Are ads still amusing? Can campaigns compete with comedians? We speak to the freshest, finest and funniest minds of the industry to get a grip on gags.
Now Global CCO at Leo Burnett, Chaka Sobhani spent over 10 years as a filmmaker and in TV, where she set up ITV Creative and worked on content for shows ranging from The X Factor to Downton Abbey. Moving into advertising she’s worked on award-winning campaigns for McDonalds, Boots, Coca Cola, Samsung and more. She talked to shots about Corrie, comedy and Cleopatra.
In a readers' poll of the best ad of all time run by Campaign in 2008, every entry in the top ten was a comic commercial, with John West's 2000 classic, Bear, being the winner. Here, G Neil Martin, Honorary Professor of Psychology at Regent's University of London, and author of the book The Psychology of Comedy, delves into the mechanics of humour and explores the role of mirth in marketing.
Through three distinctive music videos for Bosnian-Swedish DJ Salvatore Ganacci, director Vedran Rupic has honed an artist persona that is shocking, unique and undeniably hilarious. Here, in his own words, he describes how each film came together, and why a childhood friendship resulted in the ultimate MV muse.
Is comedy curtailed by a committee? Do we need flexibility in order to allow jokes to evolve? How has humour changed in the last few decades in advertising? Merman director and comedic commercial legend Guy Manwaring discusses the role of gags in an industry nervous to act on impulse.
Rik Moore, Managing Partner for Strategy at The Kite Factory, on why having a distinctive voice is vital, whether you're selling a punchline or a product.
From belligerent bellies to cheesed-off chickens, from Super Bowl chart-toppers to promo perfection, editor Rick Russell and directing supremos Traktor have had a long and fruitful working relationship, one which often tickles our collective funny bone. Here they talk about their methods, how they stay on top, and why their partnership works.
Sammi Cohen, director at MindsEye, talks Keaton, cameras and why she has Tom Hanks to thank for her career, as she reveals what's on her comedy radar.
Jonathan Grant, Senior Creative at The Brooklyn Brothers London, has been involved in comedy for 18 years. Here he explains the lessons comedy has taught him and how he's applied them to advertising.
Internationally renowned for his comedic, character-driven commercials, Anonymous Content director Tim Godsall has produced high-profile, awards-laden spots for brands including Axe, Old Spice, Southern Comfort, Xbox and many others. Here he shares stories of breakfast chocolate, a David Kolbusz T-shirt mix-up and a surprising celebrity-in-the-bathroom situation.
Park Pictures comedy directing duo Terri Timely (aka Corey Creasey, right, and Ian Kibbey, left) on the ads they find funny, the films and TV shows that tickle them, and the the dog that influenced their career.
... and, says Jesse Dillow, Executive Creative Director & Partner at Camp+King, that’s a good thing for advertising. He explains why the future of comedy will be decentralised, community driven and more inclusive.
Andy Jex, CCO at TBWA\London, argues that for charity and purpose-centric commercials to make an impact on audiences, laughter is always the best medicine.
With insights and case studies from ad land's greatest, we look at how the industry is increasingly striving to represent all voices and engage in more genuine reflections of culture.
From chats with top directors on making primo promos to industry looks at how race/gender/politics are portrayed, we throw music videos into focus.
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