In honour of this year's International Women's Day, we look back at some interviews, profiles and opinions from the industry's top female talent.
Film Craft jury president and Superprime Films co-founder Rebecca Skinner tells Tim Cumming “the best craft is the one you don’t feel” and how she’ll be seeking that magical symphony that happens when all the elements of film come together
It might surprise the online trolls but the director of Gillette’s controversial We Believe ad started her career bigging up the boys, helming music videos for the likes of Primal Scream & Gomez. But from the moment she shot her first ad she’s been making work that challenges, questions and empowers. Though she still knows how to have fun doing it.
A reluctant runner but enthusiastic supporter of the south London squatting scene, the young Georgia Hudson hated being told what to do. That disdain for authority drew the Park Pictures director to her chosen career, where she's brought movement to music videos and dynamism to sports ads for Under Armour, Nike and the BBC. She tells Selena Schleh how she's put aside her rage and why curiosity, not passion, powers her creativity.
One of the greatest heroes of the automotive industry was a women - a fact that few people outside of the historically male-dominated sector knew about until Mercedes-Benz launched its film about Bertha Benz this year. Through this campaign and more, Alice Bottaro, Creative Director at antoni, Berlin, is helping Mercedes-Benz connect with a female audience in a job that she considers to be the best in the world.
The writer/director/producer/actor/co-founder of Merman/Mermade and all-round comedy hero talks to Jamie Madge about turkey farms, terrible advice and perfect creative partnerships.
With her latest music video and a brand-new spot for Nike providing a hefty industry one-two punch, we speak to the filmmaker and photographer about what documenting marginalised communities has brought to her subsequent work.
Noted for her exquisite fashion films for such clients as Vogue Italia, Valentino and Hugo Boss, and with a flair for visual language, Italian director Elena Petitti di Roreto has amassed an impressive body of work in just three years as a director. She tells Carol Cooper about her quest for the possible and impossible in film.
From working on fashion titles like Elle and Twin Magazine to collaborating with Alexa Chung and FKA Twigs, director Shimmy Ahmed casts a liberal sprinkling of sass and swagger across everything she touches. For our Fashion Special, she tells Natalie Mortimer about her work, inspiration and how she intends to connect rural India and Brexit Britain through style and storytelling.
The filmmaker talks us through how talks by young climate activists Greta Thunberg and Xiuhtezcatl Martinez inspired her to create her visually dazzling, emotionally charged short.
The CCO of Grey London, Vicki Maguire, is one of the headline speakers at this year's Kinsale Sharks. Her talk will focus on 'our disjointed world', and here she tells us how the world being fucked can sometimes be for the best.
In over two decades in the industry, one lesson that Goodby Silverstein & Partners' CCO has learned is that out of chaos, comes creativity - which makes this award-winning creative the ideal candidate to weather the stormy conditions of the jury room, as the Film Lions President.
This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.
Even Rosie Arnold – an icon and inspiration for all women in the industry – needed help from a fellow female to get her first break. Now, the creative partner and head of art at AMV BBDO tells Tim Cumming, she’s happy to be in the ideal position to preach – and practise – sisterly solidarity
We talk to agency The Brooklyn Brothers and Pulse Films’ director Lucy Cohen about the beautiful campaign that captures the warts-and-all experience of newborn life in #ThisIsParenthood
It’s a game of two halves, as shots reflects on the marketing around this summer’s Women’s World Cup. In part one, Carol Cooper takes to the pitch with expert commentators and explores how the fickle fortunes of women’s football down the years fed into the narrative of ‘the struggle’, the legacy of This Girl Can and how brands have backed the rebirth of a sport.
shots columnist Amy Kean examines how brands are engaging with female audiences and looks at how the words and sentiments being used to convey their messages are getting lost in translation.
In part two of shots’ VAR-enhanced look at the impact of this year’s Women’s World Cup, Carol Cooper joins the pundits to celebrate how, this summer, the shared goals of brands and fans – to engage with a new generation of female athletes – points to a brighter future for the game and its marketing
We speak to the those within advertising spearheading attempts to create industry equality around the issues of race, gender, disability, class and more.
Finding the smiles behind the masks, check out our collection of interviews and opinion pieces from some of the funniest people in adland.
Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.
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