The power of the pop promo is is explored in this in-depth Focus, speaking to masters of the craft about how to bring big tunes to the small screen.
With his ability to create fantastic, narrative-led music videos that feel like short films, Romain Chassaing has already taken the promo world by storm. David Knight talks to a director who is now repeating that feat in the commercials arena.
In the first of our Music Video focus posts, rubberband. talks about directing Tokyo Drifting, an exuberant music video knockout for Glass Animals that combines nostalgia and novelty.
Looking through the Source archives, we've pulled out 21 music videos that we consider to be iconic. Whether it was a bold interpretation of the song, the narrative that was overlaid, the dance routine, or the scope of the project, here are some of the most impactful promos from the 90s until now.
Ahead of his talk at the Kinsale Sharks, where he'll be sharing is thoughts and experiences from three decades of making commercials and music videos, Vaughan Arnell gives us an insight into working with some of music's most recognisable names.
Director Andrew Thomas Huang, who has collaborated with artists like Bjork, Perfume Genius, and Thom Yorke, shares some of the process and influences behind his Icarus-inspired, shots Awards Europe-winning 2019 music video, Cellophane.
We chat to iconic director Tim Pope about his artistic influences, his favourite promos, and his close connection with with The Cure.
After a staggering fourteen ad shoots in 2019, it's safe to say that Ian Pons Jewell has 'broken through'. David Knight talks to the director about how his music video roots, as well as the his ongoing flirtation with the form, has created such relentless creativity.
We speak to Park Village director/photographer Elliot Simpson about music videos, his big inspirations and his secret desire to become a DJ!
As we near the end of our Music Video Focus we talk to the those behind one of our two shots Awards Europe 2019 Music Videos of the Year. Below, Outsider directing duo Dom&Nic and The Mill's ECD Jonathan ‘Wes’ Westley, explain the nuts and bolts of making The Chemical Brothers' Free Yourself.
With a career costuming movers and shakers in the music industry since the 90s, Mr Gammon knows what it takes to make a film truly eye-catching. As part of our Music Video Focus, we chat to him about some of his favorite shoots and the secrets of his styling.
We chat to London Alley director Hannah Lux Davis about her obsession with 90's pop promos, how the industry is changing, and who she would love work with next.
Finding the smiles behind the masks, check out our collection of interviews and opinion pieces from some of the funniest people in adland.
Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.
With an industry looking for alternative ways to produce content, we speak to some of animation's top creators and supporters to find out how to toon in.
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