Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
ICRC brings Mexico’s missing into view
Archer Troy's impactful film for the International Committee of the Red Cross underscores the importance of investigation files in the search for 'disappeared' people in Mexico.
Graza gets weirdly serious
Elliott Power helms a trio of kooky spots highlighting the olive oil brand’s meticulous quality standards.
Apple composes a powerful performance
The tech brand promotes new MacBook Air and MacBook Pro’s capabilities with two feelgood and playfully edited films from TBWA\Media Arts Lab.
Heineken says it takes a village
A charming and engaging documentary short from the Dutch lager brand captures the community spirit that saved an Irish pub.
Of Monsters and Men’s melancholy house mouse
BAFTA-nominated Partizan director Honor Price helms a tactile and atmospheric stop-motion promo for the band’s tracks The Block and Mouse Parade.
Peer Review: David Castellanos
ECD at Erich & Kallman Austin, David Castellanos discusses building a career in two countries, developing cultural fluency and working at the intersection between creativity and human truth.
Refuge’s message hits home
An estate agent gives us a house tour with an unsettling twist in Revolt's impactful campaign for the domestic abuse charity.
Telstra steps up the charm
A procession of quirky characters sashay through town in the Australian telecommunications brand’s joyful new campaign created by Bear Meets Eagle On Fire.
Gorillaz achieve enlightenment
The virtual band embarks on a spiritual trip through India in sublime, eight-minute promo realised through exquisite hand-painted animation by The Line.
One or Eight slam pedal to the metal
Director OSRIN blends Japanese street culture, miniature sets and car stunts in a high-octane promo for the K-pop boy band’s Tokyo Drift.
American Football’s melancholy memories
Teen boys navigate emotion, relationships and rebellion in Alex Acy and Rémi Belleville’s sublime music video for the emo band’s reflective track Bad Moons.
Santalucía says you gotta have friends
Director Pep Bosch’s heartwarming film for the insurance company follows two old pals who look after each other through life’s ups and downs.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.