Carol Cooper
Features Editor
Carol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Out with the new, in with the old (trousers)
G-Star RAW’s daring ad celebrates ageing and sustainability with an unconventional message for a clothing brand – wear your jeans for more than one season.
Samsung’s futuristic frozen assets
The electronics brand promotes its BESPOKE fridge service with a slick spot imagining a world of uber cool customised fridges.
The National Bank of Egypt goes kooky with ketchup
This hilariously insane spot for the finance brand follows the progress of a batty business man intent on growing his tomato sauce empire.
Yelp’s Darwinian diners
The local business reviews site releases a charming animation about plucky restaurateurs who adapted to survive during the pandemic.
If dogs could fly
Accenture celebrates the benefits of digitally-enhanced manufacturing by getting a robot hound off the ground.
Amanda Sum’s beautiful promo tackles an ugly truth
The singer-songwriter’s new music video for the track Different Than Before exposes racial hatred in a cinematic film with a powerful message.
Visit Iceland’s horse-powered holiday service
The tourist board’s hilarious new campaign launches an equine email vacation responder.
Direct Line’s cosmic crash report
Pep Bosch directs an amusing spot for the insurance brand that imagines a deep-space scenario where colliding planets can claim against damage.
Magnum revamps classic Kylie
The luxury ice-cream brand launches a mouth-wateringly colourful video of Minogue’s famous earworm, Can’t Get You Out of My Head, remixed by DJ Peggy Gou.
Blu Samu feels the heat
The Belgian singer experiences an inflagration situation in this strange and captivating new music video for her track Turquoise.
Fast food just got faster
McDonald’s releases a time-bending spot that zips along at a zesty pace.
SoGood General Store’s sacred journey
The eco-friendly homewares and beauty brand launches a fun yoga spoof that supports the Freelancers Union.
Carol Cooper
Features Editor
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight