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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Nick Blenkarne by Nick Blenkarne on 13th December 2023

Nick Blenkarne, Head of Creative Strategy at Imagination, delivers four big learnings for brands that are rooted in the behavioural science of sports fandom.

8th Dec CHRISTMAS 2023
Sound ideas for seasonal sonics

Sound ideas for seasonal sonics

Have brands made the most of the power of audio in their Christmas marketing this year? Rex Hirschhorn, Research & Insights Consultant at sonic branding company amp a few campaigns that are worth making a noise about.

7th Dec CHRISTMAS 2023
The Die Hard effect: seasonal ads that aren’t about Christmas

The Die Hard effect: seasonal ads that aren’t about Christmas

In the first of his monthly strategic columns, Will Sansom identifies a distinction that could unlock a McClane-esque new world of insight for next year’s festive campaigns.

30th Nov CHRISTMAS 2023
Christmas ads 2023: the musical view, part two

Christmas ads 2023: the musical view, part two

DLMDD co-founder Sascha Darroch-Davies gives another sideways look at the musical picks of this year's Christmas crop.

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Sleighing stereotypes: unwrapping outdated gender roles in Xmas ads Sleighing stereotypes: unwrapping outdated gender roles in Xmas ads
28th Nov CHRISTMAS 2023

Sleighingstereotypes:unwrappingoutdatedgenderrolesinXmasads

With brands blindly recycling the trope of the ever-smiling, present-buying, home-making, cookie-baking and card-writing mum, Sara Jones, Business Director & Co-founder of design agency Free The Birds, explains how all she wants for Christmas is advertising that accurately portrays the roles and priorities of modern women.

24th Nov
Five lessons for brands from YouTube creators

Five lessons for brands from YouTube creators

From consistency and professionalism, to personality and perseverance, Alex Moulton, Chief Creative Officer at Trollbäck+Company, examines some of the cornerstones of successful YouTube channels to determine how brands can elevate their online presence.

24th Nov CHRISTMAS 2023
Christmas ads: where are the ideas?

Christmas ads: where are the ideas?

When the time comes to unwrap the festive filmic treats bestowed upon us each year by brands we are, too often, receiving gifts we've already been given. At least, that's the view of The Moon Unit, who believe brands are 'rifling through the same box of tricks'.

20th Nov
Auras and ouroboroses: AI as a creative tool

Auras and ouroboroses: AI as a creative tool

Filmmaker Paul Trillo explores how AI has transformed creative decision making, wonders if human and robot brains are at all similar in their processes and considers the risks of an AI echo chamber.

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Christmas ads 2023: the musical view Christmas ads 2023: the musical view
17th Nov CHRISTMAS 2023

Christmasads2023:themusicalview

DLMDD co-founder Sascha Darroch-Davies give us another cutting view on the audio choices of this year's festive offerings.

13th Nov CHRISTMAS 2023
What can Christmas films teach us about festive advertising?

What can Christmas films teach us about festive advertising?

From Home Alone to It's a Wonderful Life, Christmas movies can teach brands a lot about how to approach their festive commercials, says Kathryn Jacob, CEO at Pearl & Dean.

13th Nov CHRISTMAS 2023
Christmas advertising? Let me tell you a story...

Christmas advertising? Let me tell you a story...

Arts & Sciences director Sean Meehan on how brands are missing a trick if they don't treat audiences with intelligence and embrace not just emotion, but true storytelling.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

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