the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Jason Felstead, Co-founder and Executive Producer at Belgian production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.
Cancel culture and pester power: Brands, meet the Alphas
Amy Garrett, Managing Director at Beano for Brands, thinks that with our future in the hands of Generation Alpha, brands need to get down with the kids.
2019 in review... with Tom Linay
DCM's Head of Film discusses some of the best cinema advertising of 2019, the rise of streaming platforms, his favourite movies of the year and what to look out for in 2020.
All I want for Christmas... is more kindness in advertising
The battle of the Christmas ads is over but, wonders Nicky Kemp, Managing Editor at BITE, with all the vitriol directed at festive commercials, can anyone be crowned as a winner?
How to.. learn effective customer targeting from theatrical releases
What can the 'heartbeat' structure of cinematic trailers teach the advertising industry about attracting an audience? Matt Bush, Director of Agencies at Google UK, tells us.
Tech your time: Cameron Temple
In the last of our Tech Focus overviews on how technology has affected the workplaces of those in the creative community, we chat to Cameron Temple, ECD of Stink Studios in London, about the ability to "fly a plane while it's still being built" with collaboration tools.
Creative first, tech second; Choice-driven narratives are the future
Nathan Phillips, CCO, Technology, Humans and Taste (THAT), explains why giving consumers choice is key to the successful integration of creativity and technology.
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Don’t tell me to talk, teach them to listen; Why mental health advertising needs to move on
A traumatic, early girl band audition sets Amy Kean to thinking about the current state of mental health advertising and why getting people to talk is only one piece of the jigsaw...
Tech your time: Jonas Drehn
As part of November's tech focus, we're chatting to production experts about how technology has impacted their workflow in the past few years. Here, Jonas Drehn, VFX Supervisor and MD at Bacon X, talks us through how smaller post-houses can now keep up with the big boys, and how machine learning and virtual production could change everything.
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