the Craft
Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
BehindthescenesofTaikaWaititi'sCoca-ColaflavouredChristmas
With multiple teams at various locations across different time zones, the Coke Christmas shoot was a challenge, to say the least. Here, the team behind the spot reveal the pressures they faced - and overcame - to get it right.
Howtomakeanimationamission
Executive Creative Director, Danielle Flagg, talks about how Arts & Letters made representative diversity a priority when working for the One Love Foundation's newest piece.
How to make an ice-storm in a shit-storm
Taking on Singing In The Rain and upping the ante in every regard, MEGAFORCE's barnstorming spot for Burberry was the Christmas treat we never realised we wanted. We sat down with the French foursome to find out how they did it in a pandemic.
A nostalgic trip down Coronation Street
A new spot celebrating 60 years of Corrie takes us to the moment creator Tony Warren was inspired to write the show. Director Dee Koppang O'Leary discusses the shoot, her background on The Crown and how she was a real-life resident of Coronation Street.
How to get Radiohead to donate music for your ad
Lucas Peon, CCO at The Gate, sheds light on how his agency got permission to use a classic track, and why animation was the perfect medium for Childline's Nobody is Normal.
A love stronger than words
Making his directorial debut, Suthisak Sucharittanonta, outgoing Creative Chairman of BBDO Bangkok, wrote and helmed this emotional new film for the Ramathibodi Foundation, a Thai organisation that provides healthcare and services for the underprivileged.
Navigating authenticity and cultural range with Kimi Howl Lee
A playwright-turned-director, Kimi Howl Lee focuses on heritage, truth, and the strengths (and struggles) of presenting a story that is exceptionally unique.
Black Creative: Race and the advertising industry
Great Guns director Meena Ayittey exclusively premieres her hour-long documentary discussing what is it like to be Black and working in the UK advertising industry, alongside an in-depth Q&A on its creation.
Some in-depth discussions of what it takes to make a killer music video.
MusicVideooftheYear:FKAtwigs,Cellophane
MusicVideooftheYear:TheChemicalBrothers
MPCat50:Theirfavouritemusicvideos
How worlds collide in Sky's new campaign
A new spot for Sky Q sees characters from Star Wars, Marvel and Transformers combine with a 12-year-old boy. Here, director Dan DiFelice and Sky Creative ECD Robin Garton give us the lowdown on fusing worlds for the high-concept campaign.
Greenpeace tackles a monster problem
In 2018 Greenpeace UK’s Rang Tan, shot to fame when it was banned from UK TV screens after being deemed too political by the advertising approval agency. Now Greenpeace is back with another hard-hitting film about the consequences of deforestation.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
How an animatic can be authored anarchy
Keith Schofield's jaw-dropping, idea-packed, digital-puppeteering music video for Duck Sauce's Mesmerize was released at the weekend onto an unsuspecting audience. We caught up with him to talk appropriating celeb's heads, questioning the existence of reality and journeying through an army of anuses.
The kids are alright in revealing short doc
Charlotte Regan takes us behind the scenes of her sweet, insightful short doc, No Ball Games, which gives us a glimpse into the lives of children living in underprivileged areas of the UK and how they spend their leisure time.
How to give animation a Heartbeat
Filled with a painterly technique created using Procreate on iPad and After Effects wizardry, Kyra Bartley's moving Heartbeats for Save our Sons had a style that was as mesmerising as the spot was devastating. We spoke to her about how she swirled her digital paintbrush through our emotions.