Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
HeadsUpGuys' heartfelt letter
The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Mark Molloy's football fantasy for adidas
Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.
Genentech is beyond caring
Focusing on the 'sandwich generation' - adults caring for ageing parents while raising children - this impactful film from BBH London, The Sweetshop and One6th uses animation and live-action to show the difficulty of plate-spinning.
Fivestone's titanic bond
The studio's growing creative team, alongside its production arm Bella, tells the charming story of a generational love of Tennessee Titans.
Has SKITTLES gone soft on us?
The creative team at TBWA\Chiat\Day turns its surreal eye to the gummier side of life in these three wacky spots from Epoch's Carl Sundemo.
You won't get board of Ian Pons Jewell's new Hornbach spot
The ANORAK x ProdCo director plays with planks in this witty and delicately surreal spot from HeimatTBWA\.
Jacob Rodier's new promo for Evenson is fire
The director's poigniant oner for new track Trading Places sees the artist perform his confessional lyrics in front of a burning stage.
Taika Waititi gives Vue a genre conga
The cinema chain's new brand film from Hijinks gives body to the films that live with you.
Jesse James McElroy's hirsute Hydra
In a witty spot from Marcel for non-alcoholic beer Tourtel Twist, a triple-headed fella struggles with indecisiveness.
Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things