Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
O Boticário's emotional journey to motherhood
This new campaign for the cosmetics company, released to coincide with Mother's Day, tells the emotional story of a woman's struggle to conceive.
L'Oreal gets comfortable in its skin
This beautiful and intimate film is a portrait of people who have struggled to to accept the skin they were born with.
Life 360's morbid musical
A seemingly sweet musical number takes a darker turn in this funny and impactful spot for Life360, an app to help families stay connected.
On My Radar: BB Blanchard
PS260 editor BB Blanchard explains why Spotify is music to her ears and says that Sing Sing is a must-see film, as she reveals what's on her creative radar.
On My Radar: Paul Lovas
Paul Lovas, a director at NERD Productions, praises simple ideas done well, is fascinated by brilliant people's obsessions, and is turning a childhood dream into a reality for his upcoming project.
Snoop's blunt decision
A new promo for Snoop Dogg blends live-action, AI and a range of animation styles as we take a trip through Snoop's life and his relationship with cannabis.
On My Radar: Laura Murphy
Gravy Films director Laura Murphy loves the sweary antics of Brian Cox, the all-round excellence of a Coppola classic, and the occasional bit of inspirational eavesdropping.
On My Radar: Jeanne Weber
Palma Pictures' Client Services Coordinator Jeanne Weber talks Super Bowl spots, tech-renting sites and the problem with France's 'Pink Tax', as she reveals what's on her creative radar.
Ford prizes actions over words
A new spot for Ford Pro shows that doing is better than talking, and employs a voice over that eschews the traditional, corny approach.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
BritBox's filmmaking masterclass
In a complex, continuous, 14+ hour shoot, Uncommon New York and streaming service BritBox have created a compelling film that highlights on-screen craftsmanship.
Call Me's story of solitude
A new film from the Danish telecom company focuses on the loneliness many young people feel, even when they're surrounded by friends.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work