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the Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

8th Oct Production
YDA-winner Olivia Hang Zhou discusses Apart, Together

YDA-winner Olivia Hang Zhou discusses Apart, Together

Director Olivia Hang Zhou picked up a Gold Screen in the Film School (up to 6 mins) category for her short film, Apart, Together at this year's YDA. Here, she discusses her deeply personal story, her filmmaking origins and her future aspirations.

5th Oct Production
The Way I See It: Jess Coulter

The Way I See It: Jess Coulter

From wannabe child actress to professional burlesque dancer, the career path of comedy director (and one-time Britney Spears lookalike) Jess Coulter has taken some hairpin bends. Having begun directing while a CD at BBDO New York, she’s found her spiritual home at O Positive, bringing a humorous touch to spots for IKEA, the Red Cross and Snickers. She tells Selena Schleh about healthy feminist rage and why she’s laughing in the face of her own mortality.

1st Oct Production
YDA-winner Marleen Valien delivers with Made For Hoomans

YDA-winner Marleen Valien delivers with Made For Hoomans

Filmakademie Baden-Wurttemberg director Marleen Valien picked up a Gold Screen in the Film School (up to 6 mins) and Animation category for her short film, Made For Hoomans at this year's YDA. Here, she discusses the inspiration behind the film, the complexity of stop-motion animation and an advertising future perhaps?

24th Sep Production
YDA-winner Luca Homolka takes us to Cold Blow Lane

YDA-winner Luca Homolka takes us to Cold Blow Lane

Filmakademie Baden-Wurttemberg director Luca Homolka picked up a Gold Screen in the Film School (up to 6 mins) category for his short film, Cold Blow Lane at this year's YDA. Here, he discusses his football background, casual culture and the start of his filmmaking journey.

23rd Sep Production
shots Unsigned: Videodrome

shots Unsigned: Videodrome

In the latest of our monthly interviews with unsigned directing talent, we talk with Videodrome about their music video for Muller & Roedelius, high-school-film-school and how they came together as a duo.

22nd Sep Production
Studio Birthplace: Delivering us from a plastic planet

Studio Birthplace: Delivering us from a plastic planet

Mixing high-end digital and arresting live-action into their cauldron of creativity, Sil van der Woerd and Jorik Dozy, aka Studio Birthplace, tell Tim Cumming about working on behalf of Mother Earth, and burying Boris Johnson in plastic.

Creative Correspondence

Celebrating shots' 30th anniversary, industry luminaries pair up with up-and-comers in the field to talk shop and interview each other.

8th Sep Production
Maceo Frost: Dancing, dynamism and identifying the goosebumps

Maceo Frost: Dancing, dynamism and identifying the goosebumps

When he's not on top of a surfboard Maceo Frost can be found behind a camera. The Swedish director nurtured his love of film by playing with Lego and experimenting with dance and, here, tells Tim Cumming about finding his rhythm and how to conjure goosebumps.

26th Aug Production
shots Unsigned: Paul Wie

shots Unsigned: Paul Wie

In the first of our monthly interviews with unsigned directing talent, we talk with Paul Wie about his short film Soundtrack to Greatness, translating for director Bong Joon-Ho and his love of football.

4th Aug Production
Mr Yankey's unconventional ascent

Mr Yankey's unconventional ascent

New to commercial directing, Mr Yankey relays how he moved from working on promos for artists such as Roll Deep, Sway and Kano to directing a back-to-school commercial for ASDA that keeps drill music in its DNA.

30th Jul Production
Highlighting sport's inbetweeners

Highlighting sport's inbetweeners

Dalia Burde of Avocados & Coconuts talks to Tim Cumming about stepping off sport's "well worn 'champion' path", the future of sports advertising, finding stories in the moments in between the action, and how those stories drive audience engagement.

29th Jul Production
Raising the bar

Raising the bar

As ex-professional rugby players turned directors, brothers Michel and Nico Arribehaute have parlayed their sporting experience into stories of passion that transcend purely physical achievements. From Muay Thai to Irish football, Formula One to the Winter Olympics, their track record is enviable – and they’re now looking beyond the sports arena for new challenges.

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7th Jul Production
Creative Correspondence:  Ringan Ledwidge & Nina Meredith

Creative Correspondence: Ringan Ledwidge & Nina Meredith

Ad legend Ledwidge talks to Rattling Stick rising star Meredith about beginnings in journalism, shooting a Christmas icon and underrated Jack Nicholson movies.

5th Jul Production
YDA Week 2021: Ninian Doff

YDA Week 2021: Ninian Doff

Kicking off this year's YDA Week, director Ninian Doff discusses breaking into the industry, his directorial style, creative freedom and how he took advantage of a spare unicorn to make his first short film.

28th Jun Production
The Way I See It: James Sorton

The Way I See It: James Sorton

James Sorton, MD & EP of multi-award-winning Pulse Films, which bagged a stash of Lions this year, including a Film Grand Prix, shares with Carol Cooper his thoughts on Pulse’s early ambitions, the human texture of IRL working, and the freedom of a childhood full of Far Eastern promise.

25th Jun Agency
Susan Credle: The business end of success

Susan Credle: The business end of success

Titanium jury president Susan Credle talks to Tim Cumming about spotting what’s next for the industry, the importance of the business's bottom line to the top line of creativity, and whether all those awards really matter?

24th Jun Agency
Rick Brim gets to the heart of advertising

Rick Brim gets to the heart of advertising

Rick Brim is the CCO at adam&eveDDB and is this year's president of the Film Lions jury at Cannes. He talks to Tim Cumming about his career and creative highlights, including a touch of selfishness from Harvey Nichols and spreading the hate with Marmite, and why listening to your heart matters.

23rd Jun Production
Kerstin Emhoff: In the pipeline

Kerstin Emhoff: In the pipeline

Prettybird’s CEO talks to Tim Cumming about overseeing one of the Lion’s toughest categories, remote working with juries and what she’s doing to widen the gene pool of creatives across the industry.

16th Jun Production
Creative Correspondence: Kai-Lu Hsiung & Alice Bloomfield

Creative Correspondence: Kai-Lu Hsiung & Alice Bloomfield

For our latest Creative Correspondence, industry legend and RSA Films Global MD Kai Hsiung is in conversation with new signing and former BFI Future Film Fest Black Dog Films Award winner Alice Bloomfield about breaking into commercials, the importance of testing the water and how the industry has changed for women.

17th May Production
Gijs Determeijer on the power of the YDA

Gijs Determeijer on the power of the YDA

This year's chairman of the Young Director Award explains the benefits of entering the competition, what he'll be looking for in the online jury room, and the good and bad of the last 15 months.