Parv Thind sounds off
Banging on bins, slurping up noodles and making machines chuckle - Parv Thind, partner and sound engineer at Wave Studios, has created some of the weirdest and most wonderful sounds in advertising. Although as Selena Schleh finds out, in an increasingly noisy world, it seems silence can be golden.
Cutting through the noise: Aleah Morrison-Basu
From the Prime Video Ripple to the Eurostar Spark, composer and music producer Aleah Morrison-Basu knows how to create sonic logos that get stuck in one’s ears. The co-founder of Zelig Sound tells shots about the sonic shift from ‘techy’ to ‘organic’, why ads without music only tell half the story, and how to learn sound mixing visually.
Prasoon Pandey’s crusade for concealed craft
As the president of the Film Craft jury at Cannes Lions this year, director and founder of Corcoise Films, Prasoon Pandey, is looking forward to playing detective with his jury. He talks to Selena Schleh about discovering examples of great craft hidden inside “deviously demented” ideas.
Look the other way – the future of accessible aesthetics
From next-generation QR codes to elevated print photography; AI drawing tools to enhanced audio descriptions – Selena Schleh examines how advances in technology are empowering the blind and visually impaired community to create – as well as appreciate – art.
Tal Zagreba’s curious case of creativity
Having channelled his passion for ‘playing with cool stuff’ into an award-winning filmmaking career and a flourishing sideline in AI art, the UNIT9/USA director explains to Selena Schleh how he's looking for new ways to tell stories.
The Way I See It: Henry-Alex Rubin
From early gonzo hits like Whopper Freakout to politically charged work for Sandy Hook Promise, SMUGGLER director Henry-Alex Rubin has parlayed his documentarian’s eye into authentic spots that don’t just win gongs (Emmys, Oscar nominations and more) but seek to bring about real change. He tells Selena Schleh about why he makes ads for people who hate ads.
UNCANNY by name…
With their experimental, process-driven approach, director duo George Muncey and Elliott Elder – aka UNCANNY – are pushing the boundaries of traditional practices in film, design and photography to breaking point – and reshaping them into something strange and utterly compelling.
Jesse Lewis-Reece's new tricks
From obsessive-compulsive disorder to sight loss and trans identity, former skater boi turned filmmaker Jesse Lewis-Reece explores complex issues and marginalised communities with a maturity that’s rare for a young director. And, as Selena Schleh finds out, adland is starting to take note.
Technology, talent & changing times; what lies ahead for new directors?
The democratisation of technology has ushered in a golden age of content creation as well as an explosion in aspiring directors. But just how easy is it to spot, nurture and help emerging talent succeed in 2024? Production companies, agency producers and directors’ reps talk to Selena Schleh about the road ahead for new directing talent.
The Way I See It: David Mitchell
Building a three-decade-long career with Tony and Jake Scott, marked by masterpieces like BMW Beat the Devil, Budweiser Lost Dog, and Nike Awake, David Mitchell launched his own creative collective, Wild Gift, in 2021. He tells shots why production is finally heading to a good place – and how punk rock remains his passion.
Hugh Mulhern: Organised chaos
From singing prosthetic stomachs to AI augmented ravers, Hugh Mulhern’s dazzlingly dynamic – and dizzyingly depraved - mixed-media music videos have established the Riff Raff director as a bold new talent – but, as he tells shots, that’s only a small part of his identity.
Christine Peters: a real character
From attempting to animate her teddy bear at the tender age of five to breathing life into Stranger Things’ character Eleven, a swarm of bees, and a sardonic inner critic, Christine Peters, 2D animation lead at Blind Pig, has become the go-to for character design. Her tools? TVPaint, Toon Boom – and a wicked sense of humour.
