The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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Artificial intelligence may make it seem that anything is possible but, says Alex Cowley, Head of Production at Neverland, that isn't always the case. It is a producer's job to bridge the gap between 'potential' and 'achievable', all while keeping craft at the forefront.
How to make brand-artist collaborations that don’t suck
Oscar Eavis, co-founder and Strategy Director at creative agency Mox, argues that most brand-artist collaborations aren't collaborations, they're talent rentals with a sexy co-creation sticker on them, so what’s the secret to a successful partnership?
Customer experience: Are brands using this sleeping giant?
Tom Primrose, Strategy Director at marketing consultancy and creative studio Nonsense, explores the often overlooked value of brands spending quality time with their customers.
How brands should show up in women's sports
BANDIT Executive Producer Laura Relovsky explores why storytelling around female athletes is resonating more than ever.
Independence in production isn’t inefficiency; it’s part of the value
Droga5 London Head of Production Peter Montgomery argues that as agencies bring more production in-house, the industry risks undervaluing the independence, perspective and creative friction that external partners provide.
British Arrows at 50: Cutting to the craft
The new co-chairs of the British Arrows’ Board of Directors, Dom Thomas and Charlie Gatsky-Sinclair, talk to Tim Cumming about their plans for the future of the Arrows as it marks five decades celebrating craft and creativity.
How creator collaboration is shaping the production process
From Reese Witherspoon to YouTubers, a new wave of entrepreneurs are rewriting the rules of production. Founder of talent management agency Season25, Jessica Joseph, explores how digital talent is gaining creative control and turning collaboration into the blueprint for the future of content.
Choice precedes creativity, and that's what will count
If making things has become, in theory, easier and the tools more available, where does that leave creative companies in the new landscape? It leaves them as taste-makers, arbiters and visionaries, says Elliott Starr, Creative Partner at Belief Studio; because making something is often the last step in the process.
Shaping motion into emotion
Edward Khoma, Co-Founder/Editor at Abandon Editorial explains how movement plays a central role in how he edits – not only visually, but emotionally, as he seeks to find the right rhythm in the cut.