Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
The price of victory
A powerful and affecting new spot for the Museum of the Great War in France highlights that victory looks very different once you peek behind the veneer.
On My Radar: Martin Piroyanski
Martin Piroyanski, a director at 1stAve Machine Buenos Aires, appreciates the work of John Lennon more each passing year, wishes certain meetings didn't happen, and loves cooking up culinary delights under pressure.
Purga Films' lorem ipsum moment
No, that headline's not a mistake, we haven't forgotten to add proper words. Instead, production studio Purga Studios is using the Latin words 'lorem ipsum', which are used as dummy text, as the central idea of its new campaign.
Amstel's real life relationships
A new campaign for the beer brand eschews fake friendships and concocted connections in favour of documentary images of real people enjoying themselves... with an Amstel, obviously.
Young Martyrs' lunar outlook
And new promo for the UK band takes inspiration from the recent Artemis II mission as a trip to the moon supplies the backdrop to a more meaningful track.
Canada Dry's art of unwinding
A new campaign for Canada Dry gets artistically chaotic as two people's tumultuous days can only be solved with a relaxing drink.
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
Joe Newman treads dangerously
This new, surreal but strangely beautiful promo for JJerome87 (the solo moniker for alt-J's Joe Newman) is a cross between a standard western, a prison drama and Squid Games.
mycar has skin in the game
To highlight the adverse effect the sun can have on your skin, even while driving, automobile brand mycar Tyre & Auto created this odd but effective campaign that replicated human skin for a car's interior.
On My Radar: Remi Besse
Remi Besse, film director at Iconoclast, on Japanese bikes, filmic bangers and storyboard starts, as he reveals what's on his creative radar.
Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
The race is on for KFC
The third instalment of the brand's BELIEVE series, this beautifully odd spot sees a selection of KFC faithful take on a perilous journey.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work