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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Nicky Bullard by Nicky Bullard on 12th August 2022

shots' current new talent focus looks at the best and brightest coming through the ranks of advertising. But is the industry too obsessed with youth, and is advertising's 'cult of the new' attitude doing a disservice to the talented 'older' creatives? Nicky Bullard, Group CCO at MullenLowe London, aged 53 years, eight months and 13 days, gives her view.

5th Aug NEW TALENT FOCUS
Advertising’s got talent

Advertising’s got talent

Tim Cumming talks to a range of producers and curators about the new routes that up-and-coming directorial talent are now taking into the industry.

4th Aug
What brands can learn from the customer experience at the Commonwealth Games

What brands can learn from the customer experience at the Commonwealth Games

Victoria Herrick, Strategy Partner at Strat House, says it's not just the athletes who've been training hard to make the Commonwealth Games a success.

29th Jul TABOO FOCUS
How to add purpose and break taboos

How to add purpose and break taboos

Can every brand reap benefits from jumping on the purpose-led bandwagon and promoting their products as sustainable, social, or particularly zeitgeisty? Here, Maren Seitz, Senior Director of analytics solutions provider Analytic Partners, shares her thoughts on the effectiveness of purpose-driven marketing campaigns and the potential pitfalls brands need to look out for.

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Candour on the Croisette: a climate protester's Cannes ban Candour on the Croisette: a climate protester's Cannes ban
28th Jul TABOO FOCUS

CandourontheCroisette:aclimateprotester'sCannesban

As the world’s summers heat up, the inconvenient truth that humans seem to be hurtling towards self-destruction could be deemed taboo. Gustav Martner, Head Of Creative (Nordics) at Greenpeace, was ejected and banned from Cannes Lions 2022 for his protest against fossil fuel advertising – here he explains his mission to urge creative communicators to speak up.

28th Jul TABOO FOCUS
Talking about talking; brands, bravado and positive male mental health messaging

Talking about talking; brands, bravado and positive male mental health messaging

While the one-time taboo of male mental health has stepped out of the shadows, Martin Jordan, Director of Innovation at Equator, argues that brands need to stay the course as men continue to walk the post-Covid tightrope of loneliness and depression.

27th Jul TABOO FOCUS
Why we must spell out the creative differences dyslexics can make

Why we must spell out the creative differences dyslexics can make

Amelia Boyce, Senior Account Manager at INITIALS CX, says that dyslexia shouldn't be a taboo issue and, in fact, dyslexic employees should be celebrated for the potential creative edge they give a company.

27th Jul TABOO FOCUS
Sorcery and success – tackling the taboo of menopause

Sorcery and success – tackling the taboo of menopause

What is it about female maturity that so unsettles society and the world of advertising? Carol Cooper speaks to a range of industry and professional women about the hot topic of hot flushes and other curses.

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Maybe it’s time we gave Christmas a rebrand Maybe it’s time we gave Christmas a rebrand
27th Jul TABOO FOCUS

Maybeit’stimewegaveChristmasarebrand

Despite the recent Europe-wide heatwave, much of the industry is already working on festive spots. Surely it's taboo to criticise the joyful excesses of Christmas, isn't it? Not for Nick Sadeghian, Campaign Director at Ingenuity, who says this year might not be the time to empty the wallets of a world in crisis.

26th Jul
If you dare to interrupt, you’d better make it interesting

If you dare to interrupt, you’d better make it interesting

If you're trying to engage with consumers amid a barrage of content then bland, indistinct and boring social messaging won't cut the mustard. Dave Sullivan, Creative Director at Tribal Worldwide, assesses the three categories of brand communication.

22nd Jul
Are animation directors being underestimated? [Spoiler: Spielberg thinks so]

Are animation directors being underestimated? [Spoiler: Spielberg thinks so]

Frustrated at the ongoing argument around whether animators are 'real' filmmakers, and armed with the backing of Steven Spielberg, Chris Page, the owner of animation company Jelly, examines the power animators have as storytellers and explains why the medium should be taken more seriously.

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shots is powered by Slate

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