Whosoever downloads Centr, if they be worthy, shall possess the power of Thor
Scott Otto Anderson directs Chris Hemsworth in this bonkers, weirdly charming campaign for the superstar’s wellness app, direct from his team of coaches, nutritionists, and meditation experts.
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- Production Company Photoplay
- Director Scott Otto Anderson
- Executive Producer Oliver Lawrance
- HP Emma Thompson / (Head of Production)
- DP Zoe White
- VFX Company Blackbird
- VFX Supervisor Nicholas Ponzoni
- Creative Director Johann Conforme
It takes a second, and then you realize...Chris Hemsworth doesn’t have shoulders that slim.
As the God of Thunder voices the thoughts and feelings of Centr users, Hemsworth really commits to channeling the spirit of the people he and his team are out to help. His head is superimposed on the bodies of working moms, college kids trying out meditation, and middle-aged grillmasters. Most of them are, unsurprisingly, talking about Hemsy’s muscles. the ad is wonderful, weird, and bizarre, and it works.
Director Scott Otto Anderson says, “Even though, or perhaps because, he’s annoyingly handsome Chris’ greatest secret superpower is his ability to take the piss.” No arguments here. The campaign was produced by Photoplay Films and developed by Aussie agency Moon Tide Media.