Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
League of Legends' riot of colour
A new film for the opening ceremony of Riot Games' League of Legends Global Championship is a vibrant, epic journey through a near-future landscape.
On My Radar: Tiny Bullet
Flipt director Tiny Bullet on why Petite Maman is the 'perfect' film, how gaming helps her directing, and why the house she grew up in meant an advertising career was inevitable.
INEOS handles with care
A new campaign from the INEOS hygienics brand is a beautiful mix of filmmaking styles each of which highlights the importance - big and small - of what our hands can do.
On My Radar: Anthony Pellino
Alkemy X director Anthony Pellino on the brilliance of practical effects, the need for advertising to be more self-aware, and why his dad is his biggest influence.
Valorant draws on kinetic energy
This animated music video-cum-promo for the esports tournament of Valorant Champions is a colourful and chaotic look at what you can expect from the tactical first person shooter game.
Hendrick's cucumber obession
Join a Girvan news reporter as she attempts to understand the cucumber obsession of Hendrick's gin and gets some insider info from Hendrick’s Master Distiller, Lesley Gracie.
FanDuel doubles down on coincidence
What are the odds... asks this new campaign from betting company FanDuel, before giving us a list of scenarios that are ultimately nothing but chance.
Samsung flips people's thinking
Samsung's new campaign for the Galaxy Z Flip 4 bends the mind of one admiring young woman.
Electrolux wants us to Break the Pattern
Electrolux's new campaign warns of the dangers to the environment of discarding our clothes too quickly.
Denny makes a grand entrance
A new campaign from Droga5 Dublin, for Irish food brand Denny reminds us that sometimes comfort is derived from comforting others.
On My Radar: Maegan Houang
Afterhrs writer/director Maegan Houang talks classic films, standout TV shows and the influence of VHS video stores as she reveals what's on her creative radar.
Emma Branderhorst's Spotless triumph
Emma Branderhorst's powerful and affecting short film highlights the impact of period poverty on a young girl's life. Here, Branderhorst explains her journey from in front of to behind the camera, how she put her faith in a brilliant but untested actress, and why winning YDA gold means the world.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work