The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
L7nnon confronts the enemy within
The Brazilian rapper releases an epic battle-themed music video depicting a soul in conflict.
The brew-tiful game
La Colombe, the Official Coffee Partner of US Soccer, launches a compelling film that connects coffee culture with soccer fandom nationwide.
Canadian Club's ode to unofficial fans
An offbeat and playful spot directed by Adrijan Assoufi for the Canadian whisky brand celebrates football-watching rituals.
DICK’S x adidas get the ball rolling
A high energy, star-studded spot for the sportswear brands, directed by Sovereign Bloc founding director, Daps, transports us to every corner of football culture.
Puma tugs at Portugal's shirt strings
The sports brand’s captures Portugal’s passion for its national football team and kit, referencing an amusing media moment where a politician got a bit 'shirty' about José Mourinho.
The DfE teaches us some moves
An educator's morning commute is punctuated by choreography in this charming and uplifting film for the Department for Education from M&C Saatchi and Gary Freedman.
Eugene Cheong's new book really slaps
In the launch film for Cowards Don’t Go To Heaven, a young creative is shown some tough love as he tries to read it.
Betfred puts its faith in football
A touching campaign from the betting platform captures the emotion, rituals and communities at the heart of UK tournament culture.
David Dearlove's video nasty
The Arts & Sciences director takes us back to a 90s video shop with a difference in this comedically chilling film for Smartphone Free Childhood.
Blackpool FC honours the town behind the team
A poetic film marking the football club’s kit launch paints an endearing portrait of Blackpool and its people, tied together by its iconic tangerine colours.
Portugal counts its Betclic blessings
The gaming platform celebrates becoming Official Partner of the Portuguese Football Federation with a jaunty spot musing on Portugal’s good footballing fortune.
Nespresso’s climate-smart cuppa Joe
The coffee brand releases a fascinating short supporting the award-winning documentary Groundswell, that explores the regenerative agriculture that could save the planet.
Tesco delivers a blockbuster trailer
The UK supermarket taps into thriller movie tropes in a fun campaign created by BBH for its seriously fast delivery service, Whoosh.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Vedran Rupic launches his own soda, and the ads are as weird as you'd hope
The director, alongside Business Club's Tom Berendsen and marketer Marisa Thomas, launches new vitamin soda brand Orderly Fluid with a series of increasingly odd and hilarious films.
Gordon Ramsey puts the boot into cooking for Uber Eats
The aggy chef berates anyone daring to enter the kitchen during the World Cup in this funny spot from Mother and Jeff Low.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
New York Lottery hits the daydream jackpot
The Lottery's new integrated campaign takes a fanciful look at all the fantasies one could turn to reality thanks to a big win.
WWF kicks back in the rainforest
Proving that any company can have a World Cup ad if they really think about it, the charity has partnered with Studio Birthplace to launch Team Forest, a global community playing for our shared home ground.
Wimbledon’s butterfly on the wall
VCCP's striking spot contrasts the competitive intensity of the tennis tournament with the beauty of its surroundings, from the perspective of a Holly Blue butterfly.
ChatGPT taps into football fever
Director Alex Hulsey’s playful spot runs through the many football-related activities that generative AI chatbot can help fans explore this season.
The Guardian explores childhoods on hold
Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, this affecting new film reveals the reality for young carers in Britain.