Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Leonardo Aponte
Consulate editor Leonardo Aponte laments the lack of shoehorns when visiting other people, believes silent films deserve more credit, and gets scared by the one thing it's hard to avoid, as he reveals what's on his creative radar.
Rust-Oleum's new paint job
An AI-inspired shoot for the paint brand tells the story of some iconic paintings and a selection of equally iconic colours.
On My Radar: Andrea Ogunbadejo
Andrea Ogunbadejo, President at Eva Nosidam Productions, highlights a "game-changing" sound system, recommends Walton Goggins in his "absolute best" role, and admits she can't stand to lose at quizzes.
Costa's heartfelt cuppa
Costa Coffee puts connection at the heart of its new campaign, with a duo of spots reflecting how the drink – and the brand – brings people together.
On My Radar: Ryan Ebner
ArtClass director Ryan Ebner goes large when it comes to TVs, geeks out to cerebral podcasts, and reveals the six letters that cemented his love of comedy, as he tells us what's on his creative radar.
Confused.com's inflated opinion
A Confused.com customer gets that feeling of lightness in this new spot that continues its Just Used Confused.com brand platform.
O Boticário's emotional journey to motherhood
This new campaign for the cosmetics company, released to coincide with Mother's Day, tells the emotional story of a woman's struggle to conceive.
L'Oreal gets comfortable in its skin
This beautiful and intimate film is a portrait of people who have struggled to to accept the skin they were born with.
Life 360's morbid musical
A seemingly sweet musical number takes a darker turn in this funny and impactful spot for Life360, an app to help families stay connected.
On My Radar: BB Blanchard
PS260 editor BB Blanchard explains why Spotify is music to her ears and says that Sing Sing is a must-see film, as she reveals what's on her creative radar.
On My Radar: Paul Lovas
Paul Lovas, a director at NERD Productions, praises simple ideas done well, is fascinated by brilliant people's obsessions, and is turning a childhood dream into a reality for his upcoming project.
Snoop's blunt decision
A new promo for Snoop Dogg blends live-action, AI and a range of animation styles as we take a trip through Snoop's life and his relationship with cannabis.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work