Natuur en bos reflects on life and growth
A beautiful short film from The Flemish Agency for Nature and Forests highlights the presence of trees in our everyday life.
A final love letter to Postnord Danmark
Casper Balslev directs a touching short film reflecting on the final chapter of over four centuries of letter delivery in Denmark.
Pukka spills the tea on wellness culture
The herbal tea brand champions the power of natural ingredients in a playful spot unpicking the convoluted world of wellness products.
Karni & Saul capture a species in deep waters
Blending live action, CGI and a narration by Marianne Faithful, the directing duo's film Wild Summon tells a striking story of a female salmon’s fight for survival.
BLOK makes time stands still for Stoiximan
Players savour every winning moment in the Picky Productions directing duo's lively campaign for the Greek betting app.
The First Step exposes the hidden face of control
The domestic abuse support charity shines a light on the subtle signs of control in a powerful, single-take spot.
The Greek Ministry of Transport flips the script on drink driving
One reckless decision leads to a father never meeting his newborn daughter in a devastating film that hinges on a powerful misdirection.
Miami’s Art Deco district takes centre stage
The American coastal city invites visitors to explore its glamorous Art Deco district in a vibrant musical campaign directed by Javiera Eyzaguirre.
Natuur en bos reflects on life and growth
A beautiful short film from The Flemish Agency for Nature and Forests highlights the presence of trees in our everyday life.
A final love letter to Postnord Danmark
Casper Balslev directs a touching short film reflecting on the final chapter of over four centuries of letter delivery in Denmark.
Pukka spills the tea on wellness culture
The herbal tea brand champions the power of natural ingredients in a playful spot unpicking the convoluted world of wellness products.
Karni & Saul capture a species in deep waters
Blending live action, CGI and a narration by Marianne Faithful, the directing duo's film Wild Summon tells a striking story of a female salmon’s fight for survival.
BLOK makes time stands still for Stoiximan
Players savour every winning moment in the Picky Productions directing duo's lively campaign for the Greek betting app.
The First Step exposes the hidden face of control
The domestic abuse support charity shines a light on the subtle signs of control in a powerful, single-take spot.
The Greek Ministry of Transport flips the script on drink driving
One reckless decision leads to a father never meeting his newborn daughter in a devastating film that hinges on a powerful misdirection.
Miami’s Art Deco district takes centre stage
The American coastal city invites visitors to explore its glamorous Art Deco district in a vibrant musical campaign directed by Javiera Eyzaguirre.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Cristina Reina heads to Droga5
Droga5, part of Accenture Song, appoints Cristina Reina as Chief Creative Experience Officer of New York and the Americas.
shots Awards The Americas 2026 head judges: First five announced
With the awards now open, we reveal the first pack of head judges for shots Awards The Americas 2026.
shots' most watched spots of 2025
Incorporating distorted dystopias, bombastic beats, ADHD antics, and wild washrooms, we've analysed all of the video views on our Work and Craft posts, plus our monthly Showcases, to bring you the top-ten clips you couldn't stop clicking.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
- Inside American curator Thelma Golden's world
- YouTube launch recap 2025 campaign
- Ocean Blue Seafood says hallo
- Van Cleef & Arpels give us some Alhambra Breeze
- Dylan Efron stars in playful Yahoo holiday campaign
- The Home Office launch Enough campaign
- The Gym Group inspires Gen Z to join their gym community
- ONCE Social Group launches new campaign
- Droga5 brings the energy of change for GE Vernova
- For those who fly, use Joris Poggioli
Cristina Reina heads to Droga5
Droga5, part of Accenture Song, appoints Cristina Reina as Chief Creative Experience Officer of New York and the Americas.
shots Awards The Americas 2026 head judges: First five announced
With the awards now open, we reveal the first pack of head judges for shots Awards The Americas 2026.
shots' most watched spots of 2025
Incorporating distorted dystopias, bombastic beats, ADHD antics, and wild washrooms, we've analysed all of the video views on our Work and Craft posts, plus our monthly Showcases, to bring you the top-ten clips you couldn't stop clicking.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
The Talent
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
shots Unsigned: Jennie Butler
For our latest shots Unsigned interview, we speak with the talented director Jennie Butler about her ex-mobster documentary Georgie. We also cover her video journalism background, the importance of casting in a documentary, and the pros and cons of working with a small filmmaking team.
The craft, code and controlled chaos of Chris Boyle
Production company Private Island may have redefined generative filmmaking – from MoMA installations to shower gels – but, as Jamie Madge finds out, for founder Chris Boyle, independence, irreverence and intent still matter more than the tools themselves.
The Inspiration
On My Radar: Ben Woolf
Burnt Road director Ben Woolf covets noise-cancelling headphones, rehearsal time for a project, and that serene feeling when all the hard work pays off, as he reveals what's on his creative radar.
Playlist: RELTA
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
On My Radar: Jamie Foord
Trim Editing Partner and editor Jamie Foord celebrates two very British films made decades apart, some beautiful Apple products, and being given the chance to be taken out of his comfort zone, as he reveals what's on his creative radar.
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While diving headfirst into online virality can bring benefits to brands, going viral isn't always a good news story. Alex Powell, CEO at Pixels, looks at the changing nature of online fame and examines the best approach advertisers can take to gaining traction without earning infamy.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.