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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Coretta Almon by Coretta Almon on 15th September 2021

Today [Sep 15] is World Afro Day and Coretta Almon, Program Director at VMLY&R Dallas, discusses her thoughts on hair discrimination and what the advertising industry can do to combat it.

15th Sep SUSTAINABILITY & CLIMATE FOCUS
A climate in crisis: We can’t go on like this

A climate in crisis: We can’t go on like this

How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry.

10th Sep SUSTAINABILITY & CLIMATE FOCUS
Carbon copy? A virtual comparison

Carbon copy? A virtual comparison

Chris Chaundler, MD of Quite Brilliant, worries that, with the end of the pandemic in sight, old habits - and sky high carbon emissions - will return. But can virtual production prove to be an environmental salve?

9th Sep
The top five most inspiring sustainable brands

The top five most inspiring sustainable brands

Michela Graci, Strategy Partner and Sustainability Champion at Coley Porter Bell, looks at why brands need to be mindful of their businesses practices when it comes to considering the environment, and names five brands that are ticking all the right boxes.

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Radical collaboration: The changing nature of agency production Radical collaboration: The changing nature of agency production
6th Sep

Radicalcollaboration:Thechangingnatureofagencyproduction

Production has changed, and so too has client expectation. These changes have thrown up new challenges, but also new opportunities and Marloes Van Den Berg, Chief Production Officer at 180 Amsterdam, examines both, looking at the effects they have on agency production.

3rd Sep SUSTAINABILITY & CLIMATE FOCUS
Why it's not too late to make a difference

Why it's not too late to make a difference

Gabi Kay's recognition of the impact that advertising productions have on the environment was a slow burn affair but, once ignited, she Co-Founded Green The Bid in an attempt to educate the industry while also understanding the needs of the business. Here, she explains why "there is no sugar-coating the climate crisis. It is the ultimate human fuck up."

1st Sep SUSTAINABILITY & CLIMATE FOCUS
Is advertising killing the planet?

Is advertising killing the planet?

Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?

31st Aug TECH FOCUS
How to film athletes in a virtual world

How to film athletes in a virtual world

Scholar director Chris Finn, Doremus Creative Director, Mark Butorac, and Head of Production, Amy Capen undertook a massive campaign over lockdown, complete with international athletes, cutting-edge VFX, and featuring a tech company that wanted to produce explainers unlike any others in their field.

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Daydreaming of electric sheep Daydreaming of electric sheep
31st Aug TECH FOCUS

Daydreamingofelectricsheep

Designer, director, and visual artist GMUNK (of JOJX) dives into why humans love technology, what emotions and circuits have in common, and how advertisers can leverage those means for storytelling.

31st Aug
How not to... IPO

How not to... IPO

shots Culture Editor Amy Kean talks to Eliot Brown, the co-writer of The Cult of We, which covers the rise and disastrous fall of wework, the unbelievable antics of its founder, Adam Neumann, and "the great start-up delusion".

30th Aug TECH FOCUS
Let the cookie crumble

Let the cookie crumble

Lawrence Dodds, Client Director at UM London argues that despite advertising’s reliance on cookies, context has always been the better data opportunity.

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