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Carol Cooper

Carol Cooper

Features Editor

Carol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.

17th May 2024 Work
Children in Need’s heavy load

Children in Need’s heavy load

Marking Mental Health Awareness Week, which started 13 May, BBC Creative and BBC Children in Need have collaborated on a poignant campaign showing how depression and anxiety can weigh on some young kids.

17th May 2024 Work
SAXX’s globes of glory

SAXX’s globes of glory

The underwear brand launches a quartet of orbsome ads suggesting its superior pants for men can offer a whole new ballgame.

15th May 2024 Work
Vabysmo’s child’s eye view

Vabysmo’s child’s eye view

The ophthalmic product from pharma giant Genentech launches a touching animated film from the POV of a son becoming a retina specialist and helping his mother's failing eyesight.

15th May 2024 Work
A marriage of inconvenience

A marriage of inconvenience

The Romantix' short film for Channel 4 is a blessed union of dreamy imagery and poignant poetry that weaves a tale of female oppression, racism and ultimately freedom.

14th May 2024 Work
Heinz goes back to the sauce

Heinz goes back to the sauce

The popular tomato-based condiment brand launches a fun OOH campaign that meets the demand for a ketchup emoji with an original IRL version – a mini sauce bottle that has spawned digital counterparts.

9th May 2024 Work
Martini’s nifty background noise

Martini’s nifty background noise

The vermouth brand’s new spot features style-setters who’ve been literally blending in stepping out to enjoy an ‘aperitivo moment’.

8th May 2024 Work
ServiceNow’s IT solutions to life

ServiceNow’s IT solutions to life

The software company has collaborated with Tribeca Studios on a poignant short documentary revealing how roles in new tech can empower diverse talents to secure life-altering careers.

8th May 2024 Work
Lynx’s duo of dead funny tales

Lynx’s duo of dead funny tales

Lionel Goldstein directs two hilarious spots for the body spray brand – one a funeral scene of deep black humour, the other a sweet story of lavender and larceny.

7th May 2024 Work
Sora makes The Hardest Part look easy

Sora makes The Hardest Part look easy

Director Paul Trillo’s remarkable film for Washed Out’s track The Hardest Part marks the first music video to be generated entirely with OpenAI’s text-to-video generator.

2nd May 2024 Work
The two-faced debutante

The two-faced debutante

This brilliantly macabre animation written and directed by Elizabeth Hobbs follows the tale of a hyena-turned-society girl who ends up laughing on the other side of her face.

1st May 2024 Work
NHTSA’s broken parental promises

NHTSA’s broken parental promises

The Ad Council and National Highway Traffic Safety Administration (NHTSA) launches two chilling PSAs highlighting the perils a locked car can pose to a child.

30th Apr 2024 Work
Love lifts off with LEGO

Love lifts off with LEGO

Critically-acclaimed Danish filmmaker Peter Harton directs a surreally soppy space-themed spot for the toy brand.

Carol Cooper

Carol Cooper
Features Editor

For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.

Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.

Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts. 

Carol is also a playwright and loves shots more than words can wield the matter.

Work, Craft, Profiles, Insight