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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Linda Codega by Linda Codega on 20th November 2020

shots talks with Cadbury and their agency of record, VCCP about their Donate Your Words campaign in collaboration with Age UK, and Cadbury’s commitment to British people.

18th Nov CHRISTMAS 2020
Christmas ads: the musical view

Christmas ads: the musical view

Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, gives us his witty view on the audio choices from some of this year's festive campaigns.

18th Nov CULTURE CORNER
The ad world’s unproductive obsession with TikTok

The ad world’s unproductive obsession with TikTok

This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. “It’s like Reddit or Mumsnet, but with fewer nazis and mums,” says one junior creative who thinks agencies are missing a social media trick.

13th Nov
Black trans leadership is vital to the commercial world

Black trans leadership is vital to the commercial world

When Daniella Carter didn’t see the kind of representation she needed, she decided to start Daniella’s Guestbook; a multi-disciplinary initiative to interview and uplift other marginalized voices in the industry.

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Why youth has the potential to unlock the great reset Why youth has the potential to unlock the great reset
13th Nov

Whyyouthhasthepotentialtounlockthegreatreset

Listen up, says Creativebrief's Izzy Ashton, it's time to dismantle the taboos around youth and start hearing what the industry's next generation has to offer.

10th Nov
VCCP is Not Alone in facing up to mental health

VCCP is Not Alone in facing up to mental health

In an internal video series called Not Alone, staff at VCCP London revealed their feelings about being separated from their work colleagues and the struggles they faced during lockdown. The agency's Deputy ECD, Jim Thornton, has given shots permission to show his own interview, which is a heartfelt and revealing insight into the impact of isolation.

10th Nov
Fast forward to better business

Fast forward to better business

2020 has seen seismic shifts in the way we work and live, with those two things sometimes feeling inseparable but, says Richard Exon, Founder at Joint London, this year has also taught company owners some important lessons in how to build the businesses of the future.

2nd Nov CHRISTMAS 2020
Creatives versus Christmas; how will brands get festive?

Creatives versus Christmas; how will brands get festive?

This year, it's safe to say, has not been one to celebrate. But, with Christmas around the corner and many festive ads already hitting screens, celebrate brands must. But how? We asked five agency figures to predict what steps brands might take to bring seasonal good will to "the shittiest Christmas in living memory".

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Reality vs escapism: Two sides of the Christmas coin Reality vs escapism: Two sides of the Christmas coin
2nd Nov CHRISTMAS 2020

Realityvsescapism:TwosidesoftheChristmascoin

Unable to sit around each other’s desks or retire to the pub to discuss how brands might approach this Christmas, staff at Leagas Delaney made time to have a Christmas conflab over Zoom. What came out of that discussion were two approaches the agency believes might fill our screens in November. So, without further ado, let battle commence…

30th Oct DIVERSITY FOCUS
Black Creative: Race and the advertising industry

Black Creative: Race and the advertising industry

Great Guns director Meena Ayittey exclusively premieres her hour-long documentary discussing what is it like to be Black and working in the UK advertising industry, alongside an in-depth Q&A on its creation.

29th Oct CULTURE CORNER
Tomorrow's creatives: How has the pandemic affected the industry's next generation?

Tomorrow's creatives: How has the pandemic affected the industry's next generation?

This new series sees our Culture Editor, Amy Kean, talk to younger members of the industry about a range of topics. In her inaugural piece she asks junior creatives how the events of 2020 have affected them, if working from home has been a boon, and whether the industry is doing enough to support them.

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