theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus
Log in
Logged in
Search the archives

the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

23rd Jun
Across Prospa’s universe

Across Prospa’s universe

Contrasting with an upbeat dance track, this film graphically explores the meaning of life, death, the universe, and everything in between.

23rd Jun
Parental moments lead to potential heartbreak for Non-Violence Sweden

Parental moments lead to potential heartbreak for Non-Violence Sweden

A well-crafted and seemingly innocuous family-led ad turns serious with a message about child mortality.

23rd Jun
Mateo Willis' angry Eulogy

Mateo Willis' angry Eulogy

A son doesn't hold back in this powerful two-hander from the Annex director.

23rd Jun
Four films of Pride and joy

Four films of Pride and joy

Unilever and Superdrug launch a quartet of films for Pride Month that celebrates the richness of LGBTQI+ life in Britain.

23rd Jun
Hot Honne summer

Hot Honne summer

Emulating a campy 80s sitcom aesthetic, this playful promo is sweet vindication for the nerds before the nerds were cool.

22nd Jun
Dad dancing saves the day

Dad dancing saves the day

Paxeros’ Women of Colour Commercial Directing Program reveals the winning entry – a Subaru spec spot about a father/daughter bond.

22nd Jun
Aging Pride is in Vogue

Aging Pride is in Vogue

Emily Mcdonald’s beautiful new work for British Vogue is centred around queer and trans individuals in their 60s and 70s.

22nd Jun
It’s all about love

It’s all about love

All England Lawn Tennis Club launches a tribute to Wimbledon tennis fans.

22nd Jun
ASAP Rocky slips up in his slippers

ASAP Rocky slips up in his slippers

Klarna’s film sees the rapper make a fashion faux pas with his lockdown loungewear.

22nd Jun
A Gen X Ambassadors’ animation

A Gen X Ambassadors’ animation

This slick, black-and-white promo combines a vintage expression with contemporary execution.

21st Jun
The Burger King turf war

The Burger King turf war

Natural ingredients are arriving at Burger King, and they’re going to replace the preservatives...permanently.

21st Jun
Inclusivity is everything in Nike's Land of New Football

Inclusivity is everything in Nike's Land of New Football

W+K Amsterdam and Felix Brady zip around the globe to show the joys of the beautiful game have no boundaries.

21st Jun
Football's world in emotion

Football's world in emotion

The excitement and joy which greets a major international football tournament is shared by a father and son in this spot for The Sun.

Don’t miss new shots content – sign up to our mailing list.

Stay up-to-date with the latest news, insight and inspiration for the global creative community.

21st Jun
ManVsMachine give Unicef their best shot

ManVsMachine give Unicef their best shot

Mother brings UNICEF and Crowdfunder's Vaccinaid pro-vaccine message to the screen with some delightful, plaster-based design.

18th Jun
Working on their long game

Working on their long game

The PGA Tour Superstore celebrates a father-son relationship that has spanned many years, links, and bad first swings.

Let's keep it short

A few of our favourite short films from the past few weeks.

18th Jun
Morrisons' good food guide

Morrisons' good food guide

A young boy takes us on a journey to discover what difference eating "proper good food" can make.

18th Jun
There is a God, his name is Maradona

There is a God, his name is Maradona

For Quilmes, a tribute to an Argentinian great as he looks down on his team from heaven.

18th Jun
Win Brooks' winning soccer spot

Win Brooks' winning soccer spot

The writer/director/editor gets stuck into the beautiful game in this slick and stylish ad for StreetFC.

17th Jun
Jack Antoine Charlot never gives up on S+C+A+R+R

Jack Antoine Charlot never gives up on S+C+A+R+R

Continuing the collaboration between filmmaker and artist, this uncanny animation mixes mesmerising moves with jarring colour schemes and edits.

17th Jun AD OF THE WEEK
The official write-up of the official tennis of Sipsmith Gin

The official write-up of the official tennis of Sipsmith Gin

Mr Swan holds court in an exquisitely crafted spot from Ogilvy promoting, and poking fun at, the gin brand's Wimbledon sponsorship.

Source + membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Request a demo