Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
FCA’s Emil is the real seal deal
The Financial Conduct Authority launches a flipping funny campaign featuring a peculiar pinniped intent on protecting people from making bad money choices.
Shelf control: Aldi cuts down on complications
The grocery chain proves that keeping simple still sells in an amusing brand platform created by Pablo/London.
Apashe’s bombed-out beats
The electronic artist, producer and composer’s new track, Kyiv, gets a sensational promo that follows a film crew shooting under fire.
Cadbury’s Dairy Milk of human kindness
The confectionery brand releases a sweet spot depicting tenderness between sisters separated by miles but united by chocolate.
Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
The NYF Ad Awards: Open for entries, closed to BS
The ad awards show lampoons gong-chasing culture with a comical campaign about a self-proclaimed ‘jury whisperer’.
Swisscom’s cyber swashbuckling
The IT service brand releases an entertaining spot featuring a digital threat personified as be-suited baddie in Matrix shades.
Betano finds unity in rivalry
The sports betting and casino site launches a trilogy of endearing films celebrating the togetherness that football fandom can bring.
Equinox trains the body, not the algorithm
In a world of fake gains, the fitness lifestyle brand flexes what’s real in a new campaign that conjurs multi-mammaried models and blinged-up popes in its questioning of AI-generated imagery.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight