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Amy Kean

Amy Kean

Columnist

12th Mar 2020 Insight
The terrifying reality of ageing women & why the ad industry needs to reset its definitions

The terrifying reality of ageing women & why the ad industry needs to reset its definitions

With this month's focus on new - and invariably young - talent, what about the older generation, those *gasp* over 35? Amy Kean uncovers the hidden - and not so hidden - biases, of advertising's approach to ageing.

19th Feb 2020 Insight
Turning trash-talk into action: why we launched DICE to end manels

Turning trash-talk into action: why we launched DICE to end manels

Feeling rightly indignant at the lack of diversity on industry panels, Amy Kean explains why the newly launched DICE could help give voice to a broader array of talent.

21st Jan 2020 Insight
Amy Kean’s nine advertising predictions for 2020

Amy Kean’s nine advertising predictions for 2020

From the commodification of outrage to a certain social media company finally taking over the world, and from crazy collaborations to the rise of 'wokevertising', Amy Kean list the nine things that 2020 will herald.

20th Dec 2019 Insight
The love Labour lost: why is it so hard to win over the working class?

The love Labour lost: why is it so hard to win over the working class?

In the aftermath of last's week's UK election result Amy Kean looks at how both political parties and advertisers have a tendency to patronise - and ultimately alienate - the working class.

27th Nov 2019 Insight
Don’t tell me to talk, teach them to listen; Why mental health advertising needs to move on

Don’t tell me to talk, teach them to listen; Why mental health advertising needs to move on

A traumatic, early girl band audition sets Amy Kean to thinking about the current state of mental health advertising and why getting people to talk is only one piece of the jigsaw...

24th Sep 2019 Insight
Gen Z elves? Imagining a future when fashion gets even faster

Gen Z elves? Imagining a future when fashion gets even faster

Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.

28th Aug 2019 Insight
Jingles all the way: why adland’s past should be its future

Jingles all the way: why adland’s past should be its future

In this month's column, inspired by the ear-wormery of a recent commercial, Amy Kean examines the aural effectiveness of the much maligned but highly infectious advertising jingle.

24th Jul 2019 Insight
Amy Kean's four easy ways to avoid ‘brand ick’

Amy Kean's four easy ways to avoid ‘brand ick’

Free plastic radios, chicken receptacles that double as hats and piles upon piles of tote bags; Amy Kean explores why brands need to more carefully consider the 'icks' factor.

26th Jun 2019 Insight
Why we need to talk about talking to women

Why we need to talk about talking to women

shots columnist Amy Kean examines how brands are engaging with female audiences and looks at how the words and sentiments being used to convey their messages are getting lost in translation.

16th Jun 2019 Insight
Amy Kean asks; Cannes you do it sober?

Amy Kean asks; Cannes you do it sober?

shots' columnist sups on sobering statistics as she investigates our industry’s hot new trend: the booze-free bandwagon. As the young turn away from hedonism, is our top festival’s inebriation imperative just a hangover from the past?

14th May 2019 Insight
Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence is many things, but can it ever be creative? No, argues Amy Kean in this month's column, but it could help us to be if we stop expecting too much.

11th Apr 2019 Insight
Calm down, dear: it’s only advertising; The universal fight against emotional women

Calm down, dear: it’s only advertising; The universal fight against emotional women

This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.

Amy Kean

Amy Kean
Columnist

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