Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
IGA bakes up a treat
Canadian supermarket chain IGA tells a heartwarming animated tale about the power of sharing which also supports paediatric oncology research charity, the Fondation Charles- Bruneau.
Uplifting film for breast cancer book
It's publish or bust as this film promotes a Kickstarter campaign to support the launch of an art book to honour all women and all boobs.
Hats off to innocent's sheep
Smoothie and juice maker innocent has launched a campaign for its 2021 Big Knit with a set of social films featuring some very talkative sheep.
Heroes are highlighted in the fight against intolerance
This short film for Spanish anti-discrimination site Heroes de Hoy showcases that heroes will exist as long as intolerance does.
Hyundai goes superIONIQ
Hyundai’s new campaign, called I’m In Charge, highlights the launch of IONIQ, the company’s dedicated electric vehicle (EV) brand.
Behind the scenes of Taika Waititi's Coca-Cola flavoured Christmas
With multiple teams at various locations across different time zones, the Coke Christmas shoot was a challenge, to say the least. Here, the team behind the spot reveal the pressures they faced - and overcame - to get it right.
Rankin and Royal London are Lost For Words
The death of a loved one can have a huge impact. Rankin and Royal London's new exhibition, which includes this powerfully emotional film, aims to change the way we think about mortality.
Paul Nevison on YDA wins and having no grand plan
Paul Nevison picked up Gold and Silver Screen awards at this year's YDA for two stunning short documentary films that take viewers to places they might otherwise never see. Here, he discusses his approach to filmmaking and that he got into directing "because nobody stopped me".
Homeless charity calls for solidarity
This new film for the Abbé Pierre Foundation, a French charity, highlights the need for community and collective responsibility in the fight against homelessness.
GOSH wants kids Home for Christmas
Great Ormond Street Hospital Children’s Charity has launched a special animated film to bring to life the journey patients make from hospital to home at Christmas.
Myer makes it Bigger Than Christmas
The Australian department store suggests we condense everything we've missed in 2020 into one special day for the mother of all celebrations.
SuperValu's Christmas visitor
The uncertainty of 2020 combined with the need for something to believe in means this Christmas has a renewed importance for many people, as this spot for the Irish supermarket shows.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work