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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

25th Sep 2020 Work
John Lewis's scene-stealing performance

John Lewis's scene-stealing performance

All the world - or, at least, all the home - is a stage in this new campaign for John Lewis.

25th Sep 2020 Work
Dad's the way I like it

Dad's the way I like it

The Ad Council's campaign for fatherhood.gov is a series of sweet spots showing what it means to be a good dad.

25th Sep 2020 Work
Something fishy for Mercedes

Something fishy for Mercedes

How do you advertise an important and innovative feature of a car that is also invisible? This new Mercedes spots has the answer.

23rd Sep 2020 Work
Silence isn't golden in Cadbury's new campaign

Silence isn't golden in Cadbury's new campaign

With age comes wisdom... and some rather unexpected stories, it seems, as this new campaign for Cadbury is at pains to point out.

22nd Sep 2020 Work
Gaga dials up the drama with 911

Gaga dials up the drama with 911

Lady Gaga's latest video from her Chromatica album is a colourful, dreamy, desert-set confection.

22nd Sep 2020 Work
Revenge of the AI algorithm

Revenge of the AI algorithm

Every computer user’s worst nightmare is the skeletons on their hard drive coming to light. So, what happens when a sentient customer service chatbot gains control of an internet troll’s computer?

22nd Sep 2020 Work
Itching to get ahead

Itching to get ahead

This brilliantly odd spot for the Dutch Central Government highlights that career progression is at the centre of their thinking.

21st Sep 2020 Work
The Wayback to 1966 for World Alzheimer's Day

The Wayback to 1966 for World Alzheimer's Day

The Wayback virtual reality series marks this year's World Alzheimer's Day with the release of a new series of films based around England's 1966 World Cup win.

21st Sep 2020 Work
Paddy Power stirs up emotions for football's return

Paddy Power stirs up emotions for football's return

Peter Crouch attempts to look on the bright side in a new Paddy Power campaign as he welcomes the new, Covid-affected season with some underhanded digs at certain clubs.

18th Sep 2020 Work
Heinz conjures up a Magic Breakfast

Heinz conjures up a Magic Breakfast

With research showing that one in five children in the UK is currently at risk of going to school hungry , this new campaign introduces us to Magic Breakfast.

17th Sep 2020 Work
Idris Elba talks Tony's Chocolonely

Idris Elba talks Tony's Chocolonely

This new spot for Dutch confectioner Tony's Chocolonely is a colourful campaign that features Elba highlighting the brand's fight for fairness within the industry.

17th Sep 2020 Work
No job too big for Hornbach

No job too big for Hornbach

A tiny DIYer confronts his fears as he's faced with a home improvement challenge that will test both his physical and mental strength.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

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