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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

11th Oct 2019 Work
Historic storytelling in new Smirnoff campaign

Historic storytelling in new Smirnoff campaign

The vodka brand retraces its history with its first global advertising campaign in over 25 years.

11th Oct 2019 Work
Domestic violence steps out of the shadows

Domestic violence steps out of the shadows

A new campaign for the One Love Foundation highlights the difficulties facing victims of domestic violence.

10th Oct 2019 Work
Honda gets animated for Japan Grand Prix

Honda gets animated for Japan Grand Prix

An equally high-octane follow-up to the previous Powered By Honda film has been released in anticipation of the upcoming Grand Prix in Japan.

9th Oct 2019 Work
Purelygreat proves witch is best

Purelygreat proves witch is best

Natural deodorant company Purelygreat gets down and dirty in this new online campaign.

9th Oct 2019 Work
Rapha+GoreTex protects riders on the storm

Rapha+GoreTex protects riders on the storm

Cycling experts Rapha and waterproof masters Gore-Tex have partnered to bring a new level of protection to cycling in extreme weather conditions, as this new spot illustrates.

9th Oct 2019 Craft
How Marmite took control of your mind

How Marmite took control of your mind

The most recent Marmite campaign aims to brainwash haters of the yeasty extract into becoming fully-fledged lovers of the divisive brand. The director and one of the creatives behind the project explain how...

8th Oct 2019 Inspiration
On My Radar: Ivan Bird

On My Radar: Ivan Bird

Moxie Pictures director Ivan Bird marvels at Traktor's Tide ad, loves his Highwayman jacket and pleads for the end of singing animals in advertising.

7th Oct 2019 Work
Canine calm glides through new Churchill spot

Canine calm glides through new Churchill spot

Is that Churchill that's had a makeover and is effortlessly gliding through an urban street scene in a new campaign? Oh yes.

7th Oct 2019 Work
Marmite loves mind control

Marmite loves mind control

Marmite is back to convince any haters that all you need is love in this new campaign from adam&eveDDB.

4th Oct 2019 Work
Breakpoint cinematic trailer comes out shooting

Breakpoint cinematic trailer comes out shooting

This new cinematic trailer for the upcoming video game, Breakpoint, an extension of the Tom Clancy’s Ghost Recon franchise, is an all-guns-blazing, high-octane pre-cursor to the equally high-octane shooter.

4th Oct 2019 Work
Cruelty of man exposed in World Animal Protection campaign

Cruelty of man exposed in World Animal Protection campaign

Today [October4] is World Animal Day and global charity, World Animal Protection, wants people to question the many ways we exploit and profit from animal cruelty as it launches an emotive new campaign.

1st Oct 2019 Inspiration
On My Radar: Pamela Romanowsky

On My Radar: Pamela Romanowsky

Rocket Film director Pamela Romanowsky reveals that the things on her radar include motorcycles, medical know-how and meaningful, creative work.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work

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