Scotiabank adds up the value of the average
This gentle, character-driven film for the Canadian bank celebrates the worth of an ordinary life.
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Credits
View on- Agency Rethink Communications/Toronto
- Production Company OPC
- Director Nick Ball
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Credits
View on- Agency Rethink Communications/Toronto
- Production Company OPC
- Director Nick Ball
- VFX Alter Ego Post/Canada
- Color Company 3/New York
- Sound Eggplant Music & Sound
- Music Stare Crazy Music & Sound
- Production Service The Big Picture Company/South Africa
- Chief Creative Officer Aaron Starkman
- Chief Creative Officer Mike Dubrick
- Group Creative Director Michelle Spivak
- Creative Director Brendan Scullion
- Creative Director Max Bingham
- Creative Director Karine Doucet
- Copywriter Laura De Santis
- Copywriter Jenai Kershaw
- Art Director Kennedy Choi
- Copywriter Eugenie Lalonde
- Copywriter Nicolas Doyon
- Executive Producer Harland Weiss
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Emily Harris
- Production Designer Elmi Badenhorst
- DP Jody Lee Lipes
- Editor Graham Chisholm
- Colorist Tim Masick
- Producer Alexandra Garcia Ortiz
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Rethink Communications/Toronto
- Production Company OPC
- Director Nick Ball
- VFX Alter Ego Post/Canada
- Color Company 3/New York
- Sound Eggplant Music & Sound
- Music Stare Crazy Music & Sound
- Production Service The Big Picture Company/South Africa
- Chief Creative Officer Aaron Starkman
- Chief Creative Officer Mike Dubrick
- Group Creative Director Michelle Spivak
- Creative Director Brendan Scullion
- Creative Director Max Bingham
- Creative Director Karine Doucet
- Copywriter Laura De Santis
- Copywriter Jenai Kershaw
- Art Director Kennedy Choi
- Copywriter Eugenie Lalonde
- Copywriter Nicolas Doyon
- Executive Producer Harland Weiss
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Emily Harris
- Production Designer Elmi Badenhorst
- DP Jody Lee Lipes
- Editor Graham Chisholm
- Colorist Tim Masick
- Producer Alexandra Garcia Ortiz
Created with Rethink for Scotiabank and directed by Nick Ball, through OPC, the film What Do You Make, condenses the ups and downs and wins and losses of an ‘average’ person during a fairly regular life.
The early dating games; the caring for ‘1.4’ children; ill-judged decisions, from spicy curries to spicy underwear; inappropriate office jokes about cucumbers and the comfort of a perfect cheese toastie. The campaign reframes such ‘average’ life moments as meaningful, capturing small, intimate routines and gestures that quietly define a person’s journey.
Interestingly, for a finance brand it settles on the heartwarming message that one's riches should be assessed more in humanist terms than via numbers on a spreadsheet.
