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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

13th Sep 2024 Work
Da Vinci's Amazon cheat code

Da Vinci's Amazon cheat code

This new spot imagines how Leonardo Da Vinci would have soared to even greater heights has Amazon Business been around to help.

10th Sep 2024 Work
Xumo takes the simple approach

Xumo takes the simple approach

Streaming service Xumo pokes fun at the time we spend making TV viewing choices in its new campaign.

10th Sep 2024 Work
The Novelry gets animated about authorship

The Novelry gets animated about authorship

Online writing school The Novelry's new campaign uses clever animation to highlight its writing courses.

10th Sep 2024 Inspiration
On My Radar: Elliott Lester

On My Radar: Elliott Lester

Chromista director Elliott Lester, whose feature The Thicket has just been released, talks donuts, David Bowie, and "cesspool of gossip" deep-dives, as he reveals what's on his creative radar.

4th Sep 2024 Insight
Alan Watts' AI awakening

Alan Watts' AI awakening

Two London creatives, inspired by both artificial intelligence and the British philosopher Alan Watts, have brought Watts' insight and wisdom into the 21st century allowing him, from beyond the grave, to reflect on some of our most existential questions.

3rd Sep 2024 Inspiration
On My Radar: Victoria Keenan

On My Radar: Victoria Keenan

Victoria Keenan, Head of Production at BBH London, on the three things she can't live without, the website that all Brits need, and the people who have influenced her career.

27th Aug 2024 Inspiration
On My Radar: Chelsea Lupkin

On My Radar: Chelsea Lupkin

Greenpoint Pictures director Chelsea Lupkin says she is pleasantly horrified by a film's marketing campaign, admits to crying at a monster movie, and explains why drifting's "smoking tires and impressive driving manoeuvres" has influenced her career.

23rd Aug 2024 Work
Simply Business puts its best foot forward

Simply Business puts its best foot forward

A new campaign for insurance provider sees Simply Business take a Tina Turner classic and makes it their own.

23rd Aug 2024 Craft
How Signature's TikTok campaign is a sign of the times

How Signature's TikTok campaign is a sign of the times

A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.

22nd Aug 2024 Talent
Will Wightman's certain success

Will Wightman's certain success

Picking up a YDA Gold Screen award in the Commercial category, BlinkInk director Will Wightman's campaign for Ore-Ida is a "super-weird" spot that celebrates the predictable. Here, he discusses Hollywood's Golden Age, embracing the unusual, and getting thrown into the deep end.

20th Aug 2024 Inspiration
On My Radar: Emily Wilcox

On My Radar: Emily Wilcox

Emily Wilcox, CEO of TBWA\Chiat\Day New York, talks Wes Anderson's whimsey, Sia's multi-dimensionalism, and advertising's sometimes unrecognised brilliance.

16th Aug 2024 Work
A love letter to NYC

A love letter to NYC

A beautiful new short film celebrates The Big Apple through the eyes and ears of a non-native New Yorker, while also voicing the concerns of those she's left behind.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work