Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Lil Baby talks scents for Axe
The collab between brand and rapper sees anime renditions of his key life moments, sparked by familiar fragrances.
GORE-TEX in context
Created by BONAPARTE, in collaboration with AKQA Berlin, this stylish spot takes us through forty years of GORE-TEX history, shot through era-specific cameras.
Martin Kostadinov's baby (dance) steps
Director Kevork Aslanyan puts together a witty and wonderfully choreographed promo for mini-musician.
DFS unearths The Animal Thingdom
Mixing live animals, animatronics, puppets, and CGI creature enhancements, Pablo, DROOL and Untold Studios give us a look at the sofa situation of our beastly pals.
Levi's wants you to pass on your jeans
AKQA’s San Francisco studio and Megaforce tell the endearing (and enduring) story of a pair of slacks that finds new purpose with each wearer.
Flavor brings mixed-media magnetism to Half Rez 9
Celebrating the Chicago-based motion graphics design event's ninth iteration, Flavor's film combines AI generative backgrounds, VR painting, cell animation, and puppetry, to create a gloriously deranged spectacle.
Boulanger's growing pains
A father helps his daughter set herself up in a new apartment in this touching slice-of-life from TBWA and director Julie Navarro.
Cinematic visuals with a disruptive edge? Better call Sau
Greatcoat Films' Newham-born director Sau Ali has built a solid portfolio within six short months in the business, including music videos for artists including Henny Knightz and Raptum, as well as branded content for Samsung, New Balance and Vice. Here he tells shots how short-form filmmaking can nurture a blockbuster spirit.
The Dude, advised
In a personal account for AstraZeneca, Jeff Bridges describes his experiences with cancer, chemo, and COVID.
Assassin's Creed's history of violence
The videogame series celebrates its 15 years of hidden ones in a spectacular film from DDB Paris, showcasing the many heroes of the Order.
Vivo (Telefonica) and Motorola take us back to the City Of God
In an unexpected sequel to the 2nd most watched foreign film in the world, VMLY&R Brazil gives us a vibrant, stirring and heartbreaking update on Cidade de Deus and its endearing inhabitants, Buscapé and Barbantinho.
Alain Biet's workaday watercolours
In a mesmerising short that's just finished its festival run, a parade of everyday objects come to life on screen.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
US-focus; Interviews; Profiles; Presents; A Few Of My Favourite Things