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The Insight

Percipient thought-pieces and opinions from some
of the world’s most respected industry leaders.

Chris Baker by Chris Baker on 30th May 2025

With the release of Google's Veo 3, which gives AI images the ability to talk, artificial intelligence has taken another leap forward. But, says Chris Baker, Head of New Business at Park Village, don't bow down to the hype, because the human fingerprint will always win out.

28th May
Don't call me 'rep'

Don't call me 'rep'

NW&CO's Nikki Weiss-Goldstein wants the industry to know that the job isn’t just about landing gigs – it’s about building futures.

23rd May
Beyond the screen: How the next five years will redefine how we watch

Beyond the screen: How the next five years will redefine how we watch

Audiences are used to a defined frame and a curated viewing experience. But, asks Patrick Gather, Chief Innovation Officer and Creative Director at Wonderhatch, as our viewing habits broaden and technology evolves, how might the way we watch change in the coming years?

22nd May
SUSTAINABILITY FOCUS
A whaley good outcome for Ms Blue

A whaley good outcome for Ms Blue

Andy Fontana, technical product specialist at Leica Geosystems and Jess Marley, VAD Senior Supervisor at Halon Entertainment talk us through the process of renovating and digitising a blue whale's skeleton: a groundbreaking project that saw film production tech repurposed to preserve an important environmental artefact.

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World Goth Day; tapping into the great goth revival
22nd May

World Goth Day; tapping into the great goth revival

Believe it or not, today is World Goth Day and while some might say World Goth Night might be more appropriate, Harley Ilott, Head of UK Marketing at Snapchat, says that brands should try to be playful and authentic with sub-cultures, but first – and most importantly – must understand them.

21st May
SUSTAINABILITY FOCUS
A vital message in a (sunblock) bottle

A vital message in a (sunblock) bottle

Jon Elsom, Group ECD at McCann, talks to shots about his four-year journey to launch and publicise the groundbreaking sunscreen certification – Reef Protection Factor (RPF) – that’s helping to set a new industry standard in the protection of coral reefs.

16th May
Why mental wellbeing is the key to creativity

Why mental wellbeing is the key to creativity

May is Mental Health Awareness Month and here Becky Morrison, producer and founder of The Light, asks the advertising industry – what if the way we work is both hurting people and diminishing the quality of the work itself?

15th May
Is ‘people pleasing’ actually fuelling fascism?

Is ‘people pleasing’ actually fuelling fascism?

While silence might sometimes be golden, speaking up can be the diamond-bladed tool needed to cut through lies and apathy, says Amy Kean. Mealy-mouthed acquiescence may seem appropriate to keep the peace, but holding your tongue is only fuelling the negative noise.

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Planet Earth has Attenborough, but the internet has no one
9th May

Planet Earth has Attenborough, but the internet has no one

David Attenborough turned 99 yesterday, and with decades behind him of looking out for planet Earth, he is rightly celebrated. But who's looking out for humans in the ever evolving digital landscape, asks Hester Bates, Chief Marketing Officer at TrueRights.

8th May
SUSTAINABILITY FOCUS
Grand designs to save the planet

Grand designs to save the planet

Clive Russell, graphic designer and founder of agency This Ain’t Rock’n’Roll, and Dave Bell, Creative Partner of KesselsKramer, discuss their work on what is arguably the most crucial marketing comms in our species’ history – the ‘branding’ of environmental movements Extinction Rebellion and Ocean Rebellion.

1st May
Shift happens; brands and evolving sports fandoms

Shift happens; brands and evolving sports fandoms

From shows like Drive to Survive to inclusive social media trends, sports fandom is evolving, embracing new audiences and giving brands new ways to engage. Alex Brown, Head of Sport & Entertainment (UK) at EssenceMediacom, investigates.

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