the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Think of an innovative advertising campaign for Cadbury and a gorilla might come to mind, but Cadbury Creme Egg has been beating the drum for creativity for a long time.
The proof is in the pudding: why CG food sells
Willie Torres, head of CG at Smoke & Mirrors Amsterdam, talks us through how technology is allowing for ever-tastier treats to be conjured on-screen.
A tabletop director gives us a taste of filming food
Tabletop director James Lovick, who's been an integral part of Kenwood's newest recipe campaign, answers some of our questions about the niche and technically demanding craft of food film.
Why the Arrows jury chairs are aiming high
With the announcement today of the British Arrows 2020 shortlists, we speak to the two jury chairs, Matthew Fone and Hollie Walker, about their experiences in the hot seat and why the industry should be proud of the work it produces.
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Super Bowl Top Five: Jean-Francois Sacco
Curious as to how the Super Bowl spots were viewed across the pond? French agency Rosapark's CCO Jean-Francois Sacco gives us his view on the Big Game spots that scored a touchdown.
Why the four-day week is not enough
In the face of a fundamental shift in attitudes to work, Nicola Kemp, Managing Editor for Creativebrief’s BITE, asks whether the creative industries need to work harder at embracing a different approach.
BUG: An oral history
With the BFI's regular celebration of pop promos entering its 13th year, we speak to its creators (David Knight, Louise Stevens, Phil Tidy and Adam Buxton) about playing host to some of the greatest music video directors and films of the past decade.
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Why the Super Bowl is a game changer
Fred Levron, Worlwide Creative Partner at FCB Global, and longtime Super Bowl ad maker, reflects on what has changed in the unique experience of creating a Super Bowl commercial, and explains why creativity is a muscle that needs to be worked constantly.
MPC at 50: Their favourite music videos
In celebration of the company's half-century, we spoke to the teams behind some of their most defining pop promo moments.
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