Tim Cumming
Contributor
Susan Credle: The business end of success
Titanium jury president Susan Credle talks to Tim Cumming about spotting what’s next for the industry, the importance of the business's bottom line to the top line of creativity, and whether all those awards really matter?
Rick Brim gets to the heart of advertising
Rick Brim is the CCO at adam&eveDDB and is this year's president of the Film Lions jury at Cannes. He talks to Tim Cumming about his career and creative highlights, including a touch of selfishness from Harvey Nichols and spreading the hate with Marmite, and why listening to your heart matters.
Kerstin Emhoff: In the pipeline
Prettybird’s CEO talks to Tim Cumming about overseeing one of the Lion’s toughest categories, remote working with juries and what she’s doing to widen the gene pool of creatives across the industry.
Under the influence: Why social media is scaling down
Stepping in to what can sometimes be the wild west of the web that we call social media, Tim Cumming talks to leading players in branding for social, and discovers why the mega-influencers of the pre-pandemic world are downsizing.
Re-animating reality: How animation can help draw a new future for advertising
As lockdown has proved, there is life beyond live-action, and it lives in the ever-expanding alternative realities of animation. Sitting down with a range of experts and practitioners, Tim Cumming talks 2D, 3D, CG and sustainability in our strange new world
The future of film is just a click away
Coronavirus devastated the film industry, but in the Canary Islands, a cleaner, cheaper, sharper and leaner way of shooting is about to save the day and change the film industry for good.
Misha Manson-Smith: Cutting to the funny bone
Editor-turned-director, Misha Manson-Smith's CV includes hard-hitting documentaries, acclaimed TV series and high profile ad campaigns. Tim Cumming talks to the industrious filmmaker about improvised Google spots, massive real-world hoaxes and why comedy is a high-wire act.
Sustainability: The future of advertising, but not as we know it …
Tim Cumming talks to a range of industry creatives from both sides of the Atlantic about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics.
Diversity: Is the industry doing enough?
The impetus to affect change is growing, but are businesses and brands walking the walk or just talking the talk? Tim Cumming speaks to a range of industry leaders, directors and activists pursuing the goal of a level playing field in the creative industries.
Pete Cain's funny bones
He's a creative, a director and a tutor at the School of Communication Arts. The common denominator across each is humour. From selling time shares in Lanzarote to working with brands such as Boddingtons and Carling, Pete Cain has employed comedy at every turn. Oh, he's also a stand-up. Figures. Here, he discusses why truth is at the heart of humour.
Advertising’s got talent. But how to unleash its full potential?
The talent is out there, but how do you find it and, once you do, hone it? Tim Cumming talks to some of the people and institutions for whom nurturing new talent is at the heart of what they do.
In the battle of the burgers there can only be one King
It's a war that's been waged since the mid-50s, when the two brands emerged; one fought on TV screens, in cinemas, on poster sites and phone apps. Here, Tim Cumming looks at how the 'David' of Burger King has successfully taken on the 'Goliath' of McDonald's to be seen by many as the victor in the battle of the burgers.