Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Amy Garrett, Managing Director at Beano for Brands, thinks that with our future in the hands of Generation Alpha, brands need to get down with the kids.
DCM's Head of Film discusses some of the best cinema advertising of 2019, the rise of streaming platforms, his favourite movies of the year and what to look out for in 2020.
The battle of the Christmas ads is over but, wonders Nicky Kemp, Managing Editor at BITE, with all the vitriol directed at festive commercials, can anyone be crowned as a winner?
What can the 'heartbeat' structure of cinematic trailers teach the advertising industry about attracting an audience? Matt Bush, Director of Agencies at Google UK, tells us.
In the last of our Tech Focus overviews on how technology has affected the workplaces of those in the creative community, we chat to Cameron Temple, ECD of Stink Studios in London, about the ability to "fly a plane while it's still being built" with collaboration tools.
Nathan Phillips, CCO, Technology, Humans and Taste (THAT), explains why giving consumers choice is key to the successful integration of creativity and technology.
A traumatic, early girl band audition sets Amy Kean to thinking about the current state of mental health advertising and why getting people to talk is only one piece of the jigsaw...
As part of November's tech focus, we're chatting to production experts about how technology has impacted their workflow in the past few years. Here, Jonas Drehn, VFX Supervisor and MD at Bacon X, talks us through how smaller post-houses can now keep up with the big boys, and how machine learning and virtual production could change everything.