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Tim Cumming

Tim Cumming

Contributor

11th Apr 2024 Insight
Does AI mean all change?

Does AI mean all change?

Tim Cumming talks to a range of industry figures about how 'Artificial Intelligence' is impacting their work, their inspiration, their brands, their teams, and what it means for the future of advertising and human creativity itself.

9th Apr 2024 Talent
Finch: Learning to fly

Finch: Learning to fly

With 2024's shots Awards APAC now open for entries, founder and CEO of Finch, Rob Galluzzo, talks Tim Cumming through his rise from dispatch boy to heading up shots’ Production Company of the Year in 2023, and asks some hard questions of the industry in the face of some radical changes.

8th Mar 2024 Insight
Only connect: how content is becoming king again

Only connect: how content is becoming king again

The world of branded content encompasses everything from Love Island to TikTok influencers via Netflix docos, product demos and YouTube shorts. Tim Cumming talks to a range of industry creatives refreshing the concept of content.

31st Jan 2024 Talent
The Way I See It: Tim Bullock

The Way I See It: Tim Bullock

Drawn to horror, and then to humour – anything to get a reaction – Scoundrel's comedy director Tim Bullock started off in the industry as a suit, before a big break with a home-made horror flick turned him on to the creative path. He tells Tim Cumming about what makes great comedy click, and how the Woman Whisperer helped him to break through.

24th Jan 2024 Talent
Meet the new romantics

Meet the new romantics

Though they’ve worked in the industry for a decade, as VFX artist and designer respectively, Jay Stephen and Ralph Briscoe only launched themselves as directorial duo The Romantix a year ago. They got off to a good start – winning their first commercial pitch – two of Channel 4’s award-winning 2023 idents. Their inspiration? The night they first met, they tell Tim Cumming.

27th Sep 2023 Insight
When advertising becomes activism

When advertising becomes activism

Brand activism and purpose are tied at the hip these days, and the results can be spectacular – even more so when the risks are high. Here, Tim Cumming talks to risk-taking creatives in the UK, America and the Middle East about the power and perils of brand activism

31st Aug 2023 Talent
Kate McMullen: Breaking down walls

Kate McMullen: Breaking down walls

Having started out agency side before becoming a director, Kate McMullen, a winner at this year's Young Director Award, reveals to Tim Cumming how her award-winning short film work informs her branded stories, and how, as an advertiser, her goal is to capture an audience.

24th Aug 2023 Talent
The Way I See It: Jonathan Kneebone

The Way I See It: Jonathan Kneebone

The Glue Society co-founder, who is repped by Biscuit and Revolver, shares with Tim Cumming his reflections on more than 25 years of cutting-edge creativity and communications. From the pioneering interactive campaigns of the 1990s – long before we ever thought of connecting the words ‘social’ and ‘media’ – through to the impact of experiential work; art installations; crazy ideas and the secret behind how to create a bona fide Fountain of Youth.

9th Aug 2023 Talent
Meeks & Frost: Brothers in arms

Meeks & Frost: Brothers in arms

Directorial duo Meeks & Frost bring a dual perspective to their work, and have the breadth of vision to take it into unexplored areas. Here they talk to Tim Cumming about their diverse perspectives, their achievements to date, and their ambitions to come.

28th Jul 2023 Insight
Brendan Gibbons' comedy casting masterclass

Brendan Gibbons' comedy casting masterclass

Making a comedic commercial can live or die by the casting choices you make. Station Film director Brendan Gibbons is no stranger to finding the funny in people and, here, reveals his thoughts on the casting process, why working with celebrities and sports stars needs a different approach, and the importance of a casting director.

19th Jul 2023 Insight
Laughing matters

Laughing matters

Back in 2019, shots looked for the lols surrounding the issue of women in comedy advertising and was left unamused. Here, Tim Cumming chats to a range of women directors and producers to find out what’s changed, and what still needs to change.

26th May 2023 Insight
Ad Infinitum: will machine learning change the industry forever?

Ad Infinitum: will machine learning change the industry forever?

As AI and its capabilities drive everyone to distraction, Tim Cumming stamps on his shattered ChatbotGPT plugin to talk to studio heads across the creative spectrum to discover how and where it is already being used, and what could be in store.

Tim Cumming

Tim Cumming
Contributor