Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
2019 in review... with Jason Felstead
Jason Felstead, Co-founder and Executive Producer at Belgian production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.
2019 in review... with Tom Linay
DCM's Head of Film discusses some of the best cinema advertising of 2019, the rise of streaming platforms, his favourite movies of the year and what to look out for in 2020.
On My Radar: Marc Reisbig
1stAveMachine director Marc Reisbig on the joys of rediscovering radio, the impossibility of choosing a favourite film and the frustration of having to produce so many versions.
Tragedy inspires birth of Ronald McDonald Children's Fund
A new three-minute film from Sweden tells the story of the Lederhausen family and the creation of a charity which has helped countless families over the last three decades.
Vodafone's Christmas past and present
Vodafone Portugal's new campaign helps to bring a family together at Christmas.
On My Radar: Joel Kefali
Rattling Stick director Joel Kefali warns that Watership Down is not for kids, loves revisiting Peanuts and hankers after more weirdness in advertising.
Sharing is caring in new IGA film
For the second year in a row, Canadian grocery company IGA and agency Sid Lee have partnered for a festive campaign.
Alzheimer's Association shows us A Good Man
November is National Alzheimer's Disease Awareness Month in the US and to mark it, The Alzheimer’s Association shares one family’s moving perseverance in this heartfelt PSA.
James Arthur promo hits home
The new music video for UK artist James Arthur features an emotive insight into one man's loss.
Pavillon short takes to the ocean
Maceo Frost heads out to sea for this beautiful short film for Pavillon.
Singaporean Housing & Development Board makes space for creativity
A new campaign features three 90-second films which highlight how some of the best memories of home don't necessarily take place within the confines of four walls.
How BBH delivered Christmas for Tesco
Last week Tesco released their BBH-created Christmas campaign featuring a time-travelling delivery van. Here, creative team Callum Prior and Marc Rayson and Creative Director Tom Drew reveal how they brought the spot to life.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work