the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Sainsbury's dips into the Dickensian for its fruity Christmas offering
Wieden+Kennedy and Ninian Doff's festive tale is a heartwarming rib-tickler which counters Victorian viciousness with festive funnies.
Greenpeace casts a spell on loggers
Drawing on an ancient and guarded tradition, the old-growth forests of Romania are protected by a witch’s powerful curse.
Avocado Green Mattresses want you to love the planet
The Mill has crafted a heartfelt message about climate change and our responsibility to the next generation.
Hack for Good inspires anti-harassment insta-stories
Utilizing new social media conventions, this three-part campaign highlights how school bullies follow kids home.
Australia Post mails out a caring Christmas message
The Monkeys creates a touching campaign encouraging Aussies to spread seasonal love around the ‘hood.
Getting lucky with FDJ Loto
In 1999, one milk bottle’s barcode number won a young couple 3 million euros.
Selfridges’ festive film imagines all tomorrow's parties
Noomi Rapace plays the girl with the new hat in this stylish spot for the luxe retailer, directed by Kanye West collaborator Nabil Elderkin.
PlayStation explores the emotive response to games
In another grandstanding spot, this time looking at the power of the 'Pro' iteration of the PS4, Frédéric Planchon floods a city.
Zwangere Guy’s hard-hitting diary of a nobody
Koen Mortier creates a monochrome masterpiece of misery for the Flemish rapper’s new track Niemand (Nobody).
Vonavi’s inner child runs home
Nostalgic and sad, Regrow is a story of forgiveness and moving past the need to know.
IKEA pulls off a kitschmas cracker with its first-ever festive ad
Mother London’s hilarious spot features a catchy grime track and a bunch of nasty knick-knacks with attitude.
Bracos/Vela examines what remains
Turning a personal tragedy into art, L’Homme Statue dances in the ruins of his apartment, which burnt down two days before filming began.
Optus finds the funny side of 5G
Andreas Nilsson directs a droll series of spots demystifying 5G tech via Gransplaining, exploding rock stars and a surreal gameshow.
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Boots creates 'Bootiques' for the tribes in your life
Launching an innovative festive campaign, the high-street favourite's Christmas commercial eschews sentimentality to instead focus on how to pick the perfect gift.
Renault’s rapturous ad condenses a lifetime of love
Frederic Planchon and Publicis•Poke collaborate on a tender tale of two women.
A few of our favourite short films from the past few weeks.
Short film tells a comedic love story entirely through fake ads
Director Ben Callner brilliantly reimagines the classic boy-meets-girl story as a series of spots for ice-cream, pet food, mobile networks and more.
Welcome to a stop-motion world where dancing can be deadly
Andrea Vinciguerra's hilarious short sees some unfortunate folk accidentally spark the disco impulses in others.
Award-winning short sees underwear as the catalyst for conflict
This short film by first-time director Aella Jordan-Edge, which has been released after being on the festival circuit, is about two women at different stages in their lives.
Metal fans seek solace in Patrik Bergh's brilliant new short
Quest for Fire, a funny new film from the 76 Ltd director centres on a support group for maligned heavy metal fans.
Chris Stapleton combines pop culture and Pop Country
Starring Chris Stapleton, his wife, band, and crew as LEGO miniatures, Second One to Know is a music video that captures country’s wild side.
M&S jumper to it this Christmas
The famous British high street store concentrate this year's Christmas campaign on their knitwear collection with a campaign aimed to make you jump around.
An athletic chorus harmonizes for Nike
Community and competition are celebrated in Helden, giving athletes who break down walls, inspire young people, and uplift others a moment in the spotlight.
Journey into the world of Gilbert Grimes
Hallucinogenic wolves on the prowl, hapless woodsmen, and a piano are all hidden in these pastel-pop woods.
Travel through time with Tanqueray
Tanqueray has launched the next phase of its global Unmistakably Tanqueray campaign with the introduction of a new film that takes people on a journey through time.
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