Formula E is pushed to new heights

This new campaign, created by Uncommon London, pushes Formula E to new heights as we witness one of the competition's cars plummet to the earth from a cargo plane.

The two-minute film, called Progress is Unstoppable, is focussed on the exhilaration and thrill of removing all restraints in a bid to push forward, as well as on the immense focus of Formula E drivers. 

Directed by Sam Walker, the film opens on a white bird fluttering around a cage before we cut to a driver sitting patiently on a bench. The driver moves to the driver’s seat of his GEN3 car as his surroundings revealing themselves as the inside of a plane. Next, the huge cargo doors open to reveal the huge expanse of sky. Then, to the shrill sound of the electric motor, the driver accelerates out of the plane and he and the car tumble towards the ground.

As the action builds and the car plummets, the driver then ejects himself and parachutes to safety as we follow the car as it continues its downward journey as it moves faster and faster, and gets closer and closer to the ground before, at the last moment, we cut back to our caged birds set free and the title ‘Progress is unstoppable’.

“This film is the story of Formula E’s journey and unrelenting progress forward told through the Gen3 car and its fearless drivers," said Nils Leonard, Co-Founder at Uncommon. "The story of an ambition to progress completely set free. We wanted to make something unlike anything made in racing before. The goal was something that would move you whether you were into motorsports or not. Something dangerous and beautiful. A kind of dance you can’t take your eyes off.”

Progress is Unstoppable is the third collaboration between Formula E and Uncommon, after 2022's No Turning Back, also directed by Walker, and 2021's Change. Accelerated.