Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Simon & Paul's shocking swimming lesson
Created to coincide with Unicef’s World Children's Day, director Oliver Bernotat starkly show the perils facing refugees.
McDonald's makes light work of Christmas
Nicolai Fuglsig directs a joyful trip down an illuminated street in this festive spot from Leo Burnett.
iPlayer explores the whyever
Pitching its shows as the ultimate hangover cure or argument ender, the BBC's streaming service solves all in these fun, short spots from SMUGGLER's Freddy Mandy.
White Ribbon's bloomin' lovely conversation starter
A group of men are asked if they've ever received flowers as a gift in this endearing spot from Candybox Marketing.
Sports Direct puts the boot into Christmas traditions
SMUGGLER director Rawtape fills the screen with sporty celebs and youth culture in this entertaining spin around festive tropes.
Sony's limitless play stations
A city turns into a giant recreation ground in adam&eveDDB and Frédéric Planchon's new film.
O2 calls for GranAI
In a campaign designed to battle phone scammers, VCCP’s AI creative agency faith has unleashed Daisy; a next-gen, next-gran chatter with an uncanny ability to annoy fraudsters.
Disney gets its tentacles into Christmas
The House of Mouse teams up with adamandeveDDB and Taika Waititi to tell a gorgeous story of a boy and his teeny octopus pal.
How Yannis Konstantinidis landed the WWF in hot water
Continuing his series of "how the f*ck did he do that?" animations for the World Wide Fund for Nature, NOMINT director/co-founder Yannis Konstantinidis's latest presents the urgent environmental message of marine heatwaves through stop-motion, thermal cameras, and a whole lotta patience...
How Sainsbury's created the biggest, friendliest Christmas ad of the year
Roald Dahl's endearing BFG was brought wonderfully to life in Sainsbury's heartwarming festive spot. Here, shots talks to agency New Commercial Arts, production company Rogue, and post-house Electric Theatre Collective, about how they took on a literary giant.
Tomcat's latest influencer is dead against it
The Martin Agency's first work for the mouse-killing brand takes on a strange choice of spokesperson...
Tomas Jonsgården: A Few of My Favourite Things
Award-winning director and screenwriter Tomas Jonsgården talks us through the nostalgic VHSs, magical mellotrons and yoga soldiers that keep his inspiration flowing.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
US-focus; Interviews; Profiles; Presents; A Few Of My Favourite Things