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Tim Cumming

Tim Cumming

Contributor

9th May 2019 Insight
Aftershock: where next for charity advertising?

Aftershock: where next for charity advertising?

As we continue this month's exploration of Advertising for Good, Tim Cumming looks at how charity advertising has had to evolve. With the desensitising nature of social media and one of the three traditional tenets of charity work - shock - now less impactful, can the remaining two - empathy and fear - help raise the awareness and donations necessary?

9th Apr 2019 Talent
Animated with feeling: the casual fantasy world of Sulkybunny

Animated with feeling: the casual fantasy world of Sulkybunny

Tim Cumming meets a couple for whom magic is an everyday business in their combination of live-action and animated storytelling.

28th Mar 2019 Insight
Too punny for words

Too punny for words

From the Economist's classic print ads to Domino’s cheesy pun-generating bot, Tim Cumming explores the weird and wonderful world of wordplay in advertising.

23rd Jul 2018 Insight
Rosie Arnold on Smashing Glass Ceilings With a Smile

Rosie Arnold on Smashing Glass Ceilings With a Smile

As part of our Heroes special, AMV's head of art reveals how she is paving the way for women in the advertising industry and the heroines who inspired her to do so.

23rd Jul 2018 Talent
Rosie Arnold on smashing glass ceilings with a smile

Rosie Arnold on smashing glass ceilings with a smile

Even Rosie Arnold – an icon and inspiration for all women in the industry – needed help from a fellow female to get her first break. Now, the creative partner and head of art at AMV BBDO tells Tim Cumming, she’s happy to be in the ideal position to preach – and practise – sisterly solidarity

19th Jul 2018 Insight
Heroic Xiberras: The marvel(ous) man of adland

Heroic Xiberras: The marvel(ous) man of adland

BETC's CCO and president speaks of the poetry of ‘zag’ and fears for a future of algorithm vs intuition.

6th Jul 2018 Insight
Mark Denton: The Other Side of The Coin

Mark Denton: The Other Side of The Coin

Asked to define the word 'hero', Mark Denton suggests a coin with ‘brave’ written on one side and ‘stupid’ on the other.

6th Jul 2018 Talent
Mark Denton: The other side of the coin

Mark Denton: The other side of the coin

Asked to define the word 'hero', Mark Denton suggests a coin with ‘brave’ written on one side and ‘stupid’ on the other.

3rd Apr 2018 Inspiration
Fone & Carpen Introduce Their Cuddly Communication Conduit

Fone & Carpen Introduce Their Cuddly Communication Conduit

It's good to talk - so Riff Raff Films' Matt Fone, & 18 Feet & Rising's Anna Carpen have created this therapeutic bear that lets kids discuss their problems.

9th Mar 2018 Insight
Dubai Lynx Jury President: Jason Xenopoulos

Dubai Lynx Jury President: Jason Xenopoulos

Ahead of Dubai Lynx 2018, where he'll be presiding over the Branded Content & Entertainment jury, VML's global chief vision officer and CCO (EMEA) chats about wearing many hats & his professional multiple personality disorder.

12th Jan 2018 Inspiration
WCRS's Billy Faithfull is Wired For Sound

WCRS's Billy Faithfull is Wired For Sound

WCRS's executive creative director embraces chance and celebrates mistakes in his musical pursuits.

14th Nov 2017 Inspiration
The Way I See It: Steve Vranakis

The Way I See It: Steve Vranakis

Google Creative Lab's executive creative director, Steve Vranakis, discusses goodvertising and motorcycle maxims for life.

Tim Cumming

Tim Cumming
Contributor

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