Tim Cumming
Contributor
Henry Scholfield on the moving world of music videos
From sundry synchronised Will Youngs to complex camera choreography for Wiley and Stormzy, Henry Scholfield has always found new and exciting ways to drag the viewer into his work. Tim Cumming speaks to the Caviar director about finding the emotional connection in his artist-driven promos.
Under Armour: Where there’s a will, there’s a way
Under Armour wasn't always the behemoth brand that is it today, but it got there through, among other things, thoughtful, insightful and impactful advertising. As our July Sports Special continues, Tim Cumming examines some of the work that Droga5 New York has created in partnership with UA, and how they've managed to knock it out of the park.
Rebecca Skinner's secret symphony
Film Craft jury president and Superprime Films co-founder Rebecca Skinner tells Tim Cumming “the best craft is the one you don’t feel” and how she’ll be seeking that magical symphony that happens when all the elements of film come together
On the right road with Scott Donaton
In 2009, when Scott Donaton, this year’s president of the Entertainment Lions jury, moved from observing to practising, he realised “things are a lot more complicated than they look from the outside.” A decade on, as the Digitas global chief creative explains to Tim Cumming, the quest to create engaging content is ever more complex...
Aftershock: where next for charity advertising?
As we continue this month's exploration of Advertising for Good, Tim Cumming looks at how charity advertising has had to evolve. With the desensitising nature of social media and one of the three traditional tenets of charity work - shock - now less impactful, can the remaining two - empathy and fear - help raise the awareness and donations necessary?
Animated with feeling: the casual fantasy world of Sulkybunny
Tim Cumming meets a couple for whom magic is an everyday business in their combination of live-action and animated storytelling.
Too punny for words
From the Economist's classic print ads to Domino’s cheesy pun-generating bot, Tim Cumming explores the weird and wonderful world of wordplay in advertising.
Rosie Arnold on Smashing Glass Ceilings With a Smile
As part of our Heroes special, AMV's head of art reveals how she is paving the way for women in the advertising industry and the heroines who inspired her to do so.
Rosie Arnold on smashing glass ceilings with a smile
Even Rosie Arnold – an icon and inspiration for all women in the industry – needed help from a fellow female to get her first break. Now, the creative partner and head of art at AMV BBDO tells Tim Cumming, she’s happy to be in the ideal position to preach – and practise – sisterly solidarity
Heroic Xiberras: The marvel(ous) man of adland
BETC's CCO and president speaks of the poetry of ‘zag’ and fears for a future of algorithm vs intuition.
Mark Denton: The Other Side of The Coin
Asked to define the word 'hero', Mark Denton suggests a coin with ‘brave’ written on one side and ‘stupid’ on the other.
Mark Denton: The other side of the coin
Asked to define the word 'hero', Mark Denton suggests a coin with ‘brave’ written on one side and ‘stupid’ on the other.