The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Ogilvy Spain's new film for DGT is anything but pedestrian
The powerful film uses stylistic flourishes to show just how myopic phone use can make us.
Joe Newman treads dangerously
This new, surreal but strangely beautiful promo for JJerome87 (the solo moniker for alt-J's Joe Newman) is a cross between a standard western, a prison drama and Squid Games.
mycar has skin in the game
To highlight the adverse effect the sun can have on your skin, even while driving, automobile brand mycar Tyre & Auto created this odd but effective campaign that replicated human skin for a car's interior.
Lizzo vs Lizzo: The star duets with herself
This emotionally raw music video for the hit Don't Make Me Love You is an introspective journey into a past version of the singer.
ON keeps fashion moving forward
A man redistributes his apparel as he moves fluidly through a city in a playfully choreographed film directed by Ariel Fisher for the resale and reuse programme.
Elias Ben Dahhou shows the human cost of press repression
The director’s impactful social film captures the quiet paranoia that haunts two journalists’ final moments of freedom.
The Story Club finds football’s local Sages
Created with The Team and VCCP, Businesses behind the badge shows the infrastructure at the heart of football communities across the UK.
Brazil takes flight with Nike
The sports apparel brand champions Brazil’s joyful energy as its football team’s most threatening advantage.
National Literacy Trust’s latest is bound to inspire
Reading helps people learn more about their passions in Fold7’s charming, mixed-media campaign for the independent UK charity.
The ACLU takes US birthright citizenship to The Boss
Taking Bruce Springsteen’s politically loaded Born In The U.S.A. and reframing it around an upcoming US Supreme Court case on birthright citizenship, Anderson Wright’s film The Beat centres on real people whose lives may be affected by the outcome.
Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
It's crunch time for adidas
The age-old rugby rivalry between France and the UK is stylistically celebrated in this spot from Gems and Birth.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
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Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
Tesco Mobile puts people first
The UK supermarket’s mobile network puts human relationships at the heart of a charming new campaign created by BBH.
The race is on for KFC
The third instalment of the brand's BELIEVE series, this beautifully odd spot sees a selection of KFC faithful take on a perilous journey.
BMW’s Neue Klasse, old soul
The German auto brand retro charges its messaging with this slick trip back in time.