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Fuck Cancer – Beat Cancer Off

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If a non-profit is named Fuck Cancer, it's fairly clear that it doesn't like to beat around the bush when it comes to purpose. But what if its purpose is beating around the bush... so to speak?

Using the scientific finding that men who ejaculate 21 or more times per month may reduce their risk of prostate cancer by up to 22%, Beat Cancer Off takes the multitude of ways people refer to the act of self-pleasure - "Peeling the banana”, “Lubricating the mechanism”, “Shiko shiko suru", etc - and animates hilariously literal representations to demonstrate.

Created by VML Health NY and Dirty Work directors Gustavo Leal & Faga Melo, and backed with a brilliantly catchy, retro-tinged original song from James Feeler (with an amazing rendition of "having a wank"), this bundle of bawdy banter could not be more endearing.

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