Keeping it RealReal on April Fool’s Day

Created by Team One, this initiative for The RealReal was inspired by the trader’s multi-layered authenticity checker, which insures that everything re-sold on the site is the real thing. 

“We love TheRealReal’s dedication to authentication,” said Chris Graves, Team One’s CCO, “it inspired our team to partner with celebrated director Sebastian Strasser, to craft this AI-generated film, which pokes fun at itself, and the pitfalls of AI, in service of showcasing and celebrating what’s real.”

The result is the witty L’ultimo Uomo Reale (The Last Real Man), an amusing story of a deeply pseudo chap and his tussles with veracity as he explores the growing tension between perception and reality in today’s world of digital fakery.

Strasser commented: “What I loved about this project is that everything mirrors everything. A brand that proves authenticity. A human character who can’t. And a film made with AI that looks completely real — until you realise reality was the point all along.

“On top of that, this film uses some of the most advanced artificial tools available to tell a story about authenticity. That contradiction isn’t a gimmick – it’s exactly where we are as a culture right now. And if a piece of advertising can entertain you while quietly asking questions like this, it’s probably doing more than just selling something. It’s reflecting the moment we’re living in.”