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Amy Kean

Amy Kean

Columnist

14th May 2019 Insight
Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence is many things, but can it ever be creative? No, argues Amy Kean in this month's column, but it could help us to be if we stop expecting too much.

11th Apr 2019 Insight
Calm down, dear: it’s only advertising; The universal fight against emotional women

Calm down, dear: it’s only advertising; The universal fight against emotional women

This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.

4th Mar 2019 Insight
"I sometimes wonder whether people making ads even want to be making ads at all."

"I sometimes wonder whether people making ads even want to be making ads at all."

What if all advertising was good? What if brands strived to be better, to be helpful, to enrich our lives? Amy Kean explores a premonition of one of advertising's possible futures.

23rd Jan 2019 Insight
Why so serious? Gillette and the permission myth

Why so serious? Gillette and the permission myth

Amy Kean, poet, author and head of strategic innovation at Starcom Global, argues that brands don't need our permission to create, and says that opinions are overrated!

19th Jun 2018 Insight
The Top 10 Reasons Why Lists are the Enemy of Creativity

The Top 10 Reasons Why Lists are the Enemy of Creativity

Amy Kean, Starcom’s global head of strategic innovation, muses on meaningless rankings and pointless listicles, suggesting the ad industry should get over itself and curb its competitiveness.

13th Jun 2018 Insight
Unnecessary competitiveness... is the reason Cain murdered Abel. Yeah, that shit got dark real early on.

Unnecessary competitiveness... is the reason Cain murdered Abel. Yeah, that shit got dark real early on.

Amy Kean, Starcom’s global head of strategic innovation, muses on meaningless rankings and pointless listicles, suggesting the ad industry should get over itself and curb its competitiveness.

9th Jan 2018 Insight
Amy Kean on Why Empowered Ads are as Bad as Tearjerkers

Amy Kean on Why Empowered Ads are as Bad as Tearjerkers

Amy Kean, VP, strategy & planning, Beamly, stops crying for long enough to look at the latest, craziest trend: staffing consultancies with women to ask women how to best market to them.

22nd Oct 2015 Insight
shots 159: N is for Next 25 Years

shots 159: N is for Next 25 Years

Amy Kean, head of futures at Havas Media Labs, predicts the future.

Amy Kean

Amy Kean
Columnist

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