the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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From the commodification of outrage to a certain social media company finally taking over the world, and from crazy collaborations to the rise of 'wokevertising', Amy Kean list the nine things that 2020 will herald.
Follow the trend of avoiding trends in 2020
Daniel Capstick, Creative Director at DixonBaxi, outlines why following everyone else could mean you get lost in the crowd.
So, who did win Christmas 2019?
In his now annual report, Daniel Fisher, Global ECD for Unilever and Special Projects for Ogilvy, gathers on the family sofa with his two daughters to look over the Christmas commercials of 2019.
The love Labour lost: why is it so hard to win over the working class?
In the aftermath of last's week's UK election result Amy Kean looks at how both political parties and advertisers have a tendency to patronise - and ultimately alienate - the working class.
2019 in review with... Richard Denney
St Luke's ECD Richard Denney glances over 2019 revealing some of his favourite work from across the year - including his Christmas crackers - and his thoughts on the twelve months ahead.
2019 in review with... Sam Walker
Uncommon Creative Studios' ECD, Sam Walker, thinks it's an exciting time for advertising but as for Britain and its political system, well, let's say he has a few biting comments...
The dark underbelly of internet marketing
The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.
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The funny business of comedy directing
Station Films director Brendan Gibbons is one of the industry’s most renowned comedy directors. His ongoing work for Progressive Insurance has built a series of established characters and, here, he discusses the processes involved in creating the right environment for comedy gold.
In the lair of The Bear
Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.
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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
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