Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Keep calm and carry Carl Friedrik
The premium travel goods brand releases a nostalgic campaign celebrating the mishaps that make travelling fun.
PopCorners’ giant leap for snackkind
PepsiCo launches a new nibble in Mexico with bonkers romp through the imagined evolution of the savoury corn treat.
Crouching tiger, hidden gum disease
Dental care brand Parodontax releases a slick martial arts themed spot that shows how spitting blood needs to be addressed.
Pauline Kokla’s pillow talk
The director’s gorgeous spec commercial depicts sleepers so wedded to their bedding they take it everywhere.
How Kitalé Wilson found the light
Wilson, who won YDA Gold in the Documentary category for his profound portrait of street photographer Richard Sandler, tells shots about the life flowing through his subject's work and how an analogue artist deals with 'digital dust'.
Laura Almstrup's doom-scrolling degradation
Young Director Award 2026 winner Laura Almstrup, who bagged Gold trophies in the Passion Project and Changing the World Frame by Frame categories, explains her mission to expose the extent to which hypersexualised online content is harming women, girls and boys too.
Ross’s summer summary
The US chain of discount department stores releases a sweet tale of a schoolgirl recalling all the fun things she did during her magical summer holidays.
Montirex packs an emotional punch
This tender documentary-inspired film sees the sportswear brand's newest athlete, boxer Shakur Stevenson, reflect on family ties as he chats to his grandfather.
Rose LA’s bloomin’ good buzz
The cannabis edibles brand specialising in plant-infused gummies launches a fun film by Dan Opsal suggesting all the things one might enjoy after a hit of flower power.
Anitta finds her AIquilibrium
The Brazilian recording star has released EQUILIBRIVM II, a stunning 35-minute visual album with mouthwatering production design enhanced by AI.
BMW corners the market in corners
This highly original campaign for the car brand is a thrilling ride through iterations of the idea that corners are pesky entities that should be bested by a swanky motor.
Allianz’s juicy drama
This amusing campaign for the insurance brand shows you what to do when life gives you lemons… or oranges.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight