Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
P!NK’s picturesque plunge
Georgia Hudson directs a cinematic promo for the title track of Trustfall, US singer P!NK’s upcoming ninth studio album.
Spa promotes a dose of nothing
The Belgian water brand advocates the health benefits of taking a completely empty pill several times a day.
We Are Warriors shares the burning truth
The First Nations social enterprise group We Are Warriors in collaboration with RG/A Australia, launches Through the Fire, a stirring film aiming to empower Australia’s indigenous youth.
A touch of celebrity cephalopod surrealism in the night
Lisa Paclet directs the world’s first AI-generated film to visualise Liz Taylor’s travels with an octopus.
Aegean Airlines sends in the clouds
The Greek flight company launches its new hub for young travellers with a jaunty spot depicting young folk clowning around amid unusual meteorological entities.
Aman’s sounds of satisfaction
The luxury hotel group’s sensual film for their newly launched New York City residence is a calming auditory journey.
Caught off guard with Gutfried
The meat products manufacturer releases an exuberantly daft ad featuring a dancing supermarket security guard and an ursine imposter.
BMW’s precious horse power
The auto brand's amusing Chinese New Year campaign, Translating Joy, celebrates the hilarity of AI translation fails.
Lipton’s colourful cuppa
LOLA MullenLowe Madrid brews up a vibrant spot for the tea brand.
Do androids dream of electric birds?
The new BMW 7 spot takes a Bladerunner-esque flight of fancy with mechanical avian symbols of a sustainable auto industry.
The fruity fumblings of Desfruta
Brazilian director Aline Lata has created a sultry promo for the track Desfruta by Alice Caymmi and Rachel Reis.
The Weeknd’s watery wonderment
Abel Makkonen Tesfaye (aka The Weeknd)’s track from the new Avatar film soundtrack gets an eye-poppingly gorgeous promo.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight