Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
What the frack! It’s Olivia Colman
The Oscar-winning actor appears in a spot for the International Energy Agency promoting the Make My Money Matter Campaign, which exposes UK pension fund ties to the fossil fuel industry.
KFC Spain’s finger-licking fragrance
The fast-food chain enters the upmarket scent category with a hilarious spot for its new limited edition unisex scent.
Climbing out of the hood
Outdoor equipment brand Yeti launches a moving documentary about the emotional and vertical journey of alpinist Conrad Anker and Malik Martin, who is on a mission to help other Black people reach new heights.
How BBH crafted the spirit of Christmas for Tesco
From carefully-considered casting to choosing costumes over CGI, Deputy ECD Felipe Serradourada Guimaraes explains how the agency, along with directing duo Alaska and post production studios Black Kite, created the supermarket's heartwarming seasonal spot.
Ronan's on a rollercoaster with Rockshore
Proving that it's not just turkeys that get roasted at Christmas, the beer and cider brand releases a festive ad in which Boyzone star Ronan Keating endures a bit of Yuletide ridicule.
Harry Styles’ Pleasing smells
The popstar/actor’s beauty and apparel brand Pleasing launches its new fragrance line with a slinky spot powered by jazz.
Tesco’s Christmas conversions
The supermarket chain’s holiday spot features a tree-mendous transformation and more merry morphings as a Dad tries to encourage his too-cool-for-Yule son to succumb to festive spirit.
Samsung’s small miracles
The tech giant celebrates the mighty power of the teeny tiny semiconductor with a fascinating film featuring nanascopic sculptures as small as a grain of sand.
MilkPEP calls out lactose intolerance
Queen Latifa, Cardi B, Milkshake singer Kelis and more address the problem of ‘milk shaming’ in a hilarious spoof PSA for the Milk Processor Education Program (MilkPEP).
NUTRO’s earthly delights
The pet food brand releases a charming fable that highlights the importance of nurturing the soil to provide the food that all creatures need.
Go cold turkey with PETA
People for the Ethical Treatment of Animals (PETA) has launched a touching animation that invites us to wonder if the usual festive fare is fair – should we give up our Christmas turkey habit?
OHRA’s funny world of worry
The insurance brand releases another in its droll series of ads featuring an anxious couple with overactive imaginations.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight