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The International Women's Day Focus

In honour of this year's International Women's Day, we look back at some interviews, profiles and opinions from the industry's top female talent.


Rebecca Skinner's secret symphony

Film Craft jury president and Superprime Films co-founder Rebecca Skinner tells Tim Cumming “the best craft is the one you don’t feel” and how she’ll be seeking that magical symphony that happens when all the elements of film come together


Sharon Horgan: The Way I See It

The writer/director/producer/actor/co-founder of Merman/Mermade and all-round comedy hero talks to Jamie Madge about turkey farms, terrible advice and perfect creative partnerships.


Elena Petitti di Roreto: The hunger for story

Noted for her exquisite fashion films for such clients as Vogue Italia, Valentino and Hugo Boss, and with a flair for visual language, Italian director Elena Petitti di Roreto has amassed an impressive body of work in just three years as a director. She tells Carol Cooper about her quest for the possible and impossible in film.


Calm down, dear: it’s only advertising; The universal fight against emotional women

This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.


From knickerbockers to glory – part one

It’s a game of two halves, as shots reflects on the marketing around this summer’s Women’s World Cup. In part one, Carol Cooper takes to the pitch with expert commentators and explores how the fickle fortunes of women’s football down the years fed into the narrative of ‘the struggle’, the legacy of This Girl Can and how brands have backed the rebirth of a sport.


From knickerbockers to glory – part two

In part two of shots’ VAR-enhanced look at the impact of this year’s Women’s World Cup, Carol Cooper joins the pundits to celebrate how, this summer, the shared goals of brands and fans – to engage with a new generation of female athletes – points to a brighter future for the game and its marketing

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