The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
FinanceOS shows the dangers of data
In GenAI-created spot Jeff's Downfall, Slai director Nick Tasker demonstrates what can happen when artificial intelligence is left to make sense of decidedly unintelligent info.
Reddit gets real
A playful trio of spots created by Mischief honour the humans at the heart of the online forum’s diverse communities.
Lilydale goes cross-country
In a charming campaign from Clemenger BBDO and director Christopher Riggert, a farmer takes drastic steps to make sure a shopper makes the right choice.
Zack Grant examines a Brittany cat-astrophe
In a charming yet astute documentary for Back Market, the 2020land director looks into the mystery of the bright orange novelty Garfield phones that wash up on a French shore.
Anya Taylor-Joy and Charles Melton face off for The Rolling Stones
Academy Films directing duo Chris Barrett and Luke Taylor (formerly known as Us) present an impassioned movement-based narrative to the Stone's track Jealous Lover.
Rich The Kid hits the video shop
The rapper's music video from Bleu Désert for new track Calling My Line sees VHS footage spliced in with AI-augmented film clips.
Stephen Graham's act of love
Singer-songwriter Myles Smith steps behind the camera for the first time, writing and directing the video for his single Hold Me in the Dark, starring Stephen Graham.
DJ Snake's Cairo Express goes off the rails
CHNDY directs a relentlessly brilliant and bizarre search for a fourth member of the French-Algerian artist’s oddball band.
Hinge finds love in the everyday
A charming, puppet-led campaign from the dating app captures quiet moments of emotional safety and connection between real couples.
Norsk Tipping’s homage to amateurs
A heartfelt spot from the Norwegian gambling brand celebrates the everyday athletes, musicians and dancers who’ll never achieve stardom.
Nike SB and Rassvet spotlight rhythm and resilience
Marius Gonzales’ bold and cinematic spot for the sportswear and skateboard brands captures the passion and drive of a drummer, skater and ballet dancer.
Tropicana’s jolly jungle jaunt
A thirsty sloth swaggers through a lush tropical rainforest in a fun and ambitious CG animated spot brought to life by Untold studios.
Con Edison’s ode to New York
Director Derek Cianfrance helms a cinematic and characterful film celebrating the people and energy that define the city.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Volvo celebrates football’s unsung heroes
A touching campaign from the vehicle brand, directed by Gustav Johansson, shines a spotlight the unappreciated champions of children’s football.
Vanessa Stachel spins a mythical tale of romance and ruin
A romantic fairy tale unfolds into dark fable about greed and exploitation in the director's gorgeously crafted short film for Greenpeace.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Pride Bratislava turns back time
Juraj Janis helms an impactful film composed of reversed footage to highlight how equal rights are being lost for queer people in Slovakia.
Private Island turns AI on Silicon Valley's tech lords
The London-based mixed-media studio and director Chris Boyle craft a sharp and satirical music video parodying four infamous tech billionaires' survivalist obsessions.
Today is the day for Zillow
The real estate marketplace unveils a cinematic and authentic spot highlighting the human emotion behind finding your dream home.
Faux Real's highs and lows of love
The art-pop brother duo unveils a bold, self-directed and semi-satirical promo for their track Seesaw.
Turbo’s blueprint for beauty
The directing duo releases a dazzling animated short for ICEX/Audiovisual from Spain that muses profoundly on the power of architecture and design.