Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.
Peer Review: Veronica and Yamel
From Spike Jonze to Alexander McQueen, Aguita founders Yamel Thompson and Veronica Leon reflect on the culture-defining creatives who inspire them and tell us how trust, shared taste and absolute honesty power their partnership.
A$AP Rocky gets animated in NYC
Filmmaker and animator Tim Burton unleashes a ragtag posse of 2D characters in Manhattan in a dynamic, dual track music video for the American rapper.
Norwegian Cruise Line’s seas of change
The cruise line taps into the not-so-glamourous parts of maritime past in a fun campaign developed with Arnold Worldwide.
Winter weather is snow problem for Nissan
A driver takes on a swarm of mischievous snowmen in a cinematic relaunch of the auto brand’s Conquer All Conditions campaign, created by TBWA.
Phil Harrison: Running riot
Director Reuben Armstrong’s captivating, mixed-media fundraising film captures the resilience and punk spirit of blind runner Phil Harrison.
Wikipedia shows knowledge is power
The community-run, free online encyclopaedia celebrates its 25th birthday with an informative and inspiring mini-series about the contributors who keep it alive.
Peaches teaches post-apocalyptic pleasure
Erika Lust presents a captivating promo for the sex-positive electroclash music icon, set in an explicit, dystopian future where the world - and its lube - has dried up.
FKA twigs’ botanical metamorphosis
Korean eyewear brand Gentle Monster taps the English artist in a surreal, horticulture-inspired spot launching its floral Bouquet Collection.
The Respite Association exposes a broken system
Partizan director Rob Sanderson’s bold and affecting short film shines a light on the systemic failures that forced disability advocate Isaac Harvey MBE out of his home.
Kraft Hockeyville breaks the ice
With a super-cool blend of practical tricks and VFX, Holiday Films' energetic spot spreads excitement for the annual hockey competition sponsored by Kraft Heinz.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.