Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Porsche celebrates the legend of Pedro Rodríguez
This fast-paced, mixed media spot celebrates Mexican Grand Prix racing driver Pedro Rodríguez.
British Army focusses on skills, not gender
A new campaign for the British Army asks, "what’s it like being a female soldier?".
Geriatric gyrations for NOISY
As the UK this week headed away from coronavirus restrictions (for now), this new promo shows an elderly gent embracing life out of lockdown.
BBC flips the narrative
BBC Creative invites the audience to 'flip your vibe', simply by flipping their phone and moving between portrait and landscape mode, to experience two different but linked stories.
Liev Schreiber lays out the facts for Mattress Firm
If your bed is garbage, says Mattress Firm, then you're getting 'junk sleep'. Liev Schreiber educates us on the perils of this phenomenon in Droga5's new campaign.
Toyota's robotic training partner
A new sponsorship campaign from Toyota sees a series of British Olympians and Paralympians get help from a Human Support Robot as they train for the Tokyo Games.
McDonald's takes some Me Time
Silence is golden at the arches, as people take some time out to enjoy a McDonald's in peace.
On My Radar: Matt Bieler
Loveboat director Matt Bieler gets inspired by some advertising greats, loves TV shows that combine food and hip-hop, and admits to loving one particular restaurant chain, as he reveals what's on his creative radar.
TfL invites you to enjoy your freedom
As England ushers in 'Freedom Day', Transport for London's new campaign encourages people to embrace the city in a way that's not been possible for some time.
Tyson Fury's toughest opponent
Two-time world heavyweight champion Tyson Fury takes on his Invisible Opponent in hard-hitting ad for suicide prevention charity Campaign Against Living Miserably.
Pedigree's shaggy dog story
Boris the vampire and Sandy the dog are inseparable but when Sandy yearns for more, what will Boris do?
A Method in the madness
If cleaning can look good, smell good and do good, asks cleaning product pioneer Method, what other little acts can create outsized change?
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work