Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Ford abandons tyre-d cliché
The motor giant takes a refreshing break from well-worn car ad tropes with a delightfully surreal spot about racing wheels.
Andy Lambert’s crude awakening
The director’s chilling new satirical short follows the exploits of a certain oil-obsessed creature from the Orange lagoon who’s hellbent on Making American Gush Again.
Big Red Button’s oddly ape-aling monkey
The Blink Productions directing duo releases a hilarious short film that brings a bit of monkey business into the bedtime story routine.
Nike’s PSG campaign is sew good
Nike Football and Paris Saint-Germain launch the French club’s home kit for the 2026-27 season with a scintillating spot.
SuperSport’s snooze control
CANAL+ and one of the official broadcasters of this year’s World Cup launches an amusing spot suggesting fans stay awake for the footie and catch up on zeds later.
BT dials up Britain’s brilliance
Celebrating a day of Britons doing ordinary and extraordinary things, this epic hero film from the comms brand’s new campaign is a lyrical study in light and time.
Harry Styles’s sonic erotica
Colin Solal Cardo directs the pop prince’s saucy new promo for the track Dance No More.
Disney’s under-bed story storage
The streaming platform Disney+ releases a monstrously good film tapping into childhood bedtime fears.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
Sword & Shield’s call to arms
The new creative studio announces its launch with a gorgeous hand-drawn animation that sets out its remit to defend the art of craft.
Apple India’s crowning glory
The tech giant’s new campaign features five humorous spots in which monarchs are getting in various muddles that are all sorted by the new iPhone 17's capabilities.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight