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Selena Schleh

Selena Schleh

Deputy Editor


Selena Schleh is the deputy editor of shots and, since joining in 2015, has travelled around the globe reporting on creative work, people and trends.

25th Feb 2021 Insight
The health of the high street

The health of the high street

With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.

25th Jan 2021 Insight
Shock ‘n’ troll: Is moral outrage stifling creativity?

Shock ‘n’ troll: Is moral outrage stifling creativity?

Ever since Gutenberg invented the printing press, people have vented their spleens. Now, with huge social media reach at our fingertips, amplified by clickbait-chasing media, public opinion has the power to pull down brands in hours. But if the best creative ideas always polarise, when does healthy debate become something more sinister? Selena Schleh investigates.

22nd Oct 2020 Talent
Meena Ayittey: Showing it like it is

Meena Ayittey: Showing it like it is

The daughter of Ghanaian immigrants, Meena Ayittey eschewed her parents’ conventional career aspirations to forge a successful career in the creative industries. Recently signed to Great Guns, she finds rich filmic inspiration in the concept of racism, from her heartrending tribute to the Black Lives Matter movement to a new documentary lifting the lid on creatives of colour and the challenges of adland.

29th Apr 2020 Insight
The advertising industry's clash with coronavirus

The advertising industry's clash with coronavirus

As countries across the world battle to contain the spread of Covid-19, global businesses strive to find their place in a wholly altered landscape. Advertising's approach comprises interchangeable isolation ads alongside groundbreaking creative thinking. Selena Schleh talks to industry experts about how brands can either build or struggle, and why this is a chance to reboot the world.

31st Mar 2020 Talent
Maker by name, maker by nature

Maker by name, maker by nature

Melody Maker began her career in the world of fashion, before turning her talents to helming ambitious promos. Now, the Mill director is bringing her blend of reality, fantasy, live-action and VFX to commercials and creative tech. Selena Schleh meets a rising talent who exemplifies the new breed of creative ‘slashies.’

13th Mar 2020 Talent
Ali Kurr's naked ambition

Ali Kurr's naked ambition

After a dazzling start to her career, making award-winning promos, director Ali Kurr had a spell in the wilderness. Now she's back with an impressive reel of spots and a comedy porno to boot. Fascinated by all things female, the creative polymath tells Selena Schleh why she refuses to make “stereotypical female work”.

24th Feb 2020 Talent
A Michelin-starred master of flavour

A Michelin-starred master of flavour

Cooking up culinary TV triumphs with Jamie and Nigella alongside a commercials reel sizzling with scrumptious spots for Lipton’s, Knorr, Asda and Laphraoig, Mike Matthews is no flash-in-the-pan success story. Selena Schleh meets a food and drink director who finds ‘delicious moments’ in everything from a stock cube to a boiled egg.

25th Jul 2019 Work
Nissan Rogue lets you navigate a World of Distraction

Nissan Rogue lets you navigate a World of Distraction

The Tom Kuntz-directed spot, which sees all and sundry glued to their phones, is uncomfortably close to reality.

25th Jul 2019 Work
Old Spice helps guys reclaim their swagger

Old Spice helps guys reclaim their swagger

Good buddies go to great lengths for a lads' night out in this hilarious trio of spots from W+K Portland.

24th Jul 2019 Work
Droga5 makes work for idle machinery

Droga5 makes work for idle machinery

The new campaign for United Rentals is an unexpectedly creative take on B2B advertising.

24th Jul 2019 Insight
How to... work with sports stars

How to... work with sports stars

What's it like being on set with Serena Williams, Misty Copeland or Li Na? Creative duo John x Hannes and director Ian Pons Jewell, who've worked with a slew of top sportspeople, give shots the lowdown.

23rd Jul 2019 Work
AIG and All Blacks deliver the don'ts of driving in Japan

AIG and All Blacks deliver the don'ts of driving in Japan

Planning to tackle the roads of Tokyo? Watch this humorous (and hands-on) video guide first.

Selena Schleh is the deputy editor of shots. Since joining shots as features editor in 2015, she has travelled around the globe reporting on creative work, people and trends in territories as diverse as China, South Africa and the US Midwest.   

As well as overseeing shots’ annual young talent initiative, Rising Stars, she regularly serves on awards juries including the Young Director Award, D&AD and the shots Awards, and has chaired panels at Ciclope and the Berlin Fashion Film Festival.

Prior to joining the world of advertising, Selena specialised in fashion journalism and contributed to publications including Time Out, The Telegraph, Dazed & Confused and Harrods Magazine. She has never met Anna Wintour but she is the proud owner of a Chihuahua with its own Instagram account (@crappygoyard).  

Global focus, Interviews, Profiles, How To..., Rising Stars