The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Mozilla's freaky statement
Created as a manifesto surrounding the technology company’s annual report, this deliberately chilling campaign from anonymous collective Basement Freaks asks us to question who controls our digital future.
ALS sufferers give pain the finger
Genuine people living with the condition, also known as Lou Gehrig's disease, show impactful defiance in Fred & Farid Paris’ powerful campaign for ARSLA.
The Nordic Leisure Travel Group tackles hometime denial
A series of holidaymakers are reluctant to leave paradise in this entertainingly silly set of spots from Bacon director Øyvind Holtmon.
Samsung's golden Olympics
Le Pub and Stink's Eliot Rausch's uplifting campaign for the Milano-Cortina Olympic and Paralympic Games 2026 shows how teamwork gets the job done.
Kendall Jenner's an odds on favourite for Fanatics Sportsbook
Kendall Jenner stars in this Super Bowl spot for the online betting company as she leans into her persona as basketball's femme fatale.
Andy Samberg makes a meal out of Neil Diamond
For Hellmann’s Super Bowl presence, the Lonely Islander takes on the persona of Meal Diamond and bangs out his biggest hit, Sweet Sandwich Time, in a spot from VML and Tom Kuntz.
Sir Mo Farah helps the nation stay afloat
The Olympic legend spotlights the importance of hydration on wellbeing in an impactful collaboration with bottled water brand Buxton and mental health charity, Mind.
Volvo says power to the pioneers
In a witty and charming campaign, the vehicle brand pays tribute the early adopters of electric cars and the sacrifices that they made.
John Krasinski bonds with his new Hyundai
The likeable actor takes John Hoogenakker for an action-movie-esque spin in this fun film from INNOCEAN USA and Sebastian Strasser.
Yīn Yīn finds its Yang
A neurotic protagonist searches for answers in Sharif Abdel Mawla’s surreal promo for the Dutch band’s track In Search of Yang.
Harry Styles' hotel scuffle
Aube Perrie directs the star in a choreographed clash of dance and dust-ups.
NOMINT's trailer for the BBC's Winter Olympics coverage is fire
Director Yannis Konstantinidis cements his reputation of master of the elements in this explosive film that combines stop-motion and combustion.
The City of Helsinki wants Pammie to Finnish what she started
In a humorous film from agency United Imaginations, actor Janne Hyytiäinen and pals invite Pamela Anderson back to her motherland.
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WARD lets imagination take the wheel
The director unveils a captivating trailer for his innovative, hybrid documentary about an imaginative group of Philipstown kids who race scrap metal cars.
Oreo's udderly lovely lookalike cows
This amoooo-sing campaign for the legen-dairy black-and-white biscuit brand follows the tale of a rancher with a herd of Oreo-styled cows.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Nobody Cares about Andrew Laurich's new Waitoa Chicken spot
The comedy director adds a splash of the surreal to a conversation about animal origins.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.