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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

Inspiration
1st Apr 2025
On My Radar: Spencer MacDonald

On My Radar: Spencer MacDonald

Voyager director Spencer MacDonald highlights a 1960s film which, these days, seems more like a documentary, loves an artist whose work champions sanity, and appreciates the creative influence of psilocybin mushrooms.

Work
1st Apr 2025
David Bartels' advertising anecdotes

David Bartels' advertising anecdotes

You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.

Work
31st Mar 2025
Puma is King of the pitch

Puma is King of the pitch

This new campaign reintroduces one of the most iconic football boots to ever grace a field; the Puma King.

Work
28th Mar 2025
Bringing sexy back to the future

Bringing sexy back to the future

This new short film from director Craig Ainsley is a brilliantly funny twist on a time travel story, set entirely in an Airbnb.

Inspiration
25th Mar 2025
On My Radar: Paul Sumpter

On My Radar: Paul Sumpter

Paul Sumpter, Sound Designer at The Futz Butler, talks about his pedalboard problem, why music briefing is broken, and watching the rip-roarin' goal-scorin' Hammers! ⚒️

Work
24th Mar 2025
Bankwest's unconventional approach

Bankwest's unconventional approach

This new campaign for the Australian bank is a trio of quirky tales about people who spend just the right amount of time banking so they can focus on their other passions.

Work
20th Mar 2025
Adam's gift of life

Adam's gift of life

An emotional film for the King Faisal Specialist Hospital & Research follows a series of lives, each with a common thread.

Work
20th Mar 2025
A vision of the past and a comment on the present

A vision of the past and a comment on the present

This new short film is a charming account of a man called Dave who has devoted his life to fixing old TVs, but it's also a comment on how times, viewing habits and social interactions have altered.

Work
18th Mar 2025
Cash App's financial fun

Cash App's financial fun

This new campaign for Cash App takes a different approach to financial service spots with a slice-of-life, comedic take on investing.

Work
18th Mar 2025
Apple and Pedro Pascal go from heartbreak to hope

Apple and Pedro Pascal go from heartbreak to hope

This stunning new campaign for Apple AirPods 4, from director Spike Jonze, features Pedro Pascal as he navigates heartbreak while looking to the future.

Inspiration
18th Mar 2025
On My Radar: Truman & Cooper

On My Radar: Truman & Cooper

KODE's Paris-born directing duo Truman & Cooper [aka Anthony Jorge, right, and Jonathan Cohen, left] talk the enduring impact of Twin Peaks, and the potential power of long term advertising relationships as they reveal what's on their creative radar.

Work
17th Mar 2025
ROM witnesses history

ROM witnesses history

A new campaign for Royal Ontario Museum is an emotional story that shines a light on a dark time in history.

Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.

On My Radar; Features; Profiles; New work

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