Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Rodrigo Saavedra
Landia's Rodrigo Saavedra admires Lacoste, depends on Apple and celebrates the rise and rise of Mexican directing talent as he reveals what's on his creative radar.
Promo king Vaughan Arnell on a life behind the lens
Last year Vaughan Arnell gave a talk at the Kinsale Sharks during which he shared his thoughts and experiences across three decades of making commercials and music videos. Here, we revisit some of Arnell's insights into working with some of music's most recognisable names.
It's normal to feel not normal, say BUPA
A new campaign for the healthcare provider takes a look at what it is to feel normal.
Ayoade asks 'Where are you from?' for HSBC
Comedian, presenter and filmmaker Richard Ayoade stars in another funny and thoughtful spot for HSBC.
Production Company of the Year: Pulse Films
James Sorton and Davud Karbaassioun, Managing Director and President respectively of Pulse Films, 2019's shots Awards Europe Production Company of the Year, look back over a year of achievements and what helps them stand out.
McGregor pulls no punches in new Reebok spot
UFC fighter Conor McGregor stars in this new campaign which sees him take on the challenge of an untidy room.
On My Radar: Peter Mostert
Hooligan editor Peter Mostert explains why Almodovar reigns supreme, why it's so hard to pick a favourite TV show, and how one director taught him that messing things up can make them better.
Dark comedy in heavenly new short
A conversation in a church takes a morbid - and morbidly funny - turn in this short film from Jim Owen.
Zenit St Petersburg takes to the field for Gazprom
Russian football team Zenit St Petersburg takes to the field in this min-documentary for Gazprom.
Agency of the Year: Lucky Generals
Continuing our focus on the shots Awards Europe winners from 2019, we speak to [left to right] Joe Bagnall, Laurence Horner, Katie Lee and Kate Murphy - Head of Film, Strategy Director, CEO and CD respectively - at our Agency of the Year, Lucky Generals.
On My Radar: Neil Gorringe
Rogue director Neil Gorringe reveals the film everyone should see (if they haven't already), the TV show he can't get enough of, and the character he spent time having to dress as.
Audible sounds like the perfect distraction
When nothing quite holds your attention it could be time to turn to an audio book, as this new campaign illustrates.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work
