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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

23rd Sep 2022 Work
League of Legends' riot of colour

League of Legends' riot of colour

A new film for the opening ceremony of Riot Games' League of Legends Global Championship is a vibrant, epic journey through a near-future landscape.

20th Sep 2022 Inspiration
On My Radar: Tiny Bullet

On My Radar: Tiny Bullet

Flipt director Tiny Bullet on why Petite Maman is the 'perfect' film, how gaming helps her directing, and why the house she grew up in meant an advertising career was inevitable.

13th Sep 2022 Work
INEOS handles with care

INEOS handles with care

A new campaign from the INEOS hygienics brand is a beautiful mix of filmmaking styles each of which highlights the importance - big and small - of what our hands can do.

13th Sep 2022 Inspiration
On My Radar: Anthony Pellino

On My Radar: Anthony Pellino

Alkemy X director Anthony Pellino on the brilliance of practical effects, the need for advertising to be more self-aware, and why his dad is his biggest influence.

12th Sep 2022 Work
Valorant draws on kinetic energy

Valorant draws on kinetic energy

This animated music video-cum-promo for the esports tournament of Valorant Champions is a colourful and chaotic look at what you can expect from the tactical first person shooter game.

12th Sep 2022 Work
Hendrick's cucumber obession

Hendrick's cucumber obession

Join a Girvan news reporter as she attempts to understand the cucumber obsession of Hendrick's gin and gets some insider info from Hendrick’s Master Distiller, Lesley Gracie.

9th Sep 2022 Work
FanDuel doubles down on coincidence

FanDuel doubles down on coincidence

What are the odds... asks this new campaign from betting company FanDuel, before giving us a list of scenarios that are ultimately nothing but chance.

9th Sep 2022 Work
Samsung flips people's thinking

Samsung flips people's thinking

Samsung's new campaign for the Galaxy Z Flip 4 bends the mind of one admiring young woman.

8th Sep 2022 Work
Electrolux wants us to Break the Pattern

Electrolux wants us to Break the Pattern

Electrolux's new campaign warns of the dangers to the environment of discarding our clothes too quickly.

6th Sep 2022 Work
Denny makes a grand entrance

Denny makes a grand entrance

A new campaign from Droga5 Dublin, for Irish food brand Denny reminds us that sometimes comfort is derived from comforting others.

6th Sep 2022 Inspiration
On My Radar: Maegan Houang

On My Radar: Maegan Houang

Afterhrs writer/director Maegan Houang talks classic films, standout TV shows and the influence of VHS video stores as she reveals what's on her creative radar.

6th Sep 2022 Talent
Emma Branderhorst's Spotless triumph

Emma Branderhorst's Spotless triumph

Emma Branderhorst's powerful and affecting short film highlights the impact of period poverty on a young girl's life. Here, Branderhorst explains her journey from in front of to behind the camera, how she put her faith in a brilliant but untested actress, and why winning YDA gold means the world.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work