Pura's scentsory sensation
An enchanting spot directed by Nolan Goff blends immersive, orchestral sound and vivid VFX to emulate the unique scents of the natural fragrance brand.
Chaos Innovation Lab rounds up VFX veterans
Production experts offer comedic insights into the industry in an action-packed, Western-themed test of Chaos' new virtual production toolset, Project Arena.
Why did the duckling cross the road?
An endearing, nature-documentary-style spot from the governmental agency uses adorable CGI wildlife to persuade pedestrians to pay attention when crossing the road.
Alexander Payne and Paul Giammiatti call it a comeback for Montefiore-Einstein
The Holdovers duo take on the story of real-life success story Paul Rivera in this charming fable for the hospital.
Freefall to Oslo with Flytoget
Bacon’s Martin Werner and agency Try take a family on an excessive rollercoaster ride to show the speed of the rail service.
Aeromexico's airborne anniversary
Airline Aeromexico celebrates its 90th Anniversary with a poetic tribute to Mexican culture.
Kenwood's space for culinary creativity
A new campaign for the kitchen appliance manufacturer creates culinary delights from potential disaster.
Tourism Ireland’s haunted heritage
In a striking new campaign by Publicis London, the travel agency highlights Halloween's roots in the ancient traditions of Ireland.
Pura's scentsory sensation
An enchanting spot directed by Nolan Goff blends immersive, orchestral sound and vivid VFX to emulate the unique scents of the natural fragrance brand.
Chaos Innovation Lab rounds up VFX veterans
Production experts offer comedic insights into the industry in an action-packed, Western-themed test of Chaos' new virtual production toolset, Project Arena.
Why did the duckling cross the road?
An endearing, nature-documentary-style spot from the governmental agency uses adorable CGI wildlife to persuade pedestrians to pay attention when crossing the road.
Alexander Payne and Paul Giammiatti call it a comeback for Montefiore-Einstein
The Holdovers duo take on the story of real-life success story Paul Rivera in this charming fable for the hospital.
Freefall to Oslo with Flytoget
Bacon’s Martin Werner and agency Try take a family on an excessive rollercoaster ride to show the speed of the rail service.
Aeromexico's airborne anniversary
Airline Aeromexico celebrates its 90th Anniversary with a poetic tribute to Mexican culture.
Kenwood's space for culinary creativity
A new campaign for the kitchen appliance manufacturer creates culinary delights from potential disaster.
Tourism Ireland’s haunted heritage
In a striking new campaign by Publicis London, the travel agency highlights Halloween's roots in the ancient traditions of Ireland.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowSignature'sTikTokcampaignisasignofthetimes
A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.
How Bodyform rewrote 300 millenniums of menstrual myths
Creative agency AMV BBDO and SMUGGLER director Lucy Forbes take us behind the scenes of Bodyform's revolutionary new campaign, Never Just a Period, which blends live-action, stop-motion, animation, and a healthy dash of humour to highlight centuries of misinformation around periods, menopause, and reproductive health.
How Raman Djafari animated a love story for the ages
We catch up with BLINKINK’s Raman Djafari to find out how he orchestrated a global team of animators to create a mixed-media masterpiece for Coldplay’s feelslikeimfallinginlove, seamlessly blending 2D, 3D & digital techniques into a mesmerising continuous narrative of two souls falling in love.
How Nexus Studios brought the BBC's Olympic love story to life
From its traditional animation techniques to subtle stylistic choices, Nexus Studios' director FX Goby delves deeper into the details of their passionate Parisian Olympic offering.
AnalogFolk asks; would 'Jane' Hegarty have been allowed to zag?
AnalogFolk has launched a provocative new campaign that aims to transform leadership within advertising by reimagining some of the industry's most lauded male leaders as women.
AICP’s demographic reporting initiative expands categories to reflect client and agency requests
Updated version now features more inclusive range of gender identity options and veteran status.
Director Chris Morrish joins OB42
Award-winning director Chris Morrish has officially joined OB42’s UK and US roster for commercials.
Human promotes Kamela Anderson to west coast EP and head of sync
Additional promotions from Human include Audrey Caliguri as VP of business affairs and Nicole Riolo as producer for the east coast market.
Strike Anywhere adds director John Larigakis
The former agency creative signs with Strike Anywhere for commercial representation.
Malin Ingrid Johansson is a Little Minx director
LA-based production company signs the Swedish director behind buzzworthy new work for Hinge and award-winning short films.
JOJX welcomes director Madeline Clayton
Clayton, known for her emotional storytelling, plays an essential role in JOJX's creative expansion.
- Finneas and Ravishankara collaborate on Cleats
- An icon returns for Maybelline
- Gia Coppola directs Mejuri's new episodic campaign
- Apple Watch Series 9 gets animated with MinimalChat
- Yle - The world’s most trusted news
- F&F creates storming campaign for AW2024 collection
- M&Ms show up for an acrobatic showdown
- Sky Ireland sets up their wall
- IXYXI scores a party with Audemars Piguet and KeineMusik
- Joe Hisaishi delivers a Viola Saga
AICP’s demographic reporting initiative expands categories to reflect client and agency requests
Updated version now features more inclusive range of gender identity options and veteran status.
Director Chris Morrish joins OB42
Award-winning director Chris Morrish has officially joined OB42’s UK and US roster for commercials.
Human promotes Kamela Anderson to west coast EP and head of sync
Additional promotions from Human include Audrey Caliguri as VP of business affairs and Nicole Riolo as producer for the east coast market.
Strike Anywhere adds director John Larigakis
The former agency creative signs with Strike Anywhere for commercial representation.
Malin Ingrid Johansson is a Little Minx director
LA-based production company signs the Swedish director behind buzzworthy new work for Hinge and award-winning short films.
JOJX welcomes director Madeline Clayton
Clayton, known for her emotional storytelling, plays an essential role in JOJX's creative expansion.
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shots Unsigned: Jason Osborne
For our latest installment of shots Unsigned we talk with British director Jason Osborne. Here, we talk about his Netflix documentary Love Languages, finding the right barbers, selecting the right team for the shoot, and barbershop culture.
Flying through the glass ceiling with Nicolas Ivan Bori
Packed with blockbuster visuals and an important message to match, Nicolas Bori's Breaking Glass picked up a Gold in the YDA's Film School > up to 10 minutes category. Here, shots finds out how the Filmakademie Baden-Wurttemberg student piloted dreams to success.
How Stink Films cares for directors who care
Daniel Bergmann, founder and president of Stink Films, explains why his company, which won a Gold Screen producers award at this year’s YDA, has always had a mission to nurture new directors and why they seek creatives who genuinely care about the work.
Talking 'bout my inspiration
What was the spot that brought you into advertising? shots speaks to some of the globe's top creatives to find out which commercial sold them more than just the product.
On My Radar: Doug Hanshaw
Doug Hanshaw, Executive Creative Director at 77 Ventures, reveals he's a careful Nashville driver, explains why he's a big fan of a particular Spielberg classic, and tells us why he enjoys functional art, as he reveals what's on his creative radar.
TJ O’Grady-Peyton: A Few Of My Favourite Things
The Good Times director talks us through the signed footy swag and furry friends that keep his creative juices flowing.
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Warhol did it. Dali did it. But outside of the luxury business, few contemporary artists are getting into bed with brands. Tim Cumming sets out to build up a picture of how artists and brands may work together
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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