Tim Cumming
Contributor
The future of film is just a click away
Coronavirus devastated the film industry, but in the Canary Islands, a cleaner, cheaper, sharper and leaner way of shooting is about to save the day and change the film industry for good.
Misha Manson-Smith: Cutting to the funny bone
Editor-turned-director, Misha Manson-Smith's CV includes hard-hitting documentaries, acclaimed TV series and high profile ad campaigns. Tim Cumming talks to the industrious filmmaker about improvised Google spots, massive real-world hoaxes and why comedy is a high-wire act.
Sustainability: The future of advertising, but not as we know it …
Tim Cumming talks to a range of industry creatives from both sides of the Atlantic about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics.
Diversity: Is the industry doing enough?
The impetus to affect change is growing, but are businesses and brands walking the walk or just talking the talk? Tim Cumming speaks to a range of industry leaders, directors and activists pursuing the goal of a level playing field in the creative industries.
Pete Cain's funny bones
He's a creative, a director and a tutor at the School of Communication Arts. The common denominator across each is humour. From selling time shares in Lanzarote to working with brands such as Boddingtons and Carling, Pete Cain has employed comedy at every turn. Oh, he's also a stand-up. Figures. Here, he discusses why truth is at the heart of humour.
Advertising’s got talent. But how to unleash its full potential?
The talent is out there, but how do you find it and, once you do, hone it? Tim Cumming talks to some of the people and institutions for whom nurturing new talent is at the heart of what they do.
In the battle of the burgers there can only be one King
It's a war that's been waged since the mid-50s, when the two brands emerged; one fought on TV screens, in cinemas, on poster sites and phone apps. Here, Tim Cumming looks at how the 'David' of Burger King has successfully taken on the 'Goliath' of McDonald's to be seen by many as the victor in the battle of the burgers.
Karena Evans: Force of nature
The 24-year-old director has promos for Drake, Coldplay and SZA behind her, as well as a string of inventive commercials. Here, Tim Cumming finds out how tenacity, hard work and natural talent has combined to bring Evans to the fore.
In the lair of The Bear
Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.
Aaron Duffy: In tech we trust
As we continue our focus on tech, Tim Cumming talks to 1stAveMachine director and SpecialGuest founder Aaron Duffy about marrying creativity with tech innovation and why you need to mix things up to get people to take notice.
Andre Moreira on steering Toyota's creative journey
To begin this month's automotive special Tim Cumming talks to Andre Moreira, European ECD of Toyota's in-house agency at The&Partnership, about tinkering with car brands and building an agency model for the future.
Abandon your preconceptions: you are entering a state of Nowness
A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.