theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus theNewsletter
Log in
Logged in
Search the archives
Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

12th Apr 2024 Inspiration
On My Radar: Mary Lou Bunn

On My Radar: Mary Lou Bunn

The Founder and CEO of Flower Shop, Mary Lou Bunn, talks pilates barrels, underdog sports movies and why some of the principles of former boss, André Balazs, still hold true, as she reveals what's on her creative radar.

10th Apr 2024 Work
Dulux's novel campaign

Dulux's novel campaign

Dulux's luxury brand, Dulux Heritage, has released a new campaign which uses the paint's carefully crafted colours to redesign some classic literature.

9th Apr 2024 Inspiration
On My Radar: Nicolas Larrouquère

On My Radar: Nicolas Larrouquère

Final Cut editor Nicolas Larrouquère talks strong stories, Seattle documentaries and surfing video significance as he reveals what's on his creative radar.

5th Apr 2024 Inspiration
On My Radar: Max Fisher

On My Radar: Max Fisher

Rogue director Max Fisher gets excited about EE's recent campaign, worries about running out of Sellotape, and explains how working with young offenders set the tone for his output, as he reveals what's on his creative radar.

2nd Apr 2024 Work
adidas's silhouette celebration

adidas's silhouette celebration

Continuing its campaign that celebrates some of the brand's classic styles, adidas's new campaign once more shines a light on the three stripes' legacy.

2nd Apr 2024 Inspiration
On My Radar: Cristina Barbosa

On My Radar: Cristina Barbosa

Cristina Barbosa, Chairwoman of Ogilvy Spain, says that, for her, simple advertising ideas are often the most impactful, admits to being 'a numbers freak', and reveals a love for The Boss, as she tells us what's on her creative radar.

27th Mar 2024 Inspiration
On My Radar: Ola Adediji

On My Radar: Ola Adediji

Short film maker and Bold off-roster director Ola Adediji on revisiting the internet of the past, an Afro-futuristic masterpiece of a short film, and why an animated series about consciousness sparks conversations about the ethical implications of technological advancement.

26th Mar 2024 Inspiration
On My Radar: Savannah Setten

On My Radar: Savannah Setten

Iconoclast director Savannah Setten's recent short film, The Melodic Blue, featuring Baby Keem, streamed on Amazon and, here, she talks about some of the triumphs and tribulations of making short films, the work that has inspired her, and why pen and paper is an important tool.

25th Mar 2024 Work
How Avios' new campaign glided onto screens

How Avios' new campaign glided onto screens

Uncommon London's new campaign for IAG Loyalty's Avios points scheme is a beautiful, calm and tranquil film featuring a sea of e-foilers gliding across a placid body of water. Here, director Sam Walker explains that creating the film was not all plain sailing.

25th Mar 2024 Work
Xbox employs The Everyday Tactitian

Xbox employs The Everyday Tactitian

A new longform documentary campaign shows what happens when real and virtual worlds merge as the newest member of Bromley FC’s management team is recruited through the popular Football Manager game.

22nd Mar 2024 Work
Alzheimer’s Society offers a long goodbye

Alzheimer’s Society offers a long goodbye

A powerful new campaign for the dementia charity illustrates how those suffering with dementia die a over and over, as it takes hold of their life.

20th Mar 2024 Work
Romain's focussed nano-film

Romain's focussed nano-film

Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work