Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Your money can go further if you tap into creative resources in small to mid-sized cities, says Dessert Before Dinner producer and director Andy Kelemen.
Earlier this month production company Presence hosted the inaugural 9:16 portrait film festival, which saw work from new directors in competition. Here, Presence Founder and EP, Danny Fleet, explains the ethos behind the event and discusses the current landscape for new directing talent.
Underpinned by an undying commitment to her audience, pop megastar Taylor Swift's influence extends far beyond the music and drives significant economic impact worldwide. Esther Scriven, Senior Creative Strategist at Imagination, explores the secrets behind Swift's success and the lessons she offers for brands seeking engagement and long-term loyalty.
Streaming platforms have given people the chance to experience a more varied selection of music, TV and film. So, asks Adrienn Major, Founder at POD LDN, shouldn't advertising have a more global outlook when it comes to talent?
Collective experiences can super-charge an ad but, says The Moon Unit, with the advent of streaming platforms and the fragmentation of viewing habits, those experiences are increasingly hard to come by... but not impossible.
As "the beating heart of the entertainment industry", video games are huge business. But, as players gravitate further away from physical products, what happens to the high street stores that have fed gamers' habits until now? Marta Swannie, Creative Partner at Design Bridge and Partners, thinks store evolution is needed.
Ben Hennes, Co-owner and CCO of Happylucky muses on how the collective experiences of Big Game and big ad viewing have morphed into a multiscreen, multi-platform mode that offer brands interesting opportunities.
After having had a baby, Anna Rowe has been back in her job as EP at Smartypants for a year. Here, she reflects on the mantras that hold true across both of her roles, and reveals how executive producing prepared her for parenthood.