Jess Coulter stacks Benjamins for New York Lottery
In a supremely silly spot from McCann New York, a winner is presented with a swarm of Benjamin Franklins.
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Credits
View on- Agency McCann/New York
- Production Company O Positive
- Director Jess Coulter
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Unlock full credits and more with a shots membership
Credits
View on- Agency McCann/New York
- Production Company O Positive
- Director Jess Coulter
- Ad Agency Casanova//McCann/Costa Mesa
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Head of Production Devon Clark
- Editing NO6
- Editor Jason MacDonald
- Executive Producer/Managing Director Corina Dennison
- VFX Chroma VFX
- Executive Creative Director / VFX Supervisor Warren Paleos
- Executive Producer Andy Hamill
- Color Company 3/New York
- Colorist Tim Masick
- Associate Producer Morgan Coyle-Howard
- Audio Post Revolve Audio
- Audio Producer Bianca Muccia
- Audio Mixer Paul Weiss
- Director of Music McCann/New York
- Senior Music Producer McCann/New York
- Chief Creative Officer Britt Nolan
- Executive Creative Director Leo Barbosa
- Executive Creative Director Cuanan Cronwright
- Associate Creative Director Samantha Aldeborgh
- Associate Creative Director Julia Waicberg
- Art Director Terence Ward
- Executive Producer Seth Tabor
- Executive Producer MJ Soler
- Producer Jared Hamburg
- Copywriter Rebecca Deitch
- Design Director Emely Perez
- Chief Creative Officer Elias Weinstock
- Group Creative Director Rodrigo Lino
- Creative Director Angelica Portillo
- Senior Copywriter Christian Mondragon
- Executive Producer Ken Licata
- Executive Producer Eric Liney
- Production Designer Jason Edmonds
- DP Jonathan Freeman / (DP)
- Assistant Editor Riley Donigan
- Post Producer Malia Rose
- Head of Production Edward Rilli
- Senior Producer Colleen Valentino
Show full credits
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Credits
powered by- Agency McCann/New York
- Production Company O Positive
- Director Jess Coulter
- Ad Agency Casanova//McCann/Costa Mesa
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Head of Production Devon Clark
- Editing NO6
- Editor Jason MacDonald
- Executive Producer/Managing Director Corina Dennison
- VFX Chroma VFX
- Executive Creative Director / VFX Supervisor Warren Paleos
- Executive Producer Andy Hamill
- Color Company 3/New York
- Colorist Tim Masick
- Associate Producer Morgan Coyle-Howard
- Audio Post Revolve Audio
- Audio Producer Bianca Muccia
- Audio Mixer Paul Weiss
- Director of Music McCann/New York
- Senior Music Producer McCann/New York
- Chief Creative Officer Britt Nolan
- Executive Creative Director Leo Barbosa
- Executive Creative Director Cuanan Cronwright
- Associate Creative Director Samantha Aldeborgh
- Associate Creative Director Julia Waicberg
- Art Director Terence Ward
- Executive Producer Seth Tabor
- Executive Producer MJ Soler
- Producer Jared Hamburg
- Copywriter Rebecca Deitch
- Design Director Emely Perez
- Chief Creative Officer Elias Weinstock
- Group Creative Director Rodrigo Lino
- Creative Director Angelica Portillo
- Senior Copywriter Christian Mondragon
- Executive Producer Ken Licata
- Executive Producer Eric Liney
- Production Designer Jason Edmonds
- DP Jonathan Freeman / (DP)
- Assistant Editor Riley Donigan
- Post Producer Malia Rose
- Head of Production Edward Rilli
- Senior Producer Colleen Valentino
You can respect clever wordplay and wry subtlety all you want, but you can't deny the intrinsically funny image of a group of men dressed and acting like US Founding Father Benjamin Franklin.
Taking this humorous image and running with it, McCann New York's new spot for New York Lottery, Multiply your Benjamins, sees a scratchard winner learn that it is, quite literally, 'all about the Benjamins'.
With O Positive's Jess Coulter flexing her natural funnybone, this simple concept generates some real chuckles.
