Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Mob Links makes dreams come true
A young man imagines a world where his wildest wishes become reality in Benoit Marzouvanlian’s surreal spot for the clothing brand.
Havas decks the halls for El Corte Inglés
The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.
Sandro Rados: Hard truths and sensitive subjects
A year on from being named shots’ New Director of the Year, RSA’s Sandro Rados catches up with Amy Hey to reflect on a period of creative growth, industry reality checks, and finding fulfilment through storytelling rooted in personal truth.
Jade joins a cult
CANADA director Billy King taps into folk horror aesthetics in an eccentrically styled promo for the pop artist’s track, Church.
Elephant Atta says there’s no taste like home
A young woman finds comfort in familiar foods as she adjusts to life a new country in Zak Razvi’s touching spot for the atta flour brand.
Dave Meyers wings it for Harman Kardon
Made in collaboration with JAMM Visual, the music-video director's quirky spot for the international audio brand sees humans drawn to music like moths to a flame.
1% For The Planet's cold, hard truth
In a powerful and poetic call to action from the environmental initiative, the moans of a dying glacier are preserved in a chilling vinyl record.
Talabat delivers a heartwarming story
In a touching spot directed by Neviene Ragab, the delivery brand subtly positions itself at the heart of milestone moments in a young woman’s life.
YMCA opens its doors
The Martin Agency’s uplifting campaign captures the youth organisation's mission to build stronger and more connected communities.
Area 23 honours the spirit of Gavião Kyikatejê Futebol Clube
This captivating short film blends live action and animation to celebrate the fighting spirit of Brazil’s first professional Indigenous community football team.
Doritos and Cheetos go au naturel
GUT Miami taps into the tasteful aesthetic of nude renaissance paintings in a playful campaign launching the snack brands’ NKD range.
O Boticário pictures the power of words
A young woman struggles with years of criticism from family members in a thought-provoking campaign from the Brazilian cosmetics company.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.