The best new commercials, music videos and short films,
curated by the shots editorial team.
Nexus Studios director Laurie Rowan creates an endearingly disgruntled brand mascot to life in this witty series of short spots from +61 and Bear Meets Eagle On Fire.
Valentin Guiod’s captivating short film for the Paris-born musician’s track Sabali follows the treacherous journey of a clandestine migrant.
For International Day of Play, the children’s humanitarian organisation launches a simple yet heartwarming spot that cleverly pairs home videos with sports commentaries.
In a fun-loving promo for Ubisoft's Anno 117: Pax Romana, the Psyop duo and agency Wieden+Kennedy Amsterdam meld animation and in-game engine footage to bring the era (and its statues) to life.
Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.
A friendly New York fishmonger encourages sea-food lovers to sign the Global NGO’s petition to protect Hudson Canyon as a National Marine Sanctuary.
This delightful ad for the car brand takes a highly enjoyable look at the diverse lives of ordinary-ish Corolla owners in the UK.
A dynamic trailer for the British tennis tournament blends live-action and VFX to portray the psychological pressure players experience from a first-person POV.
Stink Studios and director Dan French announce the sportswear brand's collaboration with Manors in a witty film that gives a rough ride to the humble golf cart.
In a part animated, part film, part generated mixed-media frenzy for ITV's coverage, the Lionesses take on dragons, World Records and ol' Father Time.
Created entirely from still photographs, the sportswear brand’s uplifting short film spotlights how being your best self can start anywhere.
Annoying obstacles evaporate into colourful plumes of confetti as a woman drives through the city in BETC's charming spot for the car brand's electric Ami model.
Directing duo Tom & Matt helm a beautifully simple short film for the UK heritage conservation charity, featuring 21 water-powered sculptures depicting the wildlife of the River Neath in Wales.
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In a hilariously bizarre music video for new track Deadhead, a bizarre mannequin-puppet hybrid decapitates its way through the countryside.
Igor Borghi’s hard-hitting spot for the children’s humanitarian organisation captures the toll a bad work-life balance can take on a family’s youngest members.
A few of our favourite short films from the past few weeks.
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
In a trio of stylish spots from ProdCo's Jara Moravec, the smart benefits of financial app Ramp are given a dollop of wit and verve.
This new campaign from audiobook company BookBeat takes us into two different book genres, letting us experience the sound - and look - of literary worlds.
Celebrating 50 years since their first show at NYC club CBGB, the American rock band releases a hypnotic promo for 1977 track Psycho Killer starring actor Saoirse Ronan.
The music streaming service for businesses launches a joyful new campaign to prove how the right tunes can move customers and drive sales.
Ian Ruschel’s touching short film for the nappy brand follows the true-life story of a NICU nurse who was born prematurely herself.
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