Plenty tackles messy relationships
This amusing musical campaign for the kitchen roll brand will strike a chord with anyone who's partner turns a kitchen into a grime scene.
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Credits
View on- Agency AMV BBDO/London
- Production Company Mayda Creative/London
- Director Carl Addy
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Credits
View on- Agency AMV BBDO/London
- Production Company Mayda Creative/London
- Director Carl Addy
- Producer George Stovell
- Executive Producer Georgie Castle
- Editing Search Party
- Editor Pete Fullarton
- Post Production/Color Black Kite Studios
- Sound/Music Soundtree Music
- Sound Engineer Henning Knoepfel
- Audio Founder Peter Raeburn
- Audio Managing Director/Creative Partner/Music Supervisor Jay James
- Music Supervisor/Music Arranger Luis Almau
- Music Arranger Luke Fabia
- Casting Hammond Cox Casting
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Creative Alex Duckworth
- Creative Louis Prenaud
- Creative/Designer Daniel Mead
- Producer Edwina Dennison
- Designer Ian Mills
- Producer Elliott Tagg
- Production Designer Anna Mould
- DP Adam Singodia
- Executive Post Producer Dale Amanda Heron
- Senior Colorist Tom Mangham
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Credits
powered by- Agency AMV BBDO/London
- Production Company Mayda Creative/London
- Director Carl Addy
- Producer George Stovell
- Executive Producer Georgie Castle
- Editing Search Party
- Editor Pete Fullarton
- Post Production/Color Black Kite Studios
- Sound/Music Soundtree Music
- Sound Engineer Henning Knoepfel
- Audio Founder Peter Raeburn
- Audio Managing Director/Creative Partner/Music Supervisor Jay James
- Music Supervisor/Music Arranger Luis Almau
- Music Arranger Luke Fabia
- Casting Hammond Cox Casting
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Creative Alex Duckworth
- Creative Louis Prenaud
- Creative/Designer Daniel Mead
- Producer Edwina Dennison
- Designer Ian Mills
- Producer Elliott Tagg
- Production Designer Anna Mould
- DP Adam Singodia
- Executive Post Producer Dale Amanda Heron
- Senior Colorist Tom Mangham
Creative agency AMV BBDO has created a witty campaign for Plenty, that suggests there are two types of people in the world: the messy and the clean.
Exploring the Kitchen Situationship that ensues when these two types end up living together, the hero TV spot – which was directed by Carl Addy, through Mayda – is a playful anthem depicting the mucky mayhem that occurs when one partner's domestic habits are “the wrong kind of dirty."
Harmony can be restored however by a quick wipe with a Plenty towel.
A range of filming techniques were used to create the mess, with AI embellishing the chaos of the live action, combined with hand-illustrated typography to add extra fun.
