As we continue our focus on tech, Tim Cumming talks to 1stAveMachine director and SpecialGuest founder Aaron Duffy about marrying creativity with tech innovation and why you need to mix things up to get people to take notice.
To begin this month's automotive special Tim Cumming talks to Andre Moreira, European ECD of Toyota's in-house agency at The&Partnership, about tinkering with car brands and building an agency model for the future.
A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.
Artist JAKe Detonator's collaboration with Chali 2na and Krafty Kuts for their new album has brought forth a superhero for a new musical age. Tim Cummins listens in as JAKe explains the concept and how a misheard lyric kicked it all off.
From sundry synchronised Will Youngs to complex camera choreography for Wiley and Stormzy, Henry Scholfield has always found new and exciting ways to drag the viewer into his work. Tim Cumming speaks to the Caviar director about finding the emotional connection in his artist-driven promos.
Under Armour wasn't always the behemoth brand that is it today, but it got there through, among other things, thoughtful, insightful and impactful advertising. As our July Sports Special continues, Tim Cumming examines some of the work that Droga5 New York has created in partnership with UA, and how they've managed to knock it out of the park.
Film Craft jury president and Superprime Films co-founder Rebecca Skinner tells Tim Cumming “the best craft is the one you don’t feel” and how she’ll be seeking that magical symphony that happens when all the elements of film come together
In 2009, when Scott Donaton, this year’s president of the Entertainment Lions jury, moved from observing to practising, he realised “things are a lot more complicated than they look from the outside.” A decade on, as the Digitas global chief creative explains to Tim Cumming, the quest to create engaging content is ever more complex...
As we continue this month's exploration of Advertising for Good, Tim Cumming looks at how charity advertising has had to evolve. With the desensitising nature of social media and one of the three traditional tenets of charity work - shock - now less impactful, can the remaining two - empathy and fear - help raise the awareness and donations necessary?
Tim Cumming meets a couple for whom magic is an everyday business in their combination of live-action and animated storytelling.
From the Economist's classic print ads to Domino’s cheesy pun-generating bot, Tim Cumming explores the weird and wonderful world of wordplay in advertising.
As part of our Heroes special, AMV's head of art reveals how she is paving the way for women in the advertising industry and the heroines who inspired her to do so.