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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Brotherly love is explored in Jordan Klassen's Virtuous Circle
13th Jun

BrotherlyloveisexploredinJordanKlassen'sVirtuousCircle

We speak to director Farhad Ghaderi about his heartbreaking tale of volatile sibling rivalry and support.

Evian babies bop along to the Bare Necessities
12th Jun

EvianbabiesbopalongtotheBareNecessities

BETC's Live Young campaign returns with a hip-hop version of the classic Jungle Book ditty.

12th Jun
How Z+ created a curbside canvas

How Z+ created a curbside canvas

We chat to the São Paulo agency about their campaign addressing the issue of only 9% of the city’s sidewalks being wheelchair-accessible, by covering them in graffiti.

28th May
Three Lionesses roar in Lucozade campaign

Three Lionesses roar in Lucozade campaign

Grey London reworks Baddiel and Skinner's iconic football anthem ahead of the Women's World Cup.

28th May
Pulling laughs out of thin air (quotes)

Pulling laughs out of thin air (quotes)

Ben Weinstein and Cedric Giese talk us through their hilarious campaign for Extreme Reach, in which dreaded ‘air quotes’ are battled.

16th May
Everything you wanted to know about AI... but were afraid to ask

Everything you wanted to know about AI... but were afraid to ask

As a new exhibition examining artificial intelligence opens at London’s Barbican, Nexus Studios’ creative director, Alex Jenkins, tells shots about a ‘warmer’ vision of AI and how we can be part of its future.

2nd May
How do you shoot a time-travel romance in a theme park?

How do you shoot a time-travel romance in a theme park?

We ask Quad's Bruno Aveillan how utilising the sets, props, costumes and stunt performers from award-winning French theme park Puy du Fou helped him create Eternels, the most epic of brand films.

1st May
SIXT agency and director on how conflicting approaches can pay dividends

SIXT agency and director on how conflicting approaches can pay dividends

And Rising's Anna Arnell and director Camila Zapiola discuss the challenges they faced creating the new SIXT campaign and why Arnell likes being put out of her comfort zone.

Spotlight

With Game Of Thrones hitting our screens once again, we look back on chats with its makers.

1st May
How CALM took over an ad break to for mental health awareness

How CALM took over an ad break to for mental health awareness

Kicking off our Advertising For Good month-long focus, we look back at TV channel Dave's innovative campaign for CALM, encouraging men to reach out to friends who they feel may be suffering from mental health issues.

30th Apr
Saman Kesh talks Hot Chip and aural stalking

Saman Kesh talks Hot Chip and aural stalking

We talk to the director and his promo protagonist Martin Starr about torturing a couple with the band's omnipresent music.

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29th Apr
Metal fans seek solace in Patrik Bergh's brilliant new short

Metal fans seek solace in Patrik Bergh's brilliant new short

Quest for Fire, a funny new film from the 76 Ltd director centres on a support group for maligned heavy metal fans.

24th Apr
Sam Huntley takes us back to the world of Zoomer

Sam Huntley takes us back to the world of Zoomer

We speak to the UK-based director as he returns to the Kansas setting of his 10-year-old documentary for a follow-up.

18th Apr
Short film tells a comedic love story entirely through fake ads

Short film tells a comedic love story entirely through fake ads

Director Ben Callner brilliantly reimagines the classic boy-meets-girl story as a series of spots for ice-cream, pet food, mobile networks and more.

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