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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

The story of Our Stories
9th Jul

ThestoryofOurStories

After the release of an epic film that brought together the UK's terrestrial TV channels we chat to Sam Walker, director of and one of the creatives behind the film, about its making.

How to run with refugees
29th Jun BRANDED ENTERTAINMENT FOCUS

Howtorunwithrefugees

We speak to Hungry Man director Richard Bullock about his feature-length documentary collaboration with Swiss sports company On, following the courageous journey, and a shattered Olympic dream, of the Athlete Refugee Team.

29th Jun BRANDED ENTERTAINMENT FOCUS
On Reflection: The Unquiet Film Series

On Reflection: The Unquiet Film Series

From the dangers involved in war reporting to the sharp edge of satirical cartoons; from the need for a questioning nature to the power inherent in words on a page, The Unquiet Film Series for The Times and The Sunday Times looked at it all, and a lot more, over its collection of mini-docs.

24th Jun
Home from home during lockdown shoot

Home from home during lockdown shoot

Rather than binge-watch Netflix, vow to get fit or mine a previously untapped love for gardening, director Mark Jenkinson decided to do what he does best during lockdown.

23rd Jun BRANDED ENTERTAINMENT FOCUS
How to make a bike trial in your back garden

How to make a bike trial in your back garden

With plans of a filmed road-trip through Greece scuppered by coronavirus lockdown, Cut Media opted for a more low-key execution - a microsized demo in inhouse creative Jonny Ashworth's yard. We spoke to creative director Scott Marshall about getting crafty at home.

15th Jun
Behind the scenes of Dacia's ingenious production

Behind the scenes of Dacia's ingenious production

Dacia's new lockdown spot ramps up the brand's ingenious engineering by employing its own imaginative techniques. We speak to three of the creatives behind the spot to get some insight into how it was made.

8th Jun
How to create TV titles using stock footage

How to create TV titles using stock footage

From Patrick Clair, a renowned, collaborative mixed-media-master who has led production on titles for HBO's Westworld and True Detective, as well at Netflix's Daredevil, comes an insightful and fascinating dive into the art of Television Titles.

4th Jun BRANDED ENTERTAINMENT FOCUS
How to play games for good

How to play games for good

We chat to Dark Horses senior creative Adam Burns and Outsider director Tom Day about their quick-off-the-mark lockdown film for mental health charity Football Beyond Borders.

Spotlight

Some in-depth discussions of what it takes to make a killer music video.

2nd Jun
Nike's powerful ode to the unstoppable Shim Suk-hee

Nike's powerful ode to the unstoppable Shim Suk-hee

The South Korean gold medalist speed skater and national icon's bravery in confronting her experience with systematic physical, sexual and mental abuse is poetically visualised in this rousing spot from Crown&Owls.

26th May ANIMATION FOCUS
How to make a Japanese anime for a contemporary brand

How to make a Japanese anime for a contemporary brand

Creative Director for YT, Andreas John, talks about how The Line and SHIFT Active Media made an animated world come to life, building on a concept and creating an immersive, folkloric, contemporary cityscape.

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22nd May ANIMATION FOCUS
On Reflection: When Chipotle went Back To The Start

On Reflection: When Chipotle went Back To The Start

In his own words, Nexus Studios' Johnny Kelly, the director behind Chipotle's stop-motion Grand Prix winner that made pig farming utterly adorable, tells us how the little ad that could became the mega-spot that did.

19th May ANIMATION FOCUS
How to... build a LEGO car chase

How to... build a LEGO car chase

Last week saw the release of a new, high-octane LEGO spot. Here, the director, producer and VFX Supervisor give detailed insight into how they created 'The Fast and the Furious on a kitchen floor'.

18th May ANIMATION FOCUS
How an old animation technique proved to be a fresh approach

How an old animation technique proved to be a fresh approach

Directing duo Lamar+Nik employed the more than century-old technique of kinegrams for their most recent promo for Husbands. Here they explain the labour-intensive, but highly effective, processes while asking the band their thoughts on the video.