Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Visit Flanders' picture of inclusion
BBDO has created an endearing ad-with-a-twist for the Belgian tourist authority that cleverly reveals the country’s superior approach to accessible tourism.
Daniel Lundh’s rate expectations
The Epoch director’s amusing short film explores applications of Uber’s star rating system.
Napolina makes a meal out of modern life
A hapless home cook who struggles with various tasks finds a recipe for success with the Italian food brand’s ingredients.
The battles behind the breakthrough
This moving film for the Pasteur Institute connects two fighters: a little girl in combat with her illness and a scientist struggling to find a cure.
Canal+ twists the sporting tropes
This gorgeous film promoting sports broadcasting on Canal+ brings a fresh take to the usual athletes-in-motion content.
A pup talk from Vitality’s mascot
Stanley the motivational dachshund is on hand to give a struggling cyclist a lift in this charming spot for the health and life insurance brand.
Finland’s heaven-scent holidays
This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job.
MAP’s class of courage
This powerful new campaign for Medical Aid for Palestinians honours the brave young medics who graduated last year amid the ruins of Gaza’s Shifa Hospital.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
Greenhushing or greenshouting: How to market the message of climate catastrophe
As we face up to the alarming realities of climate change, Tracey Lee, Strategic Advisor to Creatives for Climate, answers questions about how the ad industry can put its influence to good use by creating awareness and change without causing panic.
Google cultivates Musiala’s composure
The tech giant launches the Pixel 11 Pro with a blooming marvelous garden-themed campaign starring German footballer Jamal Musiala.
Domino’s world of half-baked tasks
The pizza delivery brand releases a droll spot depicting how the call of the crust can lead to a whole lot of chaos.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight