the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Shruthi Chindalur, Executive Managing Director EMEA at Criteo, asks whether creative intuition and artificial intelligence can work in unity.
Making the cut: Final Cut at 25
To celebrate the legendary editing shop's quarter-century in the biz, we asked MD David Webb to lay out the company's history through anecdotes and memories of key projects.
John Condne's back to school program
As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.
When it comes to isolation, it's create or hate
Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.
Howcreativitycancombatwaste
Give me some f*cking credit; should petty creative thieves be punished?
When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.
Why tech and creativity go hand in hand
Speed, reliability and a growing capacity to move the creative dial, Becky McOwen-Banks, ECD at VaynerMedia London, believes you'd be foolish not to put your faith in artificial intelligence.
Fever Twitch: Speaking the local-global language of eSports
With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.
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What makes Twitch streaming the next marketing frontier?
From InstaQuest, a streaming series crafted with advertising production values and a cast of Instagram personalities, comes a new way of utilizing Twitch through virtual reality...or augmented reality, or maybe mixed reality.
The Covid Culture Factor: evolving pandemic messaging with a cultural framework
Dr Rodney Collins, SVP, Director Europe & UK at McCann Worldgroup Truth Central, presents a structure for brands and organisations in a time of protracted adaptation with sights for long-term recovery.
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