shots' most watched spots of 2023

10. The Apple of their ear

The Megaforce boys bring to life a smart idea from TBWA\Media Arts Lab, again interpreting a key selling point with poetic beauty; utilising their playful style and visual storytelling to create a lovely solution to one of modern living's issues.

See what we said about the spot here.

9. Skydriving

This campaign from Uncommon London and Sam Walker, pushes Formula E to new heights as we witness one of the competition's cars plummet to the earth from a cargo plane.

See what we said about the spot here.

8. No ifs, all butts

If there were a winning formula for smile-inducing adverts, then we're fairly sure that 'Keith Schofield camera madness + catchy jingle x adorable baby tushies' would be amongst the top suggestions.

The team at Quality Meats obviously know this, as their spot for Huggies does a wonderful job of hitting all of the marks; joyously matching the Caviar director's playful expertise with a wonderfully copywritten ditty celebrating all that is good and great about baby booty.

See what we said about the spot here.

7. Tough call

In its latest campaign, Apple TV+ taps Oscar-nominee Timothée Chalamet to spotlight the platform’s original content and star-studded roster in a follow-up to last year’s Everyone But Jon Hamm. 

The spot, created by TBWA\Media Arts Lab Los Angeles and directed by MJZ's Tom Kuntz, shows how the streaming platform continues to enlist some of Hollywood’s most celebrated creative talent; talent so good, it even has Timothée hung up.

See what we said about the spot here.

6. The Wright stuff

Nando's may have stolen the 'cheeky' crown, but everyone knows the sassy lunch choice of winners is a sly Maccy-Ds.

Taking this truism and making it into a 'thing' is Leo Burnett's barnstorming Raise The Arches spot for McDonald's, directed with truckloads of glee by Moxie Pictures' Edgar Wright and employing the talents of regular collaborators Marcus Rowland, Jake Polonsky, and Jenny White.

See what we said about the spot here.

5. Snappy Christmas

John Lewis's much-anticipated Christmas campaign, created by Saatchi & Saatchi London, follows on from the launch of John Lewis’s Festive Traditions Tracker, a report which reveals the changing nature of Christmas traditions and the ways in which the nation celebrates the festive period.

The hero film, directed by Megaforce through Riff Raff, is called Snapper; The Perfect Tree, and is an extension of adam&eveDDB’s tried-and-tested formula - cute kids and great storytelling - but with a more anarchic edge and a music track which eschews the usual reworked, recognisable ballad, adopting a more esoteric and energetic audio approach.

See what we said about the spot here.

4. Sleighing alive

Fresh from aping his Grease starring role in a T-Mobile Super Bowl spot earlier this year, John Travolta is once again raiding his back catalogue, this time dusting off the strut of Tony Manero for his latest turn as Santa.

Titled Holiday Night Fever, GSD&M's delightfully silly spot for Capital One, directed by Hungry Man's Bryan Buckley, sees Travolta give Kris Kringle a decidedly rhythmic gait as he strolls through town in prep for the big day.

See what we said about the spot here.

3. Wilde style

Selleck. Chaplin. Elliott. Mercury. There are a few faces that suit the mighty moustache so well that it's impossible to think of them without it.

Well, thanks to Olivia Wilde we can add the ultra-cool protagonist of this new spot for Amazon's Prime services to the list, as she makes facial fluff her own.

See what we said about the spot here.

2. A slice of the future

Using GPT4, Midjourney, Runway Gen2, Eleven Labs, and SOUNDRAW, AI enthusiast PizzaLater managed to create a horrifying fake commercial for a pizza restaurant - Pepperoni Hug Spot - generated only from a few prompts.

See what we said about the spot here.

1. Pop art