Nothing beats a Neymar
In a hyperactive, intricately constructed spot for Puma, the Brazilian number 10's impressive moves reverberate around the world.
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- Agency Lafourmi/Paris
- Director Adrien Lagier
- Agency Director Thibaut Cornet
- Creative Lead Julien Hablainville
- Creative Lead Xavier Yonter
- Post Production Paume
- Director Ousmane Ly
- DP Nicolas Loir
Normally, sending 'z's out into the world would imply a snooze was imminent, but trying to close your eyes for a blink during this energetic and elegantly constructed spot for Puma might be something a challenge.
Featuring footballer Neymar Jr., and promoting the Future Z model that he co-created, LAFOURMI's film for the German equipment manufacturer sees footy flamboyance making its mark throughout the globe, with super-smooth editing and dizzying camerawork pumping energy out of the screen.
Bearing more than a passing resemblance to a certain award-winning Nike spot from a couple of years back, Drive Them Crazy nonetheless showcases the clear talents of both the Brazilian number 10 and directors Adrien Lagier & Ousmane Ly, harnessing their pop-promo prowess to create a film that is endlessly inventive and engaging.