Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Would you know when you're concussed?
In a brilliantly-made pastiche of sports advertising, the Ontario Government brings forward a serious message about knowing when to stop.
Brotherly love is explored in Jordan Klassen's Virtuous Circle
We speak to director Farhad Ghaderi about his heartbreaking tale of volatile sibling rivalry and support.
How Z+ created a curbside canvas
We chat to the São Paulo agency about their campaign addressing the issue of only 9% of the city’s sidewalks being wheelchair-accessible, by covering them in graffiti.
Johnny Kelly's emotional baggage
In a spot for Allied Irish Bank, the award-winning director creates a sweet, anthropomorphised puppet out of a dinky red suitcase.
Squarespace makes everything easy... except your crazy life
In a series of comedic spots, the site-building service gives us a glimpse of the wild and wacky worlds of some of its users.
Sky News has an inflated view of Trump
Using the now-iconic Trump Baby Blimp balloon, the channel's cheeky online announcement for their coverage of POTUS' UK visit is a neat bit of irreverent commentary.
Dollar Shave Club celebrates the Dad bod
Just in time for Father's Day, the shaving brand create a po-faced choreographed number full of wiggles and wobbles.
ING and the Dutch Women's Football Team are unstoppable
With HALAL's Jane Stockdale going behind the scenes, we see the bone-crunching, hard-working training sessions of the national side prior to this year's World Cup.
Nike gives the Women's World Cup the spotlight it's due
In a stunning, 3-minute spot from Wieden + Kennedy Portland and Prettybird, a young footballer is given a tour of the world stage.
Freddie Waters: A Few Of My Favourite Things
The Outsider signing chats to us about living with a brewer, Chinese TinTin and the magnum opus that is Cool Runnings.
Dark Horses Defy The Odds for Sportsbet.io
In a campaign supporting its sponsorship of the 2019 CONIFA Sportsbet.io European Football Cup, the betting company points a spotlight on players that overcome adversity to ensure their place at the tournament.
Citizen Campaign - how Jim Moriarty reminds brands to be their best
With the current impulse for companies large and small to step up and attempt to improve the world we live in, Jamie Madge investigates how 72andSunny’s Director of Brand Citizenship makes sure that brand sincerity isn’t BS.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots/Source Creative's ground-breaking Scout, focussing on global unsigned directorial talent, and curates the regular Presents screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
US-focus; Interviews; Profiles; Presents; A Few Of My Favourite Things