Carol Cooper
Contributing Editor
Carol has been writing for shots for 11 years and, in the role of Contributing Editor, adds to her workload of freelance articles and profiles with regular Work postings.
Toshiba's attention to detail
Toshiba reanimates the spirit of takumi in a sumptuous spot celebrating Japanese craftsmanship.
Audi’s raging bulls
The German auto giant delivers a new cattle-themed car chase spot that’s packed with cojones.
The human stain
Vanish continues its drive to promote sustainability in fashion by encouraging us to maintain and rewear clothes for longer.
A history of hatred
Sally Trans’ mixed-media short film documents centuries of anti-Asian racism in the US.
Judge Judi to the rescue
NRMA Insurance spot profiles the dedication of an Australian insurance assessor with a gentle touch.
The spirit of sustainability
The Macallan and Bentley embark on a creative journey.
A little light relief
Mansur Brown’s new single My Prayer gets an illuminating new video.
Psyop overcomes hurdles
Creative studios Psyop and Wizz celebrate Team USA’s Track & Field Olympic Trials with a genius stop-motion animation for social channels.
Unhinged and happy
The dating app Hinge launches a fun campaign celebrating the joy of deleting your profile.
A dance for freedom
The Russian LGBTQ Network launches the country’s first ever queer PSA.
The oily rag trade
Changing Markets Foundation’s alternative fashion film highlights the extent of greenwashing.
The Way I See It: James Sorton
James Sorton, MD & EP of multi-award-winning Pulse Films, which bagged a stash of Lions this year, including a Film Grand Prix, shares with Carol Cooper his thoughts on Pulse’s early ambitions, the human texture of IRL working, and the freedom of a childhood full of Far Eastern promise.
Carol Cooper
Contributing Editor
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Profiles, Insight