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The Cinematography & Photography Focus

In a cacophonous digital culture that bombards us with a stream of personal image sharing and branded visuals, it can be hard for photography to stand out. This month shots pulls focus on the DPs and photographers whose work sets the optic nerves a-tingle and considers the input of non-human image generators.

Talent

Shooting at the summit: creative vision in life-and-death conditions

DPs Devin Whetstone and Matthew Irving take us behind the breathtaking visuals of Mountain Queen, a Netflix documentary about Lhakpa Sherpa’s record-breaking Everest climbs. The duo share their journey through the industry, the challenges of capturing life at high altitude, and how to balance creativity with survival.

Talent

Fern Berresford: fashioning a vision

Award-wining photographer and director Fern Berresford talks to Tim Cumming about realised dreams and new ambitions.

Talent

Food’s been framed

From whirling chicken wings to forkable yoghurt, Michelle Pak’s blend of precision and creativity has made her the go-to director for tasty tabletop spots sauced with cinematographic flair.

Talent

Diana Olifirova's creative composition

Playful, experimental, impatient and driven, the award-winning Ukrainian cinematographer has brought her bold approach to colour and lighting to bodice-ripping bonkbusters and budget promos alike.
Insight

Making light work: the DPs new tool box

The changing face of cinematography is ready for its close-up – from the growth of volume stages to the impact of machine learning. Tim Cumming talks to DP Brett Danton, FilmLight’s Wolfgang Lempp, and Arri Stage London to gauge the state of play.
Talent

The Way I See It: Ellen Kuras

The Corner Shop director and DP Ellen Kuras reflects on her career and creative philosophy, tracing her path from history student to pioneering filmmaker, spanning documentaries, commercials, TV and features. Discussing her feature directorial debut, Lee, she explains how cameras can be used to create meaning and challenge traditional narratives.
Inspiration

On My Radar: Jasmin Kuhn

Director and cinematographer Jasmin Kuhn talks technological gear, the films that have lit up her year and the DPs who have influenced her career, as she reveals what's on her creative radar.

Inspiration

Lucy Sandler: A Few Of My Favourite Things

LA-based Park Pictures director/photographer Lucy Sandler talks us through the pooches, knitwork and bushy broads that keep her inspiration flowing.
Insight

The sound of cinematography: are your visuals getting the best sound?

Sascha Darroch-Davies, director and co-founder of creative sound studio DLMDD, explores the importance of what an audience hears when perceiving imagery; arguing that some of the most impactful moments in a brand's campaign come from the interplay of sight and sound.
Craft

​How Tom Sweetland helped the un-housed capture a city unseen

Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.
Insight

What sporting imagery can teach brands about storytelling

As we embark on this month's Cinematography & Photography Focus, Marc Webbon, Co-Founder at Wonderhatch, explains how sporting images, whether staged or not, can elicit emotional responses from which brands can learn a lot.

Insight

The building blocks of film: how a DP’s toolbox can be applied to architecture

Nata Kurylenko (lead architect) and Anna Viktorova (project manager) of award-winning Ukrainian architecture and interior design studio, Balbek Bureau, together with Luzius Fischer, co-founder of Swiss film production company Dynamic Frame, explain how an office design project revealed the synergy between cinematography and construction.
More From The Focus
The Photography & Cinematography Focus

The Photography & Cinematography Focus

In a cacophonous digital culture that bombards us with a stream of personal image-sharing and branded visuals, it can be hard for photography to stand out. This month, shots pulls focus on the DPs and photographers whose work sets the optic nerves a-tingle and considers the input of non-human image generators.

The Inspiration Focus

The Inspiration Focus

What are the cultural artefacts, random objects, rituals and synaptic sparks that generate fresh ideas? We talk to some of ad land’s most innovative thinkers about creative inspiration. What it is, where they find it and do the AI bots have it too...
The YDA 2024 Focus

The YDA 2024 Focus

The rising stars who won Golds in this year’s Young Director Award share with shots the origins and ideas and behind their films, the production highs and lows and what they’re planning next.

The Music and Sound Focus

The Music and Sound Focus

With sometimes just seconds to tell a story and set tone, the aurals – as well as the visuals – need to be spot on in ads. This month we sound out the musical maestros and foley funsters worth listening out for.

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