Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Have brands made the most of the power of audio in their Christmas marketing this year? Rex Hirschhorn, Research & Insights Consultant at sonic branding company amp a few campaigns that are worth making a noise about.
In the first of his monthly strategic columns, Will Sansom identifies a distinction that could unlock a McClane-esque new world of insight for next year’s festive campaigns.
DLMDD co-founder Sascha Darroch-Davies gives another sideways look at the musical picks of this year's Christmas crop.
From consistency and professionalism, to personality and perseverance, Alex Moulton, Chief Creative Officer at Trollbäck+Company, examines some of the cornerstones of successful YouTube channels to determine how brands can elevate their online presence.
When the time comes to unwrap the festive filmic treats bestowed upon us each year by brands we are, too often, receiving gifts we've already been given. At least, that's the view of The Moon Unit, who believe brands are 'rifling through the same box of tricks'.
Filmmaker Paul Trillo explores how AI has transformed creative decision making, wonders if human and robot brains are at all similar in their processes and considers the risks of an AI echo chamber.
From Home Alone to It's a Wonderful Life, Christmas movies can teach brands a lot about how to approach their festive commercials, says Kathryn Jacob, CEO at Pearl & Dean.
Arts & Sciences director Sean Meehan on how brands are missing a trick if they don't treat audiences with intelligence and embrace not just emotion, but true storytelling.