Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Peer Review: Valentin Guiod
BIRTH director Valentin Guiod shares his admiration for Andrew Haigh, Tilda Swinton and Szilveszter Makó and says filmmakers must protect ideas that come from the heart.
Kaniva celebrates imperfect pets
The Thai pet food brand champions cats and dogs that don’t fit traditional beauty standards in an uplifting campaign created by Choojai and Friends.
Jeff Low cooks up a cool capybara for Lebara
The mobile network’s first brand campaign features a totally relaxed rodent, realised through gorgeous stop-motion animation by the Biscuit director.
There's snow stopping Thatchers this Christmas
The British cider brand’s farmers brave the elements and save tasting day in a charming and intricately crafted animation by Aardman.
Erling Haaland kicks off the season of giving for Sports Direct
Sports stars use their athletic expertise to help customers find Christmas gifts in the retail chain’s festive ad, featuring the Norway striker, rapper Aitch, England captain Leah Williamson and more.
Megan Thee Stallion invites fans into her freaky fantasy with Facebook
The American rapper teams up with her fans on the social media platform to ideate her very own carnival fever dream, directed by Olivia De Camps.
Nordstrom makes a song and dance of Christmas
In a bold Christmas ad for the American department store chain, two children surprise their family with the gift of dance, set to an iconic Bowie tune.
Mercado Libre feels the love
Enthusiastic fans show their love for racing car driver Franco Colapinto at a pit stop in this charming campaign from the Latin American e-commerce platform.
Tesco delivers a feel-good festive reunion
A Christmas Eve food delivery mix-up reunites old friends in the UK supermarket’s charming festive spot, starring Roisin Conaty and Anna Maxwell Martin.
PETA hams up the horror
A grotesque villain exposes the terrifying link between processed meat and cancer in a grizzly Halloween spot from the animal rights organisation.
GiveDirectly gets dead serious about wills
The global cash transfer charity pokes fun at the longevity and biohacking culture of tech bros in a brutally honest campaign created by Bacon and Eggs Media.
Ford brushes up on Latino culture
Comedy duo and content creators the Ventura Twins meet the painters behind Pacoima’s Mural Mile in an entertaining series from the motor brand.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.