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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Colin Sumsion by Colin Sumsion on 11th October 2019

Big Buoy MD, Colin Sumsion, discusses why good VFX should go mostly unseen when it comes to viral car ads.

9th Oct
How to... survive a car shoot in extreme conditions

How to... survive a car shoot in extreme conditions

Mark Lindley, ECD at Spark44 Birmingham, has been involved in every Land Rover and Range Rover model launch for the last 15 years. He tells us how to get through shooting in some of the most inhospitable locations on earth, and how he survived falling through the ice!

8th Oct
How entertainment can save automotive advertising

How entertainment can save automotive advertising

Ben Hampshire, MD of specialist automotive creative and production company Carnage, acknowledges that the automotive ad industry has to embrace the entertainment evolution.

30th Sep
How one Instagram account turned fashion upside down

How one Instagram account turned fashion upside down

The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?

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Gucci: the newly inclusive exclusivity Gucci: the newly inclusive exclusivity
27th Sep

Gucci:thenewlyinclusiveexclusivity

Ben Golik, Chief Creative Officer at customer agency LIDA, examines a brand that has gone 'from litigious to lit' as it has carved a new creative path through the sometimes staid world of fashion.

25th Sep
How to... develop a strong brand in fashion

How to... develop a strong brand in fashion

Clare Hall-Taylor, Marketing Director at Edmund Hillary Brands, offers her view on building a successful fashion brand and how consumers are ditching disposable in favour of longer-lasting, premium products.

24th Sep
Gen Z elves? Imagining a future when fashion gets even faster

Gen Z elves? Imagining a future when fashion gets even faster

Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.

20th Sep
How to… make fashion statements in the experiential space

How to… make fashion statements in the experiential space

MPC’s Camilla Bateman on what fashion’s revolution in experiential and immersive means for production houses and VFX studios.

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How to... navigate music festival branding How to... navigate music festival branding
19th Sep

Howto...navigatemusicfestivalbranding

With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of doing so can be.

18th Sep
Abandon your preconceptions: you are entering a state of Nowness

Abandon your preconceptions: you are entering a state of Nowness

A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.

18th Sep
Slow fashion: the rise of retail’s sustainable future

Slow fashion: the rise of retail’s sustainable future

Fashion is one of the world’s most polluting industries. Are brands doing enough to help shift the industry from a linear to a circular economy; from fast fashion to slow? Creativebrief's Izzy Ashton finds out.

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