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Amy Kean

Amy Kean

Columnist

24th Sep 2019 Insight
Gen Z elves? Imagining a future when fashion gets even faster

Gen Z elves? Imagining a future when fashion gets even faster

Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.

28th Aug 2019 Insight
Jingles all the way: why adland’s past should be its future

Jingles all the way: why adland’s past should be its future

In this month's column, inspired by the ear-wormery of a recent commercial, Amy Kean examines the aural effectiveness of the much maligned but highly infectious advertising jingle.

24th Jul 2019 Insight
Amy Kean's four easy ways to avoid ‘brand ick’

Amy Kean's four easy ways to avoid ‘brand ick’

Free plastic radios, chicken receptacles that double as hats and piles upon piles of tote bags; Amy Kean explores why brands need to more carefully consider the 'icks' factor.

26th Jun 2019 Insight
Why we need to talk about talking to women

Why we need to talk about talking to women

shots columnist Amy Kean examines how brands are engaging with female audiences and looks at how the words and sentiments being used to convey their messages are getting lost in translation.

16th Jun 2019 Insight
Amy Kean asks; Cannes you do it sober?

Amy Kean asks; Cannes you do it sober?

shots' columnist sups on sobering statistics as she investigates our industry’s hot new trend: the booze-free bandwagon. As the young turn away from hedonism, is our top festival’s inebriation imperative just a hangover from the past?

14th May 2019 Insight
Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence is many things, but can it ever be creative? No, argues Amy Kean in this month's column, but it could help us to be if we stop expecting too much.

11th Apr 2019 Insight
Calm down, dear: it’s only advertising; The universal fight against emotional women

Calm down, dear: it’s only advertising; The universal fight against emotional women

This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.

4th Mar 2019 Insight
"I sometimes wonder whether people making ads even want to be making ads at all."

"I sometimes wonder whether people making ads even want to be making ads at all."

What if all advertising was good? What if brands strived to be better, to be helpful, to enrich our lives? Amy Kean explores a premonition of one of advertising's possible futures.

23rd Jan 2019 Insight
Why so serious? Gillette and the permission myth

Why so serious? Gillette and the permission myth

Amy Kean, poet, author and head of strategic innovation at Starcom Global, argues that brands don't need our permission to create, and says that opinions are overrated!

19th Jun 2018 Insight
The Top 10 Reasons Why Lists are the Enemy of Creativity

The Top 10 Reasons Why Lists are the Enemy of Creativity

Amy Kean, Starcom’s global head of strategic innovation, muses on meaningless rankings and pointless listicles, suggesting the ad industry should get over itself and curb its competitiveness.

13th Jun 2018 Insight
Unnecessary competitiveness... is the reason Cain murdered Abel. Yeah, that shit got dark real early on.

Unnecessary competitiveness... is the reason Cain murdered Abel. Yeah, that shit got dark real early on.

Amy Kean, Starcom’s global head of strategic innovation, muses on meaningless rankings and pointless listicles, suggesting the ad industry should get over itself and curb its competitiveness.

9th Jan 2018 Insight
Amy Kean on Why Empowered Ads are as Bad as Tearjerkers

Amy Kean on Why Empowered Ads are as Bad as Tearjerkers

Amy Kean, VP, strategy & planning, Beamly, stops crying for long enough to look at the latest, craziest trend: staffing consultancies with women to ask women how to best market to them.

Amy Kean

Amy Kean
Columnist

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