Why did the duckling cross the road?

Drivers will stop and watch a turtle cross the road, coo at a family of ducks, and even swerve to avoid hitting a squirrel. But when a human slows them down? Patience wears thin, and attention spans shrink.  

Created by Two Tango Collaborative and directed by Brian Camp of Brian Camp Pictures and Preymaker, this charming PSA from the Virginia Department of Motor Vehicles draws on the familiar nature documentary style to remind pedestrians just how important it is to stay alert and careful when crossing the street. 

The live-action footage was enhanced with CGI elements, including a mother duck and duckling, created by Preymaker.  Every detail – from beak to tail – was meticulously poured over to make the animals hyper realistic and seamlessly integrated into their real-world environments.