Tim Cumming
Contributor
Advertising’s got talent. But how to unleash its full potential?
The talent is out there, but how do you find it and, once you do, hone it? Tim Cumming talks to some of the people and institutions for whom nurturing new talent is at the heart of what they do.
In the battle of the burgers there can only be one King
It's a war that's been waged since the mid-50s, when the two brands emerged; one fought on TV screens, in cinemas, on poster sites and phone apps. Here, Tim Cumming looks at how the 'David' of Burger King has successfully taken on the 'Goliath' of McDonald's to be seen by many as the victor in the battle of the burgers.
Karena Evans: Force of nature
The 24-year-old director has promos for Drake, Coldplay and SZA behind her, as well as a string of inventive commercials. Here, Tim Cumming finds out how tenacity, hard work and natural talent has combined to bring Evans to the fore.
In the lair of The Bear
Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.
Aaron Duffy: In tech we trust
As we continue our focus on tech, Tim Cumming talks to 1stAveMachine director and SpecialGuest founder Aaron Duffy about marrying creativity with tech innovation and why you need to mix things up to get people to take notice.
Andre Moreira on steering Toyota's creative journey
To begin this month's automotive special Tim Cumming talks to Andre Moreira, European ECD of Toyota's in-house agency at The&Partnership, about tinkering with car brands and building an agency model for the future.
Abandon your preconceptions: you are entering a state of Nowness
A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.
Reluctant superheroes take flight in new album artwork
Artist JAKe Detonator's collaboration with Chali 2na and Krafty Kuts for their new album has brought forth a superhero for a new musical age. Tim Cummins listens in as JAKe explains the concept and how a misheard lyric kicked it all off.
Henry Scholfield on the moving world of music videos
From sundry synchronised Will Youngs to complex camera choreography for Wiley and Stormzy, Henry Scholfield has always found new and exciting ways to drag the viewer into his work. Tim Cumming speaks to the Caviar director about finding the emotional connection in his artist-driven promos.
Under Armour: Where there’s a will, there’s a way
Under Armour wasn't always the behemoth brand that is it today, but it got there through, among other things, thoughtful, insightful and impactful advertising. As our July Sports Special continues, Tim Cumming examines some of the work that Droga5 New York has created in partnership with UA, and how they've managed to knock it out of the park.
Rebecca Skinner's secret symphony
Film Craft jury president and Superprime Films co-founder Rebecca Skinner tells Tim Cumming “the best craft is the one you don’t feel” and how she’ll be seeking that magical symphony that happens when all the elements of film come together
On the right road with Scott Donaton
In 2009, when Scott Donaton, this year’s president of the Entertainment Lions jury, moved from observing to practising, he realised “things are a lot more complicated than they look from the outside.” A decade on, as the Digitas global chief creative explains to Tim Cumming, the quest to create engaging content is ever more complex...