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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

24th Jan SUPER BOWL 2025
Instacart’s supermarket squad

Instacart’s supermarket squad

The virtual shopping cart app drops a fun teaser for its first Super Bowl campaign, featuring HEINZ Wiener Dogs, the Old Spice Guy, and The Pillsbury Doughboy.

23rd Jan
SAFE Project’s snowball effect

SAFE Project’s snowball effect

Creative studio Lobo crafts an affecting animated film in partnership with FCB Health to raise awareness of wintertime alcohol misuse.

23rd Jan
Nike's at your service

Nike's at your service

W+K Amsterdam's campaign showcases the considerable clout of world No. 1 tennis player Aryna Sabalenka's serve in this classy spot for the sportswear giant.

23rd Jan
Eskimo Supreme's dance with The Devil

Eskimo Supreme's dance with The Devil

The former member of Irish hip-hop rap crew Versatile kicks off his solo career with a madcap, self-directed promo on the dangers of addiction.

22nd Jan
All eyes on the ADC Annual Awards

All eyes on the ADC Annual Awards

MullenLowe Design Studio crafts a fun series of eye-themed ads for the world’s longest-running awards program for creative excellence.

22nd Jan
Coldplay’s warm feelings

Coldplay’s warm feelings

The UK pop giants’ track ALiEN HiTS/ALiEN RADiO gets a sublimely gorgeous promo that tells a story of love and belonging, directed by Isabel Garrett through Blinkink with a global team of 28 filmmakers and artists.

22nd Jan
SICKDOGWOLFMAN presents The Sun of all fears...

SICKDOGWOLFMAN presents The Sun of all fears...

In a wicked, icky spot for sunscreen brand SLATHER, Haven’t You Done Well duo Will&Sej show just how conniving that gasball can be.

22nd Jan
Oscar Jerome heads to the pictures

Oscar Jerome heads to the pictures

The British musician watches a film of his own memories in a cinematic and reflective promo for his track The Fork, directed by Milo Blake.

21st Jan
Architects of their own destruction

Architects of their own destruction

British metalcore heavyweights Architects unleash their new single Blackhole with a blistering, cinematic promo.

21st Jan
Oracle Sisters’ identity crisis

Oracle Sisters’ identity crisis

British director Jim Longden’s quirky promo for the Parisian indie rock trio features a motley crew of drag queens, ballet dancers and deviant priests.

20th Jan
The ugly face of Cero Ismael

The ugly face of Cero Ismael

100% directors Folkert Verdoorn and Simon Becks helm a surreal and cinematic promo for the Dutch artist's track, Driving Round Looking For Unknown.

20th Jan
What happens when OK Go are left to their own devices?

What happens when OK Go are left to their own devices?

In another audacious music video for the band, this time in collaboration with Project Management Institute (PMI) for new track A Stone Only Rolls Downhill, frontman/co-director Damian Kulash creates a well-timed motion-mosaic on a job-lot of iPhones.

20th Jan
Barnardos' not so happy birthday

Barnardos' not so happy birthday

This poignant film for the childrenʼs charity visualises the heartbreaking reality of a boy whose dreams of joyous birthdays bely the truth of his deprived situation.

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17th Jan
Blondshell’s dog days

Blondshell’s dog days

Hannah Bon’s melancholy promo for the American indie rock musician’s track T&A is a cinematic comparison of dogs and dangerous lovers.

17th Jan
Wilfrid Brimo's latest is dripping in elegance

Wilfrid Brimo's latest is dripping in elegance

In an oozingly opulent spot for the DS 7, the LaPac director channels his inner Dali with some slick practical effects.

Let's keep it short

A few of our favourite short films from the past few weeks.

17th Jan
Severance boxes clever

Severance boxes clever

Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.

16th Jan
NYF Advertising Awards cuts the crap

NYF Advertising Awards cuts the crap

The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.

16th Jan
Benedict's hot seat

Benedict's hot seat

National Theatre Live unveils its elegant brand film with actor Benedict Cumberbatch promoting the experience of watching world-class theatre from The Best Seat in the House, i.e. on the big screen.

15th Jan
Lufthansa advocates affirmative answers

Lufthansa advocates affirmative answers

Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.

15th Jan
Kia's dawn of the dead quiet

Kia's dawn of the dead quiet

In a trio of apocalyptic spots from Innocean Australia, Francois Rousselet directs some sneaky drivers out to take on silent chores.

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