Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
NY Blood Centre waves the flag for romance
This campaign for NYBCe (New York Blood Center Enterprises) cleverly conflates the issue of blood donation and red flags in dating scenarios.
Sprite pops the question
The Coca Cola lemonade brand taps Philadelphia Eagles’ quarterback Jalen Hurts in a wittily scripted spot featuring an over inquisitive reporter.
Fiverr’s pear of doomed lovers
The online freelance services marketplace releases a playful campaign critiquing vibe coding with the story of an unlikely alliance between a wannabe app builder and an avocado pear.
Luke White’s bug’s life
The Creators Inc director releases a remarkable ballet film, choreographed and produced by Jacob Jonas, that finds the synergy between human dancers and fluttering multi-legged beasties.
Samaritans on a soap box
This powerful film for the suicide prevention charity sees a spokesperson shout about something that’s so often whispered about – the potentially life-limiting malady that is despair.
Protergia’s good luck charms
This delightful pair of spots promoting the Greek energy company’s monthly prize draw Powergiving envisages desirables in life that are harder to come by than lottery win.
Pulp’s fictions
The legendary UK indie rock band releases a captivating video for their latest single Tina, which details an imaginary romance.
Swiss Tourism’s beautiful game
As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
Amazon Books’ reality show
This clever campaign created by Droga5 for the media merchant depicts how readers bring a text to life.
Cardi B’s feathered foes
The US rapper releases a trailer for her upcoming album Am I The Drama? that’s a suitably theatrical piece with Hitchcockian angry bird vibes.
Manscaped says so long to the schlong
The hair removal brand and groin grooming specialist launches a campaign to encourage chaps to cease broadcasting their nethers and share a nice image of a visage instead.
Meditations on mortality
Premiered exclusively on shots, Tee Byford’s profound and beautiful short film TWO.FIVE traces the arc of a friendship interrupted by a diagnosis of stage four cancer.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight