Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
World of Tanks encourages The Art of Winning
In a fun spot from Brave, a gent's armchair victory is precipitated by a series of silly strategic scenarios.
Audi's slow ride takes it easy
The brand's Australian arm, alongside We Are Social, have created a four-hour long excursion on the open road, to counter any cooped-up feelings we might be experiencing.
Selina Miles: A Few Of My Favourite Things
We speak to the Bindery director about her love of analogue, the art that tells her story and the camera-department-enraging way in which she stores her kit.
Sloggi bras take you to cloud nine
In a vibrant, mixed-media fever-dream of a spot from MullenLowe, a lucky lady's comfy brassiere sends her on a whirlwind journey.
Krungsri's simple bank statement to Thai borrowers
Using still images and fun audio conversations, this cheeky campaign from The Leo Burnett Group Thailand shows how low-fi techniques can get high-flying results.
Cheil Romania's heartbreaking lockdown abuse awareness campaign
Using imagery we're all familiar with from the current pandemic, Cheil and domestic violence charity ANAIS have created a powerful reminder that lockdown for some means being locked in with an abuser.
Ben Berman's cameo-filled quarantine film
The self-proclaimed 'first comedic short film created in COVID-19 quarantine' sees the filmmaker look for affirmation from a series of familiar faces.
Guy Manwaring: A Few Of My Favourite Things
The Merman director talks us through a few essentials from his home-office, including a familiarly-named novel, a chameleon companion and a promised payment from The Toughest Man In The World.
Jack Daniels' touching, no-touching ad
Reflecting our current global situation, the drinks brand's rapid response, from Energy BBDO, showcases user-submitted footage of people maintaining emotional contact when physical contact can't happen.
The Beeb loots its archives for lockdown advice
Collecting clips from popular shows Miranda, The Thick Of It, The Mighty Boosh and I'm Alan Partridge, the campaign reminds people the joys (and eccentricities) of isolation in a hilarious fashion.
Skinny fills its friend-vertising with lovable local faces
In an audacious 46-spot campaign, the telecom provider takes the New Zealand trope of always 'knowing someone who knows someone' to a literal, local level.
Emilie Thalund's socially-distant Nudes for Jada
The Bacon director constructs a promo out of intimate images shot in isolation... before it was cool.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots/Source Creative's ground-breaking Scout, focussing on global unsigned directorial talent, and curates the regular Presents screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
US-focus; Interviews; Profiles; Presents; A Few Of My Favourite Things