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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Kate McGarrahan & ​Pippa Morris by Kate McGarrahan & ​Pippa Morris on 17th June 2024

Purposeful doesn't have to mean prosaic, say Kate McGarrahan and Pippa Morris, Head of Strategy and Strategy Director respectively at Revolt. If you have an important message to get across then don't be dull, or everyone loses out.

12th Jun
Stand up or sit down: are culture wars changing the way brands support Pride?

Stand up or sit down: are culture wars changing the way brands support Pride?

While brands have historically shown support through rainbow logos and branding, recent backlash and boycotts have made many reconsider their approach. Tom Ghiden, Managing Director, JOAN London argues that authentic, long-term engagement and allyship with the LGBTQ+ community is more impactful than superficial gestures.

12th Jun CANNES LION 2024
In Cannes, is humour back on the menu?

In Cannes, is humour back on the menu?

Till Diestel, Chief Creative Officer & Partner at Serviceplan Germany, looks in hope at this year's potential winners, asking if comedy might have once again found its place in the industry.

3rd Jun
The masculinity paradox: How Baby Reindeer highlighted the media’s relationship with men

The masculinity paradox: How Baby Reindeer highlighted the media’s relationship with men

In an article that contains slight spoilers for the show, and which discusses issues including gender violence and sexual abuse, Fernando Desouches, MD at BBD Perfect Storm New Macho, looks at how Netflix's Baby Reindeer has been a call to action for men - and advertising - to examine how masculinity is depicted.

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Is deepfake truly changing VFX? Is deepfake truly changing VFX?
30th May FUTURE FOCUS

IsdeepfaketrulychangingVFX?

In conversation, Ambassadors' Head of Innovation, Diederik Veelo, and VFX Supervisor, Bas Moonen explore the question: is VFX being replaced by AI and deepfake technology or just evolving?

29th May FUTURE FOCUS
The future of representation in adland

The future of representation in adland

Jannie McInnes Executive Producer at Scheme Engine, guides us through the current state of representation in adland and gives us insight into how director diversity, body inclusivity, and cultural equity are here to stay.

28th May FUTURE FOCUS
Navigating Tomorrow: The impact of digital innovation on advertising's future

Navigating Tomorrow: The impact of digital innovation on advertising's future

Ahmad Benny, Founder of Bengu, journeys through the future of advertising, uncovering how digital innovation is paving the way for a more engaging, efficient, and exciting advertising ecosystem.

28th May FUTURE FOCUS
Look the other way – the future of accessible aesthetics

Look the other way – the future of accessible aesthetics

From next-generation QR codes to elevated print photography; AI drawing tools to enhanced audio descriptions – Selena Schleh examines how advances in technology are empowering the blind and visually impaired community to create – as well as appreciate – art.

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The cultural compass: finding true north in a post-cookie landscape The cultural compass: finding true north in a post-cookie landscape
23rd May FUTURE FOCUS

Theculturalcompass:findingtruenorthinapost-cookielandscape

Alex Cheeseman, Head of Enterprise Northern Europe, Outbrain, looks at how the demise of cookies is an opportunity for marketers to reboot their connections with consumers by leveraging culture.

21st May
Voices of the future: beyond visual diversity and inclusion

Voices of the future: beyond visual diversity and inclusion

While brands increasingly focus on visual representation, accent discrimination remains an issue often left unspoken. Have we settled into a comfortable illusion of diversity, asks Jenna Russell, Strategic Group Head at elvis, or are we prepared to challenge our own perceptions and redefine what real inclusivity looks like in our industry?

16th May FUTURE FOCUS
Towards a trusted future: how brands can navigate misinformation

Towards a trusted future: how brands can navigate misinformation

As faith in news and social media falters, brands face new challenges in maintaining authenticity and trust. Matt Rebeiro, Executive Strategy Director at Iris, highlights the critical issue of misinformation fuelled by AI, and offers brands strategic tips to foster genuine connections in this uncharted digital territory.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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