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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Behind the scenes of Taika Waititi's Coca-Cola flavoured Christmas
19th Nov

BehindthescenesofTaikaWaititi'sCoca-ColaflavouredChristmas

With multiple teams at various locations across different time zones, the Coke Christmas shoot was a challenge, to say the least. Here, the team behind the spot reveal the pressures they faced - and overcame - to get it right.

How to make animation a mission
18th Nov

Howtomakeanimationamission

Executive Creative Director, Danielle Flagg, talks about how Arts & Letters made representative diversity a priority when working for the One Love Foundation's newest piece.

16th Nov CHRISTMAS 2020
How to make an ice-storm in a shit-storm

How to make an ice-storm in a shit-storm

Taking on Singing In The Rain and upping the ante in every regard, MEGAFORCE's barnstorming spot for Burberry was the Christmas treat we never realised we wanted. We sat down with the French foursome to find out how they did it in a pandemic.

16th Nov
A nostalgic trip down Coronation Street

A nostalgic trip down Coronation Street

A new spot celebrating 60 years of Corrie takes us to the moment creator Tony Warren was inspired to write the show. Director Dee Koppang O'Leary discusses the shoot, her background on The Crown and how she was a real-life resident of Coronation Street.

13th Nov
How to get Radiohead to donate music for your ad

How to get Radiohead to donate music for your ad

Lucas Peon, CCO at The Gate, sheds light on how his agency got permission to use a classic track, and why animation was the perfect medium for Childline's Nobody is Normal.

5th Nov
A love stronger than words

A love stronger than words

Making his directorial debut, Suthisak Sucharittanonta, outgoing Creative Chairman of BBDO Bangkok, wrote and helmed this emotional new film for the Ramathibodi Foundation, a Thai organisation that provides healthcare and services for the underprivileged.

30th Oct DIVERSITY FOCUS
Navigating authenticity and cultural range with Kimi Howl Lee

Navigating authenticity and cultural range with Kimi Howl Lee

A playwright-turned-director, Kimi Howl Lee focuses on heritage, truth, and the strengths (and struggles) of presenting a story that is exceptionally unique.

30th Oct DIVERSITY FOCUS
Black Creative: Race and the advertising industry

Black Creative: Race and the advertising industry

Great Guns director Meena Ayittey exclusively premieres her hour-long documentary discussing what is it like to be Black and working in the UK advertising industry, alongside an in-depth Q&A on its creation.

Spotlight

Some in-depth discussions of what it takes to make a killer music video.

23rd Oct
How worlds collide in Sky's new campaign

How worlds collide in Sky's new campaign

A new spot for Sky Q sees characters from Star Wars, Marvel and Transformers combine with a 12-year-old boy. Here, director Dan DiFelice and Sky Creative ECD Robin Garton give us the lowdown on fusing worlds for the high-concept campaign.

22nd Oct
Greenpeace tackles a monster problem

Greenpeace tackles a monster problem

In 2018 Greenpeace UK’s Rang Tan, shot to fame when it was banned from UK TV screens after being deemed too political by the advertising approval agency. Now Greenpeace is back with another hard-hitting film about the consequences of deforestation.

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20th Oct
How an animatic can be authored anarchy

How an animatic can be authored anarchy

Keith Schofield's jaw-dropping, idea-packed, digital-puppeteering music video for Duck Sauce's Mesmerize was released at the weekend onto an unsuspecting audience. We caught up with him to talk appropriating celeb's heads, questioning the existence of reality and journeying through an army of anuses.

8th Oct
The kids are alright in revealing short doc

The kids are alright in revealing short doc

Charlotte Regan takes us behind the scenes of her sweet, insightful short doc, No Ball Games, which gives us a glimpse into the lives of children living in underprivileged areas of the UK and how they spend their leisure time.

21st Sep
How to give animation a Heartbeat

How to give animation a Heartbeat

Filled with a painterly technique created using Procreate on iPad and After Effects wizardry, Kyra Bartley's moving Heartbeats for Save our Sons had a style that was as mesmerising as the spot was devastating. We spoke to her about how she swirled her digital paintbrush through our emotions.