Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Canadian Club's ode to unofficial fans
An offbeat and playful spot directed by Adrijan Assoufi for the Canadian whisky brand celebrates football-watching rituals.
DICK’S x adidas get the ball rolling
A high energy, star-studded spot for the sportswear brands, directed by Sovereign Bloc founding director, Daps, transports us to every corner of football culture.
Betfred puts its faith in football
A touching campaign from the betting platform captures the emotion, rituals and communities at the heart of UK tournament culture.
Blackpool FC honours the town behind the team
A poetic film marking the football club’s kit launch paints an endearing portrait of Blackpool and its people, tied together by its iconic tangerine colours.
Tesco delivers a blockbuster trailer
The UK supermarket taps into thriller movie tropes in a fun campaign created by BBH for its seriously fast delivery service, Whoosh.
Wimbledon’s butterfly on the wall
VCCP's striking spot contrasts the competitive intensity of the tennis tournament with the beauty of its surroundings, from the perspective of a Holly Blue butterfly.
Peer Review: Nathalie Lamb
Known for her bold storytelling across advertising, feature films and stop motion, Emerald Pictures director Nathalie Lamb talks about arthouse classics, modern masterpieces, and missing female role models.
ChatGPT taps into football fever
Director Alex Hulsey’s playful spot runs through the many football-related activities that generative AI chatbot can help fans explore this season.
The stars align for Uber Brazil
In a cheeky campaign created by Wieden + Kennedy, the ride-hailing company launches a temporary 6-star rating in Brazil ahead of the World Cup.
GAIA exposes dairy’s hidden heartbreak
The Belgian animal protection association launches a harrowing film raising awareness of cruel farming practices from a mother cow’s perspective.
The Trevor Project shows the power of presence
An affecting film from the crisis intervention organisation highlights the importance of family and community support in suicide prevention for LGBTQ+ young people.
OpenAI takes us out of this world
The artificial intelligence research company unveils a beautifully crafted spot showing how its Codex software can take human creativity to new heights.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.