Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Gary Hilton
The Co-Founder of GAS Music talks classic albums, the majesty of David Byrne and the need for 'real stuff'.
Fan passion fuels NFL's 100th season
A host of NFL stars feature in this new spot that celebrates the centenary of the league.
Vicki Maguire's disjointed world
The CCO of Grey London, Vicki Maguire, is one of the headline speakers at this year's Kinsale Sharks. Her talk will focus on 'our disjointed world', and here she tells us how the world being fucked can sometimes be for the best.
On My Radar: James Razzall
James Razzall, Framestore's President, Advertising North America, extols the virtues of a BMC bike, is full of praise for the writing in The Wire and laments the lack of time for creativity.
Music video confronts realities of an alcohol-dependent parent
This powerful new music video for Bear’s Den candidly examines the difficult reality of living with a parent who abuses alcohol.
Taylors of Harrogate's coffee campaign is in the bag
Lucky Generals' new campaign focusses on the invention of the coffee bag.
Human trafficking hotline asks, Can You See Me?
A new South African short looks at the brutal reality of sex trafficking and how it can be all too easy to turn a blind eye to it.
On My Radar: Olaf van Gerwen
Renowned food director and photographer, and founder of Chuck Studios, Olaf van Gerwen on his addiction to bass, his love for 'the sloppy side of LA', and the joy of finding a new social media platform.
Head-banging new promo for Idles
It's Monday; not traditionally the most upbeat day of the week, so allow us to potentially hammer home the futility of it all by highlighting this new promo.
Ad industry lampooned in new web series
Ethical conundrums, directorial 'mantrums' and brain-frying meetings all feature in this brilliantly funny new web series about the advertising industry.
Sobering twist in new doc celebrating the British pub
The UK campaign, Long Live The Local, which aims to promote pubs and cut beer duty, has returned to celebrate the positive role that pubs play in our lives and communities.
New Israeli campaign gets stuck into cancer
This new multi-platform campaign saw theatre productions, TV shows, films and more get 'stuck' in support of young Israeli people with cancer.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work