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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

How Volvo's Birdman took flight
20th Jan

HowVolvo'sBirdmantookflight

We speak to Andy Lockley, ECD at Grey London, and Pulse Films directing team D.A.R.Y.L. about the latest installment in their compelling Defiant Pioneers branded series with Sky Atlantic, telling the story of a conservationist who's methods have inadvertently been prototyping a solution to climate breakdown.

How Joint convinced Vue to Get Lost
13th Jan

HowJointconvincedVuetoGetLost

We speak to Jack Brough, partner at Joint London, about how they worked with John Boyega, Ridley Scott and one of the UK's leading cinema chains to promote the big-screen experience.

2nd Jan
How to create modern music videos with old-school techniques

How to create modern music videos with old-school techniques

In the first of our Music Video focus posts, rubberband. talks about directing Tokyo Drifting, an exuberant music video knockout for Glass Animals that combines nostalgia and novelty.

13th Dec
Do you Beelieve in magic?

Do you Beelieve in magic?

From Passion Pictures, directors Kyra and Constantin share how they balanced heartfelt character design and digital execution in their newest, fluffiest film.

11th Dec
How Uncommon and Biscuit gave us a Chilly Christmas

How Uncommon and Biscuit gave us a Chilly Christmas

We speak to the brand, agency and production company about how to launch your first TV work in the festive market.

4th Dec
How to squeeze tension from a single shot

How to squeeze tension from a single shot

Lance Edmands talks us through his intriguing and atmospheric short.

29th Nov
How BETC and Peugeot turned noise into power

How BETC and Peugeot turned noise into power

As part of our Tech Focus, we speak to Peugeot's Thierry Lonziano, BETC's Rémi Babinet and makemepulse' Antoine Ughetto about their innovative billboard that turns city noise into useable energy.

26th Nov
How to make water flow against gravity

How to make water flow against gravity

Directors Reuben and Jamie create a mythic world for Kurakura, explaining the software, cutting-room process, and how they captured a rising drop of water.

Spotlight

Take a look behind the scenes of our hilarious shots Awards commercial

22nd Nov
How to make some bootiful Bootiques

How to make some bootiful Bootiques

We chat to Ogilvy UK ECD Sam Cartmell, creative consultant Dan Fisher and directors Si&Ad about Boots' bold new campaign this Christmas.

20th Nov
CP+B London use practical effects to keep up with the times

CP+B London use practical effects to keep up with the times

How did Dave Day, ECD, and Marcus Eley, Head of Production, use folding roofs, dummy butlers, and exploding windows to illustrate a century of craft whiskey?

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19th Nov
How BBH delivered Christmas for Tesco

How BBH delivered Christmas for Tesco

Last week Tesco released their BBH-created Christmas campaign featuring a time-travelling delivery van. Here, creative team Callum Prior and Marc Rayson and Creative Director Tom Drew reveal how they brought the spot to life.

18th Nov
How to craft a Santa Claus origin story

How to craft a Santa Claus origin story

We chat to Ninian Doff and Leo King, director and editor of Sainsbury's christmas offering, about how they injected some anarchic humour into traditional Dickensian festive fare.

15th Nov
Thilo Gundelach knows how difficult it is to be Yourself

Thilo Gundelach knows how difficult it is to be Yourself

A young director speaks about lessons learned during his first shoot after film school and what's next for his career.

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