the Craft
Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
HowNeilLinpowlearnthislesson
We chat to the Partizan EP about his self-directed/performed dramatic short Lesson 7, which sees self-help guidance take a dark path.
HowtobringbabiestotheBigGame
Mark Molloy's show-stopping Super Bowl spot for Huggies saw some of the best performances ad-breaks have seen in ages... from infants! We asked him how he directed dinky divas.
How to win at straight 8
With the places for the Nature edition of straight 8 Shootout going fast, and with teams gearing up to film their masterpieces, we decided to get some top tips from those that have already conquered the notoriously tricky film competition.
How Nexus Studios found imagination in excretion
For shots Awards The Americas, director Laurie Rowan dove into the messy business of inspiration to create a gorgeous and hilarious promo. We caught up with him to find out how he got his hands dirty in a CG, photorealistic world.
How Weezer ditched the doomscroll
We asked Pulse Films director Colin Read how his in-camera trickery and a sprinkling of nostalgia helped the rockers celebrate All My Favourite Songs.
Kamala Harris and Girl Up rise to the occasion
A new campaign for Girl Up captures the inauguration of Vice President Kamala Harris through the eyes of girls across America.
How Iggy Pop was brought to the beach
Yesterday saw the launch of a new film for On the Beach, featuring Iggy Pop. Here, Uncommon ECD and the director of the film, Sam Walker, reveals the thinking behind the campaign's message, the process of being both ECD and director, and why Iggy was the only choice to lead "this defiantly optimistic ode".
Dole's teddy bear campaign was no picnic
With only 21 days at its disposal, St Luke's had a tight deadline to create this new campaign for Dole, which focusses on child hunger. But, despite this, #UnstuffedBears is a simple but elegant and effective campaign that employs film and digital elements as well as a varied cast of teddies.
Some recent interviews in our "How To" series.
Howtomakeanice-storminashit-storm
Howananimaticcanbeauthoredanarchy
HowtogiveanimationaHeartbeat
Howtomakeanimationamission
How to (literally) break the internet
Director Sonejuhi Sinha had to imagine what the digital world would be like if 25% of the code was taken out of the internet. The result is a bizarre and hypnotic film that explores how women are an essential part of the STEM ecosystem.
Behind the scenes of Taika Waititi's Coca-Cola flavoured Christmas
With multiple teams at various locations across different time zones, the Coke Christmas shoot was a challenge, to say the least. Here, the team behind the spot reveal the pressures they faced - and overcame - to get it right.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
How to make animation a mission
Executive Creative Director, Danielle Flagg, talks about how Arts & Letters made representative diversity a priority when working for the One Love Foundation's newest piece.
How to make an ice-storm in a shit-storm
Taking on Singing In The Rain and upping the ante in every regard, MEGAFORCE's barnstorming spot for Burberry was the Christmas treat we never realised we wanted. We sat down with the French foursome to find out how they did it in a pandemic.
A nostalgic trip down Coronation Street
A new spot celebrating 60 years of Corrie takes us to the moment creator Tony Warren was inspired to write the show. Director Dee Koppang O'Leary discusses the shoot, her background on The Crown and how she was a real-life resident of Coronation Street.