the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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From Studio Ghibli to Disney, Joe Worters, award-winning composer at Blind Pig and Absolute, explains how the use of music differs greatly between live-action and animated pieces of work.
Welcome to Pandemic U
Tiago Marcondes, art director at LOBO, takes us through the classes that young animators have had to pass after a year of disruption across the industry, and explains why companies need to adjust to Gen Z, not the other way around.
Women in creative production: What we gain when women take a seat at the table
Senior Communications Manager for McCann, Nathalie Abiodun, talks to three women about the ways in which the ad industry can further support women and why professional mentorship is the greatest gift women can give each other.
How to animate your own music video
Musician George Moir, who spends hundreds of hours animating his own music videos in a papery collage-style inspired by childhood toys, shares six steps to help animators find their story and execute their ideas... no matter how much planning it might take.
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The lack of women in comedy is no joke
Bold’s Camila Zapiola challenges the deeply unfunny ad land assumptions that prevent women from getting the laughs.
How not to... talk to women
In her continuing series of video interviews shots Culture Editor Amy Kean talks to the authors of a new book about how and why brands still get it wrong when they're trying to talk to women.
Laughing at the worst times
Making light of traumatic situations is part of the human condition, and in this profile of Greenpoint Pictures' Ghost + Cow (John Carlucci and Brandon LaGanke), the two directors discuss their polarizing short film, how comedy can converge with grief, and what advertisers can do to make their audiences laugh.
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One year on: What the industry has learned (part 2)
In the second part of our look at how advertising has fared over the last 12 months, we hear from more members of the industry as they reveal how they and their businesses coped in the face of the pandemic.
One year on: What the industry has learned from 12 months of the pandemic
From shock and fear, to adaption and evolution; a year on from the pandemic's arrival, in part one of this series, we hear from a selection of industry professionals based across the globe about how they and their businesses have coped over the last 12 months.
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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
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