The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Bringing sexy back to the future
This new short film from director Craig Ainsley is a brilliantly funny twist on a time travel story, set entirely in an Airbnb.
Lynx’s purrsuasive new scent
In a fun campaign from MullenLowe, the body spray brand creates a catnip-infused aroma to help men charm their date's feline friend.
Lucrecia and JADE's FU to fame
In the dazzling promo for new track FUFN, the pop star takes matters into her own hands after a snide remark.
Viagra Boys’ rotten romance
The lead singer of the Swedish punk rock band catches feelings for a partially decomposed bog body in a grizzly promo from Eoin Glaister.
MLB heroes get anime-ted
In a striking short from W+K Portland and Passion's Hiroshi Shimizu, four of the league's top athletes (Shohei Ohtani, Paul Skenes, Juan Soto, and Aaron Judge) showcase their ball-batting superpowers.
Men’s Wearhouse's new spokesman needs help
In a trio of silly spots from Party Land, actor Chris Kleckner shows that just because the clothing store dresses him well, he still needs to watch what he says.
Artículo 19 shoots for the truth
The organisation protecting freedom of expression and the right to information unveils a harrowing short film exposing the persecution against journalists in Mexico.
MANDEM Studios’ candid convo with queer creatives
In a simple and gorgeously shot short film, four friends discuss the often-unspoken challenges and dynamics of being masculine-presenting in queer communities.
LIGA F champions game-changers
An uplifting, mixed-media spot from the Spanish professional women’s football league celebrates female players who’ve broken barriers across generations.
Vedran Rupic flips the Twix
In signature surreal style, the Business Club director and adam&eveDDB team up to show that sometimes two is better than one.
Prazeres United depicts life in the favelas
Director Olivia Lonsdale’s vibrant spot for the grassroots football club contrasts the cultural richness and daily challenges of growing up in the Brazilian shantytown.
Artplan’s Atacama clean-up
The Brazilian agency gives away free designer clothing an innovative initiative addressing the environmental issue of textile waste in the Chilean desert.
Bankwest's unconventional approach
This new campaign for the Australian bank is a trio of quirky tales about people who spend just the right amount of time banking so they can focus on their other passions.
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Acura’s animated joyride
Blending the work of five emerging animators, the car brand’s vibrant campaign takes us on an exciting visual adventure from the front seat of its ADX SUV vehicle.
Ruairi Robinson’s anime apocolypse
Inspired by Rudyard Kipling’s poem Boots, the director’s captivating AI-generated short film imagines a modern invasion of LA by cute cartoon monsters.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Winter Swim’s faces and places
A sublime 35mm promo for the Australian band’s track Exchange captures the intimate connections between people and spaces they inhabit.
KLP’s career guidance
A touching campaign from the Norwegian pension fund for municipal and health care workers spotlights the impactful work of public service professionals.
SunLife’s unexpected side effects
The insurance brand gives three over-fifties the confidence to take up some unusual new hobbies in a trio of hilarious spots helmed by Freddy Mandy.
WONE’s tides of change
An overloaded office worker drowns at his desk in an impactful film urging employees to change their approach to stress management.
Adam's gift of life
An emotional film for the King Faisal Specialist Hospital & Research follows a series of lives, each with a common thread.