the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

21^st Jan

Architectsoftheirowndestruction

British metalcore heavyweights Architects unleash their new single Blackhole with a blistering, cinematic promo.

21^st Jan

OracleSisters’identitycrisis

British director Jim Longden’s quirky promo for the Parisian indie rock trio features a motley crew of drag queens, ballet dancers and deviant priests.

20^th Jan

TheuglyfaceofCeroIsmael

100% directors Folkert Verdoorn and Simon Becks helm a surreal and cinematic promo for the Dutch artist's track, Driving Round Looking For Unknown.

20^th Jan

What happens when OK Go are left to their own devices?

In another audacious music video for the band, this time for new track A Stone Only Rolls Downhill, frontman/co-director Damian Kulash creates a well-timed motion-mosaic on a job-lot of iPhones.

20^th Jan

Barnardos' not so happy birthday

This poignant film for the childrenʼs charity visualises the heartbreaking reality of a boy whose dreams of joyous birthdays bely the truth of his deprived situation.

17^th Jan

Blondshell’s dog days

Hannah Bon’s melancholy promo for the American indie rock musician’s track T&A is a cinematic comparison of dogs and dangerous lovers.

17^th Jan

Wilfrid Brimo's latest is dripping in elegance

In an oozingly opulent spot for the DS 7, the LaPac director channels his inner Dali with some slick practical effects.

17^th Jan

Severance boxes clever

Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.

16^th Jan

NYF Advertising Awards cuts the crap

The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.

16^th Jan

Benedict's hot seat

National Theatre Live unveils its elegant brand film with actor Benedict Cumberbatch promoting the experience of watching world-class theatre from The Best Seat in the House, i.e. on the big screen.

15^th Jan

Lufthansa advocates affirmative answers

Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.

15^th Jan

Kia's dawn of the dead quiet

In a trio of apocalyptic spots from Innocean Australia, Francois Rousselet directs some sneaky drivers out to take on silent chores.

14^th Jan

Young Capital mines the (generation) gap

This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.

14^th Jan

McDonald’s summer squad

The fast-food chain invites Aussies to gather their mates for a Maccy’s run in a nostalgic spot featuring the brand’s OG McDonaldland characters.

14^th Jan

Sorrel's family saga

The British singer-songwriter's new track is released later this month, with this accompanying video, about the gradual collapse of a marriage, out now.

14^th Jan

Julien Vallon gets skin deep

Human bodies express their stories through light, movement and touch in the director’s artistic and sensual short film.

13^th Jan

A gun safety plea from Pierce’s Pledge

This chilling AI-generated animation for the non-profit organisation offers a solution to the perils of firearms possession during domestic disputes.

13^th Jan

adidas gives Bellingham the boot

Football fans give the world’s top goal scorers a run for their money in Tom Emmerson’s playful campaign championing the sportswear brand’s Adidas Victory boot.

Let's keep it short

A few of our favourite short films from the past few weeks.

Stefan Hunt and Vanessa Marian give the boys a chance to dance

The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.

Andrew Laurich makes camping bearable

The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.

SHORT FILM & DOCUMENTARY FOCUS

Comedic short asks a question you might not want to answer

A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.

SHORT FILM & DOCUMENTARY FOCUS

Romain's focussed nano-film

Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.

SHORT FILM & DOCUMENTARY FOCUS

Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.