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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

23rd Jul 2021 Work
Porsche celebrates the legend of Pedro Rodríguez

Porsche celebrates the legend of Pedro Rodríguez

This fast-paced, mixed media spot celebrates Mexican Grand Prix racing driver Pedro Rodríguez.

23rd Jul 2021 Work
British Army focusses on skills, not gender

British Army focusses on skills, not gender

A new campaign for the British Army asks, "what’s it like being a female soldier?".

22nd Jul 2021 Work
Geriatric gyrations for NOISY

Geriatric gyrations for NOISY

As the UK this week headed away from coronavirus restrictions (for now), this new promo shows an elderly gent embracing life out of lockdown.

22nd Jul 2021 Work
BBC flips the narrative

BBC flips the narrative

BBC Creative invites the audience to 'flip your vibe', simply by flipping their phone and moving between portrait and landscape mode, to experience two different but linked stories.

21st Jul 2021 Work
Liev Schreiber lays out the facts for Mattress Firm

Liev Schreiber lays out the facts for Mattress Firm

If your bed is garbage, says Mattress Firm, then you're getting 'junk sleep'. Liev Schreiber educates us on the perils of this phenomenon in Droga5's new campaign.

20th Jul 2021 Work
Toyota's robotic training partner

Toyota's robotic training partner

A new sponsorship campaign from Toyota sees a series of British Olympians and Paralympians get help from a Human Support Robot as they train for the Tokyo Games.

20th Jul 2021 Work
McDonald's takes some Me Time

McDonald's takes some Me Time

Silence is golden at the arches, as people take some time out to enjoy a McDonald's in peace.

20th Jul 2021 Inspiration
On My Radar: Matt Bieler

On My Radar: Matt Bieler

Loveboat director Matt Bieler gets inspired by some advertising greats, loves TV shows that combine food and hip-hop, and admits to loving one particular restaurant chain, as he reveals what's on his creative radar.

19th Jul 2021 Work
TfL invites you to enjoy your freedom

TfL invites you to enjoy your freedom

As England ushers in 'Freedom Day', Transport for London's new campaign encourages people to embrace the city in a way that's not been possible for some time.

19th Jul 2021 Work
Tyson Fury's toughest opponent

Tyson Fury's toughest opponent

Two-time world heavyweight champion Tyson Fury takes on his Invisible Opponent in hard-hitting ad for suicide prevention charity Campaign Against Living Miserably.

19th Jul 2021 Work
Pedigree's shaggy dog story

Pedigree's shaggy dog story

Boris the vampire and Sandy the dog are inseparable but when Sandy yearns for more, what will Boris do?

16th Jul 2021 Work
A Method in the madness

A Method in the madness

If cleaning can look good, smell good and do good, asks cleaning product pioneer Method, what other little acts can create outsized change?

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work