Sir Mo Farah helps the nation stay afloat
The Olympic legend spotlights the importance of hydration on wellbeing in an impactful collaboration with bottled water brand Buxton and mental health charity, Mind.
Volvo says power to the pioneers
In a witty and charming campaign, the vehicle brand pays tribute the early adopters of electric cars and the sacrifices that they made.
John Krasinski bonds with his new Hyundai
The likeable actor takes John Hoogenakker for an action-movie-esque spin in this fun film from INNOCEAN USA and Sebastian Strasser.
Yīn Yīn finds its Yang
A neurotic protagonist searches for answers in Sharif Abdel Mawla’s surreal promo for the Dutch band’s track In Search of Yang.
Harry Styles' hotel scuffle
Aube Perrie directs the star in a choreographed clash of dance and dust-ups.
NOMINT's trailer for the BBC's Winter Olympics coverage is fire
Director Yannis Konstantinidis cements his reputation of master of the elements in this explosive film that combines stop-motion and combustion.
The City of Helsinki wants Pammie to Finnish what she started
In a humorous film from agency United Imaginations, actor Janne Hyytiäinen and pals invite Pamela Anderson back to her motherland.
WARD lets imagination take the wheel
The director unveils a captivating trailer for his innovative, hybrid documentary about an imaginative group of Philipstown kids who race scrap metal cars.
Sir Mo Farah helps the nation stay afloat
The Olympic legend spotlights the importance of hydration on wellbeing in an impactful collaboration with bottled water brand Buxton and mental health charity, Mind.
Volvo says power to the pioneers
In a witty and charming campaign, the vehicle brand pays tribute the early adopters of electric cars and the sacrifices that they made.
John Krasinski bonds with his new Hyundai
The likeable actor takes John Hoogenakker for an action-movie-esque spin in this fun film from INNOCEAN USA and Sebastian Strasser.
Yīn Yīn finds its Yang
A neurotic protagonist searches for answers in Sharif Abdel Mawla’s surreal promo for the Dutch band’s track In Search of Yang.
Harry Styles' hotel scuffle
Aube Perrie directs the star in a choreographed clash of dance and dust-ups.
NOMINT's trailer for the BBC's Winter Olympics coverage is fire
Director Yannis Konstantinidis cements his reputation of master of the elements in this explosive film that combines stop-motion and combustion.
The City of Helsinki wants Pammie to Finnish what she started
In a humorous film from agency United Imaginations, actor Janne Hyytiäinen and pals invite Pamela Anderson back to her motherland.
WARD lets imagination take the wheel
The director unveils a captivating trailer for his innovative, hybrid documentary about an imaginative group of Philipstown kids who race scrap metal cars.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Electric Theatre Collective levels up colour production with two promotions
Alex Carswell and George Blomiley have both been promoted to senior colour producer.
Cut+Run promotes Brady Fiero to director of production
Fiero will oversee production best practices for Cut+Run and Jogger Studios in Los Angeles.
Arts & Sciences welcomes Alex Russell
Recognised for his work across film and television, Russell now brings his cinematic sensibilities to the world of advertising.
Michel Waxman joins Greenpoint Pictures
Greenpoint Pictures adds Michel Waxman as executive producer and head of west coast sales.
British Arrows celebrates five decades with Outernet exhibition
The Best of British advertising hits London's biggest screens next month, showcasing the last fifty years of Britain's best commercials.
- Barrymore and Bloom are back at sea for MSC Cruises
- Louis Vuitton and the art of travel
- Madonna is the one for Dolce & Gabbana
- Choice Hotels International launches global campaign
- Citizen launch new eco-drive campaign
- O Boticário releases Malbec Black Legend
- Burna Boy drops a visual tribute for everybody
- There is a crazy amount of money to be won with Eurojackpot
- NewMotion launch full visual rebrand and platform
- Build-A-Bear launches heartfelt campaign
Electric Theatre Collective levels up colour production with two promotions
Alex Carswell and George Blomiley have both been promoted to senior colour producer.
Cut+Run promotes Brady Fiero to director of production
Fiero will oversee production best practices for Cut+Run and Jogger Studios in Los Angeles.
Arts & Sciences welcomes Alex Russell
Recognised for his work across film and television, Russell now brings his cinematic sensibilities to the world of advertising.
Michel Waxman joins Greenpoint Pictures
Greenpoint Pictures adds Michel Waxman as executive producer and head of west coast sales.
British Arrows celebrates five decades with Outernet exhibition
The Best of British advertising hits London's biggest screens next month, showcasing the last fifty years of Britain's best commercials.
The Talent
Lope Serrano’s kind of magic
After winning multiple gongs at the shots awards, the CANADA co-founder and director talks to Tim Cumming about cinema, surrealism, poetry and metaphor – and the shared evolution of film and magical thinking.
Florence Poppy Deary enters orbit
Kicking off a series of interviews with recipients of 2025 shots EMEA awards, Sarah Smith chats to New Director of the Year winner, Florence Poppy Deary, who applies a spaceship metaphor to her decade-long overnight success story.
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
The Inspiration
On My Radar: Tom Wilson
Feel Films director Tom Wilson tells us about his creative radar, revealing he's a sucker for a Google Sheet, has dipped his toe - and his pen - into Japanese artistry, and loves living in Europe's best kept secret.
Mykyta Bereg: A Few Of My Favourite Things
Church Edit’s Mykyta Bereg reveals the motorcycle, Moccamaster, and Massive Attack that keep his creativity moving.
Playlist: Pablo Garcia
Pablo García is a composer and sound engineer at the award-winning music production company Pickle Music. Here he talks about some intriguing music promos, using the S-4 sampler by Torso, and his admiration for Cole Palmer.
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With the Super Bowl less than two weeks away, the influx of high-end, mass appeal ads is on its way. But, says Joseph Miller, Founder of Can You Clear Me Now, it's not always the array of celebrities that make a campaign stick in the mind, but the choice of music.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.