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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

23rd May 2023 Inspiration
On My Radar: Adriana Cruz

On My Radar: Adriana Cruz

Tool of North America's Adriana Cruz, a director of Saturday Night Live's celebrity-packed comedy shorts, talks about unaffordable art, revisiting 30 Rock, and ad-libbed lyrics about dogs, as she reveals what's on her radar.

17th May 2023 Work
Stop AAPI Hate shows hate hiding in plain sight

Stop AAPI Hate shows hate hiding in plain sight

A new campaign to combat hate and discrimination directed at Asian Americans and Pacific Islanders shows how, too often, the victims of such crimes are hidden from view.

16th May 2023 Work
CMN laughs in the face of inequality

CMN laughs in the face of inequality

A new book created by Creative Mentor Network uses humour to shine a light on the serious business of under-respresentation in a bid to make the creative industries a more socio-economically diverse and inclusive arena.

16th May 2023 Inspiration
On My Radar: Jams x Bash

On My Radar: Jams x Bash

ArtClass directing duo Jams x Bash [aka Jamaal Parham, right of picture, and Bashan Aquart] talk billowing eyelashes, bedtime dinosaurs and the industry's need for a quality control button, as they reveal what's on their creative radar.

12th May 2023 Work
McDonald's teenage tale

McDonald's teenage tale

The bright colours and upbeat tone of many McDonald's spots takes a backseat in this emotionally resonant tale of a mother and her teenage son.

12th May 2023 Work
AmEx gives its word

AmEx gives its word

This new campaign for American Express shows that it takes just one word - or its removal - to make all the difference.

9th May 2023 Inspiration
On My Radar: Karen Cunningham

On My Radar: Karen Cunningham

PRETTYBIRD director Karen Cunningham talks TikTok rabbit holes, phones abandoned on trains, and why director treatments should be pitched in person, as she reveals what's on her creative radar.

3rd May 2023 Insight
New British Arrows Chairman on the challenges ahead

New British Arrows Chairman on the challenges ahead

Simon Cooper was recently announced as the new Chair for the British Arrows. Here, the Joint MD & Partner at Academy discusses the importance of the Arrows, and what the challenges ahead look like, both for him and for the UK industry at large.

2nd May 2023 Inspiration
On My Radar: Nick Haynes

On My Radar: Nick Haynes

Nick Haynes, Executive Producer at The-Artery, regrets the lack of a bouncing phone and celebrates the impact his father had on his career, as he reveals what's on his creative radar.

27th Apr 2023 Work
Federer and Noah go training

Federer and Noah go training

Roger Federer might not be known for playing doubles but in this new spot for Swiss Tourism his pairing with comedian Trevor Noah is a match-winning combination.

27th Apr 2023 Insight
Why building worlds can build your brand

Why building worlds can build your brand

With the release of a new documentary looking at worldbuilding and its impact on audiences and culture, we speak to the film's director, Bexy Cameron, about her interest in this area and the power of worldbuilding for brands.

25th Apr 2023 Work
The New York Times gets connected

The New York Times gets connected

A new campaign from Droga5 shows us that however disparate things may seem there could always be a connection, as we're taken on a journey from sneakers, to squeaking, through to climate change and beyond.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work