Edgar Wright's high-brow spot for McDonalds

McDonald's – Raise Your Arches

Credits

Agency Leo Burnett/London
Production Company Moxie Pictures/London
Director Edgar Wright

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Credits

Agency Leo Burnett/London
Production Company Moxie Pictures/London
Director Edgar Wright
Sound 750mph
Casting ET Casting
Media Agency OMD/London
Production Company Moxie Pictures/London
Editor Final Cut/London

Post-Production Company Framestore/London
Audio Post Production 750mph
Photography and Motion Production Prodigious London
Media Agency OMD/London
Editor Final Cut/London
Post-Production Company Framestore/London
Audio Post Production 750mph
Photography and Motion Production Prodigious London

Managing Director Dawn Laren
Producer Doochy Moult
Art Director Andrew Long
Creative Gareth Butters
Executive Producer Dawn Laren
DP Jake Polonsky
Production Designer Marcus Rowland
Editor David Webb

Editor Suzy Davis
Production Manager Carmen Griffiths
Chief Creative Officer Chaka Sobhani
Executive Creative Director Mark Elwood
Creative Director James Millers
Creative Director: Andrew Long
Senior Creative / Copywriter Gareth Butters
Art Director Joe Miller

Creative Director of Design David Allen
Designer Jakk Breedon
Head of Planning Tom Sussman
Head of Account Management Sam Houlston
Head of Project Management Jamie Teale
Head of McDonalds TV Production Graeme Light
Flame Darran Nicholson
Producer Alexia Paterson

Audio Mixer Sam Ashwell
Head of Art Production Joseph Hodges
Photographer Tom van Schelven
Colorist Steffan Perry

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Nando's may have stolen the 'cheeky' crown, but everyone knows the sassy lunch choice of winners is a sly Maccy-Ds.

Taking this truism and making it into a 'thing' is Leo Burnett's barnstorming Raise The Arches spot for McDonald's. Following a gaggle of office workers as they march en-masse to the local burger joint, the film has them wiggling their eyebrows in a knowing manner to draw in fellow munchers.

Directed with truckloads of glee by Moxie Pictures' (and, y'know, Hollywood's) Edgar Wright and employing the talents of regular collaborators Marcus Rowland, Jake Polonsky, and Jenny White; this rhythmically-driven rip-roarer not only cements the fact that the director simply HAS to direct a movie musical soon, but also adds a new move to the pantheon of ad-inspired communal gestures.

"We were beyond excited to work with the brilliant Edgar Wright to bring this idea to life," explains Chaka Sobhani, Chief Creative Officer at Leo Burnett UK and Global. "From the visual look and feel he creates to what he does with music and choreography, he’s got that knack of making work that grabs your attention for all the right reasons.

"We’re always looking at ways to raise a smile and create big populist entertainment for Maccers and in the hands of Edgar, we hope we’ve created something that does both.”