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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

25th Sep
Dad's the way I like it

Dad's the way I like it

The Ad Council's campaign for fatherhood.gov is a series of sweet spots showing what it means to be a good dad.

25th Sep
Something fishy for Mercedes

Something fishy for Mercedes

How do you advertise an important and innovative feature of a car that is also invisible? This new Mercedes spots has the answer.

25th Sep
The man behind the mask

The man behind the mask

Anton Jøsef's pandemic-shot documentary tells the story of SFX insider AJ Apone and his accidental success in creating free, reusable, 3D printed masks.

24th Sep
WeTransfer wants you to doubt, create and repeat

WeTransfer wants you to doubt, create and repeat

In a campaign firmly targeted at the creative community, the company extols the virtues of its tools in allowing you to rethink ideas.

24th Sep
Grief is the thing with feathers

Grief is the thing with feathers

Barnardo’s new film uses the metaphor of a crow to express the pain of a young boy’s bereavement.

24th Sep
Allstate's smooth operation

Allstate's smooth operation

Ringan Ledwidge and Droga5 are on a roll with a two-spot tour de force.

23rd Sep
A focus on distraction

A focus on distraction

adidas urges concentration with two diverting animations.

23rd Sep
Michael Sheen toasts Kelly Lee Owens

Michael Sheen toasts Kelly Lee Owens

A mysteriously teleporting toaster befuddles the welsh actor in this brilliant promo from Object & Animal's Kasper Häggström.

23rd Sep
Hotter shoes get cool

Hotter shoes get cool

The footwear brand takes a smart step by reaching out to old souls, and soles.

23rd Sep
TFO’s message reverberates down the ages

TFO’s message reverberates down the ages

The French media company launches L'Echo, an animated allegory about self-belief.

23rd Sep
Silence isn't golden in Cadbury's new campaign

Silence isn't golden in Cadbury's new campaign

With age comes wisdom... and some rather unexpected stories, it seems, as this new campaign for Cadbury is at pains to point out.

22nd Sep
It's Skywalker vs Picard in Uber Eats' latest

It's Skywalker vs Picard in Uber Eats' latest

Mark Hamill and Patrick Stewart face off in the ultimate battle of the stars.

22nd Sep
Gaga dials up the drama with 911

Gaga dials up the drama with 911

Lady Gaga's latest video from her Chromatica album is a colourful, dreamy, desert-set confection.

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22nd Sep
Close Encounters of the Heard Kind

Close Encounters of the Heard Kind

In Visitors, director Scott Lazer documents the fallout from a prank Facebook event that goes viral, seeing thousands flock to the disappearing town of Rachel, Nevada - twenty-seven miles north of Area 51.

22nd Sep
Revenge of the AI algorithm

Revenge of the AI algorithm

Every computer user’s worst nightmare is the skeletons on their hard drive coming to light. So, what happens when a sentient customer service chatbot gains control of an internet troll’s computer?

Let's keep it short

A few of our favourite short films from the past few weeks.

22nd Sep
Itching to get ahead

Itching to get ahead

This brilliantly odd spot for the Dutch Central Government highlights that career progression is at the centre of their thinking.

21st Sep
The Wayback to 1966 for World Alzheimer's Day

The Wayback to 1966 for World Alzheimer's Day

The Wayback virtual reality series marks this year's World Alzheimer's Day with the release of a new series of films based around England's 1966 World Cup win.

21st Sep
Hail to the King of the Underdogs

Hail to the King of the Underdogs

Lennart Brede's vibrant spot for The King of Underdogs tournament in China plays on its draw for players of all types, regardless of experience, age or ability.

21st Sep
Making a Singapore and dance of it

Making a Singapore and dance of it

Roslee Yusof shoots a team of snazzy movers as they frolic in the iconic cityscape.

21st Sep
Paddy Power stirs up emotions for football's return

Paddy Power stirs up emotions for football's return

Peter Crouch attempts to look on the bright side in a new Paddy Power campaign as he welcomes the new, Covid-affected season with some underhanded digs at certain clubs.

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