Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
To celebrate the legendary editing shop's quarter-century in the biz, we asked MD David Webb to lay out the company's history through anecdotes and memories of key projects.
As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.
Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.
When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.
Speed, reliability and a growing capacity to move the creative dial, Becky McOwen-Banks, ECD at VaynerMedia London, believes you'd be foolish not to put your faith in artificial intelligence.
With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.
From InstaQuest, a streaming series crafted with advertising production values and a cast of Instagram personalities, comes a new way of utilizing Twitch through virtual reality...or augmented reality, or maybe mixed reality.
Dr Rodney Collins, SVP, Director Europe & UK at McCann Worldgroup Truth Central, presents a structure for brands and organisations in a time of protracted adaptation with sights for long-term recovery.