Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Piraeus Bank's wishful thinking
Even a genie can’t grant one man’s wish for tickets to the 2026 EuroLeague Final Four in this comedic campaign from the Greek bank.
Foo Fighters' window into modern life
A window cleaner gets a fleeting glimpse into the private worlds of an apartment block’s residents in this playful promo for Windows, the latest track from Foo Fighters.
Suncorp sets the scene
Leo Australia and Scoundrel director Sam Brown lean into theatrical performance and hand-crafted sets in a charming ad for the Australian Insurer.
Arif traces identity across time and tide
A poetic film directed by Wukda follows the Norwegian artist as he journeys between Zanzibar and Oslo, exploring identity, memory and belonging.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
IHI Therapy's journey to self expression
BOL director Tom Prez helms a thoughtful, animated reflection on identity, mental health, and finding the courage to live openly.
YouSee’s latest is infectiously fun
A joyful chain reaction unfolds in Torben Kjelstrup’s cheeky and upbeat campaign from the Danish telecom and streaming provider.
Peer Review: Daniel Eceolaza
FORM director Daniel Eceolaza reflects on music videos that feel like literature, how everything is a work in progress, and why Aki Kaurismäki lives on his desk.
PAOK’s ode to gods of the game
A bold and passionate short film directed by Thanos Mitsios captures a century of history, people and culture at the heart of the Greek professional football club.
Tesco’s big fruity giant
A caring creature made from fresh produce is the star of the UK supermarket’s latest campaign marking the expansion of its Free Fruit & Veg for Schools programme.
Spike Lee gets down to business for Arsenal FC x Airwallex
Arsenal fans dive deep into football financials in the director’s star-studded spot, featuring Thierry Henry, Martin Keown, Rachel Yankey and Aaron Pierre.
Made By Dyslexia reframes a diagnosis
Visionaries from the worlds of film, art, sport and science help a young girl discover the benefits of having dyslexia in a beautifully animated short film from the global charity.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.