the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Beyond the stadium: the behavioural science behind sports fandom

by Nick Blenkarne on 13^th December 2023

Nick Blenkarne, Head of Creative Strategy at Imagination, delivers four big learnings for brands that are rooted in the behavioural science of sports fandom.

8^th Dec CHRISTMAS 2023

Sound ideas for seasonal sonics

Have brands made the most of the power of audio in their Christmas marketing this year? Rex Hirschhorn, Research & Insights Consultant at sonic branding company amp a few campaigns that are worth making a noise about.

7^th Dec CHRISTMAS 2023

The Die Hard effect: seasonal ads that aren’t about Christmas

In the first of his monthly strategic columns, Will Sansom identifies a distinction that could unlock a McClane-esque new world of insight for next year’s festive campaigns.

30^th Nov CHRISTMAS 2023

Christmas ads 2023: the musical view, part two

DLMDD co-founder Sascha Darroch-Davies gives another sideways look at the musical picks of this year's Christmas crop.

Sleighing stereotypes: unwrapping outdated gender roles in Xmas ads

28^th Nov CHRISTMAS 2023

Sleighingstereotypes:unwrappingoutdatedgenderrolesinXmasads

With brands blindly recycling the trope of the ever-smiling, present-buying, home-making, cookie-baking and card-writing mum, Sara Jones, Business Director & Co-founder of design agency Free The Birds, explains how all she wants for Christmas is advertising that accurately portrays the roles and priorities of modern women.

24^th Nov

Five lessons for brands from YouTube creators

From consistency and professionalism, to personality and perseverance, Alex Moulton, Chief Creative Officer at Trollbäck+Company, examines some of the cornerstones of successful YouTube channels to determine how brands can elevate their online presence.

24^th Nov CHRISTMAS 2023

Christmas ads: where are the ideas?

When the time comes to unwrap the festive filmic treats bestowed upon us each year by brands we are, too often, receiving gifts we've already been given. At least, that's the view of The Moon Unit, who believe brands are 'rifling through the same box of tricks'.

20^th Nov

Auras and ouroboroses: AI as a creative tool

Filmmaker Paul Trillo explores how AI has transformed creative decision making, wonders if human and robot brains are at all similar in their processes and considers the risks of an AI echo chamber.