Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Artifishal is a new documentary commissioned by outdoor clothing company Patagonia. The film charts the human need to control nature and, specifically, the impact that has on wild salmon. Here, the film's director, Josh Murphy, explains why a brand's voice can be an important weapon in fighting back.
Brands have always been quick to align themselves with ideals, evoking purpose through creativity. But with Brexit, are brands treading on eggshells and lacking conviction so that what they’re saying - just like the politicians - isn’t much of anything at all?
Joe Wade, MD and Co-Founder of Don’t Panic, explores the hidden creative potential of out-of-date IP.
From saving the oceans to gender empowerment, political engagement and beyond, brands are getting involved in conversations they might previously have avoided. With Corporate Social Responsibility now more important than ever, Kate Hollowood investigates which brands are doing it right and how to avoid getting it wrong.
As we continue this month's exploration of Advertising for Good, Tim Cumming looks at how charity advertising has had to evolve. With the desensitising nature of social media and one of the three traditional tenets of charity work - shock - now less impactful, can the remaining two - empathy and fear - help raise the awareness and donations necessary?
Gradual progress on diversity is good but it’s time to accelerate the change, says Sydney ECD and Brown Riot podcast creator/host, Ant Melder.
Boo Wong, Group Director of Emerging Technology at The Mill, explains how real-time character animation systems like Mill Mascot are revolutionising filmmaking.
From candlelit cave paintings to spectacular Spider-verses, mankind's been making moving drawings for millennia and, as far back as the late 1800s, adland has been harnessing its magical powers. Carol Cooper chats to industry magicians about the state of the animation nation today.