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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

Work
21st Jul 2025
Apple's pet peeve

Apple's pet peeve

A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.

Work
21st Jul 2025
Direct Line's easy wins

Direct Line's easy wins

A new campaign for the insurance company shows how simple things could be, if only they were as easy as dealing with Direct Line.

Work
18th Jul 2025
Deutsche Telekom's digital doppelgangers

Deutsche Telekom's digital doppelgangers

A new campaign for the German telecommunications brand features a great promo but, at its heart, has a more specific message about digital cloning and online safety.

Work
15th Jul 2025
Apple's Mexican adventure

Apple's Mexican adventure

Apple’s newest 'Shot on iPhone' film transforms a traditional Mexican story into an epic western-meets-video game adventure.

Inspiration
15th Jul 2025
On My Radar: Joe Kinch

On My Radar: Joe Kinch

Joe Kinch, a director at Blue Zoo Animation London, talks YouTube's creative triggers, Netflix's animated eye-candy, and demon daddy long legs', as he reveals what's on his creative radar.

Work
14th Jul 2025
Greater Anglia's scenic getaways

Greater Anglia's scenic getaways

Greater Anglia has released a new campaign which aims to reframe East Anglia as the ultimate antidote to busy city life.

Work
14th Jul 2025
Alpine lights the way

Alpine lights the way

To celebrate its 70th anniversary, Alpine has unveiled a new campaign retracing the history of a brand which believes in a certain conviction; that lightness is a force.

Work
11th Jul 2025
HOKA's community spirit

HOKA's community spirit

This new campaign for HOKA looks at the potential hardships of running, and how those hardships are mitigated by the people you surround yourself with.

Work
10th Jul 2025
NeoConnessi's cinematic tech-talk

NeoConnessi's cinematic tech-talk

This new campaign for NeoConnessi takes a cinematic approach to explaining the potential travails parents face when it comes to helping guide their kids in a digitally enabled world.

Work
10th Jul 2025
Jordan pulls the on-court strings

Jordan pulls the on-court strings

This new campaign for the famous Jordan shoe tells the story of a young Michael Jordan's tour across Europe and one particular stop in Italy that helped launch Jordan into the stratosphere.

Work
8th Jul 2025
Ivan Dorn takes to the road

Ivan Dorn takes to the road

A new, thought-provoking short film-cum-promo for Ukrainian singer Ivan Dorn looks at the refugee experience through a new lens, taking a powerful and positive perspective on migration.

Inspiration
8th Jul 2025
On My Radar: Ben Consmueller & Ilia Lipsman

On My Radar: Ben Consmueller & Ilia Lipsman

Ben Consmueller [left] and Ilia Lipsman, directing duo and Co-Founders at Far & Away, talk tech, TV and storytelling as they reveal what's on their creative radar.

Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.

On My Radar; Features; Profiles; New work

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