Feeling rightly indignant at the lack of diversity on industry panels, Amy Kean explains why the newly launched DICE could help give voice to a broader array of talent.
From the commodification of outrage to a certain social media company finally taking over the world, and from crazy collaborations to the rise of 'wokevertising', Amy Kean list the nine things that 2020 will herald.
In the aftermath of last's week's UK election result Amy Kean looks at how both political parties and advertisers have a tendency to patronise - and ultimately alienate - the working class.
A traumatic, early girl band audition sets Amy Kean to thinking about the current state of mental health advertising and why getting people to talk is only one piece of the jigsaw...
Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.
In this month's column, inspired by the ear-wormery of a recent commercial, Amy Kean examines the aural effectiveness of the much maligned but highly infectious advertising jingle.
Free plastic radios, chicken receptacles that double as hats and piles upon piles of tote bags; Amy Kean explores why brands need to more carefully consider the 'icks' factor.
shots columnist Amy Kean examines how brands are engaging with female audiences and looks at how the words and sentiments being used to convey their messages are getting lost in translation.
shots' columnist sups on sobering statistics as she investigates our industry’s hot new trend: the booze-free bandwagon. As the young turn away from hedonism, is our top festival’s inebriation imperative just a hangover from the past?
Artificial intelligence is many things, but can it ever be creative? No, argues Amy Kean in this month's column, but it could help us to be if we stop expecting too much.
This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.
What if all advertising was good? What if brands strived to be better, to be helpful, to enrich our lives? Amy Kean explores a premonition of one of advertising's possible futures.