Thomas Kolster on the business of doing better
A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Hannah Lux Davis: the high priestess of pop promos
With her knack for crafting blockbuster music videos that attract record-breaking numbers of eyeballs, it’s no wonder pop’s elite are flocking to London Alley director Hannah Lux Davis. Her secret weapons? Impeccable styling, bold choreography - and a ‘pretty gritty’ aesthetic.
The Way I See It: Rhea Scott
From Grammy-winning music videos for the likes of Red Hot Chili Peppers and Madonna to the Oscar-winning short Logorama, Little Minx founder and uber-producer Rhea Scott has built her three-decade-long career in production on a sculptor’s ability to shape raw potential into something extraordinary. As Little Minx celebrates its 25th anniversary, Scott talks to shots about being born twice, the need for more ‘doing’ when it comes to diversity, and why a salmon is her spirit animal.
Diana Olifirova's creative composition
Playful, experimental, impatient and driven, the award-winning Ukrainian cinematographer has brought her bold approach to colour and lighting to bodice-ripping bonkbusters and budget promos alike.
Food’s been framed
From whirling chicken wings to forkable yoghurt, Michelle Pak’s blend of precision and creativity has made her the go-to director for tasty tabletop spots sauced with cinematographic flair.
Border force; the power of creative constraints
From tight budgets to production logistics and legal compliance, are constraints the boundaries of creativity, or its foundation? Selena Schleh talks to industry insiders about the pros and cons of restrictions – both external and self-imposed - on the creative mind.
Daniel Maarleveld’s codes of creativity
Known for blending generative design and kinetic typography, Jelly animator and graphic designer finds creative inspiration in the freedom of coding and the limits of algorithms.
Parv Thind sounds off
Banging on bins, slurping up noodles and making machines chuckle - Parv Thind, partner and sound engineer at Wave Studios, has created some of the weirdest and most wonderful sounds in advertising. Although as Selena Schleh finds out, in an increasingly noisy world, it seems silence can be golden.
Cutting through the noise: Aleah Morrison-Basu
From the Prime Video Ripple to the Eurostar Spark, composer and music producer Aleah Morrison-Basu knows how to create sonic logos that get stuck in one’s ears. The co-founder of Zelig Sound tells shots about the sonic shift from ‘techy’ to ‘organic’, why ads without music only tell half the story, and how to learn sound mixing visually.
Prasoon Pandey’s crusade for concealed craft
As the president of the Film Craft jury at Cannes Lions this year, director and founder of Corcoise Films, Prasoon Pandey, is looking forward to playing detective with his jury. He talks to Selena Schleh about discovering examples of great craft hidden inside “deviously demented” ideas.
