Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Warburtons celebrates 150 years with the king of VO gravitas
Morgan Freeman lends his dulcet tones (and confusion around crumpets) to this funny spot from Joyful & Triumphant and Merman's Declan Lowney.
Florence Poppy Deary gives the DVLA a curmudgeonly clamp
The Biscuit Filmworks director (and most recent shots New Director of the Year winner) and agency AMV BBDO gives us a hilariously downbeat character who laments his life calling.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
Dunkin dips into sitcom nostalgia
With a host of 'isn't that ...?' cameos from TV's simpler times, this witty film for the brand from Ben Affleck wallows in audience recognition.
Coinbase backs a shared karaoke experience
The crypto platform encourages a nationwide singalong in this bold and brilliant Super Bowl spot from Isle Of Any.
Rocket and Redfin’s beautiful day for a neighbour
Set to Lady Gaga’s stadium-sized rendition of Mr Rogers’ Won’t You Be My Neighbor?, this affirming spot from Mirimar and Henry-Alex Rubin hits the Super Bowl audience in the feels.
YouTube's a-meh-zing Super Bowl spot
Jason and Kylie Kelce, Gordon Ramsay, Christian McCaffrey, David Blaine and Olympic gold medalist Sarah Hughes all put in lacklustre performances in this funny spot for YouTube TV from Chromista.
Alexa gives Chris Hemsworth an Ultron ultimatum
Amazon's Big Game spot for the device's new Alexa+ capabilities sees the hunky star's fear of AI brought to life (and death).
Luma AI wants to make creatives' dreams come true
Agency DE-YAN's campaign/competition invites creatives to pitch their best unmade ideas in order for them to be realised.
Claude's ads promise not to run ads
In a comedic yet candid take on AI, created by Mother and directed by Jeff Low, Anthropic pledges a promise not to run commercial messages on its tools.
Tim Robinson's supervillain has onboarding issues
The I Think You Should Leave star's revenge plot is put on hold due to corporate policies in this superbly silly spot for Rippling from Tombras and Zach Tavel.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things