Marie Curie wants us to remember the past year

Created by Saatchi & Saatchi and produced by Prodigious, the film pairs archival photos with possessions, showing an extreme loss through small moments. 

Using real people as points of impact throughout the piece, Possessions is a poignant, soft film full of grief and wonder. It’s hard to quantify a life, and sharing happy moments alongside possessions they used to own makes each pairing more and more impactful. Featuring Ed Sheeran’s Supermarket Flowers, the music adds to the feeling of memory, making even a photograph feel monumental. 

“I wanted dad to be part of this campaign to show all the people across the UK who are grieving that they’re not alone,” says Carol Telfer, a chaplain at Marie Curie’s Glasgow Hospice. “That what we’ve all been through is significant...My step-mum took the photograph of dad’s chair. She said it was the most difficult photograph she’d ever taken in her life. It was then, when I got the photo, that the significance of that empty space really hit me.”