Liquid Death sends you to hell
Where you immediately receive a jumpsuit and a trash picker, because while humanity may have dirtied up the earth, demons will be blessed before they let you get away with polluting their home too.
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Credits
powered by
- Agency Party Land/Marina Del Rey
- Production Company Reverie Content
- Director Jeff + Pete
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Credits
powered by
- Agency Party Land/Marina Del Rey
- Production Company Reverie Content
- Director Jeff + Pete
- Chief Executive Officer Matt Heath
- Managing Director Madison Gargan
- Senior Producer Jenny Jones
- Copywriter Cailey Jacoby
- Executive Producer Rich Pring
- Executive Producer Cathleen O'Conor Stern
- Production Services Habitant
- Managing Partner Santiago Lebrija
- Managing Director Enrique Santos
- Edit Company Cabin Editing Company
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- Executive Producer Remy Foxx
- VFX Company Shape + Light
- Creative Director Rob Trent
- Executive Producer Cara Lehr
- Colorist Marshall Plante
- Executive Producer Natalie Westerfield
- Sound Design Barking Owl
- Audio Mixer/Sound Design Matt Keith
- Creative Director Kelly Bayett
- Producer Ashley Benton
- Art Director Carlos Gamboa
- Producer Arielle Weir
- Art Director Sarah Johnson
- Head of Production Arturo Arroyo
- Executive Producer Marisela Caropresi
- DP Leo Calzoni
- Lead Flame Artist Paul Heagney
- Flame Assistant Austin Lewis
Credits
powered by
- Agency Party Land/Marina Del Rey
- Production Company Reverie Content
- Director Jeff + Pete
- Chief Executive Officer Matt Heath
- Managing Director Madison Gargan
- Senior Producer Jenny Jones
- Copywriter Cailey Jacoby
- Executive Producer Rich Pring
- Executive Producer Cathleen O'Conor Stern
- Production Services Habitant
- Managing Partner Santiago Lebrija
- Managing Director Enrique Santos
- Edit Company Cabin Editing Company
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- Executive Producer Remy Foxx
- VFX Company Shape + Light
- Creative Director Rob Trent
- Executive Producer Cara Lehr
- Colorist Marshall Plante
- Executive Producer Natalie Westerfield
- Sound Design Barking Owl
- Audio Mixer/Sound Design Matt Keith
- Creative Director Kelly Bayett
- Producer Ashley Benton
- Art Director Carlos Gamboa
- Producer Arielle Weir
- Art Director Sarah Johnson
- Head of Production Arturo Arroyo
- Executive Producer Marisela Caropresi
- DP Leo Calzoni
- Lead Flame Artist Paul Heagney
- Flame Assistant Austin Lewis
Directors Jeff + Pete nail satire with an Iron Maiden in Keep the Underworld Clean, a fun film for the boundary-pushing Liquid Death, canned water company.
Liquid Death keeps up its forked tongue-in-cheek branding style with a PSA from hell about single-use plastic bottles. Turns out, pollution isn’t just affecting life earth, but the afterlife too. An up and coming demoness gives us a tour of the chthonic garbage pile that’s been built up over years of human pollution… And the locals are sick of it!
Coming out of Reverie Content, the spot is bright and delightfully comedic, and the demons that we meet along the way involved in various torture schemes shouldn’t be as hilarious as it is, but honestly who wouldn’t want a ray gun that turns people’s brains into a pile of snakes. With a strong concept out of Party Land, Marina Del Rey, Keep the Underworld Clean addresses a real issue with single-use products without sounding preachy or condescending.
