Edgar Wright's high-brow spot for McDonalds
The Shaun Of The Dead director's rhythmic return to UK advertising, through Moxie Pictures and Leo Burnett, sees an office of forehead flutterers head out for a burger lunch.
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Credits
View on- Agency Leo Burnett/London
- Production Company Moxie Pictures/London
- Director Edgar Wright
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Credits
View on- Agency Leo Burnett/London
- Production Company Moxie Pictures/London
- Director Edgar Wright
- Production Company Moxie Pictures/London
- Editor Final Cut/London
- Editor Final Cut/London
- Media Agency OMD/London
- Post-Production Company Framestore/London
- Photography and Motion Production Prodigious London
- Media Agency OMD/London
- Post-Production Company Framestore/London
- Photography and Motion Production Prodigious London
- Sound 750mph
- Audio Post Production 750mph
- Audio Post Production 750mph
- Casting ET Casting
- Managing Director Dawn Laren
- Art Director Andrew Long
- Creative Gareth Butters
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Creative Director James Millers
- Creative Director: Andrew Long
- Senior Creative / Copywriter Gareth Butters
- Art Director Joe Miller
- Creative Director of Design David Allen
- Designer Jakk Breedon
- Head of Planning Tom Sussman
- Head of Account Management Sam Houlston
- Head of Project Management Jamie Teale
- Head of McDonalds TV Production Graeme Light
- Producer Doochy Moult
- Executive Producer Dawn Laren
- Production Designer Marcus Rowland
- Production Manager Carmen Griffiths
- DP Jake Polonsky
- Editor David Webb
- Editor Suzy Davis
- Flame Darran Nicholson
- Producer Alexia Paterson
- Head of Art Production Joseph Hodges
- Photographer Tom van Schelven
- Colorist Steffan Perry
- Audio Mixer Sam Ashwell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/London
- Production Company Moxie Pictures/London
- Director Edgar Wright
- Production Company Moxie Pictures/London
- Editor Final Cut/London
- Editor Final Cut/London
- Media Agency OMD/London
- Post-Production Company Framestore/London
- Photography and Motion Production Prodigious London
- Media Agency OMD/London
- Post-Production Company Framestore/London
- Photography and Motion Production Prodigious London
- Sound 750mph
- Audio Post Production 750mph
- Audio Post Production 750mph
- Casting ET Casting
- Managing Director Dawn Laren
- Art Director Andrew Long
- Creative Gareth Butters
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Creative Director James Millers
- Creative Director: Andrew Long
- Senior Creative / Copywriter Gareth Butters
- Art Director Joe Miller
- Creative Director of Design David Allen
- Designer Jakk Breedon
- Head of Planning Tom Sussman
- Head of Account Management Sam Houlston
- Head of Project Management Jamie Teale
- Head of McDonalds TV Production Graeme Light
- Producer Doochy Moult
- Executive Producer Dawn Laren
- Production Designer Marcus Rowland
- Production Manager Carmen Griffiths
- DP Jake Polonsky
- Editor David Webb
- Editor Suzy Davis
- Flame Darran Nicholson
- Producer Alexia Paterson
- Head of Art Production Joseph Hodges
- Photographer Tom van Schelven
- Colorist Steffan Perry
- Audio Mixer Sam Ashwell
Nando's may have stolen the 'cheeky' crown, but everyone knows the sassy lunch choice of winners is a sly Maccy-Ds.
Taking this truism and making it into a 'thing' is Leo Burnett's barnstorming Raise The Arches spot for McDonald's. Following a gaggle of office workers as they march en-masse to the local burger joint, the film has them wiggling their eyebrows in a knowing manner to draw in fellow munchers.
Directed with truckloads of glee by Moxie Pictures' (and, y'know, Hollywood's) Edgar Wright and employing the talents of regular collaborators Marcus Rowland, Jake Polonsky, and Jenny White; this rhythmically-driven rip-roarer not only cements the fact that the director simply HAS to direct a movie musical soon, but also adds a new move to the pantheon of ad-inspired communal gestures.
"We were beyond excited to work with the brilliant Edgar Wright to bring this idea to life," explains Chaka Sobhani, Chief Creative Officer at Leo Burnett UK and Global. "From the visual look and feel he creates to what he does with music and choreography, he’s got that knack of making work that grabs your attention for all the right reasons.
"We’re always looking at ways to raise a smile and create big populist entertainment for Maccers and in the hands of Edgar, we hope we’ve created something that does both.”
