The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Jordan pulls the on-court strings
This new campaign for the famous Jordan shoe tells the story of a young Michael Jordan's tour across Europe and one particular stop in Italy that helped launch Jordan into the stratosphere.
KFC’s fancy finger-lickin' feast
Aristocrats abandon their etiquette when the fried chicken arrives in a gorgeously styled spot for the fast-food brand.
Just one more pint (of blood)
Forsman & Bodenfors/Dublin's new campaign for the Road Safety Authority tackles drink driving with a simple, visceral TVC.
Finn Keenan gives Kneecap a recap
The politically charged Irish rap trio tackle recent flashpoints and historic oppression in a frantic, staccato promo for their latest track.
Boko Yout: Odd job man
The visionary Swedish Afro-grunge musician, designer and performance artist puts out his new single 9-2-5 with a blisteringly bizarre video about hustle culture, gig work and the plight of disillusioned youth.
Amita looks on the bright side of life
McCann Worldwide's cinematic spot for the Coca-cola-owned juice brand captures sublime, sunny moments of calm in nature.
The Hives go pop
Filip Nilsson and Henry Moore Selder put the Swedish garage rockers in a Roy Lichtenstein-inspired world for latest song, Paint A Picture.
Ivan Dorn takes to the road
A new, thought-provoking short film-cum-promo for Ukrainian singer Ivan Dorn looks at the refugee experience through a new lens, taking a powerful and positive perspective on migration.
A wild ride through Chester Zoo
MindsEye directing duo Baby uses 3D environment-scanning technology to craft an entrancing animated journey through the UK family attraction.
Kim Gehrig's Burberry film is mud for it
In a stylish montage celebrating British festival culture, the Somesuch director showcases the welly-wearing, parka-sporting icons that make camping seem appealing.
AI wants a byte of KFC
An AI assistant becomes obsessed with getting a taste of fried chicken in this fun, futuristic spot from the fast-food chain.
OneDay depicts the impossible
Filmmaker Samir Mallal harnesses generative AI to dramatise Ukraine's recent Operation Spiderweb mission in a gripping documentary-style short film.
Cult Kits shoots and scores
Cult Kits makes its first foray into advertising with this humorous, gangland-inspired film that plays on the sanctity of the shirt.
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LIS-BON and Dentsu turnip the music
The creative agency digs into a delightfully daft spot for the Lisbon-based music festival held in the lush Jardim Kiel do Amaral.
VW recharges childhood batteries
In a simple series of nostalgic vignettes, DDB Sydney and Finch tap into the joys of driving.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
ILLIT’s dotty dance directive
Pulse Films director Zac Dov Wiesel helms a fun, fresh and largely demented music video for the South Korean girl group’s track Do the Dance.
SIRE’s dead funny wake-up call
A darkly humorous spot from the Dutch non-profit serves as a reminder for older audiences that just because you're aging, doesn't mean you should stop living.
The Loss Foundation's plea to the bereaved
Kimberley Nixon delivers a powerful performance in this emotive film, produced by Kabbage and Partizan, for the UK’s only charity supporting those mourning a loved one lost to cancer.
Slovak Telekom's recycling endeavours are top drawer
A bedside cabinet keeps a teen's naughty secret in this fun spot from MUW Saatchi & Saatchi, Bratislava.
The Ad Council’s fatal spin
This PSA for the Ad Council x NHTSA uses a clever spiralling motif to highlight the dangers of drink driving.