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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

14th Jun 2019 Work
The limits are endless in new Virgin Media spot

The limits are endless in new Virgin Media spot

adam&eveDDB's first work for the brand sees a dad get carried away with the freedom he's granted.

14th Jun 2019 Work
Estrella Damm heads into the blue for new campaign

Estrella Damm heads into the blue for new campaign

A new film for Estrella Damm takes a look at how one of our most precious resources is being poisoned.

13th Jun 2019 Work
New Pedigree campaign encourages dog adoption

New Pedigree campaign encourages dog adoption

Pedigree has turned to the most common pastime between an owner and their pet, a game of fetch, to tell the story of how a dog won't let you give up.

13th Jun 2019 Work
Leroy Merlin rebuilds lives with new campaign

Leroy Merlin rebuilds lives with new campaign

Turning unaware clients into volunteers, Leroy Merlin has succeeded in giving a new life to 50 NGOs for abandoned children, schools, centres for the elderly and refugees.

12th Jun 2019 Talent
Harshad Rajadhyaksha & Kainaz Karmakar: Reasons to be cheerful

Harshad Rajadhyaksha & Kainaz Karmakar: Reasons to be cheerful

With One Show annuals as bedtime reading, Harshad Rajadhyaksha was always destined for the industry, while Kainaz Karmakar’s first career choice was psychology. The co-CCOs of Ogilvy India also have wildly differing personalities yet what the award-winning duo share is an optimism about the new direction India’s advertising is taking.

11th Jun 2019 Inspiration
On My Radar: Adrian Rossi

On My Radar: Adrian Rossi

The Creative Chairman of Grey London, Adrian Rossi, admires a certain Italian art director, a particular Korean film and a legendary American boxer as he reveals some of his creative inspirations.

10th Jun 2019 Work
Philips' Shouting Men make some noise for sensitivity

Philips' Shouting Men make some noise for sensitivity

Under the overarching ‘make life better’ umbrella, Philips has introduced the latest manifestation of its message with a new campaign targeting men in the male grooming category.

10th Jun 2019 Talent
Senthil Kumar: Rise of the rocket man

Senthil Kumar: Rise of the rocket man

When Grey India was seeking “a fool” to send to Sri Lanka, a 24-year-old Senthil Kumar didn’t let civil war in the country stand between him and a CD role. Now, as JWT India’s CCO, the former rocket science student is one of the country’s leading admen. Here, he assesses India’s quest for an advertising identity.

10th Jun 2019 Work
Ford New Zealand looks to the past to examine the future

Ford New Zealand looks to the past to examine the future

Ford New Zealand's new campaign that celebrates the way Ford innovation has become embedded in Kiwi culture over more than 100 years of working together.

6th Jun 2019 Work
Corona initiative lets you pay with plastic

Corona initiative lets you pay with plastic

A new campaign for Corona highlights that payment for its beer over the week of World Oceans Day can be made with plastic removed from cities and coastlines.

6th Jun 2019 Insight
YDA seminar will tackle how brands - and directors - can help advertising be better

YDA seminar will tackle how brands - and directors - can help advertising be better

This year’s Young Director Award, which takes place in Cannes on June 20 at the Palais Stephanie, will feature an inspiring and insightful talk from renowned thought-leader, author, sustainability advocate and marketing guru, Thomas Kolster.

5th Jun 2019 Work
Singaporean water board tells a story of brotherly love and loss

Singaporean water board tells a story of brotherly love and loss

This emotional film features two orphaned brothers who have a deep bond that's tested as their situation changes.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work

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