Tim Cumming
Contributor
Max Miechowski: Border force
London-based photographer Max Miechowski mixes long-form projects such as Burgess Park and the book and exhibition Land Loss, which explore relationships between people and place, with commercial and editorial work. Here, he talks to Tim Cumming about working within defined parameters, learning to expand those boundaries, his output and its preoccupations.
Peter Thwaites: The chemistry of creativity
The Corner Shop’s Co-Founder Peter Thwaites talks to Tim Cumming about his four decades of creative adventures. First, he discusses life as a DP, working magic in the analogue days of film before becoming a director of spots for the likes of Audi, Honda, Guinness and more. Then he talks of setting up The Corner Shop to face the challenges and innovations of the digital present.
Emma Wright: Blaze of glory
The Bear Meets Eagle on Fire lead producer talks to Tim Cumming about the secrets and strategies of producing award-winning campaigns as the shots Awards Asia Pacfic Agency of the Year, 2025.
Blockhead's altered images
Stefan Coory [left] and Nigel Mortimer [right], partners at Australian VFX company Blockhead, talk to Tim Cumming about campaigns, creativity and ensuring that AI is your servant, not your master.
Gaming the system; Advertising's state of play
Advertising is famously a long-hours culture, where the work is king. But behind the work, the creativity, inspiration, innovation and improvisation necessary to achieve best-in-class results depends on the impish, unruly spirit of play.
British Arrows at 50: Cutting to the craft
The new co-chairs of the British Arrows’ Board of Directors, Dom Thomas and Charlie Gatsky-Sinclair, talk to Tim Cumming about their plans for the future of the Arrows as it marks five decades celebrating craft and creativity.
Production in 2026: All change
With AI reshaping workflows and agency networks expanding their in-house production capabilities, the commercial production landscape is shifting fast. Tim Cumming speaks to a range of producers from The Sweetshop, Saatchi & Saatchi, Uncommon, Rogue, The APA, and The Martin Agency to sift through the changes and challenges they face in a rapidly evolving present, and to look towards the sector’s possible futures.
Well, well, wellness
Wellness is everywhere now, in our tech, in our daily lives, in our household brands. Tim Cumming looks at its strange history and evolution – from a niche hippyscape to a multi-billion dollar industry – and talks to a range of brands and creatives about selling wellness in the 2020s
Lope Serrano’s kind of magic
After winning multiple gongs at the shots awards, the CANADA co-founder and director talks to Tim Cumming about cinema, surrealism, poetry and metaphor – and the shared evolution of film and magical thinking.
Molly Burdett: Behind the scream
With a stack of gongs for the anti-male violence campaign Have a Word, and buzzing from her Best of Rivals spot for this year’s Women’s Euros, Spindle director Molly Burdett talks to Tim Cumming about advertising’s ability to create change, and the processes that go into making her award-winning work.
The Way I See It: Lauren Greenfield
Photographer, filmmaker, documentarian, agency chief and acclaimed chronicler of youth culture over three decades, Lauren Greenfield is currently enjoying the praise – and an Emmy nomination – for her latest project, the revelatory six-part series Social Studies, about teenage social media use. Here, she sits down with Tim Cumming to talk truth, vérité, and what it feels like to go viral at the Super Bowl.
Hitting a half-century: The Arrows at fifty
As the awards celebrating British brilliance in TV advertising reaches its 50th birthday, Tim Cumming talks to the recently announced 2026 jury chairs, Lizie Gower and Ben Priest, as well as Chairman of the Arrows Board of Directors, Simon Cooper. They discuss the Arrows' impact and ongoing legacy, and how it can support craft and creativity in challenging times.