the Craft
Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
ThestoryofOurStories
After the release of an epic film that brought together the UK's terrestrial TV channels we chat to Sam Walker, director of and one of the creatives behind the film, about its making.
Howtorunwithrefugees
We speak to Hungry Man director Richard Bullock about his feature-length documentary collaboration with Swiss sports company On, following the courageous journey, and a shattered Olympic dream, of the Athlete Refugee Team.
On Reflection: The Unquiet Film Series
From the dangers involved in war reporting to the sharp edge of satirical cartoons; from the need for a questioning nature to the power inherent in words on a page, The Unquiet Film Series for The Times and The Sunday Times looked at it all, and a lot more, over its collection of mini-docs.
Home from home during lockdown shoot
Rather than binge-watch Netflix, vow to get fit or mine a previously untapped love for gardening, director Mark Jenkinson decided to do what he does best during lockdown.
How to make a bike trial in your back garden
With plans of a filmed road-trip through Greece scuppered by coronavirus lockdown, Cut Media opted for a more low-key execution - a microsized demo in inhouse creative Jonny Ashworth's yard. We spoke to creative director Scott Marshall about getting crafty at home.
Behind the scenes of Dacia's ingenious production
Dacia's new lockdown spot ramps up the brand's ingenious engineering by employing its own imaginative techniques. We speak to three of the creatives behind the spot to get some insight into how it was made.
How to create TV titles using stock footage
From Patrick Clair, a renowned, collaborative mixed-media-master who has led production on titles for HBO's Westworld and True Detective, as well at Netflix's Daredevil, comes an insightful and fascinating dive into the art of Television Titles.
How to play games for good
We chat to Dark Horses senior creative Adam Burns and Outsider director Tom Day about their quick-off-the-mark lockdown film for mental health charity Football Beyond Borders.
Some in-depth discussions of what it takes to make a killer music video.
MusicVideooftheYear:FKAtwigs,Cellophane
MusicVideooftheYear:TheChemicalBrothers
MPCat50:Theirfavouritemusicvideos
Nike's powerful ode to the unstoppable Shim Suk-hee
The South Korean gold medalist speed skater and national icon's bravery in confronting her experience with systematic physical, sexual and mental abuse is poetically visualised in this rousing spot from Crown&Owls.
How to make a Japanese anime for a contemporary brand
Creative Director for YT, Andreas John, talks about how The Line and SHIFT Active Media made an animated world come to life, building on a concept and creating an immersive, folkloric, contemporary cityscape.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
On Reflection: When Chipotle went Back To The Start
In his own words, Nexus Studios' Johnny Kelly, the director behind Chipotle's stop-motion Grand Prix winner that made pig farming utterly adorable, tells us how the little ad that could became the mega-spot that did.
How to... build a LEGO car chase
Last week saw the release of a new, high-octane LEGO spot. Here, the director, producer and VFX Supervisor give detailed insight into how they created 'The Fast and the Furious on a kitchen floor'.
How an old animation technique proved to be a fresh approach
Directing duo Lamar+Nik employed the more than century-old technique of kinegrams for their most recent promo for Husbands. Here they explain the labour-intensive, but highly effective, processes while asking the band their thoughts on the video.