Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Historic storytelling in new Smirnoff campaign
The vodka brand retraces its history with its first global advertising campaign in over 25 years.
Domestic violence steps out of the shadows
A new campaign for the One Love Foundation highlights the difficulties facing victims of domestic violence.
Honda gets animated for Japan Grand Prix
An equally high-octane follow-up to the previous Powered By Honda film has been released in anticipation of the upcoming Grand Prix in Japan.
Purelygreat proves witch is best
Natural deodorant company Purelygreat gets down and dirty in this new online campaign.
Rapha+GoreTex protects riders on the storm
Cycling experts Rapha and waterproof masters Gore-Tex have partnered to bring a new level of protection to cycling in extreme weather conditions, as this new spot illustrates.
How Marmite took control of your mind
The most recent Marmite campaign aims to brainwash haters of the yeasty extract into becoming fully-fledged lovers of the divisive brand. The director and one of the creatives behind the project explain how...
On My Radar: Ivan Bird
Moxie Pictures director Ivan Bird marvels at Traktor's Tide ad, loves his Highwayman jacket and pleads for the end of singing animals in advertising.
Canine calm glides through new Churchill spot
Is that Churchill that's had a makeover and is effortlessly gliding through an urban street scene in a new campaign? Oh yes.
Marmite loves mind control
Marmite is back to convince any haters that all you need is love in this new campaign from adam&eveDDB.
Breakpoint cinematic trailer comes out shooting
This new cinematic trailer for the upcoming video game, Breakpoint, an extension of the Tom Clancy’s Ghost Recon franchise, is an all-guns-blazing, high-octane pre-cursor to the equally high-octane shooter.
Cruelty of man exposed in World Animal Protection campaign
Today [October4] is World Animal Day and global charity, World Animal Protection, wants people to question the many ways we exploit and profit from animal cruelty as it launches an emotive new campaign.
On My Radar: Pamela Romanowsky
Rocket Film director Pamela Romanowsky reveals that the things on her radar include motorcycles, medical know-how and meaningful, creative work.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work