the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Dave Billing, ECD at Fold7, explores how AI could be stealing the less-than-glamourous jobs that help designers and creatives learn their craft.
Ad Infinitum: will machine learning change the industry forever?
As AI and its capabilities drive everyone to distraction, Tim Cumming stamps on his shattered ChatbotGPT plugin to talk to studio heads across the creative spectrum to discover how and where it is already being used, and what could be in store.
The age of AIsthetics
With what some are calling the fourth industrial revolution upon us (the first was steam/water power; the second, electricity; the third, computing) we tasked agency, production and strategy leaders to apply their genuine intelligence to issues around the artificial kind, asking them the following question: How do you think AI will impact creativity in the ad industry - positively and negatively - in the near future?
The allure of IRL – is Gen Z meh about the metaverse?
Brands may be curious about the impact of the metaverse and web3 tech, but just how much does the younger generations care? Sinead Lambe, Associate Director of Communications at Gen Z market research platform Imagen Insights wonders if these virtual realities have taken the world by the storm they were predicted to.
Soundingitout:ThefutureofsounddesigninthewakeofAI
I have a cunning plan; Blackadder's guide to fostering long-term brand loyalty
With Blackadder recently celebrating its 40th anniversary, Matt Michaluk, ECD at Household, looks at how Edmund, Baldrick et al managed to engender long term relevance and devotion from a relatively short running show and how brands might do the same.
Weird Science: mixed media in the age of AI
Fresh from creating a nightmare-inducing experiment in the form of Synthetic Summer, Private Island director/co-founder Chris Boyle dissects the explosive impact of the AI tools at our disposal nowadays, and what understanding it now will mean for the future.
Why the children of the metaverse need a safe space
Generation Alpha is growing up with - and benefiting from - the metaverse as part of their daily lives. But, says Lucy McMullin, Strategy Director at EssenceMediacom, with these benefits also comes risk.
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Theactualitiesofvirtualproduction
Capitalise on AI but make sure to take consumers with you
Artificial intelligence is entering the mainstream and brands are using it in a variety of ways. But, says Kevin Joyner, Director of Data Strategy at Croud, while brands should be confident about using AI in their businesses, they shouldn't conceal its use because consumers won't thank them.
The rise of AI companions; advertising’s final frontier?
For advertisers, consumers developing an emotional attachment to their wares is the Holy Grail. But what if emotional attachment isn't just a consequence but, seemingly, the whole point of a product's existence? Here, The Moon Unit examines an artificial intelligence anomaly which has brought ethical confusion and governmental oversight into the arguments over AI.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More