Dentsu draws a line under malaria
With a striking visual style and energetic hero film from Black Dog's Meji Alabi, Zero Malaria's global campaign aims to put an end to one of humanity’s oldest and deadliest diseases.
)
Credits
powered by
- Agency Dentsu achtung!/Amsterdam
- Production Company Black Dog Films/London
- Director Meji Alabi
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Dentsu achtung!/Amsterdam
- Production Company Black Dog Films/London
- Director Meji Alabi
- Editor Vid Price
- Post Production One Size
- Music MassiveMusic/Amsterdam
- Sound Wave Studios/London
- Executive Creative Director Kika Douglas
- Creative Director Sam Souen
- Creative Director Jasper Janssen
- Executive Producer Martin Roker
- Producer Manoela Chiabai Farani
- Producer Claire Ijsbrandij
- DP Fabian Vettiger
- Colorist Jonny Tully
Credits
powered by
- Agency Dentsu achtung!/Amsterdam
- Production Company Black Dog Films/London
- Director Meji Alabi
- Editor Vid Price
- Post Production One Size
- Music MassiveMusic/Amsterdam
- Sound Wave Studios/London
- Executive Creative Director Kika Douglas
- Creative Director Sam Souen
- Creative Director Jasper Janssen
- Executive Producer Martin Roker
- Producer Manoela Chiabai Farani
- Producer Claire Ijsbrandij
- DP Fabian Vettiger
- Colorist Jonny Tully
NGO Malaria No More has teamed up with dentsu international to launch a star-studded creative campaign that urges youth from across Africa, and the globe, to help end the world’s oldest deadliest disease.
Led with a distinctive style named 'Muundo', a striking universal visual language made up of lines, symbols and patterns created by acclaimed Nigerian artist, activist, and human rights lawyer, Láolú Sebanjo, the campaign and accompanying hero film are clear in their intent - Draw The Line Against Malaria.
Drawing on the talents of acclaimed Nigerian music video director Meji Alabi, repped by Black Dog, for the aforementioned ad, the result is a heady mix of talent and energy emanating out of the African continent, incorporating notable figures such as Dr Omotola J Ekeinde, Nigerian actress and philanthropist; Osas Ighodaro, Nigerian American actress and producer; Saray Khumalo, South African explorer; Eliud Kipchoge, Olympic Gold-medallist and marathon world record-holder; Siya Kolisi, Captain of the Springboks, South Africa’s World Cup-winning rugby team; and Sherrie Silver, award-winning Rwandan British choreographer.
Credits
powered by
dentsu teams from Amsterdam, Cape Town, Copenhagen, Geneva, London, Nairobi and New York worked in close collaboration with a collation of agencies, including the African Leaders Malaria Alliance (ALMA), the African Union Commission, The Bill & Melinda Gates Foundation, Impact Santé Afrique, Malaria No More UK, RBM Partnership to End Malaria and Speak Up Africa.
Daniël Sytsma, Chief Design Officer, Isobar & Creative, dentsu says: “We worked with creators and makers from across Africa to design this campaign as a movement, one that celebrates the creativity and positivity from a generation that is ready to claim their future.
"With the Muundo we want to provide young people with the tools and the language to deliver a powerful message.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
“This campaign is a beautiful opportunity to change the narrative and to show off the infectious energy, talent and inspiration coming out of Africa right now” said director Meji. “From art, to music, culture and fashion – the influence and creativity is palpable.
"It’s refreshing to talk about the world’s oldest disease in a new way and to focus on young people because our actions today will help transform their futures. Being Nigerian myself I’ve lost a lot of loved ones to malaria and it is time for this to change.”
The campaign asks people everywhere to visit zeromalaria.org and add a personal line of Muundo art to a growing piece of crowdsourced artwork which represents a visual call to action to world leaders. The artwork will be shared with leaders at the Malaria and NTDs Summit on 24 June 2021.
