KFC fraternizes with the enemy

Marketed as the PolloPollo, the new KFC chicken sandwich has two pieces of fried chicken instead of bread, and it’s irresistible. 

Spotlights shine on anonymous employees of barely-recognizable fast-food competitors, still in their work uniforms. They talk about their jobs, the food, and then, the light shines down on La Infame, the chicken-on-chicken sando that makes even a Domino’s employee’s mouth water. With humor, absurdity, and a healthy dose of poking fun at their own industry, Colonel Sanders sits at a table modeled after The Last Supper as a cover of  Vámanos plays over the scene and all the employees dig in. 

The film is ridiculous, but bold, and isn’t afraid to invite a response from other fast-food chains. Although the constant one-upmanship of the takeout brands can sometimes feel a little pandering, more often than not, the competition results in a fun, engaging ads, much like La Infame. The film and resulting campaign (whereby employees of competing chains can actually get a PolloPollo sando for free on February 27th) were led by PS21/Madrid.