top

by Simon Hewitt on 23^rd September 2022

Are TV ad campaigns in the doldrums? Simon Hewitt, Managing Partner & MD at Orange Panther Collective, believes so, and also thinks that a different way for creatives to approach the briefs - and their careers - could be the answer.

20^th Sep New Talent

How to provide a multi-generational company culture and why one size doesn’t fit all

With new talent focusing on culture when considering joining companies, Parry Jones, Deputy CEO of the What’s Possible Group explores how to create a winning workplace for all ages.

16^th Sep

The lure of the new… and how to hack it

Like magpies attracted to shiny things, humans are attracted to the new. This, as The Moon Unit examines, is a hardwired, evolutionary phenomenon that could save your life or help you sell deodorant, because emphasising new is one of the oldest tricks in the book.

14^th Sep

Gaming: an untapped creative canvas

Simon Richings, ECD at We Are Social, talks us through some of the advertising opportunities in games that go beyond annoying banners and ill-placed products.

How marketers can help brands find their voice

14^th Sep

Howmarketerscanhelpbrandsfindtheirvoice

What, how and why brands choose to advertise is under increasing scrutiny as consumers move towards more thoughtful purchasing. David Kells, Director of Strategic Partnerships at Raconteur, examines how brands are getting their approach to purposeful advertising wrong and what they can do to find an authentic voice.

12^th Sep

Creativity in a cost-of-living crisis

With the sun setting on summer and, for many, a financially tough winter on the horizon, Jon Evans, Chief Customer Officer at System1, examines how brands can approach the cost-of-living crisis and why doing nothing might be the biggest risk of all.

30^th Aug NEW TALENT FOCUS

The future of directing is multi-skilled

Jamie Cox, executive producer and head of Ballistic at Great Guns, writes about why the industry will only benefit from embracing the next crop of multi-skilled directors.

26^th Aug

Film and the Metaverse: Friends or Foes?

New tech and entertainment are often bumpy bedfellows, taking a while to get into their groove. But can the stoic staple of moviemaking embrace the buzziest of buzzwords, the metaverse? Media.Monks' ECD, Christy Srisanan, CD Ben Phillips and copywriter Omnya Attaelmanan discuss whether immersive is imperative to the silver screen.

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The forgotten talent pool: How our industry is ignoring its greatest assets

12^th Aug NEW TALENT FOCUS

Theforgottentalentpool:Howourindustryisignoringitsgreatestassets

shots' current new talent focus looks at the best and brightest coming through the ranks of advertising. But is the industry too obsessed with youth, and is advertising's 'cult of the new' attitude doing a disservice to the talented 'older' creatives? Nicky Bullard, Group CCO at MullenLowe London, aged 53 years, eight months and 13 days, gives her view.

5^th Aug NEW TALENT FOCUS

Advertising’s got talent

Tim Cumming talks to a range of producers and curators about the new routes that up-and-coming directorial talent are now taking into the industry.

4^th Aug