shots spotlights the world’s most creative advertising every day
With a specific focus on film, we are a global platform dedicated to creativity in the advertising space and our aim is to inspire and inform brave creative thinkers and makers, enabling them to deliver world-leading content for global brands.
As well as expert curation of campaigns, we offer detailed insight into the craft of advertising and inspiring opinions from the creative community. We are committed to discovering and promoting the stars of the industry’s future.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
US-focus; Interviews; Profiles; Presents; A Few Of My Favourite Things
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight
Daniel compiles shots and Source’s ground-breaking shots Unsigned, focussing on global unsigned directorial talent, and curates the monthly ‘shots Unsigned’ showcase.
Alongside that, Daniel posts daily news on the site and conducts written interviews with directors, primarily focussing on feature-film, unsigned and music video. He has also sat as a judge on many advertising and film awards, including the UK MVAs, YDA, Porsche Awards, EPICA Awards, shots Awards, Berlin Commercial, Creative Circle Awards and Shiny Awards.
Daniel also manages all shots social media.
News; Presents; Playlist; Scout; Social Media
If you want to submit work to the shots editorial team for consideration, please visit our submission page to find out more.
To advertise on the site, contact email@example.com
+44 207 297 5900