Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
The Story Club finds football’s local Sages
Created with The Team and VCCP, Businesses behind the badge shows the infrastructure at the heart of football communities across the UK.
The ACLU takes US birthright citizenship to The Boss
Taking Bruce Springsteen’s politically loaded Born In The U.S.A. and reframing it around an upcoming US Supreme Court case on birthright citizenship, Anderson Wright’s film The Beat centres on real people whose lives may be affected by the outcome.
Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
It's crunch time for adidas
The age-old rugby rivalry between France and the UK is stylistically celebrated in this spot from Gems and Birth.
Sam Southward: A Few Of My Favourite Things
The Not To Scale director reveals the sketchbooks, snaps and sounds that fuel his world-building.
ADFEST 2026 unveils Lotus winners
From culturally rooted storytelling to craft-led filmmaking, ADFEST’s 2026 Lotus Awards saw Dentsu named Agency and Network of the Year, while Chrome Pictures and Crastos Studios shared Production Company of the Year.
Out of the Box LA unveils full 2026 lineup
Newly announced sessions include a Heads of Production AMA featuring W+K Portland, WPP, Squarespace and Amazon; Warner Chappell Music and Bleue.tv on the importance of audio; Tool speaking on Miro’s AI-powered campaign revival, and the team behind Skittles’ outlandish Super Bowl stunt.
Diana Ganea: A Few Of My Favourite Things
UltraSuperNew Art Director Diana Ganea talks us through the doodles, design tools and Daruma that keep her creativity on track.
ON Negocios upgrades some prehistoric internet
The Chrome dinosaur springs to terrifying life in this funny spot from agency Lemon and director Manzanon.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
VISA goes out on a lamb
Marcel creates a smartly silly campaign for the payments company in which AI images are used to show people how easily tricked they can be.
La Pac packs a lot of DIY into Brico Dépôt
In a rousing call to home-improvers - Come On, Let's Get To Work - AUSTRALIE agency and director Scott Lyon fly us through some big, small, and altogether messy jobs.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things