the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Big Buoy MD, Colin Sumsion, discusses why good VFX should go mostly unseen when it comes to viral car ads.
How to... survive a car shoot in extreme conditions
Mark Lindley, ECD at Spark44 Birmingham, has been involved in every Land Rover and Range Rover model launch for the last 15 years. He tells us how to get through shooting in some of the most inhospitable locations on earth, and how he survived falling through the ice!
How entertainment can save automotive advertising
Ben Hampshire, MD of specialist automotive creative and production company Carnage, acknowledges that the automotive ad industry has to embrace the entertainment evolution.
How one Instagram account turned fashion upside down
The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?
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How to... develop a strong brand in fashion
Clare Hall-Taylor, Marketing Director at Edmund Hillary Brands, offers her view on building a successful fashion brand and how consumers are ditching disposable in favour of longer-lasting, premium products.
Gen Z elves? Imagining a future when fashion gets even faster
Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.
How to… make fashion statements in the experiential space
MPC’s Camilla Bateman on what fashion’s revolution in experiential and immersive means for production houses and VFX studios.
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Abandon your preconceptions: you are entering a state of Nowness
A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.
Slow fashion: the rise of retail’s sustainable future
Fashion is one of the world’s most polluting industries. Are brands doing enough to help shift the industry from a linear to a circular economy; from fast fashion to slow? Creativebrief's Izzy Ashton finds out.
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