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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Ollie Burn by Ollie Burn on 1st March 2024

Encouraging disputes in the editing room might seem risky, but respectful creative debates play a crucial role in the filmmaking process. Drawing from his own experiences of cutting delicate topics, Absolute Editor Ollie Burn emphasises the transformative power of collaborative editorial decisions on short films, advocating for a clear purpose and commitment to storytelling integrity.

1st Mar
Size isn't everything; why small towns can offer big returns

Size isn't everything; why small towns can offer big returns

Your money can go further if you tap into creative resources in small to mid-sized cities, says Dessert Before Dinner producer and director Andy Kelemen.

29th Feb NEW TALENT FOCUS
Portrait of the artist; why 9:16 is in the frame

Portrait of the artist; why 9:16 is in the frame

Earlier this month production company Presence hosted the inaugural 9:16 portrait film festival, which saw work from new directors in competition. Here, Presence Founder and EP, Danny Fleet, explains the ethos behind the event and discusses the current landscape for new directing talent.

28th Feb
What brands can learn from the Taylor Swift effect

What brands can learn from the Taylor Swift effect

Underpinned by an undying commitment to her audience, pop megastar Taylor Swift's influence extends far beyond the music and drives significant economic impact worldwide. Esther Scriven, Senior Creative Strategist at Imagination, explores the secrets behind Swift's success and the lessons she offers for brands seeking engagement and long-term loyalty.

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Does Sora mark the end for directing as we know it? Does Sora mark the end for directing as we know it?
22nd Feb

DoesSoramarktheendfordirectingasweknowit?

With OpenAI's new text-to-video software leaving slack-jaws around the industry, The Moon Unit speculates if we're looking at a new chapter in filmmaking.

21st Feb NEW TALENT FOCUS
To find new talent, cast the net internationally

To find new talent, cast the net internationally

Streaming platforms have given people the chance to experience a more varied selection of music, TV and film. So, asks Adrienn Major, Founder at POD LDN, shouldn't advertising have a more global outlook when it comes to talent?

19th Feb SUPER BOWL 2024
Why no one cares about ads any more (with one significant exception)

Why no one cares about ads any more (with one significant exception)

Collective experiences can super-charge an ad but, says The Moon Unit, with the advent of streaming platforms and the fragmentation of viewing habits, those experiences are increasingly hard to come by... but not impossible.

16th Feb
Does gaming have a future in high street stores?

Does gaming have a future in high street stores?

As "the beating heart of the entertainment industry", video games are huge business. But, as players gravitate further away from physical products, what happens to the high street stores that have fed gamers' habits until now? Marta Swannie, Creative Partner at Design Bridge and Partners, thinks store evolution is needed.

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Why the Super Bowl spots with cultural signals won the game Why the Super Bowl spots with cultural signals won the game
15th Feb SUPER BOWL 2024

WhytheSuperBowlspotswithculturalsignalswonthegame

After looking at this year's Super Bowl spots, VJ Anand, ECD EMEA and Global Creative Operations at VaynerMedia, thinks that the brands that scored highly are those which used cultural signals wisely.

9th Feb SUPER BOWL 2024
F​rom ads to experience - the evolution of Super Bowl marketing

F​rom ads to experience - the evolution of Super Bowl marketing

Ben Hennes, Co-owner and CCO of Happylucky muses on how the collective experiences of Big Game and big ad viewing have morphed into a multiscreen, multi-platform mode that offer brands interesting opportunities.

9th Feb
Little snapshots; how the roles of 'mother' and 'producer' collide

Little snapshots; how the roles of 'mother' and 'producer' collide

After having had a baby, Anna Rowe has been back in her job as EP at Smartypants for a year. Here, she reflects on the mantras that hold true across both of her roles, and reveals how executive producing prepared her for parenthood.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

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