the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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shots talks with Cadbury and their agency of record, VCCP about their Donate Your Words campaign in collaboration with Age UK, and Cadbury’s commitment to British people.
Christmas ads: the musical view
Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, gives us his witty view on the audio choices from some of this year's festive campaigns.
The ad world’s unproductive obsession with TikTok
This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. “It’s like Reddit or Mumsnet, but with fewer nazis and mums,” says one junior creative who thinks agencies are missing a social media trick.
Black trans leadership is vital to the commercial world
When Daniella Carter didn’t see the kind of representation she needed, she decided to start Daniella’s Guestbook; a multi-disciplinary initiative to interview and uplift other marginalized voices in the industry.
VCCP is Not Alone in facing up to mental health
In an internal video series called Not Alone, staff at VCCP London revealed their feelings about being separated from their work colleagues and the struggles they faced during lockdown. The agency's Deputy ECD, Jim Thornton, has given shots permission to show his own interview, which is a heartfelt and revealing insight into the impact of isolation.
Fast forward to better business
2020 has seen seismic shifts in the way we work and live, with those two things sometimes feeling inseparable but, says Richard Exon, Founder at Joint London, this year has also taught company owners some important lessons in how to build the businesses of the future.
Creatives versus Christmas; how will brands get festive?
This year, it's safe to say, has not been one to celebrate. But, with Christmas around the corner and many festive ads already hitting screens, celebrate brands must. But how? We asked five agency figures to predict what steps brands might take to bring seasonal good will to "the shittiest Christmas in living memory".
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Black Creative: Race and the advertising industry
Great Guns director Meena Ayittey exclusively premieres her hour-long documentary discussing what is it like to be Black and working in the UK advertising industry, alongside an in-depth Q&A on its creation.
Tomorrow's creatives: How has the pandemic affected the industry's next generation?
This new series sees our Culture Editor, Amy Kean, talk to younger members of the industry about a range of topics. In her inaugural piece she asks junior creatives how the events of 2020 have affected them, if working from home has been a boon, and whether the industry is doing enough to support them.
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