the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Volvoparentstheparents
Oh,tobeaflyonthewall...
JohnLewis'sscene-stealingperformance
Dad's the way I like it
The Ad Council's campaign for fatherhood.gov is a series of sweet spots showing what it means to be a good dad.
Something fishy for Mercedes
How do you advertise an important and innovative feature of a car that is also invisible? This new Mercedes spots has the answer.
The man behind the mask
Anton Jøsef's pandemic-shot documentary tells the story of SFX insider AJ Apone and his accidental success in creating free, reusable, 3D printed masks.
WeTransfer wants you to doubt, create and repeat
In a campaign firmly targeted at the creative community, the company extols the virtues of its tools in allowing you to rethink ideas.
Grief is the thing with feathers
Barnardo’s new film uses the metaphor of a crow to express the pain of a young boy’s bereavement.
Allstate's smooth operation
Ringan Ledwidge and Droga5 are on a roll with a two-spot tour de force.
Michael Sheen toasts Kelly Lee Owens
A mysteriously teleporting toaster befuddles the welsh actor in this brilliant promo from Object & Animal's Kasper Häggström.
Hotter shoes get cool
The footwear brand takes a smart step by reaching out to old souls, and soles.
TFO’s message reverberates down the ages
The French media company launches L'Echo, an animated allegory about self-belief.
Silence isn't golden in Cadbury's new campaign
With age comes wisdom... and some rather unexpected stories, it seems, as this new campaign for Cadbury is at pains to point out.
It's Skywalker vs Picard in Uber Eats' latest
Mark Hamill and Patrick Stewart face off in the ultimate battle of the stars.
Gaga dials up the drama with 911
Lady Gaga's latest video from her Chromatica album is a colourful, dreamy, desert-set confection.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Close Encounters of the Heard Kind
In Visitors, director Scott Lazer documents the fallout from a prank Facebook event that goes viral, seeing thousands flock to the disappearing town of Rachel, Nevada - twenty-seven miles north of Area 51.
Revenge of the AI algorithm
Every computer user’s worst nightmare is the skeletons on their hard drive coming to light. So, what happens when a sentient customer service chatbot gains control of an internet troll’s computer?
A few of our favourite short films from the past few weeks.
The digital birth of a surreal HORSE
AJ Jefferies' bonkers animation may not be anatomically accurate, but it is acutely hilarious.
Maths-themed stories add up to a win
Part of MailChimp Presents Support the Shorts, this quartet of gripping, animated stories from refugee communities has won the SXSW Special Jury Recognition prize.
Omega's mini-doc takes to the stars
A new mini documentary for Omega highlights the role the watch brand had in one of space travel's most dramatic stories.
Doomsday's emotive look through Windows
Capturing some of the heartfelt messages seen on buildings throughout the world, this touching film presents the care and compassion of strangers.
Ali & Nina use old techniques to create new art
Shot on film and developed on-site at Focus Film, this short follows the father-daughter duo as they go through their working process.
A Touching portrait of touchless times
Director Saam Gabbay documents lockdown life via a virtual birthday get-together.
The Instant Doctor will see you now
This fitting new short film highlights the importance of human interaction when it comes to healthcare.
Itching to get ahead
This brilliantly odd spot for the Dutch Central Government highlights that career progression is at the centre of their thinking.
The Wayback to 1966 for World Alzheimer's Day
The Wayback virtual reality series marks this year's World Alzheimer's Day with the release of a new series of films based around England's 1966 World Cup win.
Hail to the King of the Underdogs
Lennart Brede's vibrant spot for The King of Underdogs tournament in China plays on its draw for players of all types, regardless of experience, age or ability.
Making a Singapore and dance of it
Roslee Yusof shoots a team of snazzy movers as they frolic in the iconic cityscape.
Paddy Power stirs up emotions for football's return
Peter Crouch attempts to look on the bright side in a new Paddy Power campaign as he welcomes the new, Covid-affected season with some underhanded digs at certain clubs.
membership
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More
