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the Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

15th Feb Production
shots Unsigned: Joshua Armstrong

shots Unsigned: Joshua Armstrong

In our latest chat with unsigned directing talent we hear from Last Dog Films founder and director Joshua Armstrong. Here we talk about his latest short horror film inspired by the internet hoax MOMO. We also hear about his passion behind his projects, DIY VFX endeavours, and 20 years of filmmaking.

12th Feb Production
Jesse Lewis-Reece's new tricks

Jesse Lewis-Reece's new tricks

From obsessive-compulsive disorder to sight loss and trans identity, former skater boi turned filmmaker Jesse Lewis-Reece explores complex issues and marginalised communities with a maturity that’s rare for a young director. And, as Selena Schleh finds out, adland is starting to take note.

31st Jan Production
The Way I See It: Tim Bullock

The Way I See It: Tim Bullock

Drawn to horror, and then to humour – anything to get a reaction – Scoundrel's comedy director Tim Bullock started off in the industry as a suit, before a big break with a home-made horror flick turned him on to the creative path. He tells Tim Cumming about what makes great comedy click, and how the Woman Whisperer helped him to break through.

26th Jan Production
Untold Fable tells a story of diversity

Untold Fable tells a story of diversity

When Kate Tancred started Untold Fable it was with the idea that technology could empower filmmakers outside the usual geographic strongholds, helping broaden the industry's talent base. Here, she talks risk, reward and creating opportunity.

24th Jan Production
Meet the new romantics

Meet the new romantics

Though they’ve worked in the industry for a decade, as VFX artist and designer respectively, Jay Stephen and Ralph Briscoe only launched themselves as directorial duo The Romantix a year ago. They got off to a good start – winning their first commercial pitch – two of Channel 4’s award-winning 2023 idents. Their inspiration? The night they first met, they tell Tim Cumming.

17th Jan Production
Fresh eyes, high hopes

Fresh eyes, high hopes

Award-winning DP Stuart Harris, has worked on such films as Ken Russell’s The Boyfriend and David Hare’s Wetherby, as well as more than 4000 ads and music videos, including Pink Floyd's High Hopes. Currently co-head of cinematography at the National Film and Television School (NFTS), he also runs the School's D&AD-sponsored course, Directing Commercials. Here he shares top tips for newbie ad directors.

Creative Correspondence

Celebrating shots' 30th anniversary, industry luminaries pair up with up-and-comers in the field to talk shop and interview each other.

8th Jan Production
The Way I See It: David Mitchell

The Way I See It: David Mitchell

Building a three-decade-long career with Tony and Jake Scott, marked by masterpieces like BMW Beat the Devil, Budweiser Lost Dog, and Nike Awake, David Mitchell launched his own creative collective, Wild Gift, in 2021. He tells shots why production is finally heading to a good place – and how punk rock remains his passion.

4th Jan Production
shots Unsigned: Andy Mihov

shots Unsigned: Andy Mihov

For our first unsigned directing talent interview of 2024 we speak with director Andy Mihov. Here we talk about his music video for Elena Flury - Burning Questions. We also hear about going on adventures, self-taught filmmaking, and ambitious shot lists.

3rd Jan Production
Hugh Mulhern: Organised chaos

Hugh Mulhern: Organised chaos

From singing prosthetic stomachs to AI augmented ravers, Hugh Mulhern’s dazzlingly dynamic – and dizzyingly depraved - mixed-media music videos have established the Riff Raff director as a bold new talent – but, as he tells shots, that’s only a small part of his identity.

8th Dec Production
shots Unsigned: Nikolaj Fremming

shots Unsigned: Nikolaj Fremming

For our latest unsigned directing talent interview we speak with Danish director Nikolaj Fremming. Here we talk about his short film Living With Humans for Jotex. We also hear about the importance of a good script, dystopia, and missing the hidden beauty around us all.

1st Dec Production
The Way I See It: Luke Scott

The Way I See It: Luke Scott

From a boy on the set of his dad’s film, Alien, Luke Scott, award-winning director and the CEO of the Ridley Scott Creative Group, has gone on to gain his own valuable perspectives on filmmaking. His two-decade career has encompassed art directing, set building and directing TV (Raised By Wolves), features, ads and viral content for Prometheus and Blade Runner 2049. He shares his views on panopticons, prime ministers and the folly of space travel.

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31st Oct Production
Studio Desk: digital storytelling with a human touch

Studio Desk: digital storytelling with a human touch

With a shared passion for the painterly and poetic, Jelly animation duo Emily Downe and Kathrin Steinbacher, aka Studio Desk, weave their metaphorical magic into scientific concepts to create 2D films that inform and inspire. shots spoke to the pair about complementary qualities, creative collaboration, and animating for brands from the BBC to Badoo.

30th Oct Production
Christine Peters: a real character

Christine Peters: a real character

From attempting to animate her teddy bear at the tender age of five to breathing life into Stranger Things’ character Eleven, a swarm of bees, and a sardonic inner critic, Christine Peters, 2D animation lead at Blind Pig, has become the go-to for character design. Her tools? TVPaint, Toon Boom – and a wicked sense of humour.

27th Oct Production
Renee Zhan: the best of all worlds

Renee Zhan: the best of all worlds

Step into the work of Chinese-American filmmaker Renee Zhan, and find yourself entering an array of whimsical worlds – maybe slithering in the slimy depths of a black hole, or being serenaded by a choir of amorphous creepy crawlies. shots spoke to the multitalented animation director about blobby worms, Björk and being shy.

4th Oct Agency
The Way I See It: Anselmo Ramos

The Way I See It: Anselmo Ramos

After growing up "between Jesus and aliens", but also in a creative environment, Anselmo Ramos stepped into advertising, but didn't become an 'ad nerd' until nurturing his love of old annuals. From there he's worked in numerous countries and in various languages, led a successful but creatively moribund agency to glory, started an Ogilvy offshoot and, now, heads his own independent network. From his love of MAD Magazine to his fear of losing loved ones, he tells us the way he sees it.

14th Sep Production
The Way I See It: Siri Bunford

The Way I See It: Siri Bunford

From the 60-second Steadicam shot on the set of The Shining which started it all, to a Super Bowl spot for Google, Knucklehead director Siri Bunford has helmed some of the most iconic ads of the past 15 years and blazed a trail for female directors in the commercials world. Whether it’s #FoodDancing or pigeon fancying, the secret to Bunford’s success is simple: finding the humanity at the heart of every story – and a ‘just keep going’ mentality.

31st Aug Production
Kate McMullen: Breaking down walls

Kate McMullen: Breaking down walls

Having started out agency side before becoming a director, Kate McMullen, a winner at this year's Young Director Award, reveals to Tim Cumming how her award-winning short film work informs her branded stories, and how, as an advertiser, her goal is to capture an audience.

31st Aug Production
Rosanna Peng bowls a perfect game against the YDA competition

Rosanna Peng bowls a perfect game against the YDA competition

Canadian director Rosanna Peng picked up a Gold in the YDA Dreampitch: Short Film category with her pitch for Bowling Bao. Here, she chats to Izzy Ashton about bowling teams from the 1980's, women taking up space in male-dominated arenas, and future projects.

30th Aug Production
YDA winner Vincent Rene-Lortie talks away the dark

YDA winner Vincent Rene-Lortie talks away the dark

Director Vincent Rene-Lortie picked up a Gold in the YDA Charity Commercial category with Talk Away The Dark. Here, he chats to Izzy Ashton about the difficult shoot, solving lighting issues, and international casting calls...