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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Joe Worters by Joe Worters on 9th April 2021

From Studio Ghibli to Disney, Joe Worters, award-winning composer at Blind Pig and Absolute, explains how the use of music differs greatly between live-action and animated pieces of work.

8th Apr ANIMATION FOCUS
Welcome to Pandemic U

Welcome to Pandemic U

Tiago Marcondes, art director at LOBO, takes us through the classes that young animators have had to pass after a year of disruption across the industry, and explains why companies need to adjust to Gen Z, not the other way around.

5th Apr
Women in creative production: What we gain when women take a seat at the table

Women in creative production: What we gain when women take a seat at the table

Senior Communications Manager for McCann, Nathalie Abiodun, talks to three women about the ways in which the ad industry can further support women and why professional mentorship is the greatest gift women can give each other.

2nd Apr ANIMATION FOCUS
How to animate your own music video

How to animate your own music video

Musician George Moir, who spends hundreds of hours animating his own music videos in a papery collage-style inspired by childhood toys, shares six steps to help animators find their story and execute their ideas... no matter how much planning it might take.

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Comedy on a bell curve Comedy on a bell curve
31st Mar COMEDY FOCUS

Comedyonabellcurve

Comedy director and laugh expert Jordan Brady, of Kaboom, delivers the Pro Tips for funny scripts and ad-libs, with all assumptions herein supported by rigorously imagined research, tested on the killing grounds of the editing rooms, and determined from super sciency screening sessions.

31st Mar COMEDY FOCUS
The lack of women in comedy is no joke

The lack of women in comedy is no joke

Bold’s Camila Zapiola challenges the deeply unfunny ad land assumptions that prevent women from getting the laughs.

30th Mar CULTURE CORNER
How not to... talk to women

How not to... talk to women

In her continuing series of video interviews shots Culture Editor Amy Kean talks to the authors of a new book about how and why brands still get it wrong when they're trying to talk to women.

26th Mar COMEDY FOCUS
Laughing at the worst times

Laughing at the worst times

Making light of traumatic situations is part of the human condition, and in this profile of Greenpoint Pictures' Ghost + Cow (John Carlucci and Brandon LaGanke), the two directors discuss their polarizing short film, how comedy can converge with grief, and what advertisers can do to make their audiences laugh.

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Please sir, can we have some respect? Tackling the problem of changing men Please sir, can we have some respect? Tackling the problem of changing men
26th Mar CULTURE CORNER

Pleasesir,canwehavesomerespect?Tacklingtheproblemofchangingmen

Recent, tragic events have brought to the fore the question of women's safety but, argues Amy Kean, well-meaning ad campaigns are not enough; sometimes too much trying means there's not enough doing. She explains why women's battle for respect is such a hard one, and how advertising can really help in the fight.

25th Mar
One year on: What the industry has learned (part 2)

One year on: What the industry has learned (part 2)

In the second part of our look at how advertising has fared over the last 12 months, we hear from more members of the industry as they reveal how they and their businesses coped in the face of the pandemic.

23rd Mar
One year on: What the industry has learned from 12 months of the pandemic

One year on: What the industry has learned from 12 months of the pandemic

From shock and fear, to adaption and evolution; a year on from the pandemic's arrival, in part one of this series, we hear from a selection of industry professionals based across the globe about how they and their businesses have coped over the last 12 months.

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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

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shots is powered by Slate

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