ON keeps fashion moving forward
A man redistributes his apparel as he moves fluidly through a city in a playfully choreographed film directed by Ariel Fisher for the resale and reuse programme.
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Credits
View on- Agency Client Direct
- Production Company magna studios/London
- Director Ariel Fisher
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Credits
View on- Agency Client Direct
- Production Company magna studios/London
- Director Ariel Fisher
- Executive Producer Joel Spencer
- Editing MARSHEEN
- Post Producer Harriet Cawley
- Post Production/Color RASCAL
- Color Producer Jai Mhach Durban
- Colorist Tim Smith
- Production Services Primo/Argentina
- Production Services Managing Director Carolina Cordini
- Head of Production Services Gala Gonzalez Costes
- Creative Director Mico Toledo
- Art Director Alessandro Simone
- Copywriter Carolina Soto
- Producer Claudine Roth
- Executive Producer Neil Andrews
- Producer Jennifer Gelin
- Production Designer Valentina Luppino
- DP Edouard Le Grelle
- Editor Helena Teixeira
- Post Producer Callum O'Brien
- Sound/Music Joaquin Pastor
- Music Brad Oberhofer
- Talent/Choreographer Matt McCreary
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Credits
powered by- Agency Client Direct
- Production Company magna studios/London
- Director Ariel Fisher
- Executive Producer Joel Spencer
- Editing MARSHEEN
- Post Producer Harriet Cawley
- Post Production/Color RASCAL
- Color Producer Jai Mhach Durban
- Colorist Tim Smith
- Production Services Primo/Argentina
- Production Services Managing Director Carolina Cordini
- Head of Production Services Gala Gonzalez Costes
- Creative Director Mico Toledo
- Art Director Alessandro Simone
- Copywriter Carolina Soto
- Producer Claudine Roth
- Executive Producer Neil Andrews
- Producer Jennifer Gelin
- Production Designer Valentina Luppino
- DP Edouard Le Grelle
- Editor Helena Teixeira
- Post Producer Callum O'Brien
- Sound/Music Joaquin Pastor
- Music Brad Oberhofer
- Talent/Choreographer Matt McCreary
Director Ariel Fisher turns a simple idea into a dynamic visual metaphor in this peppy spot for resale and reuse platform ON, featuring movement artist Matt McCreary.
Realised through skilful in-camera craft and characterful choreography, the film visualises the brand’s system of circularity through the protagonist passing his apparel to passersby as he sashays through the city.
Shot in Buenos Aires and produced by magna studios, the film reflects Fisher’s distinctive visual style, shaped by her background in photography and her focus on movement and composition.
Ariel Fisher said: “At its core, the film is about transformation; objects that might otherwise be discarded find a second life. Nothing is fixed. Everything is in motion, and Matt is always moving forward, his choreography unfolding like an unfinished thought.”
