Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Specsavers tells lovers to listen up
The opticians chain unveils the ultimate relationship-aiding device in a cheeky Valentine's campaign created by Golin London.
Blinkink stages a celestial spectacle for Dior
Nina Gantz and Renee Zhan helm a whimsical and intricately crafted stop-motion Lunar New Year story for the fashion brand.
Preventable’s painful truths
The accident prevention initiative offers a hilarious and hard-hitting reality check for people who think safety precautions don’t apply to them.
Ukraine Embassy’s exposure to the elements
Prime Weber Shandwick’s impactful campaign uses clever set design to portray the freezing conditions families are experiencing in Ukraine.
New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
Peer Review: Freddie Powell
Director Freddie Powell of DROOL tells us why people skills trump talent, which filmmakers he envies most, and how turning 'safe' scripts into something magical has become part of the job.
Auchan gets animated about eating well
The French retail company launches a catchy and imaginative musical campaign encouraging kids to eat a colourful, balanced diet.
Bankwest’s weird worries
Bear Meets Eagle On Fire’s eerily deadpan trio of spots offers an unsettling glimpse into the unusual preoccupations of three banking customers.
Poppi taps into pop culture
Pop queen Charli XCX and actor Rachel Sennott bring the vibes to a college class in the fizzy drink brand’s fun, brat-coded Super Bowl campaign.
Liquid I.V. takes the piss
Lavatories channel their inner Phil Collins in the hydration brand’s hilarious first-ever Big Game campaign.
The Ring Magazine’s knockout animation
BigTime Creative Shop blends ten distinct animated styles to bring the boxing publication’s hundred-year archive to life.
Lilly finds the method in the madness
The American pharmaceutical company’s poetic Winter Olympics spot captures the obsessive rituals behind athletic progress through 100 years of archival footage.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.