The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Ally finds the right balance
The digital bank unveils a playful and relatable campaign tapping into Gen Z and millennials’ financial struggles and aspirations.
Microsoft Windows gets double glazed by Droga5
ProdCo director Mackenzie Sheppard uses a gaggle of twins and some neat in-camera effects to showcase the dual purposes of a laptop.
NSPCC's online anguish
A new campaign for the UK charity centres on concern for children's safety when online, and how harm can intrude into day-to-day experiences.
Ford abandons tyre-d cliché
The motor giant takes a refreshing break from well-worn car ad tropes with a delightfully surreal spot about racing wheels.
Axe helps idiots see scents
In a continuation of the Smell Your Best When You Look Your Worst campaign from LOLA, five footy fans' outlandish outfits are ignored because of their delightful smell.
Rubbermaid makes storage magic
Magic is all about sleight of hand, and so too is this new spot for the storage box behemoth, for which distraction is the name of the game.
Andy Lambert’s crude awakening
The director’s chilling new satirical short follows the exploits of a certain oil-obsessed creature from the Orange lagoon who’s hellbent on Making American Gush Again.
Gilm0re's military remix
A young recruit is trained to become a DJ at a surreal boot camp in Ricky Dick’s absurd promo for the artist’s track, Another Breathtaking Melody.
People I’ve Met’s hero complex
A small chivalrous act sets off a chain reaction of disasters in this compelling and playful promo directed by Ben Harris for the alt rock band’s track, Bastards.
Big Red Button’s oddly ape-aling monkey
The Blink Productions directing duo releases a hilarious short film that brings a bit of monkey business into the bedtime story routine.
Nike’s PSG campaign is sew good
Nike Football and Paris Saint-Germain launch the French club’s home kit for the 2026-27 season with a scintillating spot.
Generation Wild makes nature a no-brainer
Great Outdoors Colorado highlights the benefits nature can have on children’s brain development with a catchy and gorgeously animated stop motion song.
SuperSport’s snooze control
CANAL+ and one of the official broadcasters of this year’s World Cup launches an amusing spot suggesting fans stay awake for the footie and catch up on zeds later.
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Lilly’s exercise in optimism
In collaboration with athlete Caitlin Clark, the American pharma company launches an uplifting and candid campaign reframing movement as the best medicine.
Orange's genre-hopping Bleus movie
The French national squad tries its hand at Hollywood acting in this funny film from Publicis Conseil.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Apple's paean to perseverance
Apple's new campaign for Mac continues the Great Ideas Start Here platform and celebrates the sometimes challenging, often messy but always fruitful quality of perseverance.
Tom Felton works his magic for Cupra
The British actor stars in a slick spot created by &Rosàs for the auto brand, inspired by the iconic Harry Potter wand shop scene.
BT dials up Britain’s brilliance
Celebrating a day of Britons doing ordinary and extraordinary things, this epic hero film from the comms brand’s new campaign is a lyrical study in light and time.
Thomas James makes short work of Kneecap's poignant Irish Goodbye
The Artclass director helms a heart-punching short for the band's thoughtful single, featuring spoken-word artist Kae Tempest.
Charli xcx riffs on rock culture
Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.