PopCorners’ giant leap for snackkind
PepsiCo® launches a new nibble in Mexico with bonkers romp through the imagined evolution of the savoury corn treat.
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Credits
View on- Agency Zurda/Mexico
- Production Company We Monsters
- Director Miguel Murciano
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Credits
View on- Agency Zurda/Mexico
- Production Company We Monsters
- Director Miguel Murciano
- VFX Ploop/Guadalajara
- Executive Creative Director Joy Giangualano
- Creative Director Ruben Cabezas
- Creative Director Jorge Cordero
- Creative Angie Ayala
- Creative Leo Torres
- Creative Maf Gonzalez Figueroa
- Creative Tomas Bejarano
- Head of Production (HP) Liliana Moreno
- Executive Producer Denise Mendoza
- Executive Producer Lulu De La Chica
- Line Producer Mario Hernandez
- Production Designer Roberto Bonelli
- Post Production Aaron Duran
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Zurda/Mexico
- Production Company We Monsters
- Director Miguel Murciano
- VFX Ploop/Guadalajara
- Executive Creative Director Joy Giangualano
- Creative Director Ruben Cabezas
- Creative Director Jorge Cordero
- Creative Angie Ayala
- Creative Leo Torres
- Creative Maf Gonzalez Figueroa
- Creative Tomas Bejarano
- Head of Production (HP) Liliana Moreno
- Executive Producer Denise Mendoza
- Executive Producer Lulu De La Chica
- Line Producer Mario Hernandez
- Production Designer Roberto Bonelli
- Post Production Aaron Duran
Created for PopCorners by Zurda, the campaign celebrates the snack's distinctive triangular shape by imagining popcorn's evolution across different eras and worlds.
Titled A Giant Leap for Popcorn, the hero film was directed by Miguel Murciano through We Monsters and boasts some tasty production design and VFX.
Jorge Cordero and Rubén Cabezas, Creative Directors at Zurda México commented: "You can't launch a triangular product with a square campaign. That's why we brought in cavemen, Egyptians, superheroes and even an astronaut."
