Blondshell’s dog days
Hannah Bon’s melancholy promo for the American indie rock musician’s track T&A is a cinematic comparison of dogs and dangerous lovers.
Wilfrid Brimo's latest is dripping in elegance
In an oozingly opulent spot for the DS 7, the LaPac director channels his inner Dali with some slick practical effects.
Severance boxes clever
Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.
NYF Advertising Awards cuts the crap
The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.
Benedict's hot seat
National Theatre Live unveils its elegant brand film with actor Benedict Cumberbatch promoting the experience of watching world-class theatre from The Best Seat in the House, i.e. on the big screen.
Lufthansa advocates affirmative answers
Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.
Kia's dawn of the dead quiet
In a trio of apocalyptic spots from Innocean Australia, Francois Rousselet directs some sneaky drivers out to take on silent chores.
Young Capital mines the (generation) gap
This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.
Blondshell’s dog days
Hannah Bon’s melancholy promo for the American indie rock musician’s track T&A is a cinematic comparison of dogs and dangerous lovers.
Wilfrid Brimo's latest is dripping in elegance
In an oozingly opulent spot for the DS 7, the LaPac director channels his inner Dali with some slick practical effects.
Severance boxes clever
Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.
NYF Advertising Awards cuts the crap
The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.
Benedict's hot seat
National Theatre Live unveils its elegant brand film with actor Benedict Cumberbatch promoting the experience of watching world-class theatre from The Best Seat in the House, i.e. on the big screen.
Lufthansa advocates affirmative answers
Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.
Kia's dawn of the dead quiet
In a trio of apocalyptic spots from Innocean Australia, Francois Rousselet directs some sneaky drivers out to take on silent chores.
Young Capital mines the (generation) gap
This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowRUFFMERCYbroughtinhalationtohisanimation
Tasked with creating a dance-based promo inspired by the act of breathing, the animation director, aka Russ Murphy, explains how he used rotoscoped live action and hand-drawn animation to create his mesmerising music video for ANiML’s track Breather.
How McDonald's lit up Christmas
This holiday season, the fast food chain illuminated our screens with its dazzling, decoration-clad Christmas ad, The Gift of McDonald's. We caught up with the creatives at Black Kite Studios to find out how they meticulously blended lived action and animation to bring the festive joyride to life.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
How Ford and W+K led the charge in a global race
In order to showcase the capabilities of the electric Ford Explorer, Wieden+Kennedy eschewed traditional advertising and instead chose to create a three-part Prime Video series documenting the 30,000 kilometer journey of the aptly named Lexie Limitless and her EV of choice. shots' Jamie Madge sat down with director Chris Faith, creative directors Dave Colman and Curro de la Villa, and producer Jennifer Lawlor to find out what made them Charge Around The Globe.
How Will Norman plays with grime
For his latest collaboration with grime artist Jme, filmmaker Will Norman swapped the ends for a den; putting his star in the middle of a model railway, housed in a shed in Essex.
new—land welcomes C Prinz to the roster
Award-winning director C Prinz joins new–land for representation.
Eleanor signs Rodney Passé
Director Rodney Passé has been signed by Eleanor for representation in the US market.
Martin Box named Executive Producer for electriclime°
The award-winning creative joins as EP in the ANZ region.
YDA announces 2025 jury chair as it opens for entries
Ricardo Adolfo, ECD at TBWA\Media Arts Lab Tokyo and Seoul, has been announced as the chair for this year’s Young Director Award as the competition opens for entries.
Luke Isom joins Machine London
The award-winning sound and music production company brings Isom in as Sound Designer.
- Heaps Normal gets good-weird with Scoundrel
- BIRTH presents Saint Levant's new promo
- Bradley Ross collaborates on latest campaign for StriVectin
- VML creates Name This Oreo
- Ed Morris helms a haunting new promo
- Jordan Brady blends scripts with improv for Valley Toyota
- Explore Meta’s versatility in BOL’s latest production
- Easyjet captures the unfiltered joy of travel
- Home Instead inspires 'A Better What's Next'
- LIAKH helms Fy!'s first TV ad
new—land welcomes C Prinz to the roster
Award-winning director C Prinz joins new–land for representation.
Eleanor signs Rodney Passé
Director Rodney Passé has been signed by Eleanor for representation in the US market.
Martin Box named Executive Producer for electriclime°
The award-winning creative joins as EP in the ANZ region.
YDA announces 2025 jury chair as it opens for entries
Ricardo Adolfo, ECD at TBWA\Media Arts Lab Tokyo and Seoul, has been announced as the chair for this year’s Young Director Award as the competition opens for entries.
Luke Isom joins Machine London
The award-winning sound and music production company brings Isom in as Sound Designer.
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Tanu Muino: shooting for the stars
Known for her madcap collaborations with artists from Harry Styles to Dua Lipa, Ukrainian-Cuban director Tanu Muino’s music videos are defined by bold styling, daring choreography, and captivating architecture. From performing arts clubs to MTV, she reflects on the influences that shaped her vision and encourages the industry to collaborate with Ukrainian talent.
The Way I See It: Rhea Scott
From Grammy-winning music videos for the likes of Red Hot Chili Peppers and Madonna to the Oscar-winning short Logorama, Little Minx founder and uber-producer Rhea Scott has built her three-decade-long career in production on a sculptor’s ability to shape raw potential into something extraordinary. As Little Minx celebrates its 25th anniversary, Scott talks to shots about being born twice, the need for more ‘doing’ when it comes to diversity, and why a salmon is her spirit animal.
shots Unsigned: Werner Vivier
For our final interview of shots Unsigned talent in 2024 we talk with South African-Swiss writer and director Werner Vivier. Here, he talks about his short film Fine Dining, annoying his family with Disney's Hercules rewatches, taking a leap of faith with his career, and the trials and tribulations of a one-take shot.
Playlist: WAXXWORK
We hear from Art Practice directing duo WAXXWORK consisting of Timothy Casten and Vikesh Govind. Here they talk about representation in music videos, the wonder of Google Docs, and watching their Director’s Label DVD collection.
Peer Review: Peter O'Brien
With a background in sound design, Emerald Pictures director Peter O'Brien has crafted sensitive and impactful campaigns for brands from the Irish Heart Foundation to Sky. Here, he discusses the people who inspire him, how great sound creates a story and why patience is a director’s greatest asset.
On My Radar: Manuel Borde
Manuel Borde, Global Chief Creative Officer, Commerce at VML, has a tough time choosing his favourite TV show, but instantly knows what he would alter about the current advertising industry set-up, as he reveals what's on his radar.
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While advertising in the first half of the 2020s was defined by caution, sensitivity and increased public accountability, Paul Prato, ECD of PPK, predicts that 2025 will see a boom in bolder branding.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
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