Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Mitra
Emerald Pictures director Mitra reveals that he's a stickler for a clean kitchen, advises not to listen to a certain podcast in public, and takes advice about presentations from Freddie Mercury, as he reveals what's on his creative radar.
Kinder Bueno's space oddity
The delicious wafer and hazelnut snack takes its Super Bowl bow in this wonderfully weird film that sees two astronauts take a transformative trip.
Emma Stone's site for sore eyes
Oscar-winning actor Emma Stone teams up with director Yorgos Lanthimos for Squarespace's Super Bowl spot, in which a pained Stone confronts the fact that your name isn't always your own.
SickKids doesn't want you to feel the burn
A new campaign for the Canadian children's hospital is a simple but effective reminder than prevention is better than cure.
Greenpeace's Winter Olympics of discontent
Greenpeace Italy's hard-hitting video highlights the absurdity of Italian oil and gas giant Eni sponsoring the Milano Cortina Games, being one of the corporations the charity blames for stealing our winters.
On My Radar: Fatal Farm
Neighborhood Watch directing duo, Fatal Farm, aka Zachary Johnson [left] and Jeffrey Max, on the amazing opportunities afforded by Zillow, the "proto-Idiocracy" of The Nutty Professor 2, skillet cookies with ice cream, and GI Joe action figure collections.
Captain's log; Shatner stars for Kellogg's
Star Trek legend William Shatner features in this Super Bowl spot for Kellogg's Raisin Bran, looking to give better optics to fibre.
The Way I See It: Tony Burke
Tony Burke is a filmmaker, author, advertising creative and recovering alcoholic. In this extended TWISI, he talks frankly about his descent into alcoholism and how family, friendship and an unusual brush with faith helped him get sober, write his debut novel, and write and direct the acclaimed 2025 feature film, PROTEIN.
Kendall Jenner's an odds on favourite for Fanatics Sportsbook
Kendall Jenner stars in this Super Bowl spot for the online betting company as she leans into her persona as basketball's femme fatale.
On My Radar: Tom Wilson
Feel Films director Tom Wilson tells us about his creative radar, revealing he's a sucker for a Google Sheet, has dipped his toe - and his pen - into Japanese artistry, and loves living in Europe's best kept secret.
On My Radar: Kyle Thrash
RadicalMedia director Kyle Thrash admits to being a reformed walker, says it's definitely worth it to watch L'Oréal's brand film, and can't envision life without his iPad, as he tells us what's on his creative radar.
FABMISR's financial fanbase
Egyptian bank FABMISR's new campaign for its Ahlaweya Card puts Al Ahly, one of the country's Premier League teams, in a starring role.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work