the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Graphic designer and art director, Alexis Simone Quarles, specializes in experiential branding, with a focus on uplifting minority communities. This interview dives into how to make experiences inclusive, diverse, and expansive.
How not to... age
In this episode of the ongoing series of video interviews, Culture Editor Amy Kean chats with Jane Evans and Carol Russell, co-authors of the recently released Invisible to Invaluable: Unleashing the Power of Midlife Women, about why midlife women are often overlooked and certainly underestimated.
Simon Cook on how Cannes can continue
As the festival kicks off its week-long series of events, the Lions MD speaks to shots about how turning digital has democratised the industry and if we're ever likely to see the shindig return to the South of France.
Toxic Workplace IPA: Why Mental Health First Aid hides the real emergency
After last week's revelations around the working culture at BrewDog, Amy Kean examines why the move to appoint Mental Health First Aiders in the workplace isn't enough, and how things that sound good aren't necessarily doing good.
Is social still about being social?
Chris Wall, Head of Creative/Creative Change Lead at Ogilvy London, takes on the many mysteries of social media narrative; from navigating platforms to identifying your community.
Nil points and flag shaggers: Can Brand Britain ever recover?
It's said that pride comes before a fall and, as far as Amy Kean is concerned, Britain has fallen a long way. From its government of 'pantomime villains', its 'panel show mafia' and annihilation at this year's Eurovision, the proud nation of Britain is in sore need of a rebrand.
Going mobile is the key to accessibility design
When social media apps lead the way, accessibility becomes a priority for all brands, argues Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
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Howtostopthescroll(andwhyARhasfinallycomeintoitsown)
The Boomers should be influencers... and that’s okay
Rachel Carlson, creative director at Mekanism, argues that a wealthy and largely vaccinated generation probably shouldn't be ignored by social media campaigns.
Why Dove wants to reverse the selfie trend
After a recent campaign looking at the potentially damaging impact of the selfie culture, Dove's Global Client Lead along with the Global ECD on Unilever at Ogilvy and WPP, talk about why unrealistic beauty standards still need calling out.
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