Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
The limits are endless in new Virgin Media spot
adam&eveDDB's first work for the brand sees a dad get carried away with the freedom he's granted.
Estrella Damm heads into the blue for new campaign
A new film for Estrella Damm takes a look at how one of our most precious resources is being poisoned.
New Pedigree campaign encourages dog adoption
Pedigree has turned to the most common pastime between an owner and their pet, a game of fetch, to tell the story of how a dog won't let you give up.
Leroy Merlin rebuilds lives with new campaign
Turning unaware clients into volunteers, Leroy Merlin has succeeded in giving a new life to 50 NGOs for abandoned children, schools, centres for the elderly and refugees.
Harshad Rajadhyaksha & Kainaz Karmakar: Reasons to be cheerful
With One Show annuals as bedtime reading, Harshad Rajadhyaksha was always destined for the industry, while Kainaz Karmakar’s first career choice was psychology. The co-CCOs of Ogilvy India also have wildly differing personalities yet what the award-winning duo share is an optimism about the new direction India’s advertising is taking.
On My Radar: Adrian Rossi
The Creative Chairman of Grey London, Adrian Rossi, admires a certain Italian art director, a particular Korean film and a legendary American boxer as he reveals some of his creative inspirations.
Philips' Shouting Men make some noise for sensitivity
Under the overarching ‘make life better’ umbrella, Philips has introduced the latest manifestation of its message with a new campaign targeting men in the male grooming category.
Senthil Kumar: Rise of the rocket man
When Grey India was seeking “a fool” to send to Sri Lanka, a 24-year-old Senthil Kumar didn’t let civil war in the country stand between him and a CD role. Now, as JWT India’s CCO, the former rocket science student is one of the country’s leading admen. Here, he assesses India’s quest for an advertising identity.
Ford New Zealand looks to the past to examine the future
Ford New Zealand's new campaign that celebrates the way Ford innovation has become embedded in Kiwi culture over more than 100 years of working together.
Corona initiative lets you pay with plastic
A new campaign for Corona highlights that payment for its beer over the week of World Oceans Day can be made with plastic removed from cities and coastlines.
YDA seminar will tackle how brands - and directors - can help advertising be better
This year’s Young Director Award, which takes place in Cannes on June 20 at the Palais Stephanie, will feature an inspiring and insightful talk from renowned thought-leader, author, sustainability advocate and marketing guru, Thomas Kolster.
Singaporean water board tells a story of brotherly love and loss
This emotional film features two orphaned brothers who have a deep bond that's tested as their situation changes.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work