Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
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Credits
View on- Agency R/GA/London
- Production Company MJZ/London
- Director Gary Freedman
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Credits
View on- Agency R/GA/London
- Production Company MJZ/London
- Director Gary Freedman
- Editing The Assembly Rooms
- Editor Adam Spivey
- Post Production/VFX UPP (Universal Production Partners)/Czech Republic
- VFX Mario Dubec
- Sound 750mph
- Sound Designer/Audio Mixer Mark Hellaby
- Music Supervision Twelve Decibels
- Production Services Solent Film
- Chief Creative Officer Nick Pringle
- Creative Director Jim Bolton
- Creative Director Darren Urquhart
- Creative Director Thomas Smith
- Designer Wendy Harrison
- Group Director of Content David Welch
- Producer Julie Cook
- Producer Sara Cummins
- Production Designer Richard Bridgland
- DP Filip Marek
- Post Producer Katarina Bohacova
- Casting Director Brendan McNamara
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency R/GA/London
- Production Company MJZ/London
- Director Gary Freedman
- Editing The Assembly Rooms
- Editor Adam Spivey
- Post Production/VFX UPP (Universal Production Partners)/Czech Republic
- VFX Mario Dubec
- Sound 750mph
- Sound Designer/Audio Mixer Mark Hellaby
- Music Supervision Twelve Decibels
- Production Services Solent Film
- Chief Creative Officer Nick Pringle
- Creative Director Jim Bolton
- Creative Director Darren Urquhart
- Creative Director Thomas Smith
- Designer Wendy Harrison
- Group Director of Content David Welch
- Producer Julie Cook
- Producer Sara Cummins
- Production Designer Richard Bridgland
- DP Filip Marek
- Post Producer Katarina Bohacova
- Casting Director Brendan McNamara
Titled Win The Holidays – The Challenge, this fantastical film was directed by Gary Freedman, through MJZ, and is part of a campaign created for Samsung by R/GA/London.
Opening with a family living room dissolving into a theatre stage-cum-fairground of horrors, the film features such torments as the 'distant relative zone’, from which emerge part-dodgem car/part giant headed ghouls, spouting ominous utterances about Brussels sprouts; there’s the misery of the missing end of the sticky tape; unwieldy wrapping paper monsters and mountains of tangled tree lights.
All of which are waiting to get you but can be managed, of course, by various smartphone solutions.
