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The Animation Focus

Has a year in lockdown changed the industry's attitude to animation? Our collection of articles and opinions from industry experts tries to find out.

Insight

Re-animating reality: How animation can help draw a new future for advertising

As lockdown has proved, there is life beyond live-action, and it lives in the ever-expanding alternative realities of animation. Sitting down with a range of experts and practitioners, Tim Cumming talks 2D, 3D, CG and sustainability in our strange new world

Insight

How animating in real-time is changing the game in adland

Tim Dillon, SVP Growth at MediaMonks, explains how the same Unreal Engine technology that drives some of the world’s most popular games like Fortnite, Rocket League, and Kingdom Hearts III is opening new doors in advertising creative production.

Showcase

Throwback Thursday: Animated Music Videos

Animation has come so far over the past few years that we had to narrow our Throwback Thursday down to one genre. We didn't make our lives much easier by picking music videos! Full of cartoons, paintings, robots, and CGI, enjoy this selection of some of the most excellent, and most memorable, animated music videos.

Insight

Why animated advertising is worth the wait

Taraneh Golozar, Senior Producer at Where the Buffalo Roam, explains that, while some clients misunderstand the time it takes to create an animated piece of content, there are ways of speeding up the process, and it's always worth the wait.

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