Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Avanti highlights the risks for runaways
The rail network and children’s charity, Railway Children, have partnered on a touching film about a young girl who goes astray on her journey to school.
Protergia’s light entertainment
The Greek energy company releases a delightful Christmas campaign, centring on a rather brilliant idea – a creature with a longing for luminosity.
Uber Eats homonym hilarity
The delivery company’s latest campaign serves up a collection of amusing vignettes offering alternative interpretations of various items available to order on its app.
ICA Banken’s mastication obfuscations
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
Tricon homes in on the details
The rental property brand launches a series of four charming films featuring a conscientious maintenance manager who strives for perfection.
UNICEF’s hot house teaching
This experiential campaign for the UN children’s charity turns a classroom into a greenhouse to highlight how climate change is disrupting education.
Save the Children’s crucial dispatch
The charity’s powerful ad reminds us that millions of children around the world need something far more critical delivered than festive gifts.
Orange’s omnipresent citrus support
The telecoms brand’s droll spot introduces an all-seeing Orange-y entity that’s always there to reassure customers in moments of need.
Lilly’s tale of good days and gone days
This affecting story for the pharmaceutical company depicts a couple navigating their way through the heartache of Alzheimer’s disease.
Apple’s coolest tech yet
Andreas Nilsson directs a fantastical flim for the iPhone 17 Pro promoting a new cooling device that takes the heat off hot chips.
Uber rides straight to the heart
This emotional holiday spot for the taxi service celebrates a time of year when families come together and put bad vibes aside.
Theramed’s eau de no odour
The antibacterial toothpaste brand’s cheeky ad sends up fragrance marketing with that unmistakeable whiff of pretention.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight