Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Zen and the art of Merrell running shoes
The outdoor clothing and footwear brand launches an immersive spot about a runner tuning out life clutter to get into a meditative flow state.
Not a case of either (Travel) Or-egon
The West Coast US state’s tourist authority Travel Oregon releases a breathtaking new campaign highlighting the incredible diversity of choice available in the region.
Now you see it, now you CGI
This authentically amusing short film about AI follows a couple of gents in a park arguing about the intel their eyes appear to be delivering.
It’s no bull, no Bowl for Dollar Shave Club
The shaving brand takes aim at marketing baloney with a profanity-packed ad that got them banned from the Big Game.
BetterHelp’s light at the end of the tunnel
The world’s largest online therapy platform launches a trilogy of ads illustrating an easy way to navigate dark times.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
When manly men go bish bash Bosch
The celebrity chef Guy Fieri muses on masculinity in this fun Big Game spot for the German tech brand.
Hat’s off to Ireland
Tourism Ireland launches its new global campaign ‘Ireland Goes Beyond’ with a heartwarming headgear-based tale about a friendly local.
Numero’s night and day dreams
This hallucinatory fashion editorial film for the international fashion magazine muses on light and darkness.
The Pink Ribbon Foundation’s filial love story
This beautifully made film for the breast cancer charity features a little girl’s heartbreaking tribute to her mother.
Waka Kotahi puts the brakes on
The New Zealand Transport Authority, aka Waka Kotahi, launches a monstrously good campaign featuring a selection of beastly freaks that personify the urge to speed.
Starbucks fuels Team USA
The café chain turns a coffee run into an Olympic-scale endeavour in this classy campaign packed with sporting heroes.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight