Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
WWF crafts a case for hope
NOMINT’s poetic and impactful campaign for the wildlife conservation charity blends science and craft into a powerful message about biodiversity loss and recovery.
Deliveroo x Tesco’s dynamic duo
The food and grocery delivery app announces its partnership with the UK supermarket with a charming film helmed by comedy director Max Barden.
Fosters keeps it simple
The lager brand unveils a refreshingly stripped-back and comedic campaign poking fun at classic beer ads through exaggerated Australian stereotypes.
Petco's paws for thought
The American pet supplies retail chain launches a playful series of animated films giving personality and voice to its beloved brand characters.
TUBI's funny feelings
People to go to ridiculous lengths in pursuit of a particular emotion in this playful campaign from the free UK streaming platform.
FOX Sports goes full Americana
Not to Scale crafts a colourful, vintage billboard-inspired spot for the American sports broadcaster, marking the return of College Football to the stadiums in the United States.
Ryobi cleans up British politics
A carpet cleaner runs for mayor in an utterly absurd stunt by the power tools brand in partnership with McCann, starring comedian Ben Fogg.
Andalusia Tourism’s culture quest
Blending 3D animation, live action and AI techniques, the final chapter of the tourism board’s Andalusian Crush platform is an epic adventure through the country's heritage.
Doordash delivers a day from hell
The online food delivery company launches a chaotic 13-minute film following the calamitous day of Daryl the Dasher, played by comedian Kam Patterson.
Samaritans speaks from the heart
The suicide prevention charity launches a touching and candid campaign showing how even the smallest of conversations can mean everything.
Oat Cult gives us a taste of horror
A hilariously grotesque spot from the overnight oats brand tells a gruesome tale of human sacrifice and tiramisu-spewing orifices set in 16th-century Italy.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.