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Sky TV – Together Like Never Before

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Who would win in a dance-off between Guardians of the Galaxy's Star-Lord and Wolfgang Amadeus Mozart? John Snow and Carmy from The Bear? A Squid Game soldier and a Stormtrooper?!

Putting a wardrobe-full of iconic costumes in a joyfully choreographed routine, Sky Creative's new campaign - Together Like Never Before - celebrates the breadth of telly offerings a subscription provides.

Directed by Somesuch's Tajana Tokyo, the film uses Framestore's visual mastery to give the clothing a sense of flair without the hint of a performer inside.

Sky TV – Together Like Never Before BTS

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“I was instantly drawn to this project,” said Tokyo. “It offered the opportunity to build a world with bodies, which is one of my favourite ways to create. From the beginning, I asked myself, what would these costumes get up to when everyone is gone? What would they dance on?

“Getting the set together was the first stepping stone to understanding how the choreography would move and inhabit the space. It was a collaborative process. Right up until our final rehearsals we were still discovering and learning from the dancers' individual skills to work with everyone's strengths.

“When it comes to movement the world is endless and this one was a lot of fun to create.”

“We needed to bring these massive brands together in a way that’s never been done before to reflect a TV offer that’s a world first proposition,” added Aaron Willmer, group creative director at Sky Creative.

“At the heart of this campaign is a quality of craft that people can be proud of,” noted Robin Garton, executive creative director at Sky Creative.

“Partnerships have always been central to Sky’s ability to deliver exceptional entertainment to our customers. Bringing Disney+, HBO Max, Netflix, Hayu and Sky together in one place represents a significant step forward,” explained Rose Holden, marketing director.

“From Michelle Keegan opening the film, to Kylie Minogue’s Love at First Sight setting the tone, to a range of original costumes from our partners featured on screen, the result is a vibrant, joyful celebration of what happens when the world’s leading entertainment brands unite on Sky,” Holden added.

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