Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
KFC focuses on the fans
From tattoos tasty food hacks, this new campaign for KFC shines a light on the fans who don't give an F about any other chicken.
Some big Mac problems
Ticking time bombs and Earth-bound meteors are at the centre of this silly but fun campaign for CleanMyMac.
OluKai goes beneath the waves
The first film in a four-part series for shoe brand OluKai, Ocean Mother is a beautiful and contemplative short that features US national spearfishing champion Kimi Werner.
On My Radar: Willem Bos
CZAR Amsterdam's Executive Producer and Managing Partner, Willem Bos, is sad to see the end of his favourite TV show and can't get enough of this particular Dutch snack food, as he reveals what's on his creative radar.
Ocado delivers in style
Online shopping giant Ocado mixes up its delivery methods in this new campaign that sees a series of vehicles take to the streets.
De Niro and Federer go head-to-head
One of tennis's most celebrated players tries to convince one of acting's greatest talents to take part in a promotional video for Switzerland.
Microsoft series hangs in the balance
Microsoft's Surface Duo brings us a five-part series involving parties, cats, espionage and a very busy mum.
Sheba's coral commitment
Cat food brand Sheba has launched a new campaign that marks the start of the world’s largest coral reef restoration program.
Suncorp's drive for success
This emotional spot tells the story of a young girl and her journey to becoming the best netball player she can be... with a little help from her family.
On My Radar: Felipe Szulc
Felipe Szulc, Colourist at Nomad Editing Company, highlights a Brazilian film everyone should see, laments the increasingly impatient attitude of advertising, and reveals that he could be handy in a zombie apocalypse.
How Uncommon electrified Formula E
After the release of the new campaign for Formula E, the director and ECD behind the work reveal the challenges they faced recreating six different cities in one location, and filming spooked horses and disoriented dogs in super-slow-motion.
Victoria beer gives food for thought
This epic spot for Victoria beer tells the story of soil and how it laid the foundations for Mexico's first beer.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work
