The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Mistthom’s animated musing on avarice
Jules Bourgès takes 2D animation on a twisted fairy-tale adventure, as a king’s hunt for hidden treasure spirals into an obsession with possession.
Aldi subverts budget brand shaming
The supermarket chain bravely leans into the supposed negative of buying their own products and using their merchandise.
Axe spec spot sees the sweat hit the fan
Director Cassandra Brooksbank’s amusing AI-assisted ad resurrects an idea for the anti-perspirant brand that was too pricey to make.
Breville’s caffeinated crescendo
A live orchestra soundtracks a man’s morning coffee-making in an immersive spot from the home appliances brand.
Dutch Railway Sector reveals the unseen aftermath
A man watches the effects of his suicide on the people around him in a powerful film from the Dutch Railway Sector and 113 Suicide Prevention.
Luna Carmoon heads to Japan with Fontaines D.C.
The ProdCo director's collaboration with the band continues in this eerie love story.
Olga Basha’s pantless predicament
Annie Hamilton goes unashamedly trouserless in NYC in the absurd final instalment of Matias & Mathias’ saga for the denim brand.
350Action turns up the heat on climate denial
The Climate change non-profit urges Americans to vote for climate conscious candidates with a life-size, melting statue of politician Ron DeSantis.
Debenhams kicks off Christmas with a wintery rom-com
Emily Atack and Mathew Horne star in the brand's early-out-of-the-traps festive film from Pulse's Tom Day.
Vivo makes time for childhood magic
A sweet, animated story from the Brazilian telecommunications brand invites parents to put their phones away and be fully present with their children.
Haley Joel Osment delivers The Avalanches
In an upbeat and intriguing video for the act's I Give Everything I Have 2 U single, the hirsute star dances as he drives.
Just Eat savours the moment
Created by VCCP, the groceries and takeaway delivery app’s insightful new campaign highlights how ordering food can make more time in life for what really matters.
Visit Flanders' picture of inclusion
BBDO has created an endearing ad-with-a-twist for the Belgian tourist authority that cleverly reveals the country’s superior approach to accessible tourism.
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Daniel Lundh’s rate expectations
The Epoch director’s amusing short film explores applications of Uber’s star rating system.
The Church of Sweden listens in
Filip Tellander’s tender film for the Swedish church highlights the importance of having someone to listen during life’s most emotional moments.
Danny and Jamie chat breaking ads, industry news and go head-to-head on a topical showdown.
The shots Podcast: Best use of claymation
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
The shots Podcast: Super Bowl Face-off 2026
Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game in the first shots podcast.
Stepney Workers Club's simulated swimmer
James Sweet gets watery without getting wet in this engaging and endearingly odd film from BWTV.
Napolina makes a meal out of modern life
A hapless home cook who struggles with various tasks finds a recipe for success with the Italian food brand’s ingredients.
WWF crafts a case for hope
NOMINT’s poetic and impactful campaign for the wildlife conservation charity blends science and craft into a powerful message about biodiversity loss and recovery.
Henry Scholfield charms The Rolling Stones
Alexander Skarsgård stars as the titular Mr Charm in Academy's new pop promo for the rock legends.
The battles behind the breakthrough
This moving film for the Pasteur Institute connects two fighters: a little girl in combat with her illness and a scientist struggling to find a cure.