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the Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

6th Jan Production
Crown Jewell: How IPJ became commercial and music video king

Crown Jewell: How IPJ became commercial and music video king

After a staggering fourteen ad shoots in 2019, it's safe to say that Ian Pons Jewell has 'broken through'. David Knight talks to the director about how his music video roots, as well as the his ongoing flirtation with the form, has created such relentless creativity.

18th Dec
Editor of the Year: Joe Guest

Editor of the Year: Joe Guest

With his company, Final Cut, picking up Editing House of the Year, it's no great surprise that the industry titan should also pick up an award. We chat to Guest about his impressive body of work and how the future looks to him.

16th Dec Production
Audio Company of the Year: Factory

Audio Company of the Year: Factory

Continuing our conversations with the winners of this year's shots Awards Europe, we speak to Anthony Moore, founding partner and creative director at Factory, about the audiotastic work they've produced in the past 12 months and what 2020 brings.

13th Dec Production
Editing House of the Year: Final Cut

Editing House of the Year: Final Cut

We speak to David Webb, editor and managing director of shots Awards Europe-winner Final Cut London, about what led them to have such a cracking 2019 and what the future holds for post production.

12th Dec Production
The funny business of comedy directing

The funny business of comedy directing

Station Films director Brendan Gibbons is one of the industry’s most renowned comedy directors. His ongoing work for Progressive Insurance has built a series of established characters and, here, he discusses the processes involved in creating the right environment for comedy gold.

20th Nov Production
Greg White: Post production is a dirty word

Greg White: Post production is a dirty word

Natalie Mortimer talks to Envy Managing Director Greg White about his former career in fashion, the creative power of technology in advertising and the evolving role of the post production house.

YDA 2019 Spotlight

We speak to the Gold winner.s of this year's Young Director Award.

11th Nov Production
Aaron Duffy: In tech we trust

Aaron Duffy: In tech we trust

As we continue our focus on tech, Tim Cumming talks to 1stAveMachine director and SpecialGuest founder Aaron Duffy about marrying creativity with tech innovation and why you need to mix things up to get people to take notice.

16th Oct Production
On the road to success with Kit Lynch-Robinson

On the road to success with Kit Lynch-Robinson

From sending three second hand Jaguars 'skiing' down a mountain to helping to launch the new Bentley Continental, automotive director Kit Lynch-Robinson isn’t afraid of navigating the industry at breakneck speed. Natalie Mortimer speaks to him about his career, creativity and the future of car ads.

10th Oct Agency
Alice Bottaro: Creative journeys and changing everything

Alice Bottaro: Creative journeys and changing everything

One of the greatest heroes of the automotive industry was a women — a fact that few people outside of the historically male-dominated sector knew about until Mercedes-Benz launched its film about Bertha Benz this year. Through this campaign and more, Alice Bottaro, Creative Director at antoni, Berlin, is helping Mercedes-Benz connect with a female audience in a job that she considers to be the best in the world.

7th Oct Production
Changing the face of automotive advertising

Changing the face of automotive advertising

Spindle's Aldona Kwiatkowski has fused automotive commercials with a fashionable flare, notably with her work for Mercedes. David Knight talks to the Polish-born director about her 'melancholic mindset' and the necessity of the female gaze.

2nd Oct Agency
Andre Moreira on steering Toyota's creative journey

Andre Moreira on steering Toyota's creative journey

To begin this month's automotive special Tim Cumming talks to Andre Moreira, European ECD of Toyota's in-house agency at The&Partnership, about tinkering with car brands and building an agency model for the future.

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26th Sep Production
Elena Petitti di Roreto: The hunger for story

Elena Petitti di Roreto: The hunger for story

Noted for her exquisite fashion films for such clients as Vogue Italia, Valentino and Hugo Boss, and with a flair for visual language, Italian director Elena Petitti di Roreto has amassed an impressive body of work in just three years as a director. She tells Carol Cooper about her quest for the possible and impossible in film.

9th Sep Production
Shimmy Ahmed: how an obsession with music led to a passion for fashion

Shimmy Ahmed: how an obsession with music led to a passion for fashion

From working on fashion titles like Elle and Twin Magazine to collaborating with Alexa Chung and FKA Twigs, director Shimmy Ahmed casts a liberal sprinkling of sass and swagger across everything she touches. For our Fashion Special, she tells Natalie Mortimer about her work, inspiration and how she intends to connect rural India and Brexit Britain through style and storytelling.

29th Aug Production
Promo king Vaughan Arnell on a life behind the lens

Promo king Vaughan Arnell on a life behind the lens

Ahead of his talk at the Kinsale Sharks, where he'll be sharing is thoughts and experiences from three decades of making commercials and music videos, Vaughan Arnell gives us an insight into working with some of music's most recognisable names.

20th Aug Production
Emmanuel Adjei on the Dark Ballet of music videos

Emmanuel Adjei on the Dark Ballet of music videos

Off the back off two showstopping promos for Madonna, David Knight speaks to the Amsterdam-based director about his ability to craft films with depth and imagery that burns in the memory.

8th Aug Production
Henry Scholfield on the moving world of music videos

Henry Scholfield on the moving world of music videos

From sundry synchronised Will Youngs to complex camera choreography for Wiley and Stormzy, Henry Scholfield has always found new and exciting ways to drag the viewer into his work. Tim Cumming speaks to the Caviar director about finding the emotional connection in his artist-driven promos.

6th Aug Production
YDA-winner Nina Holmgren wants us to panic

YDA-winner Nina Holmgren wants us to panic

The filmmaker talks us through how talks by young climate activists Greta Thunberg and Xiuhtezcatl Martinez inspired her to create her visually dazzling, emotionally charged short.

1st Aug Agency
On Reflection: Eric King on Guerrilla Tennis' rallying cry

On Reflection: Eric King on Guerrilla Tennis' rallying cry

The R/GA Creative Director looks back on the iconic 1995 W+K-led Nike spot that saw Spike Jonze pit Sampras vs Agassi on a busy street.

31st Jul Production
Emily Maye's sporting excellence

Emily Maye's sporting excellence

The You Are Here repped director Emily Maye has made sports commercials her specialism. She discusses her approach to shooting sporting heroes, why women shouldn't only be considered for female-related projects and why avoiding cliche is key.

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