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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Finding Perpetual Motion in Mexico City
21st Aug

FindingPerpetualMotioninMexicoCity

Created for the Yearning for the Infinite show at the Barbican, Max Cooper and Nick Cobby's collaborative video is a mesmerising montage of continuous movement. We chatted to the pair about its conception and realisation.

How to... shoot in zero gravity
21st Aug

Howto...shootinzerogravity

Director Corydon Wagner recently filmed a spec spot for Virgin Galactic that needed him to replicate being in space. Here, he reveals the tricks he employed to make us believe the production took one giant leap.

1st Aug
How Tony Hawk helped create the sound of skateboarding

How Tony Hawk helped create the sound of skateboarding

To kick off this month's Music & Sound special, we talk to directing duo Bonamaze who recently created a film sampling skateboard sounds.

31st Jul
Blok pull no punches in shooting No Weapons

Blok pull no punches in shooting No Weapons

We speak to the directing duo about helming a hard-hitting music video/short for grime artist Novelist.

25th Jul
Talkin' about My Generation, with Ludovic Houplain

Talkin' about My Generation, with Ludovic Houplain

The animated epic is a collaboration with French musician Mirwaïs, with whom Houplain has worked before, and is a social and political road movie that comments on the world in which we currently live.

15th Jul
Dan Trachtenberg gets animated for Warframe

Dan Trachtenberg gets animated for Warframe

The Great Guns director speaks to Jamie Madge about bringing the space-bound ninja samurai action game to the screen with his animation debut.

5th Jul
Erik Gustavson on his first VR (Viking Reality) experience

Erik Gustavson on his first VR (Viking Reality) experience

The director talks us through helming an intense 3D experience for The Viking Planet Centre, Oslo with RSA Films.

3rd Jul
Hold the phone! Behind the scenes on the shots Awards 2019 campaign

Hold the phone! Behind the scenes on the shots Awards 2019 campaign

Step into a world of peacock chairs, leopard print and saxophones as Uncommon and Daniel Warwick reveal how they made the Hot Praise Hotline.

Spotlight

Take a look behind the scenes of our hilarious shots Awards commercial

1st Jul
momondo inks a deal for World Piece

momondo inks a deal for World Piece

61 strangers from across the globe are united by tattoos in &Co's powerful social campaign.

13th Jun
Brotherly love is explored in Jordan Klassen's Virtuous Circle

Brotherly love is explored in Jordan Klassen's Virtuous Circle

We speak to director Farhad Ghaderi about his heartbreaking tale of volatile sibling rivalry and support.

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12th Jun
Evian babies bop along to the Bare Necessities

Evian babies bop along to the Bare Necessities

BETC's Live Young campaign returns with a hip-hop version of the classic Jungle Book ditty.

12th Jun
How Z+ created a curbside canvas

How Z+ created a curbside canvas

We chat to the São Paulo agency about their campaign addressing the issue of only 9% of the city’s sidewalks being wheelchair-accessible, by covering them in graffiti.

28th May
Three Lionesses roar in Lucozade campaign

Three Lionesses roar in Lucozade campaign

Grey London reworks Baddiel and Skinner's iconic football anthem ahead of the Women's World Cup.

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