the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Finding Perpetual Motion in Mexico City
Created for the Yearning for the Infinite show at the Barbican, Max Cooper and Nick Cobby's collaborative video is a mesmerising montage of continuous movement. We chatted to the pair about its conception and realisation.
If I were a rich van...
Volvo Trucks finds an unlikely spokesperson to represent their money-saving new engine in this witty ad from Forsman & Bodenfors.
The Big Jig is up!
The culmination of Seed's delightfully inventive animation collab is a upbeat short full of wild and wacky dancers.
Coming of age with Stereophonics and Charlotte Regan
The Knucklehead director tells an emotionally charged story of a teenager's self-discovery and relationship with her father.
Keith McCarthy and Golden Wolf bring rugby dreams to life
In a flashy promo for ITV's coverage of their Rugby World Cup coverage, a bunch of fans have their sporting fantasies brought to anime/16bit life.
At Channel 4, complaints are welcome
Featuring a host of on-screen talent reading genuine viewer gripes, this new promo celebrates the broadcaster’s remit to stimulate debate and discussion.
Guinness introduces us to Liberty Fields, Japan’s first female rugby squad
In a commercial and short documentary, Stink's Eliot Rausch and Mackenzie Sheppard tell the heartwarming story of the team and their pioneering entry into the first Women’s Rugby World Cup.
Meet the man who shot Woodstock
Previewed to celebrate the music festival's 50th anniversary, a 6-minute episode of Keeper director Scott Hanson's docu-series profiles celebrated rock n' roll photographer, and official Woodstock photographer, Henry Diltz.
McCain chips away at familial Differences
The adam&eveDDB spot continues the We Are Family campaign with montage of household friction and unity.
Fan passion fuels NFL's 100th season
A host of NFL stars feature in this new spot that celebrates the centenary of the league.
Hunting for Jif during the apocalypse? You butter believe it
In Publicis New York's cinematic spot for the peanut butter brand, an armageddon escape is tainted by the savoirs' choice of nutty spread.
Hinge is dying to find you a date
In the romance app's first major ad campaign, an anthropomorphised version of the logo suffers some nasty fates whilst bringing people together.
Gillette's moving South African Women's Day tribute
In a commercial saluting women who bring up their children alone, the razor brand shares the true story of Gogo Nozizwe.
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No-frills flying in the age of the not-so-Wright Brothers
MullenLowe’s comic 1920s-style campaign for JetBlue shows how not to do customer service.
Matoma promo features delightful dance of dismembered body parts
Jeff Desom and Carlos Lopez Estrada craft a merry tale of post-relationship recovery.
A few of our favourite short films from the past few weeks.
Short film tells a comedic love story entirely through fake ads
Director Ben Callner brilliantly reimagines the classic boy-meets-girl story as a series of spots for ice-cream, pet food, mobile networks and more.
Welcome to a stop-motion world where dancing can be deadly
Andrea Vinciguerra's hilarious short sees some unfortunate folk accidentally spark the disco impulses in others.
Award-winning short sees underwear as the catalyst for conflict
This short film by first-time director Aella Jordan-Edge, which has been released after being on the festival circuit, is about two women at different stages in their lives.
Metal fans seek solace in Patrik Bergh's brilliant new short
Quest for Fire, a funny new film from the 76 Ltd director centres on a support group for maligned heavy metal fans.
Paul Thomas Anderson captures summer joy in Haim’s sunny track
The director’s fourth video for the LA band is a beautifully crafted tale of seasonal glee.
These new HORMEL spots are *beep*ing funny
With a few well-placed microwave pings, BBDO Minneapolis cleverly censors these potty-mouthed munchers.
Fun IKEA spots show how to re-feather an empty nest
A trilogy of titillating ads show the upside of getting your kid’s room back when they move out.
Retro promo rocks 70s B-movie style
London-based director James Green has lovingly crafted a low-budget bonkers video for Kid Kapichi hit.
Norwegian spot takes a pop at greenwashing ads
Cheeky campaign features a 'chair that’s always there' and a terrific twist.
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