Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
Greenhushing or greenshouting: How to market the message of climate catastrophe
As we face up to the alarming realities of climate change, Tracey Lee, Strategic Advisor to Creatives for Climate, answers questions about how the ad industry can put its influence to good use by creating awareness and change without causing panic.
Google cultivates Musiala’s composure
The tech giant launches the Pixel 11 Pro with a blooming marvelous garden-themed campaign starring German footballer Jamal Musiala.
Domino’s world of half-baked tasks
The pizza delivery brand releases a droll spot depicting how the call of the crust can lead to a whole lot of chaos.
Groupe Kirene’s Dakar in a drop
The food and drink brand promotes its bottled water with a colourful slice of Senegalese life.
Around the world in 80 minutes: Ed Sayers’ odyssey
Filmed solely on Super 8, Ed Sayers’ crowdsourced feature debut, Super Nature is a timely exploration of life on Earth and our relationship with it. The director/producer talked to shots about how the medium’s "painted memories" inspired him to create this fragmented, flickering love letter to the natural world.
School’s out for Link’s plucky fish
The Link School of Business releases a gripping AI-crafted film featuring a fintastic fish who couragously breaks from the crowd and forges its own path.
Guide Dogs puts first things first
The sight loss charity releases a moving film celebrating the profound significance of life’s little breakthroughs.
Leon Bridges’ dancehall discussion
Directing duo D+Y have created a slinky video for the US soul singer’s new track Talk It Over.
How Glitter Kiss finds the humanity in hate
Director Augustė Gerikaitė, who won a YDA Gold in the Short Film category for her tender study of homophobia and redemption shares how she set out to prompt empathy and reevaluation of prejudices.
Tinder finds your odd one out
This adorable campaign for the dating app features a range of quirky individuals attempting to match with fellow freaks.
Got Milk? Got Zombies!
John Morgan Takes on the 'walking dead' in this fun social-first spot for the Milk Processor Education Program (MilkPEP).
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight