Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Jason Watts
Jason Watts, Creative Director at Freefolk, highlights a recent, punchy commercial, talks about upping his audio game, and tips his hat to an animating inspiration.
The Apple of Timothée Chalamet's eye
The Dune actor can’t stop thinking about Apple TV+ in this new spot from Tom Kuntz.
Cartier's timeless beauty
The Cartier Tank watch, created in 1996, returns 27 years later to the wrists of icon Catherine Deneuve and actor Rami Malek in a film directed by Guy Ritchie.
How ASICS played mind games in a new documentary
ASICS's new documentary, Mind Games - The Experiment, explores the impact of exercise on cognitive function. Charting the progress of four sedentary mind gamers, the film is a captivating and ground-breaking study that explores the power of exercise to sharpen the mind. Here, Neil Dawson, Co-Founder of the agency that created the campaign, discusses its genesis, how it grew and why branded content takes courage.
On My Radar: Daniel Mitchell
Daniel Mitchell, an editor at Work London, talks Super Bowl bravery and musical cheat codes as he reveals what's on his creative radar.
A bridge too far for IKEA?
A new campaign for IKEA explores whether looking after your home can make you happier, even if you live under a bridge.
Apple's operatic opus
For the sixth year, Apple is celebrating Chinese New Year with an inspirational and heartwarming film shot entirely on iPhone.
On My Radar: Billy & Brett
Ruckus Films' directing duo Brett Snider [left] & Billy Federighi look forward to the return of bold creative ideas, champion a boring but brutal movie, and bemoan the sometimes "ridiculous" approach to treatments.
It's fitness or bust for Lucozade Sport
With health and fitness on many people's minds as we enter a new year, this spot from Lucozade Sport calls on people to get mobile in 2023.
On My Radar: LeSean Harris
Fela director LeSean Harris provides his list of people, movies, commercials and TV shows that can provide inspiration for the year ahead, as he reveals what's on his creative radar.
Art and AI: When two worlds collide
Lorenzo Levrero, of creative studio NERDO, has recently been experimenting with Midjourney, an artificial intelligence program that creates images from textual descriptions. He has created a series of posts on LinkedIn and lnstagram to document his explorations and, here, discusses his thoughts around the impact AI-generated imagery could have on creativity.
Lucky Daye turns over a new leaf
A good, old-fashioned magazine takes centre-stage as the pages come to life in a new promo, directed by rubberband., for Lucky Daye's N.W.A.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work