The Apple of Timothée Chalamet's eye

In its latest campaign, Apple TV+ taps Oscar-nominee Timothée Chalamet to spotlight the platform’s original content and star-studded roster in a follow-up to last year’s Everyone But Jon Hamm. 

In the 100-second spot, created by TBWA\Media Arts Lab Los Angeles and directed by MJZ's Tom Kuntz, we are shown how the streaming platform continues to enlist some of Hollywood’s most celebrated creative talent, talent so good, it even has Timothée hung up.

The film follows Chalamet as he fantasises about Apple TV+’s various projects, fixated on why he doesn’t yet have a role on the platform. We see him at home, in a crowded press conference and on the set of a photoshoot pondering the platform's output and his absence from them: “Severance is weird," he think to himself at one point. "I could do weird.” 

The spot ends with Chalamet sitting on his bed with the Apple TV+ homepage on his TV, whispering to himself; “Scorsese, DiCaprio, De Niro.” He falls backward onto the bed, and rolls to face the camera with a final plea: “Hey Apple, call me?”