the Craft
Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
ConversespotistheperfectfitforRaterta'sdebut
We caught up with the Pulse Films director to chat about his first commercial, an anthem to five intrepid London creators.
HardstaffandHeartfieldonmakingasplashforAudi
How do you turn a car into a synchronised swimmer? We caught up with the Independent Films director and BBH London's CCO to find out more about their aquatic adventures in a custom-built pool.
Ninian Doff on teaching dogs to drive
The Pulse Films director talks us through the making of his Chemical Brothers music video, plus fills us in on the barnstorming premiere of his debut feature at SXSW.
Asics spec spot is a runaway success
On a shoestring budget, Eric Van Wyke has directed and edited this accomplished 90-second spot, which cuts between a humdrum desk job and the glorious freedom of running.
Simon Aboud explores life in a bubble
The Annex Films director talks to shots about his dystopian vision of an antibiotics-resistant world.
Getting Boasty with Henry Scholfield
The Caviar director talks to us about his star-studded, battle-filled promo for Wiley.
Student filmmaker’s pro-bono work for Mind.se punches a hole in mental health preconceptions
The film, from Salzburg’s University of Applied Sciences undergraduate Christoffer Borggren, uses boxing as a powerful metaphor for a sufferer’s internal struggles.
Canadian PSA Traces the Making of a Monster
Advocacy group White Ribbon has launched a powerful film, helmed by Hubert Davis, that explores the roots of toxic masculinity.
Have a look behind the scenes of the best Super Bowl 2019 had to offer.
SuperBowl2019
Toyota Champions Exceptional People in New Campaign
From Aitor the blind surfer to Robert the 107-year-old cyclist, Toyota's new campaign examines the sweat and tears some people shed to create their own 'impossible journey'.
Celebrate National Toast Day With New Short Film
Being an artisan maker isn't always easy, as this gentle parody (that's also a celebration of craft), attests...
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Emotional Films Tell Unfinished Stories
Two new films, a mix of live-action and animation, tell the unfinished stories of people whose lives were taken by distracted drivers.
Duo Create Beautiful Promos Amid Extreme Shooting Conditions
Directing team Sil & Jorik helm a stunning duo of promos for Novo Amor which showcase the stark but stunning geography of Mongolia.
Cloé Bailly on Shaving Coconuts and the Allure of ASMR for Lynx
Director Cloé Bailly shares the shower-room secrets behind Lynx hilarious new ASMR manscaping spots, revealing the fine line between pervy sleaze and humourous kink.