Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry.
Chris Chaundler, MD of Quite Brilliant, worries that, with the end of the pandemic in sight, old habits - and sky high carbon emissions - will return. But can virtual production prove to be an environmental salve?
Michela Graci, Strategy Partner and Sustainability Champion at Coley Porter Bell, looks at why brands need to be mindful of their businesses practices when it comes to considering the environment, and names five brands that are ticking all the right boxes.
Gabi Kay's recognition of the impact that advertising productions have on the environment was a slow burn affair but, once ignited, she Co-Founded Green The Bid in an attempt to educate the industry while also understanding the needs of the business. Here, she explains why "there is no sugar-coating the climate crisis. It is the ultimate human fuck up."
Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?
Scholar director Chris Finn, Doremus Creative Director, Mark Butorac, and Head of Production, Amy Capen undertook a massive campaign over lockdown, complete with international athletes, cutting-edge VFX, and featuring a tech company that wanted to produce explainers unlike any others in their field.
shots Culture Editor Amy Kean talks to Eliot Brown, the co-writer of The Cult of We, which covers the rise and disastrous fall of wework, the unbelievable antics of its founder, Adam Neumann, and "the great start-up delusion".
Lawrence Dodds, Client Director at UM London argues that despite advertising’s reliance on cookies, context has always been the better data opportunity.