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the Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

28th Mar Production
Jamie Jones' road to reality

Jamie Jones' road to reality

Odelay Films director Jamie Jones's varied career has taken in poetic shorts, ads and reality TV, along with BAFTA-winning long-form drama and documentaries. Here, he chats to Carol Cooper about finding lightness in dark tales of toxic masculinity, how sound can lead into the heart of character and his restless quest to portray the truth of the matter.

22nd Mar Production
shots Unsigned: Matthieu Livingston

shots Unsigned: Matthieu Livingston

For our next unsigned directing talent interview we speak with director Matthieu Livingston. Here we talk about his charming short documentary Wet Paint, getting annoyed with bystanders, and finding the film in the edit.

22nd Mar Production
The Way I See It: Henry-Alex Rubin

The Way I See It: Henry-Alex Rubin

From early gonzo hits like Whopper Freakout to politically charged work for Sandy Hook Promise, SMUGGLER director Henry-Alex Rubin has parlayed his documentarian’s eye into authentic spots that don’t just win gongs (Emmys, Oscar nominations and more) but seek to bring about real change. He tells Selena Schleh about why he makes ads for people who hate ads.

20th Mar Production
Christina Xing: from Gen Z to GenXing

Christina Xing: from Gen Z to GenXing

Much like the 16mm film she typically uses, Asian American director Christina Xing’s work is defined by whimsical, nostalgic visuals infused with her distinctive, contemporary edge, and at just 25, her unique ability to tell authentic, youth-centric stories has already caught the attention of brands including Disney, Vaseline, Snapchat and VANS.

18th Mar Production
Irene Baqué: stories of sisterhood

Irene Baqué: stories of sisterhood

After spending six years travelling the world as a video journalist for The Guardian, Darling Films director Irene Baqué moved into commercial filmmaking, where she has created socially-impactful, female-focussed films for brands from Pandora to Doc Martens. Weaving threads of womanhood, alchemy and community into a rich cinematic tapestry, her branded content and personal projects aim to unite women from all walks of life.

15th Mar Production
Mickey Duzyj and his animated athletes

Mickey Duzyj and his animated athletes

As part of our Short Film & Documentary Focus, we showcase the sports-obsessed filmmaker and animator Mickey Duzyj, whose work is a perfect marriage of style and substance, humour and heart, delivered through his eye-catching bold illustrations and info-graphics animations.

Creative Correspondence

Celebrating shots' 30th anniversary, industry luminaries pair up with up-and-comers in the field to talk shop and interview each other.

14th Mar Production
shots Unsigned: Bruno Persico

shots Unsigned: Bruno Persico

For our next unsigned directing talent interview of 2024 we speak with director/animator Bruno Persico. Here we talk about his co-directed micro short AIRE. We also hear about storyboarding and pre-production, how essential a producer can be, and Franco-Belgian comics.

8th Mar Production
The real Thelma and Louise

The real Thelma and Louise

Olivia Summers (right) and Dee Bryant (left) are, respectively, Founder and Partner at the Association of Women Drivers (AWD), the first and only all-female stunt and performance driving team. To mark International Women’s Day, they shared with shots how they’ve navigated the various 'stunts' the industry uses to keep females out of the driving seat.

23rd Feb Production
UNCANNY by name…

UNCANNY by name…

With their experimental, process-driven approach, director duo George Muncey and Elliott Elder – aka UNCANNY – are pushing the boundaries of traditional practices in film, design and photography to breaking point – and reshaping them into something strange and utterly compelling.

16th Feb Production
Making the cut: Nomad editors on entering the industry

Making the cut: Nomad editors on entering the industry

From DJing to dance school, new talents Serena Rossi and Elyse Raphael's obsessions with editing were inspired by their rhythmical roots. Now repped by NOMAD, they've cut work for big brands from Puma and Adidas to Nike and FIFA respectively. shots caught up with the pair to discuss entering the industry and advice for young creatives.

15th Feb Production
Abdi Ibrahim: the full picture

Abdi Ibrahim: the full picture

Drawing inspiration from the stories of people around him, the self-taught Somali-American filmmaker/photographer brings human narratives to life through sublime vignettes spanning music videos, commercials, and branded content. From shooting on the streets of Seattle to directing for Apple, he tells us how he carved his own path in the industry.

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15th Feb Production
shots Unsigned: Joshua Armstrong

shots Unsigned: Joshua Armstrong

In our latest chat with unsigned directing talent we hear from Last Dog Films founder and director Joshua Armstrong. Here we talk about his latest short horror film inspired by the internet hoax MOMO. We also hear about his passion behind his projects, DIY VFX endeavours, and 20 years of filmmaking.

12th Feb Production
Jesse Lewis-Reece's new tricks

Jesse Lewis-Reece's new tricks

From obsessive-compulsive disorder to sight loss and trans identity, former skater boi turned filmmaker Jesse Lewis-Reece explores complex issues and marginalised communities with a maturity that’s rare for a young director. And, as Selena Schleh finds out, adland is starting to take note.

31st Jan Production
The Way I See It: Tim Bullock

The Way I See It: Tim Bullock

Drawn to horror, and then to humour – anything to get a reaction – Scoundrel's comedy director Tim Bullock started off in the industry as a suit, before a big break with a home-made horror flick turned him on to the creative path. He tells Tim Cumming about what makes great comedy click, and how the Woman Whisperer helped him to break through.

26th Jan Production
Untold Fable tells a story of diversity

Untold Fable tells a story of diversity

When Kate Tancred started Untold Fable it was with the idea that technology could empower filmmakers outside the usual geographic strongholds, helping broaden the industry's talent base. Here, she talks risk, reward and creating opportunity.

24th Jan Production
Meet the new romantics

Meet the new romantics

Though they’ve worked in the industry for a decade, as VFX artist and designer respectively, Jay Stephen and Ralph Briscoe only launched themselves as directorial duo The Romantix a year ago. They got off to a good start – winning their first commercial pitch – two of Channel 4’s award-winning 2023 idents. Their inspiration? The night they first met, they tell Tim Cumming.

17th Jan Production
Fresh eyes, high hopes

Fresh eyes, high hopes

Award-winning DP Stuart Harris, has worked on such films as Ken Russell’s The Boyfriend and David Hare’s Wetherby, as well as more than 4000 ads and music videos, including Pink Floyd's High Hopes. Currently co-head of cinematography at the National Film and Television School (NFTS), he also runs the School's D&AD-sponsored course, Directing Commercials. Here he shares top tips for newbie ad directors.

8th Jan Production
The Way I See It: David Mitchell

The Way I See It: David Mitchell

Building a three-decade-long career with Tony and Jake Scott, marked by masterpieces like BMW Beat the Devil, Budweiser Lost Dog, and Nike Awake, David Mitchell launched his own creative collective, Wild Gift, in 2021. He tells shots why production is finally heading to a good place – and how punk rock remains his passion.

4th Jan Production
shots Unsigned: Andy Mihov

shots Unsigned: Andy Mihov

For our first unsigned directing talent interview of 2024 we speak with director Andy Mihov. Here we talk about his music video for Elena Flury - Burning Questions. We also hear about going on adventures, self-taught filmmaking, and ambitious shot lists.