Unseen dangers in Volkswagen's new spot
Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in the latest campaign for VW.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company New Land
- Director Niclas Larsson
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company New Land
- Director Niclas Larsson
- Post Production Untold Studios
- Music Supervisor Leland Music
- Audio Post Production Factory
- Grade Company 3/New York
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Paul Knott
- Creative Director Tim Vance
- Producer Nikki Cramphorn
- Producer Nia Maclean
- Executive Producer Trine Pillay
- DP Linus Sandgren
- Editor Carla Luffe Heintzelmann
- Post Producer Ian Berry
- VFX Tom Raynor
- VFX Supervisor Alex Gabucci
- Colorist Sofie Borup
- Sound Designer Anthony Moore
- Sound Designer James Utting
- Sound Producer Deborah Whitfield
Credits
powered by
- Agency adam&eveDDB/London
- Production Company New Land
- Director Niclas Larsson
- Post Production Untold Studios
- Music Supervisor Leland Music
- Audio Post Production Factory
- Grade Company 3/New York
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Paul Knott
- Creative Director Tim Vance
- Producer Nikki Cramphorn
- Producer Nia Maclean
- Executive Producer Trine Pillay
- DP Linus Sandgren
- Editor Carla Luffe Heintzelmann
- Post Producer Ian Berry
- VFX Tom Raynor
- VFX Supervisor Alex Gabucci
- Colorist Sofie Borup
- Sound Designer Anthony Moore
- Sound Designer James Utting
- Sound Producer Deborah Whitfield
Revealed only by the mist of their breath and their shadows under lights, this late-night jogger and her faithful companion's journey takes a thrilling turn as they encounter Volkswagen’s new flagship Touareg Black Edition in the fog that surrounds them.
The sleek ad, created by adam&eveDDB and shot by Niclas Larsson through New Land, highlights that the Touareg is the first VW model available with the Night Vision assist system. A thermal image (infrared) camera integrated at the front of the car registers infrared radiation and can detect and warn the driver of people or animals from 10m-130m ahead.
By revealing the woman and her best friend it’s this technology that helps our relieved driver avert any danger.
