Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Green Flag's under starter's orders
The race is on to see who gets the Green Flag seal of approval in this new campaign for the car rescue service.
On My Radar: Etienne Renaux and Paul Marty
Etienne Renaux [right] and Paul Marty [left], ECDs at Herezie Paris, talk old tech, new movies and why the pitch process needs rethinking, as they reveal what's on their creative radar.
Messi looks back for Mastercard
This new campaign for Mastercard sees Lionel Messi turn back the clock as we witness his younger self leaving Argentina to journey to Barcelona, and a glittering future.
Nivea won't let you walk alone
As we come towards the end of mental health awareness week in the UK, this spot from Nivea Men uses children and a famous song to tell us we're not alone.
Centraide encourages us to Rise Up
With a mission to make the most important social issues, such as poverty and exclusion unignorable, Centraide's new campaign aims high in a bid to help people rise up.
The man behind the Met Gala's flower power
In this short for Monday.com, Raul Avila, the man in charge of designing the Met Gala, explains how he creates the stunning visuals seen at the annual fashion ball.
On My Radar: Vanessa Wood
Marshall Street Editors' editor Vanessa Wood on the magic of a grimy London, the positive messages of Pixar's recent output, and the masterpiece that is The Wire.
How B&Q built its latest campaign
The recent, fantastic campaign for B&Q employs a Bowie soundtrack, a huge, rotating rig that was "a feat of civil engineering", and a lot of hard work. Here, Uncommon's ECD Sam Walker, and Pulse director Oscar Hudson, take us behind the scenes of one of the year's most ambitious ads.
On My Radar: Terri Timely
Park Pictures comedy directing duo Terri Timely (aka Corey Creasey, right, and Ian Kibbey, left) on the ads they find funny, the films and TV shows that tickle them, and the the dog that influenced their career.
Dove, deepfake and the dangers of social media toxicity
A new Dove film, which employs deepfake technology, tackles the sometimes toxic environment of social media.
Optimus is primed to help Direct Line
Everyone's favourite Autobot joins the ranks of Direct Line's 'We're On It' squad, but what to do when your help isn't needed?
On My Radar: Sammi Cohen
Sammi Cohen, director at MindsEye, talks Keaton, cameras and why she has Tom Hanks to thank for her career, as she reveals what's on her comedy radar.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work