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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

23rd Nov
Colgate shows that not everything contagious is bad

Colgate shows that not everything contagious is bad

In its charming seasonal short, The Man Who Lost His Smile, the toothpaste brand tell the tale of a guy who gets his grin back.

23rd Nov
King of the purrr-rld

King of the purrr-rld

SHEBA's three-part, long-form documentary series from Academy Award-nominated director Geoffrey O’Connor tells the story of how prisoners, veterans and adventurers are left feline better after their interactions with cats.

23rd Nov
IGA bakes up a treat

IGA bakes up a treat

Canadian supermarket chain IGA tells a heartwarming animated tale about the power of sharing which also supports paediatric oncology research charity, the Fondation Charles- Bruneau.

20th Nov
The Children’s Society highlights hope

The Children’s Society highlights hope

In a heart-wrenching new campaign, BMB and Charlotte Regan show us a well-meaning lad whose hope-o-meter hits a low.

20th Nov
Google doodles whimsical histories

Google doodles whimsical histories

This five-episode Android docuseries blurs the line between branded content and documentary storytelling.

20th Nov
Mae Muller’s of two minds, or three, or five

Mae Muller’s of two minds, or three, or five

Sophia Ray’s slightly off-kilter promo follows a young woman deciding between pursuing a relationship or preserving her own autonomy.

20th Nov
Dylan Redford's Emergency Action Plan

Dylan Redford's Emergency Action Plan

An office worker takes his preparation for an active shooter situation a bit too far in this smart, snappy short.

20th Nov
Uplifting film for breast cancer book

Uplifting film for breast cancer book

It's publish or bust as this film promotes a Kickstarter campaign to support the launch of an art book to honour all women and all boobs.

20th Nov
Hats off to innocent's sheep

Hats off to innocent's sheep

Smoothie and juice maker innocent has launched a campaign for its 2021 Big Knit with a set of social films featuring some very talkative sheep.

20th Nov CHRISTMAS 2020
The Spanish Lottery shows us decades of kindness

The Spanish Lottery shows us decades of kindness

In their annual Christmas tear-jerker, Contrapunto BBDO Spain, reminds us of the thousands of personal stories that lie behind the Christmas Lottery tickets that have been shared over the years, including a timely reminder of the very odd year we've all had.

19th Nov
No less lethal

No less lethal

This shocking video shows the literal impact of Rubber Bullets on inanimate objects.

19th Nov
Foot Locker sneaks a peek

Foot Locker sneaks a peek

Celebrating the plethora of designer trainers slated for release over the next 12 days, this cheeky spot shows off fancy footwork and clever camera skills.

19th Nov
Heroes are highlighted in the fight against intolerance

Heroes are highlighted in the fight against intolerance

This short film for Spanish anti-discrimination site Heroes de Hoy showcases that heroes will exist as long as intolerance does.

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19th Nov
Hyundai goes superIONIQ

Hyundai goes superIONIQ

Hyundai’s new campaign, called I’m In Charge, highlights the launch of IONIQ, the company’s dedicated electric vehicle (EV) brand.

19th Nov
Rankin and Royal London are Lost For Words

Rankin and Royal London are Lost For Words

The death of a loved one can have a huge impact. Rankin and Royal London's new exhibition, which includes this powerfully emotional film, aims to change the way we think about mortality.

Let's keep it short

A few of our favourite short films from the past few weeks.

19th Nov
Run The Jewels go Cyberpunk

Run The Jewels go Cyberpunk

Comfortably sitting in the world of videogame Cyberpunk 2077, El-P and Killer Mike give us a neon-lit narrative.

19th Nov
A positive hair twist for Pantene

A positive hair twist for Pantene

Grey New York launches a series of short documentary-style ads for Pantene focusing on how LGBTQ+ families connect around hairstyles and haircare.

18th Nov
Black joy matters

Black joy matters

This exquisite film for The Movement for Black Lives uses poetry and ravishing imagery to celebrate people of colour.

18th Nov
Wild Spelks carries their own weight

Wild Spelks carries their own weight

A direct commentary on mental health and anxiety, this richly-colored music video shines light on the struggles many face when coming to terms with the aftermath of panic attacks.

18th Nov
Henry Scholfield gets direct for Christmas

Henry Scholfield gets direct for Christmas

With their first festive commercial, Sports Direct help a young girl answer the dreaded question: “What do you want for Christmas?”

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