The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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From pitch costs to the changing media landscape, Rogue Films' owner, MD and EP Kate Taylor breaks down the stresses and strains of the production obstacle course and tries to look at the positives of what 2026 can bring.
Why post production deserves a seat at the creative table
As demand for deliverables grows and AI becomes more embedded in post production workflow, Bianca Redgrave, Managing Director at Studio Private, makes the case for bringing post in from the very start of the creative process.
Production in 2026: All change
With AI reshaping workflows and agency networks expanding their in-house production capabilities, the commercial production landscape is shifting fast. Tim Cumming speaks to a range of producers from The Sweetshop, Saatchi & Saatchi, Uncommon, Rogue, The APA, and The Martin Agency to sift through the changes and challenges they face in a rapidly evolving present, and to look towards the sector’s possible futures.
An Englishwoman in New York: How does producing differ across the pond?
From Super Bowl mania to the caffeinated pace of client meetings, Polly Durrance, EP at Electric Theatre Collective, unpacks on her move from London to the Big Apple and shares the contrasts between producing on either side of the Atlantic.
Protecting craft and crew in an industry that demands more for less
As budgets tighten and expectations expand, Dalia Burde, Founder and EP at Avocados and Coconuts, explores the soft skill of holding ambition and constraint at once, and knowing when doing 'more with less' comes at a creative and human cost.
Adaptive by default: The ever-expanding role of a producer
Job evolution is natural; things change over time, and adaptations must be made. But, says Wojtek Skiba, Executive Producer at Papaya Films, a producer's role has evolved so dramatically that it can feel like a whole new job. Here, he outlines the major changes and explains why supporting talent is still at its heart.
Producing without a playbook: What happens when every producer is a hybrid?
As production changes and the role of producer - both production and agency - evolves, Krysia Johnstone, Executive Producer at Boomshot, examines the necessary qualities a producer must have, the changing demands they will face, and the challenges - and opportunities - they can expect.
Beyond good intentions: Producers speak out on director diversity
With recent stats showing that 80 per cent of award-winning ad directors are white and male – a figure that’s not budged for years – the goal of a diverse pool of directing talent seems a long way off. Caroline Bottomley, Founder of Shiny Awards, which champions underrepresent talents, chats to producers about the issue.
The Four Cs of Consistency: The Super Bowl Playbook
The Super Bowl is a rare cultural moment where brands compete for attention, emotion and memorability, all at once. Yet, says Vanessa Chin, SVP Marketing at System1, brands that try something new, losing familiar assets and recognition, can lose out to those that utilise consistency.