Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
With new talent focusing on culture when considering joining companies, Parry Jones, Deputy CEO of the What’s Possible Group explores how to create a winning workplace for all ages.
Like magpies attracted to shiny things, humans are attracted to the new. This, as The Moon Unit examines, is a hardwired, evolutionary phenomenon that could save your life or help you sell deodorant, because emphasising new is one of the oldest tricks in the book.
Simon Richings, ECD at We Are Social, talks us through some of the advertising opportunities in games that go beyond annoying banners and ill-placed products.
With the sun setting on summer and, for many, a financially tough winter on the horizon, Jon Evans, Chief Customer Officer at System1, examines how brands can approach the cost-of-living crisis and why doing nothing might be the biggest risk of all.
Jamie Cox, executive producer and head of Ballistic at Great Guns, writes about why the industry will only benefit from embracing the next crop of multi-skilled directors.
New tech and entertainment are often bumpy bedfellows, taking a while to get into their groove. But can the stoic staple of moviemaking embrace the buzziest of buzzwords, the metaverse? Media.Monks' ECD, Christy Srisanan, CD Ben Phillips and copywriter Omnya Attaelmanan discuss whether immersive is imperative to the silver screen.
Tim Cumming talks to a range of producers and curators about the new routes that up-and-coming directorial talent are now taking into the industry.
Victoria Herrick, Strategy Partner at Strat House, says it's not just the athletes who've been training hard to make the Commonwealth Games a success.