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Amy Kean

Amy Kean

Culture Editor

30th Mar 2021 Insight
How not to... talk to women

How not to... talk to women

In her continuing series of video interviews shots Culture Editor Amy Kean talks to the authors of a new book about how and why brands still get it wrong when they're trying to talk to women.

26th Mar 2021 Insight
Please sir, can we have some respect? Tackling the problem of changing men

Please sir, can we have some respect? Tackling the problem of changing men

Recent, tragic events have brought to the fore the question of women's safety but, argues Amy Kean, well-meaning ad campaigns are not enough; sometimes too much trying means there's not enough doing. She explains why women's battle for respect is such a hard one, and how advertising can really help in the fight.

11th Mar 2021 Insight
Clubhouse: “Addictive!” or “Sheer and utter waffle!”? Young creatives sound off

Clubhouse: “Addictive!” or “Sheer and utter waffle!”? Young creatives sound off

Clubhouse is the new app on the block and is making sound-waves in the creative community. But is it just filling a social space in our currently locked down lives, or can it continue to make noise post-pandemic? Amy Kean talks to a series of young creatives to find out.

22nd Feb 2021 Insight
“Run faster, girls!”; Where are the good guys, and why aren’t they helping us?

“Run faster, girls!”; Where are the good guys, and why aren’t they helping us?

Harassed in the street, bullied in the work place and targeted by unrealistic advertising messages, women are too often at the mercy of entitled men. But there must be good guys out there; men who are supportive and generous. Amy Kean sets out to find them.

3rd Feb 2021 Insight
10 advertising cliches that need to die

10 advertising cliches that need to die

Amy Kean is over the moon to bring you some of advertising's most cliched concepts. She spoke to a selection of the industry's future creative talents to find out which of these outdated offerings are now as old as the hills.

25th Jan 2021 Insight
How not to... predict the future

How not to... predict the future

Though it might not seem like it at the moment, we are at the start of a new year, and in this instalment of How not to... Amy Kean chats to "psychic and worldwide phenomena" Clinton Baptsite about what's in store during 2021.

12th Jan 2021 Insight
Six totally realistic marketing predictions for 2021

Six totally realistic marketing predictions for 2021

From drunk shopping and sponsored souls to the rise of 'menimism' and the advent of 'out out of home' advertising, Culture Editor Amy Kean cracks open her fortune cookies to see where the industry in 2021 is most definitely headed.

21st Dec 2020 Insight
Selling 2021; young creatives rise to next year's biggest challenge

Selling 2021; young creatives rise to next year's biggest challenge

After the year we've just had, you'd be forgiven for not being too excited for the one that's around the corner. We challenged a cavalcade of young creatives to inspire and excite us for the year ahead, with some brilliantly unusual results.

1st Dec 2020 Insight
How not to... hate your brain

How not to... hate your brain

In this edition of our new video series, How not to..., Amy Kean chats to Amelia-Eve Warden, the "award-winning and bullshit-smashing entrepreneur", about mental health, toxic work cultures and the crushing banality of 'head-clutcher' pictures.

26th Nov 2020 Insight
The Imposter Virus, and why hurt people hurt people

The Imposter Virus, and why hurt people hurt people

If you've ever felt under-qualified, over-promoted or out of your depth, says Amy Kean, it's not you, it's them: the bullies and belittlers whose own pain compels them to spread torment like a virus. From a 15th century misogynist to an experience much closer to home, Kean examines how Imposter Syndrome isn't something you have, it's something you're given.

18th Nov 2020 Insight
The ad world’s unproductive obsession with TikTok

The ad world’s unproductive obsession with TikTok

This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. “It’s like Reddit or Mumsnet, but with fewer nazis and mums,” says one junior creative who thinks agencies are missing a social media trick.

29th Oct 2020 Insight
Tomorrow's creatives: How has the pandemic affected the industry's next generation?

Tomorrow's creatives: How has the pandemic affected the industry's next generation?

This new series sees our Culture Editor, Amy Kean, talk to younger members of the industry about a range of topics. In her inaugural piece she asks junior creatives how the events of 2020 have affected them, if working from home has been a boon, and whether the industry is doing enough to support them.

Amy Kean

Amy Kean
Culture Editor