Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
The Review/Preview Focus
As the year turns, we look back, via thought pieces, profiles and interviews, at the cultural trends and marketing developments of 2026 and consider what the coming year will bring to advertising.
The Christmas Focus
With the televisual shelves getting their annual restock as the nights grow darker, what Christmas oddities will wander onto our screens this year? We review the top festive spots and chat with the ad land Santas who delivered them.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
Mark Molloy's new ragtag team wants to steal our hearts
The Aussie director takes a cinematic approach to retirement planning in this romp for MLC from Princess.
Andy Madeleine: A Few Of My Favourite Things
The Even/Odd director shares the pile of CDs, the popular chair and the pioneering camera that keep nostalgia, design and sound in sharp focus.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
Harrison Ford and Michael J. Fox share friendship tips
The two movie icons discuss how to support a friend with Parkinson's in Maximum Effort's witty new film.
SATS Nordics' new spot will really move you
Bleck director Morten Borgestad shows how sedentary we've become in this witty spot from TRY, Oslo.
Norwegian flexes its options
In a series of delicately executed spots from Try and Stylewar, the airline subtly shows what a different choice could offer.
Yuan Yuan embraces uncertainty in When Winter Comes
The two-time YDA Gold winner tells Jamie Madge why her short turns away from solving a disappearance and instead focuses on the complicated emotional life of the person left behind.
Pasty Man's cheeky theory
In a joyfully simple spot from the suncare brand, the perennial question is answered: why does an old butt age better than your face?
Willy Hajli builds on Castles & Ruins
After receiving the Video Art Gold at this year's YDA, director Willy Hajli tells Jamie Madge about the memory, meaning and monochrome imagery behind his winning film created to mark ten years since Brazilian rapper BK’s debut album.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things