theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus
Log in
Logged in
Search the archives

the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Shedding light on LG's showstopper
12th Apr

SheddinglightonLG'sshowstopper

Sam Brown and Micky Tudor explain what went on behind the scenes of their stylish and colourful new campaign for LG Electronics.

The future of film is just a click away
12th Apr ADVERTORIAL

Thefutureoffilmisjustaclickaway

Coronavirus devastated the film industry, but in the Canary Islands, a cleaner, cheaper, sharper and leaner way of shooting is about to save the day and change the film industry for good.

8th Apr
How Pantera faced up to a new challenge

How Pantera faced up to a new challenge

Directing trio Pantera take us behind the scenes of their new campaign for UNHCR, an emotionally charged film about fleeing a war-torn country before becoming an Olympic athlete, shot without ever seeing anyone's face.

4th Mar
Iggy Pop marshals the music

Iggy Pop marshals the music

In this new campaign from Marshall, rock legend and 'Godfather of Punk' Iggy Pop asks us to tune out the boring and find our own noise, and we speak to its creators to find out how they managed to achieve doing exactly that.

23rd Feb
How Neil Linpow learnt his lesson

How Neil Linpow learnt his lesson

We chat to the Partizan EP about his self-directed/performed dramatic short Lesson 7, which sees self-help guidance take a dark path.

22nd Feb SUPER BOWL 2021
How to bring babies to the Big Game

How to bring babies to the Big Game

Mark Molloy's show-stopping Super Bowl spot for Huggies saw some of the best performances ad-breaks have seen in ages... from infants! We asked him how he directed dinky divas.

15th Feb
How to win at straight 8

How to win at straight 8

With the places for the Nature edition of straight 8 Shootout going fast, and with teams gearing up to film their masterpieces, we decided to get some top tips from those that have already conquered the notoriously tricky film competition.

28th Jan
How Nexus Studios found imagination in excretion

How Nexus Studios found imagination in excretion

For shots Awards The Americas, director Laurie Rowan dove into the messy business of inspiration to create a gorgeous and hilarious promo. We caught up with him to find out how he got his hands dirty in a CG, photorealistic world.

Spotlight

Some recent interviews in our "How To" series.

26th Jan
How Weezer ditched the doomscroll

How Weezer ditched the doomscroll

We asked Pulse Films director Colin Read how his in-camera trickery and a sprinkling of nostalgia helped the rockers celebrate All My Favourite Songs.

22nd Jan
Kamala Harris and Girl Up rise to the occasion

Kamala Harris and Girl Up rise to the occasion

A new campaign for Girl Up captures the inauguration of Vice President Kamala Harris through the eyes of girls across America.

Don’t miss new shots content – sign up to our mailing list.

Stay up-to-date with the latest news, insight and inspiration for the global creative community.

22nd Dec
How Iggy Pop was brought to the beach

How Iggy Pop was brought to the beach

Yesterday saw the launch of a new film for On the Beach, featuring Iggy Pop. Here, Uncommon ECD and the director of the film, Sam Walker, reveals the thinking behind the campaign's message, the process of being both ECD and director, and why Iggy was the only choice to lead "this defiantly optimistic ode".

8th Dec
Dole's teddy bear campaign was no picnic

Dole's teddy bear campaign was no picnic

With only 21 days at its disposal, St Luke's had a tight deadline to create this new campaign for Dole, which focusses on child hunger. But, despite this, #UnstuffedBears is a simple but elegant and effective campaign that employs film and digital elements as well as a varied cast of teddies.

7th Dec
How to (literally) break the internet

How to (literally) break the internet

Director Sonejuhi Sinha had to imagine what the digital world would be like if 25% of the code was taken out of the internet. The result is a bizarre and hypnotic film that explores how women are an essential part of the STEM ecosystem.