Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Adriana Cruz
Tool of North America's Adriana Cruz, a director of Saturday Night Live's celebrity-packed comedy shorts, talks about unaffordable art, revisiting 30 Rock, and ad-libbed lyrics about dogs, as she reveals what's on her radar.
Stop AAPI Hate shows hate hiding in plain sight
A new campaign to combat hate and discrimination directed at Asian Americans and Pacific Islanders shows how, too often, the victims of such crimes are hidden from view.
CMN laughs in the face of inequality
A new book created by Creative Mentor Network uses humour to shine a light on the serious business of under-respresentation in a bid to make the creative industries a more socio-economically diverse and inclusive arena.
On My Radar: Jams x Bash
ArtClass directing duo Jams x Bash [aka Jamaal Parham, right of picture, and Bashan Aquart] talk billowing eyelashes, bedtime dinosaurs and the industry's need for a quality control button, as they reveal what's on their creative radar.
McDonald's teenage tale
The bright colours and upbeat tone of many McDonald's spots takes a backseat in this emotionally resonant tale of a mother and her teenage son.
AmEx gives its word
This new campaign for American Express shows that it takes just one word - or its removal - to make all the difference.
On My Radar: Karen Cunningham
PRETTYBIRD director Karen Cunningham talks TikTok rabbit holes, phones abandoned on trains, and why director treatments should be pitched in person, as she reveals what's on her creative radar.
New British Arrows Chairman on the challenges ahead
Simon Cooper was recently announced as the new Chair for the British Arrows. Here, the Joint MD & Partner at Academy discusses the importance of the Arrows, and what the challenges ahead look like, both for him and for the UK industry at large.
On My Radar: Nick Haynes
Nick Haynes, Executive Producer at The-Artery, regrets the lack of a bouncing phone and celebrates the impact his father had on his career, as he reveals what's on his creative radar.
Federer and Noah go training
Roger Federer might not be known for playing doubles but in this new spot for Swiss Tourism his pairing with comedian Trevor Noah is a match-winning combination.
Why building worlds can build your brand
With the release of a new documentary looking at worldbuilding and its impact on audiences and culture, we speak to the film's director, Bexy Cameron, about her interest in this area and the power of worldbuilding for brands.
The New York Times gets connected
A new campaign from Droga5 shows us that however disparate things may seem there could always be a connection, as we're taken on a journey from sneakers, to squeaking, through to climate change and beyond.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work