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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Amy Kean by Amy Kean on 21st January 2020

From the commodification of outrage to a certain social media company finally taking over the world, and from crazy collaborations to the rise of 'wokevertising', Amy Kean list the nine things that 2020 will herald.

9th Jan
Follow the trend of avoiding trends in 2020

Follow the trend of avoiding trends in 2020

Daniel Capstick, Creative Director at DixonBaxi, outlines why following everyone else could mean you get lost in the crowd.

20th Dec
So, who did win Christmas 2019?

So, who did win Christmas 2019?

In his now annual report, Daniel Fisher, Global ECD for Unilever and Special Projects for Ogilvy, gathers on the family sofa with his two daughters to look over the Christmas commercials of 2019.

20th Dec
The love Labour lost: why is it so hard to win over the working class?

The love Labour lost: why is it so hard to win over the working class?

In the aftermath of last's week's UK election result Amy Kean looks at how both political parties and advertisers have a tendency to patronise - and ultimately alienate - the working class.

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The dawn of privacy: Why brands need to get creative on social media The dawn of privacy: Why brands need to get creative on social media
19th Dec

Thedawnofprivacy:Whybrandsneedtogetcreativeonsocialmedia

Tamara Littleton, CEO of The Social Element, looks at the increasing inclination for Generation Z-ers to choose less public methods of social media communication, and what this might mean for brands.

18th Dec
2019 in review with... Richard Denney

2019 in review with... Richard Denney

St Luke's ECD Richard Denney glances over 2019 revealing some of his favourite work from across the year - including his Christmas crackers - and his thoughts on the twelve months ahead.

17th Dec
2019 in review with... Sam Walker

2019 in review with... Sam Walker

Uncommon Creative Studios' ECD, Sam Walker, thinks it's an exciting time for advertising but as for Britain and its political system, well, let's say he has a few biting comments...

16th Dec
The dark underbelly of internet marketing

The dark underbelly of internet marketing

The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.

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Mnemonics aren’t new, but audio is causing waves again Mnemonics aren’t new, but audio is causing waves again
12th Dec

Mnemonicsaren’tnew,butaudioiscausingwavesagain

Lend an ear to Yelena Gaufman, Strategy Partner at Fold7, as she explains why sonic branding could be top of the advertising charts in 2020.

12th Dec
The funny business of comedy directing

The funny business of comedy directing

Station Films director Brendan Gibbons is one of the industry’s most renowned comedy directors. His ongoing work for Progressive Insurance has built a series of established characters and, here, he discusses the processes involved in creating the right environment for comedy gold.

11th Dec
In the lair of The Bear

In the lair of The Bear

Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.

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