the Craft
Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
Howto...buildaLEGOcarchase
Last week saw the release of a new, high-octane LEGO spot. Here, the director, producer and VFX Supervisor give detailed insight into how they created 'The Fast and the Furious on a kitchen floor'.
Howanoldanimationtechniqueprovedtobeafreshapproach
Directing duo Lamar+Nik employed the more than century-old technique of kinegrams for their most recent promo for Husbands. Here they explain the labour-intensive, but highly effective, processes while asking the band their thoughts on the video.
Aaron Ruell on bringing Dynamite to lockdown
With his hilarious series of Kip's Tips films, actor/director Aaron Ruell brought back cult-favourite character Kip Dynamite to impart his Isolation wisdom. We chatted to Ruell about what it was like revisiting the man, the message and the moustache.
How to create a star-studded short from quarantine
Before most of us had settled into our isolation groove, director Ben Berman was already plotting, editing and releasing his 'celebrity'-filled short The Follow Up. We asked him how he became the king of Cameo.
Ruffian's directors are Alone, Together
With the production company in lockdown, Ruffian founder and EP Robert Herman challenged his directors each to come up with an innovative 360° glimpse into their world.
How to film from four hundred feet away
For Four Tet’s newest promo, New Land director Joanna Nordahl, collaborated with Instagram sensation, Andrés Aguilera Morillas, in order to get drone footage that flies through buildings and over waterfalls and mountains.
How Direct Line created its heroic new campaign
A trio of new spots for Direct Line, starring pop culture icons RoboCop, Bumblebee and Donatello, aired recently. We speak to three key members of the team that brought these heroes to life for this high-concept campaign.
Jess Kohl: The Prettybird breakthrough capturing the fringes of society
With her latest music video and a brand-new spot for Nike providing a hefty industry one-two punch, we speak to the filmmaker and photographer about what documenting marginalised communities has brought to her subsequent work.
Some in-depth discussions of what it takes to make a killer music video.
MusicVideooftheYear:FKAtwigs,Cellophane
MusicVideooftheYear:TheChemicalBrothers
MPCat50:Theirfavouritemusicvideos
BETC reflects on its new Sephora campaign
We talk to Florence Bellisson, Creative Director at BETC Etoile Rouge about how Sephora has decided to celebrate beauty with its latest campaign and new brand positioning.
How Starbucks learnt from, and was inspired by, the trans community
Associate Creative Director for Iris, Eli Vasiliou, and director Nicolas Jack Davies, from Sweetshop talk about the work that went into authentically and sensitively portraying a moment of trans recognition.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
How to swim up a mountain
In their entertaining new campaign, Coors Light introduces a chilly swimmer as he paddles his way around a snow-capped vista. We spoke to director Sam Pilling and VFX lead Ben Turner about how they powered the powder.
How Jim Jenkins got Bill Murray to relive Groundhog Day
We speak to the O Positive director behind one of the most popular spots from this year's Super Bowl about how he brought a crew together in a week to recreate comedic magic again... and again... and again...
Music Video of the Year: The Chemical Brothers
As we near the end of our Music Video Focus we talk to the those behind one of our two shots Awards Europe 2019 Music Videos of the Year. Below, Outsider directing duo Dom&Nic and The Mill's ECD Jonathan ‘Wes’ Westley, explain the nuts and bolts of making The Chemical Brothers' Free Yourself.