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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Eira Ellis by Eira Ellis on 20th March 2019

International Women’s Day, Pride and Black History Month are important dates in the calendar, but real diversity can only be achieved through constant effort and progress, argues Eira Ellis, Head of Creative Production at Hogarth Worldwide.

18th Mar
It's a funny business

It's a funny business

Is humour still a crucial part of advertising? Has the Trump/Brexit axis of twattery and other woes of the world nudged mirth off the menu? Has snowflakery pushed us from joke to woke? Carol Cooper and industry pros take a look at lols in adland.

15th Mar
Where's the sugar? In defence of funny ads

Where's the sugar? In defence of funny ads

Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?

13th Mar
"If advertising were a Farrow & Ball colour it would be Casein Distemper."

"If advertising were a Farrow & Ball colour it would be Casein Distemper."

Is creativity becoming gentrified? Yes, argues Sue Higgs, group creative director at Grey London - and it's risking the future of the industry.

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How To... Cut Comedy Ads How To... Cut Comedy Ads
13th Mar

HowTo...CutComedyAds

As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.

11th Mar
Shifting the period paradigm

Shifting the period paradigm

Following the Oscar-winning success of Period. End of Sentence, is menstruation finally going mainstream? About bloody time, say AMV BBDO's Sara Abaza and Margaux Revol.

11th Mar
Don’t bulls**t purpose, make us laugh

Don’t bulls**t purpose, make us laugh

Two time Comedy BAFTA nominee and one time winner (for The Revolution Will Be Televised), and the co-founder of Don’t Panic, Joe Wade, gives us his opinion of why comedy sells.

8th Mar
Becky Martin on funny bones, female directors and formulas for LOLs

Becky Martin on funny bones, female directors and formulas for LOLs

The award-winning director behind Peep Show, Veep and the British Airways Safety Film series chats to Carol Cooper as part of our Comedy Focus.

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Send in the (lady) clowns Send in the (lady) clowns
8th Mar

Sendinthe(lady)clowns

Since This Girl Can jiggled its way onto our screens in 2015, there’s been some improvement in how women are portrayed in ads, but though we’re seeing more images of wobblier, tougher lasses, where are the funny ones? Carol Cooper investigates.

6th Mar
2019 YDA President Lisa Mehling on why she's honoured to take on the role

2019 YDA President Lisa Mehling on why she's honoured to take on the role

The Chelsea Pictures founder is this year's Jury President at the Young Director Awards in Cannes, of which shots is the partner. Below, Mehling discusses the importance of the event and the thrill of discovery.

4th Mar
"I sometimes wonder whether people making ads even want to be making ads at all."

"I sometimes wonder whether people making ads even want to be making ads at all."

What if all advertising was good? What if brands strived to be better, to be helpful, to enrich our lives? Amy Kean explores a premonition of one of advertising's possible futures.

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