the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

13^th Jun

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We speak to director Farhad Ghaderi about his heartbreaking tale of volatile sibling rivalry and support.

12^th Jun

EvianbabiesbopalongtotheBareNecessities

BETC's Live Young campaign returns with a hip-hop version of the classic Jungle Book ditty.

12^th Jun

How Z+ created a curbside canvas

We chat to the São Paulo agency about their campaign addressing the issue of only 9% of the city’s sidewalks being wheelchair-accessible, by covering them in graffiti.

28^th May

Three Lionesses roar in Lucozade campaign

Grey London reworks Baddiel and Skinner's iconic football anthem ahead of the Women's World Cup.

28^th May

Pulling laughs out of thin air (quotes)

Ben Weinstein and Cedric Giese talk us through their hilarious campaign for Extreme Reach, in which dreaded ‘air quotes’ are battled.

16^th May

Everything you wanted to know about AI... but were afraid to ask

As a new exhibition examining artificial intelligence opens at London’s Barbican, Nexus Studios’ creative director, Alex Jenkins, tells shots about a ‘warmer’ vision of AI and how we can be part of its future.

2^nd May

How do you shoot a time-travel romance in a theme park?

We ask Quad's Bruno Aveillan how utilising the sets, props, costumes and stunt performers from award-winning French theme park Puy du Fou helped him create Eternels, the most epic of brand films.

1^st May

SIXT agency and director on how conflicting approaches can pay dividends

And Rising's Anna Arnell and director Camila Zapiola discuss the challenges they faced creating the new SIXT campaign and why Arnell likes being put out of her comfort zone.

Spotlight

With Game Of Thrones hitting our screens once again, we look back on chats with its makers.

15^th Apr

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As the final season hits the screens, we take a look back at when Coldplay and the GoT cast teamed up to make a musical for Red Nose Day.

15^th Apr

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Ahead of the final season of Game of Thrones, which starts in the UK tonight, we repost an interview with David Nutter (who directs three episodes of Season 8), who discusses the Golden Age of TV and the tensions around shooting the infamous Red Wedding.

1^st May