the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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shots' current new talent focus looks at the best and brightest coming through the ranks of advertising. But is the industry too obsessed with youth, and is advertising's 'cult of the new' attitude doing a disservice to the talented 'older' creatives? Nicky Bullard, Group CCO at MullenLowe London, aged 53 years, eight months and 13 days, gives her view.
Advertising’s got talent
Tim Cumming talks to a range of producers and curators about the new routes that up-and-coming directorial talent are now taking into the industry.
What brands can learn from the customer experience at the Commonwealth Games
Victoria Herrick, Strategy Partner at Strat House, says it's not just the athletes who've been training hard to make the Commonwealth Games a success.
How to add purpose and break taboos
Can every brand reap benefits from jumping on the purpose-led bandwagon and promoting their products as sustainable, social, or particularly zeitgeisty? Here, Maren Seitz, Senior Director of analytics solutions provider Analytic Partners, shares her thoughts on the effectiveness of purpose-driven marketing campaigns and the potential pitfalls brands need to look out for.
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Talking about talking; brands, bravado and positive male mental health messaging
While the one-time taboo of male mental health has stepped out of the shadows, Martin Jordan, Director of Innovation at Equator, argues that brands need to stay the course as men continue to walk the post-Covid tightrope of loneliness and depression.
Why we must spell out the creative differences dyslexics can make
Amelia Boyce, Senior Account Manager at INITIALS CX, says that dyslexia shouldn't be a taboo issue and, in fact, dyslexic employees should be celebrated for the potential creative edge they give a company.
Sorcery and success – tackling the taboo of menopause
What is it about female maturity that so unsettles society and the world of advertising? Carol Cooper speaks to a range of industry and professional women about the hot topic of hot flushes and other curses.
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If you dare to interrupt, you’d better make it interesting
If you're trying to engage with consumers amid a barrage of content then bland, indistinct and boring social messaging won't cut the mustard. Dave Sullivan, Creative Director at Tribal Worldwide, assesses the three categories of brand communication.
![Are animation directors being underestimated? [Spoiler: Spielberg thinks so]](https://d17mj1ha1c2g57.cloudfront.net/v1/u7X7FJQOrDnh8J0yyUZGMl0S2pg/448x252%23/80/shotsmag/production/clips/c6b01eb2-e471-4aa7-a06f-1b23ec1f25b1/gettyimages-1326413996.jpg?v=1&quality=70&format=jpeg)
Are animation directors being underestimated? [Spoiler: Spielberg thinks so]
Frustrated at the ongoing argument around whether animators are 'real' filmmakers, and armed with the backing of Steven Spielberg, Chris Page, the owner of animation company Jelly, examines the power animators have as storytellers and explains why the medium should be taken more seriously.
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