Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
John Lewis's scene-stealing performance
All the world - or, at least, all the home - is a stage in this new campaign for John Lewis.
Dad's the way I like it
The Ad Council's campaign for fatherhood.gov is a series of sweet spots showing what it means to be a good dad.
Something fishy for Mercedes
How do you advertise an important and innovative feature of a car that is also invisible? This new Mercedes spots has the answer.
Silence isn't golden in Cadbury's new campaign
With age comes wisdom... and some rather unexpected stories, it seems, as this new campaign for Cadbury is at pains to point out.
Gaga dials up the drama with 911
Lady Gaga's latest video from her Chromatica album is a colourful, dreamy, desert-set confection.
Revenge of the AI algorithm
Every computer user’s worst nightmare is the skeletons on their hard drive coming to light. So, what happens when a sentient customer service chatbot gains control of an internet troll’s computer?
Itching to get ahead
This brilliantly odd spot for the Dutch Central Government highlights that career progression is at the centre of their thinking.
The Wayback to 1966 for World Alzheimer's Day
The Wayback virtual reality series marks this year's World Alzheimer's Day with the release of a new series of films based around England's 1966 World Cup win.
Paddy Power stirs up emotions for football's return
Peter Crouch attempts to look on the bright side in a new Paddy Power campaign as he welcomes the new, Covid-affected season with some underhanded digs at certain clubs.
Heinz conjures up a Magic Breakfast
With research showing that one in five children in the UK is currently at risk of going to school hungry , this new campaign introduces us to Magic Breakfast.
Idris Elba talks Tony's Chocolonely
This new spot for Dutch confectioner Tony's Chocolonely is a colourful campaign that features Elba highlighting the brand's fight for fairness within the industry.
No job too big for Hornbach
A tiny DIYer confronts his fears as he's faced with a home improvement challenge that will test both his physical and mental strength.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work