Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
The changing face of cinematography is ready for its close-up – from the growth of volume stages to the impact of machine learning. Tim Cumming talks to DP Brett Danton, FilmLight’s Wolfgang Lempp, and Arri Stage London to gauge the state of play.
The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?
As we embark on this month's Cinematography & Photography Focus, Marc Webbon, Co-Founder at Wonderhatch, explains how sporting images, whether staged or not, can elicit emotional responses from which brands can learn a lot.
Directing can be stressful, directing while also dealing with a disability can add another layer of complexity. Andy Keleman, producer/director at Dessert Before Dinner, knows well enough that a disability dampens neither his enthusiasm nor his professionalism, but while he has been fortunate to work with understanding partners, not everyone has the same experience.
Musing on the Pixar mantra 'The art challenges the technology, and the technology inspires the art', Chris Boyle, director and co-founder of mixed-media production studio Private Island, explores how humankind's creative evolution is linked to our – eventual – willingness to embrace and be stimulated by new tools.
For so long, brands have been on a side-quest to grab the attention of the gaming audience. As PlayStation begins it's 30th birthday celebrations, Mat Day, Global Gaming Strategy Director at EssenceMediacom, looks back at the history of gaming and advertising mash-ups and asks, what’s next?
Mentorship has always been vital to creative growth and inspiration, but how does it stand up in an AI-driven world? Chad Sipkin, owner/editor of Consulate, explains why human connection, collaboration, and hands-on experience still surpass machine learning’s capabilities, ensuring that artistry remains at the heart of the process.
We're all born with childlike creativity, with abundant imaginations and the ability to embrace wonder. But, asks Florence director Kelsey Laroche, when does that stop, and why? And, more importantly, can we learn to grab hold of it again?
From tight budgets to production logistics and legal compliance, are constraints the boundaries of creativity, or its foundation? Selena Schleh talks to industry insiders about the pros and cons of restrictions – both external and self-imposed - on the creative mind.