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Amazon – Tache

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Selleck. Chaplin. Elliott. Mercury. There are a few faces that suit the mighty moustache so well it's impossible to think of them without it.

Well, thanks to Olivia Wilde we can add the ultra-cool protagonist of this new spot for Amazon's Prime services to the list, as she makes facial fluff her own. 

Faced with the dilemma of what to do with unwanted facial hair, the heroine of Tache soon realises her icons - Eddie Murphy, Frida Kahlo, and Freddie Mercury - all sport a line of face lace; thereby leading her to embrace her appearance and dress like it's Live Aid '85.

With Anonymous Content director Wilde channelling the teenage insight that made her Booksmart movie so endearing, and drawing from a lovely notion from Wieden + Kennedy, London, this charming execution puts lip foliage back on the map.

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