Share

Coral – Services to Football

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Created by Wonderhood Studios, this new campaign for betting company Coral centres on the brand's Reward Shaker, a free-to-play game that gives customers rewards simply by shaking their phone.

The 60-second spot, directed by Rich Hall through Riff Raff, imagines a grand ceremonial hall where football's most loyal fans are recognised for their ‘services to football’. Blending the scale and spectacle of a state ceremony with the passion and chaos of the terraces, the film pays tribute to the rituals, quirks and characters that define football fandom.

Former footballer, legendary prankster and new Coral ambassador Jimmy Bullard leads proceedings, rewarding supporters from across the game and packing the film with visual nods to football culture along the way.

“Once again Coral celebrates the fans that make football what it is," said James Rafter, Creative Director at Wonderhood Studios. "This time we wanted to honour football’s most loyal and most devoted fans in a ceremony worthy of royalty.”

“Smashing together pomp and grandeur with an away end was so much fun, and even having Jimmy Bullard as master of ceremony handing out rewards felt like a fitting tribute to fans across the UK," added Myles Vincent, Creative Director at Wonderhood Studios.

Share