The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Childhood Cancer Canada depicts the unimaginable
A heartbreaking film from the national Canadian charity asks viewers to pause and consider the far-reaching impact of childhood cancer beyond the diagnosis.
Bryan Buckley's powerful dance on ICE
In a memorial performance, produced by First Amendment Troop and hungryman, Bryan Buckley’s The ResistDance pays tribute to Renée Good and Alex Pretti through a 90-second contemporary movement piece staged in Washington, D.C.
Tissot’s timeless journey
Loris Russier’s visually striking spot for the Swiss luxury brand draws parallels between the art of watchmaking and the discipline of athletes.
Taylor Swift gets a little help from her friends
The pop icon’s surreal, pastiche-packed promo for her track Opalite is a star-studded spectacle that only someone of her cultural clout could pull off.
Small Giants want to Grow Canada
In a rousing film for Farm Credit Canada, directed by Vincent René-Lortie through Denim, a documentary-feel montage takes us on a sweeping journey across the country.
StreetEasy's tribute to NYC lifers
Inviting punters to Be a Forever New Yorker, this cool campaign from Mother New York and directors Ashley Armitage and Sam Taylor takes NY resident tropes and gives them space to breathe.
Addressing the elephant in the algorithm
Zak Razvi directs a simple yet impactful spot as part of the UK Government's initiative to help parents talk to their children about toxic social media content.
Mad miniatures unite for Men’s Rugby World Cup 2027
Akcelo and director Scott Otto Anderson, along with VFX wizards Masters & Savant and Motif Studios, put fans atop wild vehicles in a Mad Max meets Toy Story-style dash through the outback.
Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
According to the DHSC, you have the power!
A tempted smoker is brought to clarity by the authority in his pocket in this well-performed spot for the Department for Health and Social Care from AMV BBDO and Arthur Studholme.
Watt’s going on? Zonneplan has the answers
The Dutch energy company comes to the rescue in the midst of energy plan confusion with its boldly absurdist promotion of its simpler, fairer services.
Nico Perez Veiga gives Renault some love
The car company turns the heads of an entire city in this beautifully shot spot from Publicis Conseil and Iconoclast.
The Fold gives every home a hobby
In a snazzy spot for Hobby Lobby, creative studio The Fold and director Benji Allred fling the camera through a variety of living spaces.
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Sydney Sweeney’s naughticultural pursuits
The Euphoria actor promotes her new lingerie company Syrn with a cheeky gardening-themed spot.
Blink and you'll kiss it
Cult artist and writer Chris (Simpsons artist), animation director Mike Greaney and Blink Industries join forces to produce a Valentine's Day-fuelled first episode of their home-grown self-help animated series, im glad i know that now thank you..
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Intact Insurance dives under the ice
Andrew De Zen blends breakneck live-action and VFX in a striking campaign for the insurance brand in support of team Canada at the Winter Olympics.
Transport for Wales’ fuzzy-headed journey
Daniel Warwick’s charming, character-led campaign for the Welsh transport network uses puppets to playfully tell the story of a post-hen-party commute.
Still life with credit card
The Scandi finance brand re:member launches two profoundly odd spots that quietly meditate on the existence of an unmemorable bank card.
Zen and the art of Merrell running shoes
The outdoor clothing and footwear brand launches an immersive spot about a runner tuning out life clutter to get into a meditative flow state.
Specsavers tells lovers to listen up
The opticians chain unveils the ultimate relationship-aiding device in a cheeky Valentine's campaign created by Golin London.