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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Chris Baker by Chris Baker on 9th April 2020

Is Dominic Cummins a rogue ad man? Is this all a weird social experiment? Have we all become virtual tour guides? These are just some of the many topics covered in this instalment of our ongoing series.

8th Apr
How brands are navigating coronavirus crisis communication

How brands are navigating coronavirus crisis communication

Within a month uncertainty has become the new normal. Brands and agencies have had to think on the fly, scuttling long term strategies and pulling entire campaigns. As a result, the way brands are communicating has changed. But, asks The Moon Unit, how can they navigate the fine line between sympathy and sales messaging without damaging relationships?

7th Apr
Conversations from Quarantine: Laura Jordan Bambach

Conversations from Quarantine: Laura Jordan Bambach

The CCO of independent agency Mr President, Laura Jordan Bambach, discusses how times of crisis can be the birthplace of ideas and whether every agency's only client should be the NHS.

7th Apr
How to... move big kit without moving it

How to... move big kit without moving it

Jungle Studios’ Ben Leeves and Alex Wilson-Thame share the sound design secrets for lockdown.

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Why electronic music can push your creative buttons Why electronic music can push your creative buttons
6th Apr

Whyelectronicmusiccanpushyourcreativebuttons

Culum Simpson, Senior Sound Designer at Grand Central Recording Studios, discusses the limitless possibilities of electronic music and why it’s an exciting time to be a music maker.

31st Mar
Conversations From Quarantine with... Sascha Darroch-Davies

Conversations From Quarantine with... Sascha Darroch-Davies

In the first of this week's Conversations... Chris Baker talks to Sascha Darroch-Davies, Co-Founder of specialist music agency DLMDD, about soundscapes, mnemonics and working in a climate that's not made for selling.

31st Mar NEW TALENT FOCUS
Raging against the machine; a new talent evolution

Raging against the machine; a new talent evolution

David Gamble and Simon Labbett, Creative Partners at Truant London, explain that the way the advertising industry currently approaches new talent acquisition needs to change.

30th Mar NEW TALENT FOCUS
Artists and agencies collaborate to bring in new talent

Artists and agencies collaborate to bring in new talent

Alicia Hansen, founder of the nonprofit arts program NYC SALT, worked with Eli Rotholz of Alkemy X to create a space for current students and program alumni to show off to advertising agencies.

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How to... react to the Corona crisis, in three phases How to... react to the Corona crisis, in three phases
27th Mar

Howto...reacttotheCoronacrisis,inthreephases

Katrine Thamdrup and Mathias Birkvad, strategic planners at &Co Denmark, give us a three-step plan for marketeers and brands to plan for the upcoming months.

27th Mar
Coronavirus crisis: the industry speaks; part 3

Coronavirus crisis: the industry speaks; part 3

In the final part of our feature garnering the comments and opinions of industry workers from across the globe, we hear about both the opportunities this crisis presents, and the difficult decisions that will need to be made.

26th Mar NEW TALENT FOCUS
Throwback Thursday: The Breakout Films

Throwback Thursday: The Breakout Films

March is our New Talent Focus, but everyone was new once, right? Established directors share, in their own words, what promos they think really launched them to the next level and what they think about the piece that helped get their name out there.

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