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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Shruthi Chindalur by Shruthi Chindalur on 25th September 2020

Shruthi Chindalur, Executive Managing Director EMEA at Criteo, asks whether creative intuition and artificial intelligence can work in unity.

23rd Sep
Making the cut: Final Cut at 25

Making the cut: Final Cut at 25

To celebrate the legendary editing shop's quarter-century in the biz, we asked MD David Webb to lay out the company's history through anecdotes and memories of key projects.

8th Sep
John Condne's back to school program

John Condne's back to school program

As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.

3rd Sep
When it comes to isolation, it's create or hate

When it comes to isolation, it's create or hate

Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.

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How creativity can combat waste How creativity can combat waste
2nd Sep

Howcreativitycancombatwaste

With Covid-19 instigating a new way of living and turbo-charging our current way of shopping, Jenn Szekely, the Managing Partner USA at Coley Porter Bell, examines how clever package design can help stop us drowning in waste.

27th Aug
Give me some f*cking credit; should petty creative thieves be punished?

Give me some f*cking credit; should petty creative thieves be punished?

When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.

27th Aug
Why tech and creativity go hand in hand

Why tech and creativity go hand in hand

Speed, reliability and a growing capacity to move the creative dial, Becky McOwen-Banks, ECD at VaynerMedia London, believes you'd be foolish not to put your faith in artificial intelligence.

26th Aug
Fever Twitch: Speaking the local-global language of eSports

Fever Twitch: Speaking the local-global language of eSports

With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.

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Bringing the block (and Black businesses) to real-life Bringing the block (and Black businesses) to real-life
25th Aug

Bringingtheblock(andBlackbusinesses)toreal-life

Working on television sets, Andrew Sloane gets a new problem hand-delivered every hour, but creating an immersive, site-specific, multi-shot set that also supported local businesses in the Inglewood neighborhood of LA was a challenge on a whole new scale.

21st Aug
What makes Twitch streaming the next marketing frontier?

What makes Twitch streaming the next marketing frontier?

From InstaQuest, a streaming series crafted with advertising production values and a cast of Instagram personalities, comes a new way of utilizing Twitch through virtual reality...or augmented reality, or maybe mixed reality.

21st Aug
The Covid Culture Factor: evolving pandemic messaging with a cultural framework

The Covid Culture Factor: evolving pandemic messaging with a cultural framework

Dr Rodney Collins, SVP, Director Europe & UK at McCann Worldgroup Truth Central, presents a structure for brands and organisations in a time of protracted adaptation with sights for long-term recovery.

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shots is powered by Slate

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