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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Clare Turner by Clare Turner on 11th October 2024

The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?

4th Oct CINEMATOGRAPHY & PHOTOGRAPHY FOCUS
What sporting imagery can teach brands about storytelling

What sporting imagery can teach brands about storytelling

As we embark on this month's Cinematography & Photography Focus, Marc Webbon, Co-Founder at Wonderhatch, explains how sporting images, whether staged or not, can elicit emotional responses from which brands can learn a lot.

2nd Oct
Working with a disability; my story of directing while on dialysis

Working with a disability; my story of directing while on dialysis

Directing can be stressful, directing while also dealing with a disability can add another layer of complexity. Andy Keleman, producer/director at Dessert Before Dinner, knows well enough that a disability dampens neither his enthusiasm nor his professionalism, but while he has been fortunate to work with understanding partners, not everyone has the same experience.

30th Sep INSPIRATION FOCUS
Why conflict can inspire creativity

Why conflict can inspire creativity

Sometimes a calm, compliant approach can pay dividends but, in other scenarios, pushing back is the best way to move forward. UNIT9 director Anthony Rubinstein takes a look at how conflict can sometimes be the path to creativity.

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The world we were born into no longer exists The world we were born into no longer exists
30th Sep INSPIRATION FOCUS

Theworldwewerebornintonolongerexists

Musing on the Pixar mantra 'The art challenges the technology, and the technology inspires the art', Chris Boyle, director and co-founder of mixed-media production studio Private Island, explores how humankind's creative evolution is linked to our – eventual – willingness to embrace and be stimulated by new tools.

27th Sep
Levelling up: What brands can learn from three decades of gaming partnerships

Levelling up: What brands can learn from three decades of gaming partnerships

For so long, brands have been on a side-quest to grab the attention of the gaming audience. As PlayStation begins it's 30th birthday celebrations, Mat Day, Global Gaming Strategy Director at EssenceMediacom, looks back at the history of gaming and advertising mash-ups and asks, what’s next?

26th Sep INSPIRATION FOCUS
The importance of being mentored (and what’s AI got to do with it?)

The importance of being mentored (and what’s AI got to do with it?)

Mentorship has always been vital to creative growth and inspiration, but how does it stand up in an AI-driven world? Chad Sipkin, owner/editor of Consulate, explains why human connection, collaboration, and hands-on experience still surpass machine learning’s capabilities, ensuring that artistry remains at the heart of the process.

26th Sep
Impact matters: Personal insights on inclusivity in the industry

Impact matters: Personal insights on inclusivity in the industry

For National Inclusion Week 2024, four creative leaders share their personal motivations for fostering more inclusive environments, addressing issues from gender and disability to socio-economic barriers and offering guidance to those who feel out of place in their professional journeys.

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The key to creative freedom is thinking like a kid The key to creative freedom is thinking like a kid
26th Sep INSPIRATION FOCUS

Thekeytocreativefreedomisthinkinglikeakid

We're all born with childlike creativity, with abundant imaginations and the ability to embrace wonder. But, asks Florence director Kelsey Laroche, when does that stop, and why? And, more importantly, can we learn to grab hold of it again?

23rd Sep INSPIRATION FOCUS
Border force; the power of creative constraints

Border force; the power of creative constraints

From tight budgets to production logistics and legal compliance, are constraints the boundaries of creativity, or its foundation? Selena Schleh talks to industry insiders about the pros and cons of restrictions – both external and self-imposed - on the creative mind.

20th Sep INSPIRATION FOCUS
Scroll, swipe, repeat: are inspiration echo-chambers destroying our creativity?

Scroll, swipe, repeat: are inspiration echo-chambers destroying our creativity?

Will Sansom explores how bite-sized content erodes our ability to be original, and what we can do to salvage it.

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shots is powered by Slate

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