the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
P!NK’spicturesqueplunge
adidas'pulsingHumanracefilm
Spapromotesadoseofnothing
Västtrafik piles on car users
In a neat visual metaphor from Forsman & Bodenfors, Swedish public transport company Västtrafik shows how cars stack up against their road companions.
We Are Warriors shares the burning truth
The First Nations social enterprise group We Are Warriors in collaboration with RG/A Australia, launches Through the Fire, a stirring film aiming to empower Australia’s indigenous youth.
A touch of celebrity cephalopod surrealism in the night
Lisa Paclet directs the world’s first AI-generated film to visualise Liz Taylor’s travels with an octopus.
Aegean Airlines sends in the clouds
The Greek flight company launches its new hub for young travellers with a jaunty spot depicting young folk clowning around amid unusual meteorological entities.
Aman’s sounds of satisfaction
The luxury hotel group’s sensual film for their newly launched New York City residence is a calming auditory journey.
Nick Mohammed's distinctly non-average day with Apple
The Ted Lasso star adds hapless charm and lols to this informative and entertaining film from TBWA\Media Arts Lab, demonstrating the iPhone's privacy features.
Caught off guard with Gutfried
The meat products manufacturer releases an exuberantly daft ad featuring a dancing supermarket security guard and an ursine imposter.
BMW’s precious horse power
The auto brand's amusing Chinese New Year campaign, Translating Joy, celebrates the hilarity of AI translation fails.
DJ Khaled doesn't break a sweat in promoting Sun & Sand Sports
In a madcap commercial from Mother and Dave Meyers, the music-maker shows off the enjoyment that can be had from a bit of activity.
Marcus Söderlund gets dirty for Ford
A shiny new Ranger gets put through its paces in this charming spot from AMV BBDO.
The&Partnership shines a light on conversion therapy
Created in collaboration with LGBTQA+ charities, The&Partnership's harrowing short film raises awareness of the abuse inflicted on young people in the name of conversion therapy.
The Apple of Timothée Chalamet's eye
The Dune actor can’t stop thinking about Apple TV+ in this new spot from Tom Kuntz.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Do androids dream of electric birds?
The new BMW 7 spot takes a Bladerunner-esque flight of fancy with mechanical avian symbols of a sustainable auto industry.
The fruity fumblings of Desfruta
Brazilian director Aline Lata has created a sultry promo for the track Desfruta by Alice Caymmi and Rachel Reis.
A few of our favourite short films from the past few weeks.
Stachurski reflects on motherhood and identity
Ipseity paints a portrait of Marisa, a mother on a difficult and visceral journey, re-defining beauty, sacrifice and our uniquely human ability to define our own destiny.
Cocktails and high kicks
This short film, just released after a festival run, combines high-kicking martial arts with a selection of obnoxious cocktail party guests.
The truth in a masterpiece of mendacity
YDA-winning filmmaker Eno Freedman delivers another blisteringly funny – and candid – satire on the trials of making it in the film industry.
Passion killer
This darkly comic short, directed by Bianca Poletti through Epoch Films, takes a cynical look at how the language of liberation can be used as means of manipulation.
Woolly thinking
Rosie May Bird Smith’s amusing short shows just how baaaaa-d things can get when ewe let fake news pull the wool over your eyes.
Cartier's timeless beauty
The Cartier Tank watch, created in 1996, returns 27 years later to the wrists of icon Catherine Deneuve and actor Rami Malek in a film directed by Guy Ritchie.
The North Face has your back
B-Reel's striking campaign for the cosy brand sees trendies and adventurers alike face the outdoors.
The Weeknd’s watery wonderment
Abel Makkonen Tesfaye (aka The Weeknd)’s track from the new Avatar film soundtrack gets an eye-poppingly gorgeous promo.
M83’s synthwave space quest
The French electronic pop band’s latest music video is a mesmerising feast of kaleidoscopic nostalgia.
ESPN’s dastardly delay
Arts & Letters launches a new star-packed TVC for the sports channel that sees extra time added to an excruciatingly dull meeting about office supplies.
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