Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
In ANCESTRA, Chromista director Eliza McNitt merges the miracle of childbirth with the mysteries of the cosmos, crafting a live-action/AI short brought to life by hundreds of hands translating vision into poetry. Here, she speaks to shots about the film’s ambitious process and the human collaboration behind the machine.
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
Some recent interviews in our "How To" series.
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
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The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
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