Sealord’s unapologetic pong
The seafood brand tackles New Zealanders’ shame around eating fish in public with a clever and comedic campaign directed by Damien Shatford.
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Credits
View on- Agency Motion Sickness/Auckland
- Production Company The Sweetshop/Auckland
- Director Damien Shatford
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Credits
View on- Agency Motion Sickness/Auckland
- Production Company The Sweetshop/Auckland
- Director Damien Shatford
- VFX Fathom VFX
- Audio Post Liquid Studios/Auckland
- Executive Creative Director/Founder Sam Stuchbury
- Creative Director Will MacDonald
- Creative Director Lee Hempstock
- Head of Production (HP) Joseph McAlpine
- Executive Producer Ben Dailey
- Executive Producer Jimena Murray
- Production Designer Guy Treadgold
- DP James L Brown
- Editor Simon Price
- Colorist Fergus Rotherham
- Sound Designer & Mixer Craig Matuschka
- Post Producer Tamara O’Neill
- Composer Peter Van Der Fluit
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Motion Sickness/Auckland
- Production Company The Sweetshop/Auckland
- Director Damien Shatford
- VFX Fathom VFX
- Audio Post Liquid Studios/Auckland
- Executive Creative Director/Founder Sam Stuchbury
- Creative Director Will MacDonald
- Creative Director Lee Hempstock
- Head of Production (HP) Joseph McAlpine
- Executive Producer Ben Dailey
- Executive Producer Jimena Murray
- Production Designer Guy Treadgold
- DP James L Brown
- Editor Simon Price
- Colorist Fergus Rotherham
- Sound Designer & Mixer Craig Matuschka
- Post Producer Tamara O’Neill
- Composer Peter Van Der Fluit
New Zealand seafood brand Sealord is addressing the smell in the room when it comes to eating fish with this charming and funny spot, created by Motion Sickness and directed by Damien Shatford through The Sweetshop.
Titled We Love Fish, the campaign is built around a phenomenon Sealord has diagnosed as "fishame" – the irrational guilt of the fish lover: that it's too smelly for the office, too messy for the kitchen, and that eating frozen fish is somehow cheating.
The witty film follows a weathered Skipper as he tracks down ‘fishame’ in the wild, encouraging secret seafood eaters - from a man pocketing his tin of tuna on the bus, to an office worker consuming her reheated fish in the crawl space - to enjoy their offensive feasts loudly and proudly.
