Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Da Vinci's Amazon cheat code
This new spot imagines how Leonardo Da Vinci would have soared to even greater heights has Amazon Business been around to help.
Xumo takes the simple approach
Streaming service Xumo pokes fun at the time we spend making TV viewing choices in its new campaign.
The Novelry gets animated about authorship
Online writing school The Novelry's new campaign uses clever animation to highlight its writing courses.
On My Radar: Elliott Lester
Chromista director Elliott Lester, whose feature The Thicket has just been released, talks donuts, David Bowie, and "cesspool of gossip" deep-dives, as he reveals what's on his creative radar.
Alan Watts' AI awakening
Two London creatives, inspired by both artificial intelligence and the British philosopher Alan Watts, have brought Watts' insight and wisdom into the 21st century allowing him, from beyond the grave, to reflect on some of our most existential questions.
On My Radar: Victoria Keenan
Victoria Keenan, Head of Production at BBH London, on the three things she can't live without, the website that all Brits need, and the people who have influenced her career.
On My Radar: Chelsea Lupkin
Greenpoint Pictures director Chelsea Lupkin says she is pleasantly horrified by a film's marketing campaign, admits to crying at a monster movie, and explains why drifting's "smoking tires and impressive driving manoeuvres" has influenced her career.
Simply Business puts its best foot forward
A new campaign for insurance provider sees Simply Business take a Tina Turner classic and makes it their own.
How Signature's TikTok campaign is a sign of the times
A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.
Will Wightman's certain success
Picking up a YDA Gold Screen award in the Commercial category, BlinkInk director Will Wightman's campaign for Ore-Ida is a "super-weird" spot that celebrates the predictable. Here, he discusses Hollywood's Golden Age, embracing the unusual, and getting thrown into the deep end.
On My Radar: Emily Wilcox
Emily Wilcox, CEO of TBWA\Chiat\Day New York, talks Wes Anderson's whimsey, Sia's multi-dimensionalism, and advertising's sometimes unrecognised brilliance.
A love letter to NYC
A beautiful new short film celebrates The Big Apple through the eyes and ears of a non-native New Yorker, while also voicing the concerns of those she's left behind.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work